{"title":"Dry or Damaged Hair: Choose the Next Step — Masks and targeted treatments","description":"\u003cp\u003eIdentify the job before the texture: a rinse-out mask, pre-shampoo treatment, leave-in serum and styling cream occupy different steps.\u003c\/p\u003e","products":[{"product_id":"oligo-recovery-masque-calura-150ml-1l","title":"Oligo Professionnel – Calura Repair Mask","description":"\u003cp\u003e\u003cstrong\u003eMoisture to the rescue: a rich weekly masque that hydrates and repairs damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhen conditioner alone stops being enough, the Calura Recovery Masque steps in. Its rich, dense cream saturates damaged and colour-treated lengths with hydration, working in the minutes it sits to leave hair revitalized, manageable and visibly glossy. Rough mid-lengths turn smooth, brittle ends feel supple again, and styling the next morning takes half the effort. Use it once or twice a week in place of your conditioner; the 150 ml tube suits home routines and the litre keeps a salon basin stocked.\u003c\/p\u003e","brand":"Oligo Professionnel","offers":[{"title":"150ml","offer_id":37605491671191,"sku":"93225627","price":19.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":37605491703959,"sku":"93225787","price":89.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/93225627_1.jpg?v=1787867433"},{"product_id":"joico-blonde-life-brightening-masque","title":"Joico Blonde Life Brightening Masque – Intensive Illuminating Treatment for Blondes","description":"\u003cp\u003e\u003cstrong\u003eThis magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNothing heavy, nothing greasy - just on-tone, crystal-clear perfection here.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"50ml","offer_id":33631397937285,"sku":"JOI-BL-BRIGMASQ","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"150ml","offer_id":71216465215741,"sku":"JOI-BL-BRIGMASQ-150ML","price":24.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/2551482.jpg?v=1622074181"},{"product_id":"matrix-so-silver-triple-power-toning-mask","title":"Matrix So Silver Triple Power Toning Mask – Customizable Toning for Blonde \u0026 Grey","description":"\u003cp\u003e\u003cstrong\u003eThinks like a toner, conditions like a deep treatment.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Triple Power Mask is the strongest step in So Silver, and the one you control. Leave it on briefly to brighten, or longer to genuinely shift the tone — progressive technology means the result builds with the time you give it, so you can banish yellow from blonde, push platinum toward silver, or turn natural grey into something deliberate. Underneath the pigment it conditions like a proper deep treatment, which lightened hair needs. Use one to two times a week, in place of the So Silver Conditioner rather than alongside it. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"200ml","offer_id":44084563247357,"sku":null,"price":23.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44084563280125,"sku":null,"price":47.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-Matrix-2023-So-Silver-Mask-200ml-2000x2000_RGB.png?v=1694712770"},{"product_id":"goldwell-dualsenses-color-extra-rich-60-sec-treatment","title":"Goldwell Dualsenses Color Extra Rich Treatment 200ml – Deep Care","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Color Extra Rich Treatment 200ml\u003c\/strong\u003e is made for thick, coarse or dry colour-treated hair that needs richer softness and colour protection. An intensive treatment for days when the matching daily conditioner is not enough. Luminescine technology promotes luminous-looking colour, while the richer conditioning profile helps improve softness and manageability in substantial hair textures.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDelivers concentrated conditioning in a short treatment step.\u003c\/li\u003e\n\u003cli\u003eTargets the line's primary hair concern.\u003c\/li\u003e\n\u003cli\u003eImproves softness and manageability.\u003c\/li\u003e\n\u003cli\u003eFits into a weekly or as-needed routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to shampooed, towel-dried hair, concentrating on mid-lengths and ends. Leave on for the package-directed time, then rinse completely.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/products\/goldwell-dualsenses-color-extra-rich-brilliance-shampoo\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/products\/goldwell-dualsenses-color-extra-rich-brilliance-conditioner\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. 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This treatment with a rich moisture preserving blend eases detangling, reduces frizz and nourishes dry curls without weighing them down. Leaves curls silky-soft and shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMelt Into Moisture provides intense hydration and softness and is for extremely dry, brittle curls. It should be used once a week or as needed for intense moisture. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0074\/3872\/files\/Devacurl_DermIcon_160x160.png?v=1624411167\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003eIngredients: Aqua\/water\/eau, Cetearyl Alcohol, Glycerin, Aloe Barbadensis Leaf Juice, Helianthus Annuus (Sunflower) Seed Oil, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, C12-15 Alkyl Benzoate, Sorbitol, Cetrimonium Chloride, Citric Acid, Disodium Edta, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Panthenol, Peg-7 Glyceryl Cocoate, Polyquaternium-37, Polyquaternium-39, Polyquaternium-7, Ppg-1 Trideceth-6, Propylene Glycol Dibenzoate, Propylene Glycol Dicaprylate\/dicaprate, Tocopherol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Parfum\/fragrance, Alcohol, Alpha-isomethyl Ionone, Benzyl Benzoate, Benzyl Salicylate, Geraniol, Limonene, Linalool.\u003c\/small\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003cbr\u003eFrom time to time we may update certain ingredients because we always seek to use the latest and best for your curls, so you should always check the product’s packaging for the most up to date and accurate ingredient information.\u003cbr\u003e\u003c\/small\u003e\u003c\/p\u003e \u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $120!\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"237ml","offer_id":42766550171901,"sku":"DC-2902919","price":32.5,"currency_code":"CAD","in_stock":true},{"title":"525ml","offer_id":42766550204669,"sku":"DC-68417","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Deva_GS_Melt_Into_Moisture_8oz.JPG_47d04a20-123b-47ba-8dfa-3e4169e123ee.jpg?v=1650401998"},{"product_id":"argan-oil-hair-mask","title":"Luseta Beauty Argan Oil Hair Mask – Weekly Moisture Repair 500ml","description":"\u003cp\u003e\u003cstrong\u003eA high-quality treatment that penetrates deep into the follicle to restore the moisture daily life takes out of the hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt works on the damage done by UV rays and heat styling, bringing softness back to strands that have stopped responding to conditioner alone. 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