{"title":"Colour protection — Pigmented and toning care","description":"\u003cp\u003eThese formulas add or adjust tone as well as providing care. Match the exact shade, starting colour and contact time to the product instructions; they are distinct from ordinary colour-maintenance shampoo.\u003c\/p\u003e","products":[{"product_id":"joico-color-balance-purple-conditioner-eliminates-brassy-yellow-tones-on-blonde-gray-hair-10-1-ounces","title":"Joico Color Balance Purple Conditioner – Neutralizes Brass \u0026 Restores Shine for Blonde, Silver \u0026 Highlighted Hair","description":"\u003cp\u003e\u003cstrong\u003ePreserve blonde hair's vibrancy in the most majestic way with our royal-purple conditioner, which counteracts unwanted yellow and warm tones while delivering a burst of moisture.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"250ml","offer_id":36254083711127,"sku":"JOI-CBP-COND-250ML","price":19.82,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":36254083743895,"sku":"JOI-CBP-COND-1L","price":40.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/613vBEnE0zL._SL1500.jpg?v=1788198800"},{"product_id":"joico-color-balance-shampoo-purple-10-1-ounce","title":"Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones \u0026 Brightens Blonde, Silver \u0026 Highlighted Hair","description":"\u003cp\u003e\u003cstrong\u003eDon't lose your cool with Color Balance Purple Shampoo.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIts gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":36244333101207,"sku":"JOI-CBP-SHAM-300ML","price":19.82,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":36244333133975,"sku":"JOI-CBP-SHAM-1L","price":40.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/61RtOXIAziL._SL1500.jpg?v=1660527495"},{"product_id":"joico-color-balance-blue-shampoo","title":"Joico Color Balance Blue Shampoo – Neutralizes Orange Tones for Brunette, Balayage \u0026 Highlighted Hair","description":"\u003cp\u003e\u003cstrong\u003eKick brass to the curb and keep brunette hair free of unwanted orange tones with Color Balance Blue.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":36255418613911,"sku":"JOI-CBB-SHAM-300ML","price":19.82,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":36255418646679,"sku":"JOI-CBB-SHAM-1L","price":40.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/JoicoColorBalanceBlueShampoo300ml_1024x_4b280c8a-245c-44bc-baba-dd3d374074f5.jpg?v=1668287684"},{"product_id":"matrix-so-silver-purple-shampoo","title":"Matrix So Silver Purple Shampoo – Neutralizes Brass on Blonde, Grey \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eThe purple shampoo colourists actually reach for.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSo Silver is a professional clarifying purple shampoo that cleanses and neutralizes unwanted brassy warmth at the same time, eliminating the dull yellow tones that creep into blonde between appointments. It illuminates highlights on blondes and adds shimmering brightness to hair anywhere from grey to white — colour-treated or natural. The pigment is strong, so leave the second lather on for three to five minutes when you want maximum toning, and wear gloves. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44084554367229,"sku":null,"price":16.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44084554399997,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-SoSilver-Packshot-Shampoo-300ml-2000x2000_1.png?v=1694638576"},{"product_id":"matrix-brass-off-custom-neutralization-mask","title":"Matrix Brass Off Custom Neutralization Mask – Blue-Violet Toning for Brunettes","description":"\u003cp\u003e\u003cstrong\u003eHighly pigmented, and you decide how far it goes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Custom Neutralization Mask is the strongest step in Brass Off — a colour-depositing treatment loaded with blue-violet pigment that neutralizes and eliminates the brassy orange tones lightened brown hair falls into. The texture is deliberately rich so you can target it exactly where the warmth is rather than coating the whole head, and the timing is yours: five minutes to soften the brass, ten to genuinely shift it. It also helps repair and protect fragile lightened hair, part of a system rated for up to 10x less breakage.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"200ml","offer_id":44084582613245,"sku":"","price":23.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44084582646013,"sku":"","price":47.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/61VaY5vIpFL._SL1500.jpg?v=1694715484"},{"product_id":"matrix-so-silver-purple-conditioner","title":"Matrix So Silver Purple Conditioner – Tones \u0026 Replenishes Blonde, Grey \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eToning that also puts the condition back.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eToned blonde is often dry blonde — the lightening that gets you there costs the fibre something. So Silver Purple Conditioner replenishes dry, brittle lightened hair and adds a glossy shine while violet pigment keeps working against the yellow the shampoo just cleared. Use it after So Silver Shampoo at every wash to hold the tone between appointments. Vegan formula, and suitable for colour-treated and natural grey through to white.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44083466764541,"sku":null,"price":16.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44083466797309,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/51DoTXpJx3L._SL1500.jpg?v=1694638162"},{"product_id":"matrix-brass-off-blue-conditioner","title":"Matrix Brass Off Blue Conditioner – Neutralizes Orange Tones on Brunettes","description":"\u003cp\u003e\u003cstrong\u003eBlue for orange. Purple was never going to fix this.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLightened brown hair goes orange, not yellow — which is why purple shampoo does nothing for it. Brass Off works on blue-violet pigment, sitting opposite orange on the colour wheel, and the conditioner keeps that correction going after the shampoo while nourishing and moisturizing hair that lightening has left dry. Part of Matrix's most neutralizing system, rated for up to 10x less breakage when used together.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44084578812157,"sku":null,"price":18.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44084578844925,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/61w82yPM8sL._SL1500.jpg?v=1694713972"},{"product_id":"matrix-so-silver-triple-power-toning-mask","title":"Matrix So Silver Triple Power Toning Mask – Customizable Toning for Blonde \u0026 Grey","description":"\u003cp\u003e\u003cstrong\u003eThinks like a toner, conditions like a deep treatment.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Triple Power Mask is the strongest step in So Silver, and the one you control. Leave it on briefly to brighten, or longer to genuinely shift the tone — progressive technology means the result builds with the time you give it, so you can banish yellow from blonde, push platinum toward silver, or turn natural grey into something deliberate. Underneath the pigment it conditions like a proper deep treatment, which lightened hair needs. Use one to two times a week, in place of the So Silver Conditioner rather than alongside it. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"200ml","offer_id":44084563247357,"sku":null,"price":23.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44084563280125,"sku":null,"price":47.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-Matrix-2023-So-Silver-Mask-200ml-2000x2000_RGB.png?v=1694712770"},{"product_id":"goldwell-dual-sense-blondes-highlights-60sec-treatment-6-8oz","title":"Goldwell Dualsenses Blondes \u0026 Highlights Treatment 200ml – Toning Care","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Blondes \u0026amp; Highlights Treatment 200ml\u003c\/strong\u003e is made for blonde, highlighted or lightened hair that develops unwanted yellow tones or feels fragile. An intensive treatment for days when the matching daily conditioner is not enough. The line combines targeted colour care with Luminescine technology to support brighter-looking blonde and highlighted hair between salon visits.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDelivers concentrated conditioning in a short treatment step.\u003c\/li\u003e\n\u003cli\u003eTargets the line's primary hair concern.\u003c\/li\u003e\n\u003cli\u003eImproves softness and manageability.\u003c\/li\u003e\n\u003cli\u003eFits into a weekly or as-needed routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to shampooed, towel-dried hair, concentrating on mid-lengths and ends. Leave on for the package-directed time, then rinse completely.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-shampoo\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-conditioner\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. 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The line combines targeted colour care with Luminescine technology to support brighter-looking blonde and highlighted hair between salon visits.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRemoves daily buildup at the scalp and roots.\u003c\/li\u003e\n\u003cli\u003eSupports the line's targeted hair result.\u003c\/li\u003e\n\u003cli\u003eRinses clean for a manageable finish.\u003c\/li\u003e\n\u003cli\u003ePairs with the matching Goldwell conditioner or treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage through the scalp and lengths, then rinse thoroughly. Repeat only when needed and follow with the matching conditioner or treatment.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-shampoo\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-conditioner\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. Formula and shade results can vary by hair history.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"300ml","offer_id":71010639249661,"sku":"204265","price":16.25,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":39637633007767,"sku":"202912","price":23.17,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/GoldwellDualSense-Blondes_Highlightsshampoo10.1oz.jpg?v=1622276463"},{"product_id":"goldwell-dualsenses-blondes-highlights-conditioner","title":"Goldwell Dualsenses Blondes \u0026 Highlights Conditioner – Anti-Yellow Care for Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Blondes \u0026amp; Highlights Conditioner\u003c\/strong\u003e is made for blonde, highlighted or lightened hair that develops unwanted yellow tones or feels fragile. A rinse-out conditioner that brings targeted softness and control to the matching Goldwell care routine. The line combines targeted colour care with Luminescine technology to support brighter-looking blonde and highlighted hair between salon visits.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eImproves slip for easier detangling.\u003c\/li\u003e\n\u003cli\u003eSoftens mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eSupports the line's targeted result.\u003c\/li\u003e\n\u003cli\u003eLeaves hair prepared for styling.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, distribute through mid-lengths and ends. Leave on for the time shown on the package, then rinse thoroughly.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-shampoo\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-conditioner\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. Formula and shade results can vary by hair history.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"300ml","offer_id":39637751988375,"sku":"206119","price":17.5,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":71010477342973,"sku":"206122","price":25.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/GoldwellDualSense-Blondes_Highlightsconditioner10.1oz.jpg?v=1622276467"},{"product_id":"redken-color-extend-blondage-anti-brass-mask","title":"Redken Color Extend Blondage Anti Brass Mask – Anti-Brass Toning for Blondes","description":"\u003cp\u003e\u003cstrong\u003eAnti-Brass Toning for Blondes.\u003c\/strong\u003e Designed for blonde or silver hair fighting brassiness.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":39985741725847,"sku":"R0001458545825","price":24.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Redken-ColorExtendBlondage-Anti-BrassMask.jpg?v=1619701972"},{"product_id":"bain-de-terre-lavender-color-enhancing-shampoo","title":"Bain de Terre Lavender Color Enhancing Shampoo – Brass Neutralizing Purple 400 ml","description":"\u003cp\u003e\u003cstrong\u003eCleanses and neutralizes unwanted yellow and warm tones on blonde, silver and grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eViolet-toned care with argan and monoi oils keeps blonde, highlighted and silver hair cool, bright and beautified. 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ZeroSulfate and 100% vegan, with the AntiFade Complex protecting your tone. 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