{"title":"Curl definition — Masks and targeted treatments","description":"\u003cp\u003eCompare the purpose and application of the exact treatment. Follow its instructions for placement, contact time and rinsing before combining it with the rest of your routine.\u003c\/p\u003e","products":[{"product_id":"matrix-a-curl-can-dream-rich-mask","title":"Matrix A Curl Can Dream Rich Mask – Manuka Honey Deep Hydration for Curls \u0026 Coils","description":"\u003cp\u003e\u003cstrong\u003eDeep hydration that leaves the curl pattern intact.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Rich Mask is where curls and coils get their moisture back. Manuka honey extract carries deep hydration into hair that dries out faster than any other texture, and because it's built around preserving curl rather than smoothing it flat, the pattern comes back springier instead of stretched. Rich enough to use as often as you wash. Formulated without parabens, mineral oils, petrolatum or paraffins.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"280ml","offer_id":44081265049853,"sku":null,"price":18.48,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44081265082621,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44081265115389,"sku":null,"price":19.77,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/61BGPOdD5wL._SL1500__1.jpg?v=1694534943"},{"product_id":"r-co-cassette-curl-defining-masque-147ml","title":"R+Co Cassette Curl Defining Mask – Deep Conditioning for Curls and Waves 147ml","description":"\u003cp\u003eTransform your curls with the R+CO Cassette Curl Defining Masque, designed to revive and rejuvenate. 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Its unique blend of natural ingredients ensures your curls remain vibrant and healthy.\u003c\/p\u003e","brand":"R+Co","offers":[{"title":"Default Title","offer_id":44225990131965,"sku":"","price":41.33,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/R_CO-CASSETTE-WEB-IMAGE_1000x_2732ab1b-76cd-4357-aec4-0d552886ba6a.png?v=1699044951"},{"product_id":"loreal-professionnel-curl-expression-moisturizing-mask","title":"L'Oréal Professionnel Curl Expression Moisturizing Mask – Lightweight Hydration for Curls","description":"\u003cp\u003e\u003cstrong\u003eDeep moisture that doesn't flatten the spring.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Curl Expression Moisturizing Mask floods curls with hydration in a light, fast-absorbing texture — softness and definition without a hint of weight.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"250ml","offer_id":47027361284349,"sku":"550864","price":44.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":47027361317117,"sku":"550865","price":69.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/loreal-serie-expert-masque-hydratant-intensif-curl-expression-500-ml-264577.png?v=1766598585"},{"product_id":"loreal-professionnel-curl-expression-rich-moisturizing-mask","title":"L'Oréal Professionnel Curl Expression Rich Moisturizing Mask – Intensive Nourishment for Coils","description":"\u003cp\u003e\u003cstrong\u003eRich nourishment for the thirstiest curls.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Rich Moisturizing Mask wraps coily and very dry curls in intense, buttery hydration — deep softness, elasticity and definition for the patterns that need the most.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"250ml","offer_id":47027361087741,"sku":"550866","price":44.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":47027361120509,"sku":"550867","price":69.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/loreal-serie-expert-masque-riche-hydratant-intensif-curl-expression-500-ml-932543.png?v=1766600860"},{"product_id":"curly-hair-detangling-mask-200ml-insight","title":"Insight Elasti-Curl Curly Hair Detangling Mask – Slip for Tangled Curls 200ml","description":"\u003cp\u003e\u003cstrong\u003eThe Elasti-Curl detangling mask — real slip for curl types 2 through 4, built with plant waxes instead of silicones.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDistearoylethyl Dimonium Chloride and Cetrimonium Chloride do the detangling; Myrica Pubescens fruit wax and Rhus Verniciflua peel wax do the smoothing that a silicone would normally do. Organic coconut, chia and sacha inchi oils are the Elasti-Curl signature trio. 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