{"title":"Bleached Hair — Masks and targeted treatments","description":"\u003cp\u003eIdentify the job before the texture: a rinse-out mask, pre-shampoo treatment, leave-in serum and styling cream occupy different steps.\u003c\/p\u003e","products":[{"product_id":"joico-blonde-life-brightening-masque","title":"Joico Blonde Life Brightening Masque – Intensive Illuminating Treatment for Blondes","description":"\u003cp\u003e\u003cstrong\u003eThis magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNothing heavy, nothing greasy - just on-tone, crystal-clear perfection here.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"50ml","offer_id":33631397937285,"sku":"JOI-BL-BRIGMASQ","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"150ml","offer_id":71216465215741,"sku":"JOI-BL-BRIGMASQ-150ML","price":24.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/2551482.jpg?v=1622074181"},{"product_id":"matrix-brass-off-custom-neutralization-mask","title":"Matrix Brass Off Custom Neutralization Mask – Blue-Violet Toning for Brunettes","description":"\u003cp\u003e\u003cstrong\u003eHighly pigmented, and you decide how far it goes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Custom Neutralization Mask is the strongest step in Brass Off — a colour-depositing treatment loaded with blue-violet pigment that neutralizes and eliminates the brassy orange tones lightened brown hair falls into. The texture is deliberately rich so you can target it exactly where the warmth is rather than coating the whole head, and the timing is yours: five minutes to soften the brass, ten to genuinely shift it. It also helps repair and protect fragile lightened hair, part of a system rated for up to 10x less breakage.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"200ml","offer_id":44084582613245,"sku":"","price":23.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44084582646013,"sku":"","price":47.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/61VaY5vIpFL._SL1500.jpg?v=1694715484"},{"product_id":"matrix-so-silver-triple-power-toning-mask","title":"Matrix So Silver Triple Power Toning Mask – Customizable Toning for Blonde \u0026 Grey","description":"\u003cp\u003e\u003cstrong\u003eThinks like a toner, conditions like a deep treatment.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Triple Power Mask is the strongest step in So Silver, and the one you control. Leave it on briefly to brighten, or longer to genuinely shift the tone — progressive technology means the result builds with the time you give it, so you can banish yellow from blonde, push platinum toward silver, or turn natural grey into something deliberate. Underneath the pigment it conditions like a proper deep treatment, which lightened hair needs. Use one to two times a week, in place of the So Silver Conditioner rather than alongside it. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"200ml","offer_id":44084563247357,"sku":null,"price":23.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44084563280125,"sku":null,"price":47.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-Matrix-2023-So-Silver-Mask-200ml-2000x2000_RGB.png?v=1694712770"},{"product_id":"goldwell-dual-sense-blondes-highlights-60sec-treatment-6-8oz","title":"Goldwell Dualsenses Blondes \u0026 Highlights Treatment 200ml – Toning Care","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Blondes \u0026amp; Highlights Treatment 200ml\u003c\/strong\u003e is made for blonde, highlighted or lightened hair that develops unwanted yellow tones or feels fragile. An intensive treatment for days when the matching daily conditioner is not enough. The line combines targeted colour care with Luminescine technology to support brighter-looking blonde and highlighted hair between salon visits.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDelivers concentrated conditioning in a short treatment step.\u003c\/li\u003e\n\u003cli\u003eTargets the line's primary hair concern.\u003c\/li\u003e\n\u003cli\u003eImproves softness and manageability.\u003c\/li\u003e\n\u003cli\u003eFits into a weekly or as-needed routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to shampooed, towel-dried hair, concentrating on mid-lengths and ends. Leave on for the package-directed time, then rinse completely.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-shampoo\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-conditioner\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. Formula and shade results can vary by hair history.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":39637555576983,"sku":"206342","price":19.07,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/GoldwellDualSense-Blondes_Highlights60sectreatment6.8oz.jpg?v=1622276461"},{"product_id":"loma-moisturizing-treatment","title":"Loma - Moisturizing Treatment","description":"\u003cp\u003eLOMA Moisturizing Treatment is a deeply penetrating conditioner to add moisture, strength and shine. For all hair types especially normal to dry and colour treated. Aromatherapy of Vanilla Bean and Orange.\u003c\/p\u003e\n\u003cp\u003eKey Ingredients in LOMA Moisturizing Treatment:\u003c\/p\u003e\n\u003cul role=\"tablist\" data-existing-hx=\"h2\" class=\"js-tablist ul--reset column small-12 tabs__list\"\u003e\n\u003cli\u003eAloe Vera Gel — Organic healing and soothing properties.\u003c\/li\u003e\n\u003cli\u003eAvocado Seed Oil — Quenches dry thirsty hair and adds strength.\u003c\/li\u003e\n\u003cli\u003eCastor Seed Oil — Instant conditioning effects for the hair and scalp.\u003c\/li\u003e\n\u003cli\u003eCreatine — Most effective ingredient to add strength to the hairs internal structure especially on color treated, foiled and bleached hair.\u003c\/li\u003e\n\u003cli\u003eQuinoa Protein — Gluten free, protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003ca aria-selected=\"true\" aria-controls=\"product_howto\" role=\"tab\" class=\"js-tablist__link tabs__link a--reset ib\" style=\"font-size: 1.4em;\" tabindex=\"0\"\u003eHow-To\u003c\/a\u003e\u003c\/h4\u003e\n\u003cdiv class=\"tablist--wrapper\"\u003e\n\u003cdiv class=\"tablist--inner row collapse\"\u003e\n\u003cul role=\"tablist\" data-existing-hx=\"h2\" class=\"js-tablist ul--reset column small-12 tabs__list\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab__content--wrapper\"\u003e\n\u003cdiv class=\"tab__content--inner row border--top\"\u003e\n\u003cdiv class=\"column small-12 large-10\"\u003e\n\u003cdiv class=\"tab__content\"\u003e\n\u003cdiv aria-labelledby=\"label_product_howto\" role=\"tabpanel\" class=\"js-tabcontent tabs__tabcontent product-howto tabs__content\" id=\"product_howto\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column small-12\"\u003e\n\u003cdiv class=\"tab-box rel\"\u003e\n\u003cdiv class=\"row product-howto__row\"\u003e\n\u003cdiv class=\"product-howto__col\"\u003e\n\u003cdiv class=\"rte\"\u003eApply to clean, damp hair from roots to ends, leave in for 3 minutes then rinse.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e","brand":"Loma","offers":[{"title":"1L","offer_id":39940115366039,"sku":"L000123654","price":33.99,"currency_code":"CAD","in_stock":true},{"title":"355ml","offer_id":39940115398807,"sku":"L000123655","price":33.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Loma-MoisturizingTreatment.jpg?v=1619356228"},{"product_id":"loma-fortifying-repairative-tonic","title":"Loma - Fortifying Repairative Tonic","description":"\u003cp\u003eLOMA Fortifying Repairative Tonic repairs, strengthens and protects against colour fade. Aromatherapy of Cranberry and Pear.\u003c\/p\u003e\n\u003cp\u003eKey Ingredients of LOMA Fortifying Repairative Tonic:\u003c\/p\u003e\n\u003cul role=\"tablist\" data-existing-hx=\"h2\" class=\"js-tablist ul--reset column small-12 tabs__list\"\u003e\n\u003cli\u003eJojoba Seed Oil — The most effective instant moisturizer to the hair, rich in Vitamin E and B complex to protect the hair and skin from harsh environmental damage.\u003c\/li\u003e\n\u003cli\u003eOlive Oil — Adds instant nourishment to the hair, rich in Vitamin A, B-1, B-2, C, D, E and K and antioxidants for deep replenishment of hair and skin.\u003c\/li\u003e\n\u003cli\u003eCreatine — 35% more effective that any protein or keratin on the market at rebuilding the internal tensile strength of the hair especially color treated, foiled and bleached hair types. You can never over-proteinize the hair when using Loma.\u003c\/li\u003e\n\u003cli\u003eTocopherol — Sunflower based organic Vitamin E rich in natural anti-oxidants for protection of the hair and skin. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003ca aria-selected=\"true\" aria-controls=\"product_howto\" role=\"tab\" class=\"js-tablist__link tabs__link a--reset ib\" style=\"font-size: 1.4em;\" tabindex=\"0\"\u003eHow-To\u003c\/a\u003e\u003c\/h4\u003e\n\u003cdiv class=\"tablist--wrapper\"\u003e\n\u003cdiv class=\"tablist--inner row collapse\"\u003e\n\u003cul role=\"tablist\" data-existing-hx=\"h2\" class=\"js-tablist ul--reset column small-12 tabs__list\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab__content--wrapper\"\u003e\n\u003cdiv class=\"tab__content--inner row border--top\"\u003e\n\u003cdiv class=\"column small-12 large-10\"\u003e\n\u003cdiv class=\"tab__content\"\u003e\n\u003cdiv aria-labelledby=\"label_product_howto\" role=\"tabpanel\" class=\"js-tabcontent tabs__tabcontent product-howto tabs__content\" id=\"product_howto\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column small-12\"\u003e\n\u003cdiv class=\"tab-box rel\"\u003e\n\u003cdiv class=\"row product-howto__row\"\u003e\n\u003cdiv class=\"product-howto__col\"\u003e\n\u003cdiv class=\"rte\"\u003eApply one pump to clean damp hair or may be used on dry hair for maximum shine.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":39940905730199,"sku":"L00016648740","price":131.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Loma-FortifyingRepairativeTonic.jpg?v=1619361906"},{"product_id":"redken-color-extend-blondage-anti-brass-mask","title":"Redken Color Extend Blondage Anti Brass Mask – Anti-Brass Toning for Blondes","description":"\u003cp\u003e\u003cstrong\u003eAnti-Brass Toning for Blondes.\u003c\/strong\u003e Designed for blonde or silver hair fighting brassiness.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":39985741725847,"sku":"R0001458545825","price":24.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Redken-ColorExtendBlondage-Anti-BrassMask.jpg?v=1619701972"},{"product_id":"color-brightening-hair-mask","title":"Luseta Beauty Color Brightening Purple Hair Mask – Toning Care 500ml","description":"\u003cp\u003e\u003cstrong\u003eA vital step in revitalising blonde hair — a purple mask that deep-conditions while it tones.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt neutralises unwanted yellow and removes brassiness from blonde and grey hair, and quinoa seed, biotin and collagen protect and strengthen the strand at the same time.\u003c\/p\u003e","brand":"Luseta Beauty","offers":[{"title":"Default Title","offer_id":43448643223805,"sku":"L6069M","price":57.12,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/ColorBrighteningHairMask_34ca386e-bd51-45ab-ada2-d0b541381d03.jpg?v=1665159226"},{"product_id":"redken-color-extend-blondage-express-anti-brass-mask-new","title":"Redken Color Extend Blondage Express Anti Brass Mask – Anti-Brass Toning for Blondes","description":"\u003cp\u003e\u003cstrong\u003eAnti-Brass Toning for Blondes.\u003c\/strong\u003e Designed for blonde or silver hair fighting brassiness.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":43704551080189,"sku":null,"price":33.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/NewRedkenProducts_29.png?v=1674449388"},{"product_id":"bonacure-color-freeze-silver-treatment","title":"Bonacure Color Freeze Silver Treatment – Purple Toning Mask for Blonde \u0026 Grey Hair 200ml","description":"\u003cp\u003eNeutralize brassiness and deeply condition color-treated hair with the \u003cstrong\u003eBonacure Color Freeze Silver Treatment\u003c\/strong\u003e, a pigmented hair mask designed to enhance cool tones in \u003cstrong\u003elightened, highlighted, silver, or grey hair\u003c\/strong\u003e. This rich violet treatment provides intense nourishment while delivering anti-yellow pigments to counteract unwanted warmth and keep your blonde or grey tones crisp and clean.\u003c\/p\u003e\n\u003cp\u003eFormulated with \u003cstrong\u003epH 4.5 Balancer Technology\u003c\/strong\u003e, this treatment not only tones but also restores the hair’s ideal pH level to lock in color pigments and \u003cstrong\u003eprevent fading\u003c\/strong\u003e. At the same time, \u003cstrong\u003eCell Equalizer Technology\u003c\/strong\u003e repairs the hair’s inner structure, strengthens fragile strands, and smooths the cuticle — leaving hair soft, shiny, and brass-free.\u003c\/p\u003e\n\u003cp\u003ePerfect for weekly use, this dual-action mask maintains your tone while offering deep hydration and strengthening benefits, making it a staple for icy blondes, platinum tones, and silver shades alike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply to \u003cstrong\u003eclean, towel-dried hair\u003c\/strong\u003e, focusing on mid-lengths and ends.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave on for \u003cstrong\u003e5–10 minutes\u003c\/strong\u003e, depending on desired toning intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse gloves to avoid pigment staining.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRich pigmented mask with violet toning agents\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNeutralizes brassiness and yellow tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for blonde, grey, silver, or highlighted hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003epH 4.5 technology locks in color pigments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply nourishes and strengthens the hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooths porosity and enhances shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from sulfates, silicones, and parabens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for \u003cstrong\u003epre-lightened, platinum, silver, or grey hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for clients experiencing \u003cstrong\u003ebrassiness or color fading\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for \u003cstrong\u003edamaged, porous, or chemically treated hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMaintains \u003cstrong\u003ecool, clean blonde and silver tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTones and conditions in one step\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair feeling \u003cstrong\u003esoft, strong, and refreshed\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePreserves color vibrancy and prevents yellowing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bonacure","offers":[{"title":"Default Title","offer_id":43791013314813,"sku":"SK-2708893","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/SKP_SHTI_BC_2022_Color-Freeze_Silver-Treatment_New_2000x1500_15f26e19-46b4-4a94-932f-18423074250e.jpg?v=1787342928"},{"product_id":"bonacure-repair-rescue-treatment","title":"Bonacure Repair Rescue Treatment – Deep Repair Mask for Damaged Hair 200ml","description":"\u003cp\u003eRepair years of damage in just minutes with the \u003cstrong\u003eBonacure Repair Rescue Treatment\u003c\/strong\u003e, a deeply nourishing hair mask formulated for \u003cstrong\u003eseverely damaged, brittle, or over-processed hair\u003c\/strong\u003e. This intensive treatment penetrates deep into the hair fiber to \u003cstrong\u003erebuild inner strength\u003c\/strong\u003e, smooth the cuticle, and deliver long-lasting softness and shine.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eAdvanced Technology with Vegan Keratin Alternative and Arginine\u003c\/strong\u003e, it actively reverses structural damage, reinforces the hair’s natural barrier, and restores elasticity. The result is hair that looks and feels \u003cstrong\u003estronger, healthier, and up to 95% less prone to breakage\u003c\/strong\u003e — even after just one use.\u003c\/p\u003e\n\u003cp\u003ePerfect for chemically treated, bleached, or heat-styled hair, this weekly mask delivers visible transformation, leaving hair silky, manageable, and full of life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply to \u003cstrong\u003eclean, towel-dried hair\u003c\/strong\u003e, focusing on mid-lengths to ends.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave on for \u003cstrong\u003e5–10 minutes\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse \u003cstrong\u003e1–2 times per week\u003c\/strong\u003e for optimal results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply repairs and nourishes damaged hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReverses up to 3 years of damage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrengthens and reinforces hair from the inside out\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestores softness, shine, and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves resilience and reduces breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan, silicone-free, sulfate-free, paraben-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for weekly intensive care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for \u003cstrong\u003edamaged, fragile, or chemically treated hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGreat for hair exposed to frequent \u003cstrong\u003ebleaching, heat styling, or environmental stress\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAddresses \u003cstrong\u003ebreakage, dryness, dullness, and brittleness\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers \u003cstrong\u003evisible repair after one treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestores strength, elasticity, and smoothness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair looking \u003cstrong\u003ehealthy, revived, and vibrant\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional-level care in a home-friendly format\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"display: none;\"\u003e1174.000999\u003c\/div\u003e","brand":"Bonacure","offers":[{"title":"200ml","offer_id":43791013871869,"sku":"SK-2708799","price":27.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/1174.000999_2.jpg?v=1676873384"},{"product_id":"pureology-color-fanatic-top-coat-200ml","title":"Pureology Color Fanatic Top Coat – Glossing and Toning Treatment 200ml","description":"\u003cp\u003e\u003cstrong\u003eA salon gloss you can do at home, in clear or two toning shades.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA glossing top coat that refreshes shine and corrects unwanted tone between salon appointments. Sheer Clear boosts gloss on any colour; Tone Blue cancels orange in brunettes; Tone Purple cancels yellow in blondes. Aromatherapy blend of rose, floral ginger and cedarwood.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Sheer Clear","offer_id":44088986960125,"sku":"502200","price":33.75,"currency_code":"CAD","in_stock":true},{"title":"Tone Blue","offer_id":44088986992893,"sku":"502205","price":33.75,"currency_code":"CAD","in_stock":true},{"title":"Tone Purple","offer_id":44088987025661,"sku":"502405","price":33.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/PUR_Sephora_Color_Fanatic_Top-Coat-Purple.jpg?v=1788473974"},{"product_id":"matrix-instacure-build-a-bond-instant-revival-liquid-mask-280ml-deep-repair-bond-recovery-in-60-seconds","title":"Matrix Instacure Build-A-Bond Instant Revival Liquid Mask – 60-Second Bond Repair 280ml","description":"\u003cp\u003e\u003cstrong\u003eA mask that pours, absorbs fast and works in five minutes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Instant Revival Liquid Mask breaks the rule that deep treatment has to be thick and slow. Its liquid texture absorbs almost on contact, carrying citric acid into the fibre to rebuild broken bonds while squalane smooths the surface for shine. Because it works so fast, a little goes a long way — and because it's liquid rather than heavy cream, it deeply nourishes without leaving fine or medium hair flat. Delivers 8x stronger and 94% smoother hair as part of the Build-A-Bond system. Sulfate-free, paraben-free, mineral-oil-free and vegan.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":46286148894973,"sku":"","price":19.77,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/61aqLkS1-UL._SL1500.jpg?v=1747408943"},{"product_id":"l-oreal-professionnel-absolut-repair-molecular-rinse-off-serum-core-fiber-repair-for-severely-damaged-hair-250ml","title":"L'Oréal Professionnel Absolut Repair Molecular Rinse-Off Serum – Core Fiber Repair 250ml","description":"\u003cp\u003e\u003cstrong\u003eRepair two years of damage in one use.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis concentrated in-shower serum drives bond-building peptides deep into hair damaged by colour, chemicals and heat, repairing the fiber at the deepest molecular level. The core step of the Molecular routine.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":46304612778237,"sku":"550848","price":36.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/51SfpVq8-hL._SL1500.jpg?v=1747864014"},{"product_id":"loreal-professionnel-blondifier-mask","title":"L'Oréal Professionnel Blondifier Mask – Intense Illuminating Treatment for Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eThe weekly gloss treatment for blondes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBlondifier Mask deeply nourishes lightened hair in five minutes while concentrating the line's acai gloss technology — blonde that shines like it was toned yesterday.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"250ml","offer_id":46317855932669,"sku":"550983","price":35.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":46317855965437,"sku":"550982","price":58.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/61hWIx8YUqL._SL1500.jpg?v=1748535135"},{"product_id":"maria-nila-sheer-silver-booster-mask","title":"Maria Nila Sheer Silver Booster Masque – 3-Minute Violet Treatment 50ml","description":"\u003cp\u003e\u003cstrong\u003eA 50 ml finishing treatment with violet pigment that neutralises brassy tones and leaves hair soft and lustrous in three minutes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt replaces both hair mask and conditioner. Maria Nila states the Booster Masques carry ten times more active ingredients and 50% more fragrance than its standard masks — the pigment load is concentrated too, so start at the short end of the timing on porous blonde. Fruity-floral scent of jasmine, orange and grapefruit.\u003c\/p\u003e","brand":"Maria Nila","offers":[{"title":"Default Title","offer_id":46375995244797,"sku":"93219415","price":13.09,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/81b872bac2b5174a6e434596380d248f56e648ec_93219415_2.png?v=1750448346"},{"product_id":"pravana-perfect-blonde-neutralizing-mask","title":"Pravana Perfect Blonde Neutralizing Mask – Violet Toning for Blondes 150ml","description":"\u003cp\u003e\u003cstrong\u003ePerfect Blonde Purple Toning Mask does two things at once: purple pigment neutralises yellow and brassy tones, while soy protein and shea butter deal with the condition underneath.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThat combination matters, because a purple mask that only tones tends to leave blonde looking cleaner and feeling worse. Pravana measures this one as significantly more conditioned and manageable hair versus untreated damaged hair, alongside the toning. Used as part of the Perfect Blonde shampoo and conditioner system it protects colour for up to 30 washes. It is built for lightened and damaged hair that needs both toning and shine — the blonde that has gone warm in the mid-lengths and rough at the ends at the same time. Citrus and blueberry in the scent, over a ChromaSilk Color Shine Complex base. 5 oz.\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":46376006779133,"sku":"93197027","price":14.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/93197027_1.png?v=1750448604"},{"product_id":"maria-nila-sheer-silver-mask","title":"Maria Nila Sheer Silver Masque – Violet Toning Treatment for Blondes 250ml","description":"\u003cp\u003e\u003cstrong\u003eAn effective violet-pigment treatment for blonde, white and grey hair that moisturises and nourishes while it neutralises golden shades.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlackberry extract adds shine and lustre to brighten the colour, and the conditioning base is why this can be left on longer than a toning shampoo without leaving hair squeaky. Watch the timing on very porous ends — pigment grabs faster there. 250 ml, jasmine, orange and grapefruit. Sulfate- and paraben-free, 100% vegan.\u003c\/p\u003e","brand":"Maria Nila","offers":[{"title":"Default Title","offer_id":46376010416381,"sku":"93219436","price":46.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/3a030fe87cd3dbbd93fa52ae7c3e1c6e126aa71c_93219436_2.png?v=1750448695"},{"product_id":"silver-shot-1","title":"Maria Nila Silver Shot – Violet Toning Treatment for Bleached Hair \u0026 Scalp","description":"\u003cp\u003e\u003cstrong\u003eA violet toning treatment that boosts bleached hair and scalp with conditioning, moisturising and nourishing ingredients.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIts violet pigments hold cool tones longer, or can be used as a quick treatment for a warmer result depending on how long it is left on. Guar gum and caprylyl glycol make it antistatic and humectant, so it retains moisture on hair that lightening has left porous. Fruity-floral scent of jasmine, vanilla and wild fruits. Available in a 60 ml single-service size and a 750 ml back-bar bottle.\u003c\/p\u003e","brand":"Maria Nila","offers":[{"title":"60ml","offer_id":46533129535741,"sku":"93221918","price":15.75,"currency_code":"CAD","in_stock":true},{"title":"750ml","offer_id":47309985480957,"sku":"93221984","price":105.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/1ab42528855bd6b4d7f3b232d04ca14402d60345_93221918_1_85e47118-0e29-4abb-bacb-e3a82c6b7469.png?v=1754672612"},{"product_id":"blondme-bondfinity-deep-repair-mask-intensive-repair-for-damaged-blonde-hair-500ml","title":"BLONDME Bondfinity Deep Repair Mask – Bond Repair for Damaged Blonde Hair | 500ml","description":"\u003cp\u003e\u003cstrong\u003eRebuild broken bonds and restore strength to damaged blonde hair. BLONDME Bondfinity Deep Repair Mask delivers up to 20x stronger hair after just one use — permanent bond repair that keeps your blonde looking healthy, vibrant, and resilient.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional blonde care at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $120!\u003c\/p\u003e","brand":"BLONDME","offers":[{"title":"Default Title","offer_id":46938982940925,"sku":"SK-2999742-MASK","price":50.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/blondme-bondfinity-deep-repair-mask-500ml.jpg?v=1764774648"},{"product_id":"loreal-professionnel-absolut-repair-molecular-mask","title":"L'Oréal Professionnel Absolut Repair Molecular Mask – Deep Repairing Rinse-Off Masque","description":"\u003cp\u003e\u003cstrong\u003eDeep molecular nourishment in five minutes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Absolut Repair Molecular Rinse-Off Mask deeply penetrates damaged hair, repairing and nourishing with the line's peptide and amino-acid technology. Use after the Molecular Shampoo and Serum for maximum effect.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"250ml","offer_id":47029335130365,"sku":"551000","price":44.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":47029335163133,"sku":"551001","price":69.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Imageproduit_45.png?v=1766598570"},{"product_id":"aluram-purple-hydrate-and-repair-treatment-325ml","title":"Aluram Purple Hydrate and Repair Treatment – Hair Mask 325ml","description":"\u003cp\u003e\u003cstrong\u003eRepair and tone in one mask — brass out, strength in.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis essential treatment fights frizz, heat damage, and breakage while cancelling brassy, golden tones in blonde or white hair. Marigold and Squalane deeply condition, detangle, and revive dry, dull strands from daily damage — so your blonde comes out cooler, brighter, and stronger. Sulfate-, paraben-, and phthalate-free.\u003c\/p\u003e","brand":"Aluram","offers":[{"title":"Default Title","offer_id":47308359008509,"sku":"11781092","price":21.24,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/PURPLE_HYDRATE_REPAIR_IMAGES-01.jpg?v=1786121002"},{"product_id":"cold-reflections-hair-mask-400ml-insight","title":"Insight Blonde Cold Reflections Hair Mask – Purple Anti-Yellow Toning 400ml","description":"\u003cp\u003e\u003cstrong\u003eA genuine anti-brass violet mask — Acid Violet 43 is in the ingredient list, so it deposits cool pigment rather than just claiming to.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOrganic hydrolysed chestnut extract is the antioxidant that improves hydration and elasticity while the pigment works; oat and chamomile extracts keep the hair soft rather than squeaky. Insight pairs it with the Cold Reflections Brightening Shampoo or any Insight shampoo. Wear gloves — it is pigmented.\u003c\/p\u003e","brand":"Insight","offers":[{"title":"Default Title","offer_id":47309765476605,"sku":"870199","price":37.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/ATSNovember-244.jpg?v=1788121832"},{"product_id":"medavita-elisier-instant-bond-repair-pre-shampoo-treatment-bond-rebuilding-for-damaged-hair","title":"Medavita Elisièr Instant Bond Repair Pre-Shampoo Treatment – Bond Rebuilding for Damaged Hair 150 ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Elisièr Instant Bond Repair Pre-Shampoo Treatment — Pre-shampoo step that rebuilds broken bonds.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMedavita Elisièr Instant Bond Repair Pre-Shampoo Treatment — medavita Elisièr Instant Bond Repair Pre-Shampoo Treatment is the first step of Medavita's bond repair system, applied to damp hair before shampooing. Colouring, bleaching, chemical services and heat styling break the structural bonds inside the hair. This treatment rebuilds them with the patented Biomolecular Bond Complex — amino acids, rice polypeptides, hyaluronic acid and glycosaminoglycans — restoring strength and resilience and leaving hair shiny, smooth and visibly revived. Made for coloured, damaged and stressed hair.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71010483863805,"sku":"MDV-ELI-004","price":64.93,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/0-Preshampoo-1024x1024.png?v=1786077438"},{"product_id":"wella-professionals-ultimate-repair-mask","title":"Wella Professionals Ultimate Repair – Deep Repair Mask for Damaged, Bleached Hair","description":"\u003cp\u003e\u003cstrong\u003eThe five-minute in-shower repair step of the Ultimate Repair regimen — a rich cream mask that rebuilds the fibre from the inside while it smooths the outside.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWella's patented AHA and Omega-9 technology is paired with an adaptive system that concentrates where the damage is worst, so hair worn down by UV, hot tools, extensions, elastics and bleaching comes back smoother, shinier and easier to style. Wet detangling is up to six times easier than with a non-conditioning shampoo, and the texture stays light enough that hair keeps its bounce. Colour-safe, vegan and dermatologically tested, in a 150 ml retail jar and a 500 ml back-bar tub.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"150ml","offer_id":71211537268989,"sku":"WELLA-42535","price":26.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":71211537301757,"sku":"WELLA-42531","price":47.82,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Ultimate-North-Star_Ultimate-Repair_mask_150ml_PI.png?v=1788121414"},{"product_id":"biolage-strength-recovery-deep-treatment-mask-100ml","title":"Biolage Strength Recovery Deep Treatment Mask – Repair for Damaged Hair 100ml","description":"\u003cp\u003e\u003cstrong\u003eThe weekly repair step for hair that is breaking — three times stronger after one use.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStrength Recovery Deep Treatment Mask is the intensive treatment in Biolage's line for damaged, over-processed hair. Distilled olive squalane locks moisture into the fibre and protects its surface, while vegan proteins and amino acids reinforce the weakened structure and improve elasticity so hair bends instead of snapping. Left on for five minutes it leaves bleached, chemically treated or heat-damaged hair noticeably softer, smoother and stronger. Paraben-free, colour-safe and vegan, in a 100 ml pouch that gives four to five salon-strength treatments.\u003c\/p\u003e","brand":"Biolage","offers":[{"title":"Default Title","offer_id":71242962764029,"sku":"576040","price":16.88,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/biolage-strength-recovery-deep-treatment-mask-100ml.jpg?v=1788457158"}],"url":"https:\/\/procareoutlet.com\/collections\/bleached-hair-routine-treat-and-style.oembed","provider":"ProHair","version":"1.0","type":"link"}