{"title":"Hair Breakage — Masks and targeted treatments","description":"\u003cp\u003eIdentify the job before the texture: a rinse-out mask, pre-shampoo treatment, leave-in serum and styling cream occupy different steps.\u003c\/p\u003e","products":[{"product_id":"joico-k-pak-deep-penetrating-reconstructor","title":"Joico K-Pak Deep-Penetrating Treatment – Intensive Protein Reconstruction for Extremely Damaged Hair","description":"\u003cp\u003e\u003cstrong\u003eThe holy grail hair hero that started it all for K-PAK.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePacked with a powerful combo of amino acids and Joico's smart Keratin technology, this 5-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy-looking greatness.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"150ml","offer_id":46992976904445,"sku":"JOI-KPAK-DEEPTREAT-150ML","price":23.13,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":46992976937213,"sku":"JOI-KPAK-DEEPTREAT-1L","price":62.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/JoicoKpakReconstructor150ml_1024x_923d9871-b0be-453f-ae5f-93032c554dd0.jpg?v=1622073207"},{"product_id":"joico-defy-damage-protective-masque","title":"Joico Defy Damage Protective Masque – Intensive Strengthening Treatment for Bond Protection","description":"\u003cp\u003e\u003cstrong\u003eThis powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe result? Less breakage, more protection from heat styling; and hair has instant softness and shine - the kind you can see and feel on contact.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"150ml","offer_id":39922521473175,"sku":"JOI-DD-PROTMASQ-150ML","price":24.75,"currency_code":"CAD","in_stock":true},{"title":"50ml","offer_id":39922521505943,"sku":"JOI-DD-PROTMASQ-50ML","price":8.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/31yIAMvpIXL.jpg?v=1622074229"},{"product_id":"joico-k-pak-color-therapy-luster-lock-treatment","title":"Joico K-Pak Color Therapy Luster Lock – Instant Shine \u0026 Repair Treatment for Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eGet ready for a chorus of oohs and ahhs.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger. The secret to lust-worthy locks.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"150ml","offer_id":37078751281303,"sku":"JOI-KPCT-LUST-150ML","price":24.75,"currency_code":"CAD","in_stock":true},{"title":"250ml","offer_id":37078751346839,"sku":"JOI-KPCT-LUST-250ML","price":32.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":37078751412375,"sku":"JOI-KPCT-LUST-500ML","price":37.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/71_0QINvKoL._AC_SL1500.jpg?v=1622073337"},{"product_id":"redken-ref6a-redken-extreme-mega-mask-for-damaged-or-distressd-hair-6-8-oz-6-8-ounces","title":"Redken Extreme Mask – Strengthening Repair","description":"\u003cp\u003e\u003cstrong\u003eStrengthening Repair.\u003c\/strong\u003e Designed for severely damaged or breakage-prone hair.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"6.8oz","offer_id":33895116374149,"sku":"GS-JO8F-XJUN","price":29.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/redken-extreme-mask-8-5oz-600.jpg?v=1670873220"},{"product_id":"extreme-length-primer-rinse-off-treatment-by-redken-for-unisex-5-oz-primer","title":"Redken Extreme Length Primer Rinse Off Treatment – Strength for Long Hair","description":"\u003cp\u003e\u003cstrong\u003eStrength for Long Hair.\u003c\/strong\u003e Designed for long hair fighting breakage at the ends.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":33895267893381,"sku":"6F-U7SR-1EF9","price":22.59,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/31zaAe3hOZL.jpg?v=1631639286"},{"product_id":"joico-moisture-recovery-balm-for-thick-and-coarse-dry-hair-16-9-fl-oz","title":"Joico Moisture Recovery Treatment Balm – Intense Hydration Repair for Very Dry, Coarse Hair","description":"\u003cp\u003e\u003cstrong\u003eFive minutes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThat's all it takes for this super-hydrating rescue worker to come to the aid of your coif. We're not just talking big-time moisturizers that banish the driest of strands, but the ability to actually increase hair strength and reduce breakage.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"250ml","offer_id":47000927863037,"sku":"JOI-MR-TREAT-250ML","price":24.75,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":71226096746749,"sku":"JOI-MR-TREAT-500ML","price":36.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/12513795-3544778439990885.jpg?v=1622175066"},{"product_id":"joico-k-pak-intense-hydrator-treatment-for-dry-damaged-hair-8-5-oz","title":"Joico K-Pak Intense Hydrator Treatment – Deep Moisture Recovery for Dry, Damaged Hair 250ml","description":"\u003cp\u003e\u003cstrong\u003eIs your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis intensely hydrating treatment turns on the waterworks to help even extra-dry, over-processed hair feel soft, smooth, and touchable again.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":33895507427461,"sku":"JOI-KPAK-INTETREAT","price":23.13,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/JoicoKpakHydratorTreatment250ml_1024x_22e0fb74-881b-40ae-b2fb-2303e5c0d4b0.jpg?v=1622073748"},{"product_id":"redken-extreme-cat-reconstructing-treatment-5oz","title":"Redken Extreme Reconstructing Treatment – Strengthening Repair","description":"\u003cp\u003e\u003cstrong\u003eStrengthening Repair.\u003c\/strong\u003e Designed for severely damaged or breakage-prone hair.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":39105257341079,"sku":"R0001247","price":26.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/redken-extreme-cat-reconstructing-treatment-5oz-600.jpg?v=1630440794"},{"product_id":"matrix-brass-off-custom-neutralization-mask","title":"Matrix Brass Off Custom Neutralization Mask – Blue-Violet Toning for Brunettes","description":"\u003cp\u003e\u003cstrong\u003eHighly pigmented, and you decide how far it goes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Custom Neutralization Mask is the strongest step in Brass Off — a colour-depositing treatment loaded with blue-violet pigment that neutralizes and eliminates the brassy orange tones lightened brown hair falls into. The texture is deliberately rich so you can target it exactly where the warmth is rather than coating the whole head, and the timing is yours: five minutes to soften the brass, ten to genuinely shift it. It also helps repair and protect fragile lightened hair, part of a system rated for up to 10x less breakage.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"200ml","offer_id":44084582613245,"sku":"","price":23.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44084582646013,"sku":"","price":47.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/61VaY5vIpFL._SL1500.jpg?v=1694715484"},{"product_id":"goldwell-dualsenses-rich-repair-60-sec-treatment","title":"Goldwell Dualsenses Rich Repair Treatment 200ml – Fast Deep Care","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Rich Repair Treatment 200ml\u003c\/strong\u003e is made for dry, stressed or damaged hair that feels rough, brittle or difficult to detangle. An intensive treatment for days when the matching daily conditioner is not enough. Goldwell's IntraLipid technology is designed to help replenish the hair's internal and surface lipids, while the line's FadeStopFormula supports gentler cleansing and colour retention.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDelivers concentrated conditioning in a short treatment step.\u003c\/li\u003e\n\u003cli\u003eTargets the line's primary hair concern.\u003c\/li\u003e\n\u003cli\u003eImproves softness and manageability.\u003c\/li\u003e\n\u003cli\u003eFits into a weekly or as-needed routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to shampooed, towel-dried hair, concentrating on mid-lengths and ends. Leave on for the package-directed time, then rinse completely.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/products\/goldwell-dualsenses-rich-repair-restoring-shampoo\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/products\/goldwell-dualsenses-rich-repair-conditioner\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. Formula and shade results can vary by hair history.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":39930289422487,"sku":"206139","price":19.07,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/21Ved4cBTXL._SL1500_64544a9e-4a27-4d11-a3d2-2866fd26abe1.jpg?v=1777917730"},{"product_id":"redken-extreme-cat-protein-reconstructing-treatment","title":"Redken Extreme Cat Protein Reconstructing Treatment – Reconstructing Treatment","description":"\u003cp\u003e\u003cstrong\u003eReconstructing Treatment.\u003c\/strong\u003e Designed for severely damaged hair.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":39984992944279,"sku":"R0001356558555","price":26.25,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Redken-ExtremeCat-ProteinReconstructingTreatment.jpg?v=1619696310"},{"product_id":"ag-hair-reconstruct-restorative-mask-6-oz","title":"AG Care Reconstruct – Strengthening Restorative Mask | 178ml","description":"\u003cp\u003e\u003cstrong\u003eAG Care Reconstruct is a nutrient-rich strengthening mask that rebuilds weak, dull hair into stronger, glossier, more radiant strands.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePowered by vitamin C, plant-based squalane and shea butter, this deep treatment floods stressed hair with nourishment, smoothing the cuticle and restoring elasticity so strands feel resilient rather than brittle. A few minutes transforms tired hair into visibly healthier, shinier hair.\u003c\/p\u003e","brand":"AG Care","offers":[{"title":"Default Title","offer_id":42163219759357,"sku":"A0102","price":25.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/6oz-Reconstruct_Front_020dc3e5-494d-44e2-89c4-f7161dd2ca95.jpg?v=1694188359"},{"product_id":"amika-kure-bond-intensive-repair-mask","title":"Amika The Kure Intense Bond Repair Mask – Strength \u0026 Breakage Repair","description":"\u003cp\u003eAn intensive mask that’s clinically proven to strengthen, reduce breakage + deliver major moisture in minutes to dry, damaged strands.\u003c\/p\u003e\u003cp\u003eKure your damaged strands. this ultra-rich treatment is here to rescue your dry + damaged mane.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e5.6x stronger hair*, 82% less breakage + 9.2x more conditioned* hair after one use.\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAfter using the kure strength repair shampoo, massage through wet hair. let penetrate for 10 minutes. rinse well.\u003c\/li\u003e\n\u003cli\u003eUse as a weekly treatment\u003c\/li\u003e\n\u003cli\u003eSafety information:\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"100ml","offer_id":44071446610173,"sku":"93161624","price":31.47,"currency_code":"CAD","in_stock":true},{"title":"250ml","offer_id":44071446577405,"sku":"93161636","price":54.34,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44071446544637,"sku":"93161663","price":74.67,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/93161624_01.jpg?v=1787770949"},{"product_id":"amika-bust-your-brass-intense-repair-mask","title":"Amika Bust Your Brass Ultra-Violet Repair Mask – Brass Neutralization \u0026 Repair 250 ml","description":"\u003cp\u003eA salon service in a jar. this ultra-luxe toning treatment is clinically proven to strengthen + hydrate damaged hair + help bring blonde, silver + gray back to life.\u003c\/p\u003e\u003cp\u003eBring blonde back to life. packed with bond fortifying technology, plant butters, vegan protein, and ultra-violet pigments-- for your strongest + brightest mane yet!\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e8x more conditioned, 2.2x stronger + with 56% less breakage.*\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply to dry pre-lightened hair before shampooing + let sit for up to 5 minutes before rinsing for a stronger cooling effect.\u003c\/li\u003e\n\u003cli\u003eKeep track of your tone: if you’re loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use of bust your brass an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or 2.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":44070260277501,"sku":"93161736","price":54.34,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/93161736_Principale_bda8.png?v=1638693096"},{"product_id":"amika-multitask-repair-treatment-the-kure","title":"Amika The Kure Multi-Task Repair Treatment – Strength \u0026 Breakage Repair 200 ml","description":"\u003cp\u003eA 60-second multi-tasking treatment formulated with bond fortifying technology + vegan proteins to strengthen hair + prevent future damage + breakage.*\u003c\/p\u003e\u003cp\u003eMulti-tasking…what, like it’s hard? this fast acting rinse-out treatment doubles as a leave-in to strengthen your strands and reduce breakage in a mere 60 seconds. multi-tasking has never been so easy.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e2.4x stronger* hair with 58% less breakage.*\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eFine hair types: after using the kure strength repair shampoo + conditioner, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse. ​\u003c\/li\u003e\n\u003cli\u003eCoarse hair types: after using the kure strength repair shampoo, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse. follow with the kure strength repair conditioner. ​\u003c\/li\u003e\n\u003cli\u003ePro tip: for stronger results, can be used as a leave-in treatment. ​\u003c\/li\u003e\n\u003cli\u003eFor best results, use 1-2x per week with the entire kure system\u003c\/li\u003e\n\u003cli\u003eSafety information:\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":42164919271677,"sku":"93161533","price":41.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/93161533_01_AMIK_63d40368-2ff7-41b2-82b5-61f91f47d6d1.jpg?v=1787770969"},{"product_id":"r-co-on-a-cloud-baobab-oil-repair-masque-5-oz","title":"R+Co On a Cloud Baobab Oil Repair Mask – Strengthens and Nourishes 147ml","description":"\u003cp\u003eExperience the luxurious transformation of your hair with the R+Co On a Cloud Baobab Oil Repair Masque. 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