{"title":"American Crew — Matte finish + defined texture","description":"\u003cp\u003eCompare clay, paste and Fiber by hold and finish; Boost Powder gives a dry volume step.\u003c\/p\u003e","products":[{"product_id":"american-crew-defining-paste-3-oz","title":"American Crew Defining Paste – Medium Hold, Matte Finish Styling | 85g","description":"\u003cp\u003e\u003cstrong\u003eMedium-hold paste with matte finish for textured, defined styles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAmerican Crew Defining Paste is a professional-grade styling and grooming product designed for men who demand quality and performance. Formulated by barbers for everyday use, this product delivers reliable results and professional styling authority.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with a small amount (size of a pea or dime depending on hair length)\u003c\/li\u003e\n\u003cli\u003eWarm product in palms by rubbing hands together\u003c\/li\u003e\n\u003cli\u003eWork evenly through damp or dry hair\u003c\/li\u003e\n\u003cli\u003eStyle as desired, adding more product if needed\u003c\/li\u003e\n\u003cli\u003eRestyle throughout the day as needed\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium Hold: Flexible styling with movement\u003c\/li\u003e\n\u003cli\u003eMatte Finish: Natural-looking texture without shine\u003c\/li\u003e\n\u003cli\u003eBuildable Texture: Create defined, separated strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlat Hair\u003c\/li\u003e\n\u003cli\u003eLack of Texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePliable Resin\u003c\/strong\u003e: Medium hold with flexibility\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte Wax\u003c\/strong\u003e: Natural finish without shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents\u003c\/strong\u003e: Keep hair healthy while styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional men's grooming at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":37449789309079,"sku":"Amer_Defin_MVU7Q","price":22.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/4179Rs4Uq_L.jpg?v=1630876025"},{"product_id":"american-crew-american-crew-molding-clay-3-oz-3-ounces","title":"American Crew Molding Clay – Medium Hold, Matte Finish | 85g","description":"\u003cp\u003e\u003cstrong\u003eMedium-hold clay paste creates matte texture with natural separation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAmerican Crew Molding Clay is a professional-grade styling and grooming product designed for men who demand quality and performance. Formulated by barbers for everyday use, this product delivers reliable results and professional styling authority.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with a small amount (size of a pea or dime depending on hair length)\u003c\/li\u003e\n\u003cli\u003eWarm product in palms by rubbing hands together\u003c\/li\u003e\n\u003cli\u003eWork evenly through damp or dry hair\u003c\/li\u003e\n\u003cli\u003eStyle as desired, adding more product if needed\u003c\/li\u003e\n\u003cli\u003eRestyle throughout the day as needed\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMolding Action: Shape and define hair strands\u003c\/li\u003e\n\u003cli\u003eMatte Finish: Textured, natural appearance\u003c\/li\u003e\n\u003cli\u003eBuildable: Control and rework throughout day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTextured Styles\u003c\/li\u003e\n\u003cli\u003eMatte Look Desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClay Base\u003c\/strong\u003e: Matte texture and control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMolding Agents\u003c\/strong\u003e: Shape and define\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable Wax\u003c\/strong\u003e: Add more hold as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional men's grooming at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":33631312674949,"sku":"PQ-ZNCR-IUYD","price":22.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/51dfgvy2ggL.jpg?v=1622073297"},{"product_id":"american-crew-matte-clay-3-ounces","title":"American Crew Matte Clay – Textured Hold, Matte Finish | 85g","description":"\u003cp\u003e\u003cstrong\u003eMatte clay creates textured, separated styles with medium hold.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAmerican Crew Matte Clay is a professional-grade styling and grooming product designed for men who demand quality and performance. Formulated by barbers for everyday use, this product delivers reliable results and professional styling authority.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with a small amount (size of a pea or dime depending on hair length)\u003c\/li\u003e\n\u003cli\u003eWarm product in palms by rubbing hands together\u003c\/li\u003e\n\u003cli\u003eWork evenly through damp or dry hair\u003c\/li\u003e\n\u003cli\u003eStyle as desired, adding more product if needed\u003c\/li\u003e\n\u003cli\u003eRestyle throughout the day as needed\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMatte Texture: Natural-looking textured finish\u003c\/li\u003e\n\u003cli\u003eBuildable Hold: Medium control with flexibility\u003c\/li\u003e\n\u003cli\u003eSeparation: Individual strand definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTextured Styles\u003c\/li\u003e\n\u003cli\u003eMatte Look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte Clay\u003c\/strong\u003e: Textured finish and medium hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeparation Agents\u003c\/strong\u003e: Define individual strands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable Wax\u003c\/strong\u003e: Add control as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional men's grooming at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":33895374651525,"sku":"CREW_CROT_0700","price":22.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/41QC6eGCRkL.jpg?v=1622073637"},{"product_id":"american-crew-boost-powder-10g","title":"American Crew Boost Powder 9g – Texture \u0026 Volume Hair Powder","description":"\u003cp\u003e\u003cstrong\u003eLightweight texture powder adds grip, body, and volume to hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAmerican Crew Boost Powder 9g is a professional-grade styling and grooming product designed for men who demand quality and performance. Formulated by barbers for everyday use, this product delivers reliable results and professional styling authority.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with a small amount (size of a pea or dime depending on hair length)\u003c\/li\u003e\n\u003cli\u003eWarm product in palms by rubbing hands together\u003c\/li\u003e\n\u003cli\u003eWork evenly through damp or dry hair\u003c\/li\u003e\n\u003cli\u003eStyle as desired, adding more product if needed\u003c\/li\u003e\n\u003cli\u003eRestyle throughout the day as needed\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstant Texture: Add grip and separation to hair\u003c\/li\u003e\n\u003cli\u003eVolume Boost: Lift flat hair for fuller appearance\u003c\/li\u003e\n\u003cli\u003eBuildable: Layer for more texture as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlat Hair\u003c\/li\u003e\n\u003cli\u003eFine Hair\u003c\/li\u003e\n\u003cli\u003eLack of Texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture Powder Base\u003c\/strong\u003e: Create grip and separation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume Enhancers\u003c\/strong\u003e: Lift hair from roots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte Pigments\u003c\/strong\u003e: Natural-looking finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional men's grooming at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":37447791837335,"sku":"320013","price":20.32,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/BOOSTPOWDERPoudreVolume110g.jpg?v=1622074233"},{"product_id":"american-crew-fiber","title":"American Crew Fiber Pomade – Medium Hold, Textured Finish","description":"\u003cp\u003eAmerican Crew Fiber Pomade is a versatile styling product designed for men seeking a strong, pliable hold with a matte finish. Its fiber-like, resinous texture helps thicken, texturize, and increase fullness in hair, making it ideal for creating a natural, textured look. The water-based formula ensures easy application and effortless washout, leaving no residue behind.\u003c\/p\u003e\n\u003cp\u003eInfused with key ingredients like lanolin, cetyl palmitate, and beeswax, this pomade not only provides a strong hold but also conditions the hair, preventing moisture loss and maintaining a healthy appearance. Suitable for shorter hair lengths ranging from 1 to 3 inches, it offers the flexibility to reshape and restyle throughout the day without stiffness or greasiness.\u003c\/p\u003e\n\u003cp\u003eAvailable in both 85g and 50g sizes, American Crew Fiber Pomade caters to your grooming needs, whether at home or on the go. Its subtle citrus scent adds a refreshing touch to your styling routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eStart with clean, towel-dried or dry hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eScoop a small amount of pomade into your palms.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRub hands together to emulsify the product evenly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly through hair, starting from the roots to the ends.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStyle as desired using your fingers or a comb.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor increased hold or texture, apply additional product as needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eStrong, pliable hold with a matte finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWater-based formula for easy washout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for short hair (1–3 inches in length)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInfused with lanolin, cetyl palmitate, and beeswax for conditioning and moisture retention\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSubtle citrus scent for a refreshing experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address\u003c\/strong\u003e\u003cbr\u003eThis pomade is perfect for men seeking a flexible styling product that offers both hold and a natural, matte finish. It's especially beneficial for those with short hair looking to add texture and fullness. It addresses concerns such as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eManaging fine or thinning hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAchieving a natural, textured look without shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintaining hairstyle throughout the day without stiffness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy restyling and washout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits\u003c\/strong\u003e\u003cbr\u003eAmerican Crew Fiber Pomade stands out for its adaptability and ease of use. Its water-based formula ensures no buildup, making it suitable for daily use. The inclusion of lanolin and beeswax not only provides a strong yet flexible hold but also imparts conditioning benefits, enhancing the overall appearance of your hair. Expect manageable, textured hair with a natural, healthy finish.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"tt-collapse-block prpage-tabs\"\u003e\n\u003cdiv class=\"tt-item active\"\u003e\n\u003cdiv class=\"tt-collapse-title\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"tt-collapse-title\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 class=\"tt-collapse-title\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003ca style=\"color: #ff2a00;\" title=\"American Crew Styling Guide\" href=\"https:\/\/prohair-shop.com\/blogs\/styling-guides\/american-crew-styling-matrix-and-recommended-best-looks\"\u003eAMERICAN CREW STYLE MATRIX\u003c\/a\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"tt-collapse-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"tt-collapse-content\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"tt-item active\"\u003e\n\u003cdiv class=\"tt-collapse-title\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"tt-collapse-content\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YnXJk_nL6kU\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-bv-show=\"reviews\" data-bv-product-id=\"1981639229528\" data-bv-ready=\"true\"\u003e\n\u003cdiv id=\"BVRRContainer\"\u003e\n\u003cdiv class=\"bv-cleanslate bv-cv2-cleanslate\"\u003e\n\u003cdiv data-bv-v=\"contentList:1\" class=\"bv-shared bv-core-container-49\" data-product-id=\"1981639229528\"\u003e\n\u003cdiv class=\"bv-compat bv-scroll-spy\" data-bv-target=\"review\"\u003e\n\u003cdiv class=\"bv-content-list-container\"\u003e\n\u003cdiv class=\"bv-header\"\u003e\n\u003cdiv class=\"bv-action-bar\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tt-collapse-title\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"tt-collapse-title\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"tt-collapse-title\"\u003eINGREDIENTS\u003c\/div\u003e\n\u003cdiv class=\"tt-collapse-content\"\u003eAqua\/Water\/Eau, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Cetearyl Alcohol, PVP, Tridecyl Stearate, Tribehenin, Propylene Glycol, Alcohol Denat., Tridecyl Trimellitate, Ceteareth-25, PEG-8 Beeswax, PEG-40 Castor Oil, Dipentaerythrityl Hexacaprylate\/Hexacaprate, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Triethanolamine, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Alcohol, Limonene, Citronellol, Geraniol, Linalool, Phenoxyethanol, Ethylparaben, Methylparaben, Caramel, CI 19140 (Yellow 5).\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tt-item active\"\u003e\n\u003cdiv class=\"tt-collapse-title\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-bv-ready=\"true\" data-bv-product-id=\"1981639229528\" data-bv-show=\"reviews\"\u003e\n\u003cdiv id=\"BVRRContainer\"\u003e\n\u003cdiv class=\"bv-cleanslate bv-cv2-cleanslate\"\u003e\n\u003cdiv data-product-id=\"1981639229528\" class=\"bv-shared bv-core-container-49\" data-bv-v=\"contentList:1\"\u003e\n\u003cdiv data-bv-target=\"review\" class=\"bv-compat bv-scroll-spy\"\u003e\n\u003cdiv class=\"bv-content-list-container\"\u003e\n\u003cdiv class=\"bv-header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional men's grooming at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"50g","offer_id":37449220423831,"sku":"324074","price":11.57,"currency_code":"CAD","in_stock":true},{"title":"85g","offer_id":37449220456599,"sku":"321853","price":22.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/AMERICANCREWFiber85g.jpg?v=1630876027"},{"product_id":"american-crew-matte-clay-spray","title":"American Crew Matte Clay Spray – Volume and Texture, Matte Finish 150ml","description":"\u003cp\u003e\u003cstrong\u003eClay texture you can spray — volume, thickness and a shine-free matte finish, straight onto dry hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMatte Clay Spray puts kaolin clay into a pump spray, so you get the gritty, oil-absorbing texture of a clay without having to warm a paste in your palms. Spray it onto dry hair and scalp, work it through with your hands, and it lifts roots and thickens strands with a strong medium hold that lasts all day. Build it up for more grip. Washes out easily. 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