{"title":"Bleached Hair — Choose your cleanser","description":"\u003cp\u003eChoose a cleanser for your roots as well as your lengths.\u003c\/p\u003e","products":[{"product_id":"joico-color-balance-shampoo-purple-10-1-ounce","title":"Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones \u0026 Brightens Blonde, Silver \u0026 Highlighted Hair","description":"\u003cp\u003e\u003cstrong\u003eDon't lose your cool with Color Balance Purple Shampoo.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIts gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":36244333101207,"sku":"JOI-CBP-SHAM-300ML","price":19.82,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":36244333133975,"sku":"JOI-CBP-SHAM-1L","price":40.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/61RtOXIAziL._SL1500.jpg?v=1660527495"},{"product_id":"joico-blonde-life-brightening-shampoo","title":"Joico Blonde Life Brightening Shampoo – Sulfate-Free Illuminating Cleanser for Blondes","description":"\u003cp\u003e\u003cstrong\u003eOur extraordinary Brightening Shampoo, free-from SLE\/SLES Sulfates produces a luscious lather that lifts away dirt and oil.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfter a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":35083881840791,"sku":"JOI-BL-BRIGSHAM-300ML","price":23.93,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":35083881873559,"sku":"JOI-BL-BRIGSHAM-1L","price":49.6,"currency_code":"CAD","in_stock":true},{"title":"50ml","offer_id":71215964946685,"sku":"JOI-BL-BRIGSHAM-50ML","price":7.48,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/blonde_life_shamp_ravivant_300_ml_1024x1024_40b3cca8-5e5f-4458-a20b-d30679396ff3.png?v=1630874676"},{"product_id":"joico-blonde-life-violet-shampoo","title":"Joico Blonde Life Violet Shampoo – Tone-Correcting Cleanser for Cool, Bright Blondes","description":"\u003cp\u003e\u003cstrong\u003eYou'll never lose your cool with Blonde Life Violet Shampoo - a brilliant, brass-neutralizing cleanser, free of SLS\/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":36513259552919,"sku":"JOI-BLV-SHAM-300ML","price":23.93,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":36513259618455,"sku":"JOI-BLV-SHAM-1L","price":49.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/31Vj0uqKz9L.jpg?v=1630874678"},{"product_id":"bonacure-goodbye-yellow-neutralizing-wash","title":"Bonacure Goodbye Yellow Wash – Instantly Neutralizes Yellow Tones in Blonde \u0026 Grey Hair","description":"\u003cp\u003eSay goodbye to brass and hello to clarity with \u003cstrong\u003eBonacure Goodbye Yellow Neutralizing Wash\u003c\/strong\u003e by \u003cstrong\u003eSchwarzkopf Professional\u003c\/strong\u003e. This high-performance, sulfate-free shampoo is \u003cstrong\u003eformulated with strong violet and blue pigments\u003c\/strong\u003e to instantly counteract unwanted yellow and warm undertones in \u003cstrong\u003elightened, blonde, grey, or white hair\u003c\/strong\u003e—leaving you with a crisp, cool finish from the very first wash.\u003c\/p\u003e\n\u003cp\u003eInfused with \u003cstrong\u003epH 4.5 Balancer Technology\u003c\/strong\u003e, Goodbye Yellow ensures color pigments are sealed deep into the hair structure while protecting the hair’s integrity. It gently cleanses while delivering powerful toning results, helping to maintain a salon-fresh blonde or silver tone for longer.\u003c\/p\u003e\n\u003cp\u003eWhether you’ve gone platinum, icy blonde, ash grey, or naturally silver, this \u003cstrong\u003epurple shampoo is your go-to maintenance product\u003c\/strong\u003e between salon visits. The result? \u003cstrong\u003eCooler tones, zero brass, and radiant shine\u003c\/strong\u003e—without dryness or damage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply to wet hair and work into a lather.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave on for 3–5 minutes (adjust timing depending on desired toning intensity).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse 1–2 times per week or as needed for maintenance.\u003cbr\u003e\u003cem\u003eAlways wear gloves to avoid staining.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIntense anti-yellow purple shampoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInstantly neutralizes warm, brassy tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for blonde, grey, or white hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003epH 4.5 technology helps lock in color pigments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGentle, sulfate-free cleansing formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan and silicone-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, visible results from first use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePre-lightened, highlighted, or naturally grey hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePlatinum, silver, icy blonde, or ash-toned styles\u003cbr\u003e\u003cstrong\u003eHair Concerns Solved:\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYellow, brassy, or warm color buildup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDullness and color fade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLoss of tone between salon visits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits?\u003c\/strong\u003e\u003cbr\u003eThe \u003cstrong\u003eGoodbye Yellow Wash\u003c\/strong\u003e is a powerful yet gentle \u003cstrong\u003ecolor correction solution\u003c\/strong\u003e that refreshes your tone and keeps blonde and grey hair cool, clean, and vibrant—\u003cstrong\u003eall in just one wash.\u003c\/strong\u003e It's an essential product for maintaining the clarity and brightness of lighter shades.\u003c\/p\u003e","brand":"Bonacure","offers":[{"title":"300ml","offer_id":44184121311485,"sku":"2970886","price":24.17,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44184121377021,"sku":"2970884","price":49.17,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Schwarzkopf-Bonacure-GoodbyeYellowneutralizingwash10.1oz.jpg?v=1622075189"},{"product_id":"matrix-so-silver-purple-shampoo","title":"Matrix So Silver Purple Shampoo – Neutralizes Brass on Blonde, Grey \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eThe purple shampoo colourists actually reach for.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSo Silver is a professional clarifying purple shampoo that cleanses and neutralizes unwanted brassy warmth at the same time, eliminating the dull yellow tones that creep into blonde between appointments. It illuminates highlights on blondes and adds shimmering brightness to hair anywhere from grey to white — colour-treated or natural. The pigment is strong, so leave the second lather on for three to five minutes when you want maximum toning, and wear gloves. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44084554367229,"sku":null,"price":16.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44084554399997,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-SoSilver-Packshot-Shampoo-300ml-2000x2000_1.png?v=1694638576"},{"product_id":"goldwell-dualsenses-blondes-highlights-shampoo","title":"Goldwell Dualsenses Blondes \u0026 Highlights Shampoo – Anti-Yellow Care for Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Blondes \u0026amp; Highlights Shampoo\u003c\/strong\u003e is made for blonde, highlighted or lightened hair that develops unwanted yellow tones or feels fragile. A focused cleanser that prepares the hair for the rest of its matching care routine. The line combines targeted colour care with Luminescine technology to support brighter-looking blonde and highlighted hair between salon visits.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRemoves daily buildup at the scalp and roots.\u003c\/li\u003e\n\u003cli\u003eSupports the line's targeted hair result.\u003c\/li\u003e\n\u003cli\u003eRinses clean for a manageable finish.\u003c\/li\u003e\n\u003cli\u003ePairs with the matching Goldwell conditioner or treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage through the scalp and lengths, then rinse thoroughly. Repeat only when needed and follow with the matching conditioner or treatment.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-shampoo\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-conditioner\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. Formula and shade results can vary by hair history.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"300ml","offer_id":71010639249661,"sku":"204265","price":16.25,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":39637633007767,"sku":"202912","price":23.17,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/GoldwellDualSense-Blondes_Highlightsshampoo10.1oz.jpg?v=1622276463"},{"product_id":"loma-moisturizing-shampoo","title":"Loma - Moisturizing Shampoo","description":"\u003cp\u003eLOMA Moisturizing Shampoo replenishes and restores moisture for silky, shiny hair. For all hair types, especially normal to dry and colour treated. Great at moisturizing dry scalps. Aromatherapy of Mango, Orange and Tangerine.\u003c\/p\u003e\n\u003cp\u003eKey Ingredients in LOMA Moisturizing Shampoo:\u003c\/p\u003e\n\u003cul role=\"tablist\" data-existing-hx=\"h2\" class=\"js-tablist ul--reset column small-12 tabs__list\"\u003e\n\u003cli\u003eAloe Vera Gel — Organic healing and soothing properties.\u003c\/li\u003e\n\u003cli\u003eJojoba Seed Oil — The most effective instant moisturizer to the hair, rich in Vitamin E and B complex to protect the hair and skin from harsh environmental damage.\u003c\/li\u003e\n\u003cli\u003eAvocado Seed Oil — Quenches dry thirsty hair and adds strength.\u003c\/li\u003e\n\u003cli\u003eCreatine — Most effective natural ingredient to add strength to the hairs internal structure especially on color treated, foiled and bleached hair.\u003c\/li\u003e\n\u003cli\u003eQuinoa Protein — Gluten free, protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003ca aria-selected=\"true\" aria-controls=\"product_howto\" role=\"tab\" class=\"js-tablist__link tabs__link a--reset ib\" style=\"font-size: 1.4em;\" tabindex=\"0\"\u003eHow-To\u003c\/a\u003e\u003c\/h4\u003e\n\u003cdiv class=\"tab__content--wrapper\"\u003e\n\u003cdiv class=\"tab__content--inner row border--top\"\u003e\n\u003cdiv class=\"column small-12 large-10\"\u003e\n\u003cdiv class=\"tab__content\"\u003e\n\u003cdiv aria-labelledby=\"label_product_howto\" role=\"tabpanel\" class=\"js-tabcontent tabs__tabcontent product-howto tabs__content\" id=\"product_howto\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column small-12\"\u003e\n\u003cdiv class=\"tab-box rel\"\u003e\n\u003cdiv class=\"row product-howto__row\"\u003e\n\u003cdiv class=\"product-howto__col\"\u003e\n\u003cdiv class=\"rte\"\u003eWet hair, apply desired amount, lather, rinse and follow with Moisturizing Treatment Conditioner.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Loma","offers":[{"title":"1L","offer_id":39940071948439,"sku":"L00012245","price":30.99,"currency_code":"CAD","in_stock":true},{"title":"355ml","offer_id":39940071981207,"sku":"L00012246","price":30.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Loma-MoisturizingShampoo.jpg?v=1619355732"},{"product_id":"loma-violet-shampoo","title":"Loma - Violet Shampoo","description":"\u003cp\u003eLOMA Violet Shampoo is an innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones. Brightens blonde and grey hair.\u003c\/p\u003e\n\u003cp\u003eLOMA Violet Shampoo has aromatherapy of Vanilla Bean and Blood Orange.\u003c\/p\u003e\n\u003ch2\u003e\u003ca aria-selected=\"true\" aria-controls=\"product_howto\" role=\"tab\" class=\"js-tablist__link tabs__link a--reset ib\" tabindex=\"0\"\u003eHow-To\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"tab__content--wrapper\"\u003e\n\u003cdiv class=\"tab__content--inner row border--top\"\u003e\n\u003cdiv class=\"column small-12 large-10\"\u003e\n\u003cdiv class=\"tab__content\"\u003e\n\u003cdiv aria-labelledby=\"label_product_howto\" role=\"tabpanel\" class=\"js-tabcontent tabs__tabcontent product-howto tabs__content\" id=\"product_howto\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column small-12\"\u003e\n\u003cdiv class=\"tab-box rel\"\u003e\n\u003cdiv class=\"row product-howto__row\"\u003e\n\u003cdiv class=\"product-howto__col\"\u003e\n\u003cdiv class=\"rte\"\u003eWet hair, apply desired amount, lather, rinse and follow with Loma Violet Conditioner.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Loma","offers":[{"title":"1L","offer_id":39940332126359,"sku":"L000122478965","price":32.99,"currency_code":"CAD","in_stock":true},{"title":"355ml","offer_id":39940332159127,"sku":"L000122478966","price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Loma-VioletShampoo.jpg?v=1619357930"},{"product_id":"redken-extreme-bleach-recovery-shampoo","title":"Redken Extreme Bleach Recovery Shampoo – Repair for Bleached Hair","description":"\u003cp\u003e\u003cstrong\u003eRepair for Bleached Hair.\u003c\/strong\u003e Designed for bleached or compromised hair.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":39984515154071,"sku":"R000158441564514","price":15.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Redken-ExtremeBleachRecovery-Shampoo.jpg?v=1619693599"},{"product_id":"eleven-australia-keep-my-colour-blonde-shampoo","title":"Eleven Australia – Keep My Colour Blonde Shampoo","description":"\u003cp\u003eKEEP MY COLOUR BLONDE SHAMPOO is a specifically formulated shampoo perfect for any blonde- natural or not!\u003c\/p\u003e\u003cp\u003eTo fight brassiness, the shampoo uses a blue base with ext.\u003c\/p\u003e\u003cp\u003eViolet 2.\u003c\/p\u003e\u003cp\u003eWhile boosting blonde tones, soy proteins and natural extracts strengthen hair and add volume.\u003c\/p\u003e\u003cp\u003eThis nutrient-rich shampoo is essential for anyone after the cool tones of the iconic Aussie blonde.\u003c\/p\u003e\u003ch4\u003eBest For\u003c\/h4\u003e\u003cp\u003eIdeal for anyone with blonde hair seeking to maintain cool tones and prevent brassiness.\u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eBoosts blonde tones with Ext. Violet 2\u003c\/li\u003e\n\u003cli\u003eHelps strengthen damaged hair with cucumber extract\u003c\/li\u003e\n\u003cli\u003eSoothes the scalp\u003c\/li\u003e\n\u003cli\u003eNourishes and protects hair with hydrolysed quinoa\u003c\/li\u003e\n\u003cli\u003eAdds volume and vitality to hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003eAPPLY TO WET HAIR, LATHER AND RINSE.\u003c\/li\u003e\n\u003cli\u003eREPEAT AS REQUIRED.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch4\u003eStylist Tip\u003c\/h4\u003e\u003cp\u003eFOR THE PERFECT RESULT FOR EVERY BLONDE PAIR WITH THE CONDITIONER PERSONALISED FOR YOUR HAIR TYPE.\u003c\/p\u003e\u003ch4\u003eHero Ingredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEXT. VIOLET 2\u003c\/strong\u003e: BOOSTS BLONDE TONES\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCUCUMBER EXTRACT\u003c\/strong\u003e: HELPS STRENGTHENS DAMAGED HAIR AND SOOTHES THE SCALP\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHYDROLYSED QUINOA\u003c\/strong\u003e: HELPS STRENGTHEN, NOURISH AND PROTECT HAIR\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eleven Australia","offers":[{"title":"300ml","offer_id":42190959378685,"sku":"85166442","price":38.67,"currency_code":"CAD","in_stock":true},{"title":"960ml","offer_id":47488943292669,"sku":"85166487","price":65.42,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Keep_My_Colour_Blonde_Shampoo_164aa08f-c345-43eb-a741-a9b4e6068e19.jpg?v=1787245172"},{"product_id":"matrix-brass-off-blue-shampoo","title":"Matrix Brass Off Blue Shampoo – Neutralizes Orange Tones on Brunettes","description":"\u003cp\u003e\u003cstrong\u003eBlue for orange. Purple shampoo was never the answer here.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLightened brown hair turns orange, not yellow, which is exactly why purple shampoo does nothing for it. Brass Off is built on blue-violet pigment — the colour that sits opposite orange on the wheel — so it neutralises the brassy warmth that creeps into balayage and highlighted brunettes between appointments. 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