{"title":"American Crew — Pre-styling wash + scalp care","description":"\u003cp\u003eBoost, Fiber and Forming Cream pre-styling shampoos are wash products named for different styling goals.\u003c\/p\u003e","products":[{"product_id":"american-crew-fortifying-scalp-treatment","title":"American Crew Fortifying Scalp Treatment – Leave-In Thickening for Thinning Hair 100ml","description":"\u003cp\u003e\u003cstrong\u003eA leave-in scalp treatment for men who have started to notice less hair than they used to have — it thickens what is there and keeps it on your head longer.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou massage it into the scalp after washing and leave it. Keratin amino acids and vegetable proteins coat and reinforce each strand so it measures up thicker and resists the snapping that quietly costs you density, while the treatment invigorates the scalp the hair grows from. It dries down light and non-greasy, so it sits under a clay or paste without interfering. 100 ml, used daily.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":71172583325949,"sku":"324468","price":22.47,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Fortifying-Scalp-Treatment-100ML-AmericanCrew-3000x3000.webp?v=1787443925"},{"product_id":"american-crew-boost-pre-styling-shampoo","title":"American Crew Boost Pre-Styling Shampoo – Volumizing Cleanse for Fine Hair 250ml","description":"\u003cp\u003e\u003cstrong\u003eStep one of the Boost routine: a shampoo that leaves fine hair with visible lift before you have touched a styling product.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMost volume shampoos work by stripping hair until it feels rough. This one does the opposite — a light ammonium lauryl sulfate and betaine wash paired with panthenol and xylitylglucoside, so hair is cleansed and hydrated but never coated. Quaternium-22 supports body without weight, and the citrus peel oil fragrance is the reason it smells the way it does. Follow with American Crew Boost Powder for the full effect. 250 ml.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":71172583391485,"sku":"323065","price":16.89,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Boost-PreStyler-Shampoo.webp?v=1787443932"},{"product_id":"american-crew-fiber-pre-styling-shampoo","title":"American Crew Fiber Pre-Styling Shampoo – Strengthening Cleanse for Limp Hair 250ml","description":"\u003cp\u003e\u003cstrong\u003eThe wash step of the Fiber routine — it reconstructs the hair from inside the cortex so limp, tired hair has something to hold a style with.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHydroxypropylgluconamide and hydroxypropylammonium gluconate penetrate past the cuticle rather than sitting on top of it, which is what improves elasticity instead of just coating the strand. A styrene\/acrylates copolymer adds surface texture and grip, panthenol keeps the fibre flexible, and the wash balances the scalp's microbiome so hair comes out easier to work with. Follow with American Crew Fiber, Fiber Cream or Fiber Grooming Foam. 250 ml.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":71172583457021,"sku":"323067","price":16.89,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Fiber-PreStyler-Shampoo.webp?v=1787443939"},{"product_id":"american-crew-forming-cream-pre-styling-shampoo","title":"American Crew Forming Cream Pre-Styling Shampoo – Curl Defining Cleanse 250ml","description":"\u003cp\u003e\u003cstrong\u003eA curl-focused wash for wavy and curly men's hair — it defines the pattern and takes the frizz down before you reach for a cream.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe surfactant base is sodium C14-16 olefin sulfonate and cocamidopropyl betaine rather than a harsher sulfate, so curl is cleansed without being stripped of the moisture it needs to clump. Jojoba esters and jojoba seed oil add natural shine and weigh down the flyaways, panthenol and propanediol hold hydration in the bend of the curl, and the wash balances the scalp's microbiome. Follow with American Crew Forming Cream. 250 ml.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":71172583522557,"sku":"323068","price":16.89,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Forming-PreStyler-Shampoo.webp?v=1787443946"}],"url":"https:\/\/procareoutlet.com\/collections\/american-crew-pre-styling-care.oembed","provider":"ProHair","version":"1.0","type":"link"}