{"title":"Shampoos for Colour-Treated Hair — Pigmented toning shampoos","description":"\u003cp\u003eMatch the pigment to unwanted warmth and your current colour.\u003c\/p\u003e","products":[{"product_id":"joico-color-balance-blue-shampoo","title":"Joico Color Balance Blue Shampoo – Neutralizes Orange Tones for Brunette, Balayage \u0026 Highlighted Hair","description":"\u003cp\u003e\u003cstrong\u003eKick brass to the curb and keep brunette hair free of unwanted orange tones with Color Balance Blue.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":36255418613911,"sku":"JOI-CBB-SHAM-300ML","price":19.82,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":36255418646679,"sku":"JOI-CBB-SHAM-1L","price":40.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/JoicoColorBalanceBlueShampoo300ml_1024x_4b280c8a-245c-44bc-baba-dd3d374074f5.jpg?v=1668287684"},{"product_id":"matrix-so-silver-purple-shampoo","title":"Matrix So Silver Purple Shampoo – Neutralizes Brass on Blonde, Grey \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eThe purple shampoo colourists actually reach for.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSo Silver is a professional clarifying purple shampoo that cleanses and neutralizes unwanted brassy warmth at the same time, eliminating the dull yellow tones that creep into blonde between appointments. It illuminates highlights on blondes and adds shimmering brightness to hair anywhere from grey to white — colour-treated or natural. The pigment is strong, so leave the second lather on for three to five minutes when you want maximum toning, and wear gloves. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44084554367229,"sku":null,"price":16.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44084554399997,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-SoSilver-Packshot-Shampoo-300ml-2000x2000_1.png?v=1694638576"},{"product_id":"goldwell-dualsenses-blondes-highlights-shampoo","title":"Goldwell Dualsenses Blondes \u0026 Highlights Shampoo – Anti-Yellow Care for Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Blondes \u0026amp; Highlights Shampoo\u003c\/strong\u003e is made for blonde, highlighted or lightened hair that develops unwanted yellow tones or feels fragile. A focused cleanser that prepares the hair for the rest of its matching care routine. The line combines targeted colour care with Luminescine technology to support brighter-looking blonde and highlighted hair between salon visits.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRemoves daily buildup at the scalp and roots.\u003c\/li\u003e\n\u003cli\u003eSupports the line's targeted hair result.\u003c\/li\u003e\n\u003cli\u003eRinses clean for a manageable finish.\u003c\/li\u003e\n\u003cli\u003ePairs with the matching Goldwell conditioner or treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage through the scalp and lengths, then rinse thoroughly. Repeat only when needed and follow with the matching conditioner or treatment.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-shampoo\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/products\/goldwell-dualsenses-blondes-highlights-conditioner\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. Formula and shade results can vary by hair history.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"300ml","offer_id":71010639249661,"sku":"204265","price":16.25,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":39637633007767,"sku":"202912","price":23.17,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/GoldwellDualSense-Blondes_Highlightsshampoo10.1oz.jpg?v=1622276463"},{"product_id":"goldwell-dualsenses-silver-shampoo","title":"Goldwell Dualsenses Silver Shampoo – Anti-Yellow Care for Grey and White Hair","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Silver Shampoo\u003c\/strong\u003e is made for grey, white or silver hair that needs unwanted yellow tones softened for a cooler result. A focused cleanser that prepares the hair for the rest of its matching care routine. Cool violet pigments help neutralize yellow tones, while Luminescine technology supports a brighter, more luminous-looking finish.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRemoves daily buildup at the scalp and roots.\u003c\/li\u003e\n\u003cli\u003eSupports the line's targeted hair result.\u003c\/li\u003e\n\u003cli\u003eRinses clean for a manageable finish.\u003c\/li\u003e\n\u003cli\u003ePairs with the matching Goldwell conditioner or treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage through the scalp and lengths, then rinse thoroughly. Repeat only when needed and follow with the matching conditioner or treatment.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/collections\/goldwell\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/collections\/goldwell\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. Formula and shade results can vary by hair history.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"300ml","offer_id":39931517042839,"sku":"202914","price":16.25,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":71010639347965,"sku":null,"price":23.17,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Goldwell-Dualsenses-SilverShampoo.jpg?v=1630693818"},{"product_id":"matrix-brass-off-blue-shampoo","title":"Matrix Brass Off Blue Shampoo – Neutralizes Orange Tones on Brunettes","description":"\u003cp\u003e\u003cstrong\u003eBlue for orange. Purple shampoo was never the answer here.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLightened brown hair turns orange, not yellow, which is exactly why purple shampoo does nothing for it. Brass Off is built on blue-violet pigment — the colour that sits opposite orange on the wheel — so it neutralises the brassy warmth that creeps into balayage and highlighted brunettes between appointments. It cleanses while it corrects, and forms part of Matrix's most neutralizing system, rated for up to 10x less breakage when used with the conditioner and mask.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44084568359165,"sku":null,"price":16.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44084568391933,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/matrix_brass_off_shampoo_1l.jpg?v=1694713476"},{"product_id":"pureology-strength-cure-blonde-shampoo","title":"Pureology Strength Cure Blonde Purple Shampoo – Tones Brass and Repairs Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eKills brass and repairs the damage bleaching left behind — in the same wash.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn intense purple shampoo that neutralises unwanted warm tones in blonde or bleached hair while Keravis protein repairs and strengthens damaged strands and helps prevent breakage. ZeroSulfate and 100% vegan, with the AntiFade Complex protecting your tone. Aromatherapy blend of pear and rose.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"50ml","offer_id":44087033266429,"sku":"502140","price":13.5,"currency_code":"CAD","in_stock":true},{"title":"266ml","offer_id":44087033299197,"sku":"502141","price":37.5,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44087033331965,"sku":"502142","price":86.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Pureology-2024-Ecom-ATF-Packshot-Strength-Cure-Blonde-Shampoo-2000x2000.jpg?v=1788473687"},{"product_id":"fab-me-blonde-fortifying-purple-shampoo","title":"Design.Me Fab.Me Blonde Fortifying Purple Shampoo – Violet Pigments for Brass 250ml","description":"\u003cp\u003eFab.Me Blonde fortifying purple shampoo uses deep violet micro pigments to counteract brass and hold a cool tone between salon appointments. 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Minerals in the water, UV, heat styling and the natural warmth underneath all pull blonde and silver back toward yellow within weeks of a service. Perfect Blonde Neutralizing Shampoo deposits cool pigment while it cleanses, so each wash walks the tone back instead of letting it drift. 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