{"title":"Dry Hair — Masks and targeted treatments","description":"\u003cp\u003eIdentify the job before the texture: a rinse-out mask, pre-shampoo treatment, leave-in serum and styling cream occupy different steps.\u003c\/p\u003e","products":[{"product_id":"joico-moisture-recovery-balm-for-thick-and-coarse-dry-hair-16-9-fl-oz","title":"Joico Moisture Recovery Treatment Balm – Intense Hydration Repair for Very Dry, Coarse Hair","description":"\u003cp\u003e\u003cstrong\u003eFive minutes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThat's all it takes for this super-hydrating rescue worker to come to the aid of your coif. We're not just talking big-time moisturizers that banish the driest of strands, but the ability to actually increase hair strength and reduce breakage.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"250ml","offer_id":47000927863037,"sku":"JOI-MR-TREAT-250ML","price":24.75,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":71226096746749,"sku":"JOI-MR-TREAT-500ML","price":36.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/12513795-3544778439990885.jpg?v=1622175066"},{"product_id":"moistrepair-style-primer","title":"KMS MoistRepair Style Primer – Lasting Style Foundation for Damaged Hair","description":"\u003cp\u003e\u003cstrong\u003eKMS MOISTREPAIR Style Primer – Lasting Style Foundation for Damaged Hair is designed for lasting style foundation for damaged hair.\u003c\/strong\u003e This rinse-out style foundation helps dry, damaged hair feel stronger and moisturized so it is easier to style.\u003c\/p\u003e\u003cp\u003ePart of the KMS MOISTREPAIR range, this hair primer is best for dry or damaged hair that needs a smoother, more manageable foundation before styling. \u003c\/p\u003e\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTargets visible signs of damage and supports a healthier-looking finish.\u003c\/li\u003e\n\u003cli\u003eHelps hair feel stronger and more resilient during styling.\u003c\/li\u003e\n\u003cli\u003eReplenishes moisture to improve softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply evenly to towel-dried hair, leave on for five minutes, and rinse.\u003c\/li\u003e\n\u003cli\u003eContinue with the usual styling routine.\u003c\/li\u003e\n\u003cli\u003eKMS previously directed use every second or third wash.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e dry or damaged hair that needs a smoother, more manageable foundation before styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Hair primer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable size(s):\u003c\/strong\u003e 150ml, 75ml.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KMS","offers":[{"title":"150 ml","offer_id":34099478462597,"sku":"122096","price":23.75,"currency_code":"CAD","in_stock":false},{"title":"75 ml","offer_id":71190300688637,"sku":"122095","price":7.4,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/KMS-MoistRepair-Style-Primer-75ml-packshot.jpg?v=1788476797"},{"product_id":"moistrepair-core-reset-spray","title":"KMS MoistRepair Core Reset Spray – Repair-Focused Styling Reset 200ml","description":"\u003cp\u003e\u003cstrong\u003eKMS MOISTREPAIR Core Reset Spray – Repair-Focused Styling Reset 200ml is designed for repair-focused styling reset.\u003c\/strong\u003e This treatment spray resets the styling foundation for dry or damaged hair before the next finished look.\u003c\/p\u003e\u003cp\u003ePart of the KMS MOISTREPAIR range, this repairing treatment spray is best for dry or damaged hair that needs repair-focused preparation before restyling. \u003c\/p\u003e\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTargets visible signs of damage and supports a healthier-looking finish.\u003c\/li\u003e\n\u003cli\u003eReplenishes moisture to improve softness and manageability.\u003c\/li\u003e\n\u003cli\u003eWorks as a flexible foundation for a range of finished looks.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eMist evenly through damp hair and comb through before styling.\u003c\/li\u003e\n\u003cli\u003eBegin with a light , then add only where the hair needs more conditioning support.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e dry or damaged hair that needs repair-focused preparation before restyling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Repairing treatment spray.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable size(s):\u003c\/strong\u003e 200ml.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":34919134429335,"sku":"122097","price":22.19,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/2f4cb2d5-1945-48ff-b977-c85b06f42d5f.jpg?v=1788652627"},{"product_id":"redken-all-soft-heavy-cream-8-5oz","title":"Redken All Soft Heavy Cream – Deep Moisture for Dry, Brittle Hair","description":"\u003cp\u003e\u003cstrong\u003eDeep Moisture for Dry, Brittle Hair.\u003c\/strong\u003e Designed for dry or brittle hair needing softness.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"8.5oz","offer_id":39101780263063,"sku":"R000114","price":24.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Redken-AllsoftHeavyCream8.5oz.jpg?v=1622074388"},{"product_id":"goldwell-dualsenses-rich-repair-60-sec-treatment","title":"Goldwell Dualsenses Rich Repair Treatment 200ml – Fast Deep Care","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Rich Repair Treatment 200ml\u003c\/strong\u003e is made for dry, stressed or damaged hair that feels rough, brittle or difficult to detangle. An intensive treatment for days when the matching daily conditioner is not enough. Goldwell's IntraLipid technology is designed to help replenish the hair's internal and surface lipids, while the line's FadeStopFormula supports gentler cleansing and colour retention.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDelivers concentrated conditioning in a short treatment step.\u003c\/li\u003e\n\u003cli\u003eTargets the line's primary hair concern.\u003c\/li\u003e\n\u003cli\u003eImproves softness and manageability.\u003c\/li\u003e\n\u003cli\u003eFits into a weekly or as-needed routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to shampooed, towel-dried hair, concentrating on mid-lengths and ends. Leave on for the package-directed time, then rinse completely.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/products\/goldwell-dualsenses-rich-repair-restoring-shampoo\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/products\/goldwell-dualsenses-rich-repair-conditioner\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. Formula and shade results can vary by hair history.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":39930289422487,"sku":"206139","price":28.07,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/21Ved4cBTXL._SL1500_64544a9e-4a27-4d11-a3d2-2866fd26abe1.jpg?v=1777917730"},{"product_id":"loma-moisturizing-treatment","title":"Loma - Moisturizing Treatment","description":"\u003cp\u003eLOMA Moisturizing Treatment is a deeply penetrating conditioner to add moisture, strength and shine. For all hair types especially normal to dry and colour treated. Aromatherapy of Vanilla Bean and Orange.\u003c\/p\u003e\n\u003cp\u003eKey Ingredients in LOMA Moisturizing Treatment:\u003c\/p\u003e\n\u003cul role=\"tablist\" data-existing-hx=\"h2\" class=\"js-tablist ul--reset column small-12 tabs__list\"\u003e\n\u003cli\u003eAloe Vera Gel — Organic healing and soothing properties.\u003c\/li\u003e\n\u003cli\u003eAvocado Seed Oil — Quenches dry thirsty hair and adds strength.\u003c\/li\u003e\n\u003cli\u003eCastor Seed Oil — Instant conditioning effects for the hair and scalp.\u003c\/li\u003e\n\u003cli\u003eCreatine — Most effective ingredient to add strength to the hairs internal structure especially on color treated, foiled and bleached hair.\u003c\/li\u003e\n\u003cli\u003eQuinoa Protein — Gluten free, protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003ca aria-selected=\"true\" aria-controls=\"product_howto\" role=\"tab\" class=\"js-tablist__link tabs__link a--reset ib\" style=\"font-size: 1.4em;\" tabindex=\"0\"\u003eHow-To\u003c\/a\u003e\u003c\/h4\u003e\n\u003cdiv class=\"tablist--wrapper\"\u003e\n\u003cdiv class=\"tablist--inner row collapse\"\u003e\n\u003cul role=\"tablist\" data-existing-hx=\"h2\" class=\"js-tablist ul--reset column small-12 tabs__list\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab__content--wrapper\"\u003e\n\u003cdiv class=\"tab__content--inner row border--top\"\u003e\n\u003cdiv class=\"column small-12 large-10\"\u003e\n\u003cdiv class=\"tab__content\"\u003e\n\u003cdiv aria-labelledby=\"label_product_howto\" role=\"tabpanel\" class=\"js-tabcontent tabs__tabcontent product-howto tabs__content\" id=\"product_howto\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column small-12\"\u003e\n\u003cdiv class=\"tab-box rel\"\u003e\n\u003cdiv class=\"row product-howto__row\"\u003e\n\u003cdiv class=\"product-howto__col\"\u003e\n\u003cdiv class=\"rte\"\u003eApply to clean, damp hair from roots to ends, leave in for 3 minutes then rinse.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e","brand":"Loma","offers":[{"title":"1L","offer_id":39940115366039,"sku":"L000123654","price":33.99,"currency_code":"CAD","in_stock":true},{"title":"355ml","offer_id":39940115398807,"sku":"L000123655","price":33.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Loma-MoisturizingTreatment.jpg?v=1619356228"},{"product_id":"loma-fortifying-repairative-tonic","title":"Loma - Fortifying Repairative Tonic","description":"\u003cp\u003eLOMA Fortifying Repairative Tonic repairs, strengthens and protects against colour fade. Aromatherapy of Cranberry and Pear.\u003c\/p\u003e\n\u003cp\u003eKey Ingredients of LOMA Fortifying Repairative Tonic:\u003c\/p\u003e\n\u003cul role=\"tablist\" data-existing-hx=\"h2\" class=\"js-tablist ul--reset column small-12 tabs__list\"\u003e\n\u003cli\u003eJojoba Seed Oil — The most effective instant moisturizer to the hair, rich in Vitamin E and B complex to protect the hair and skin from harsh environmental damage.\u003c\/li\u003e\n\u003cli\u003eOlive Oil — Adds instant nourishment to the hair, rich in Vitamin A, B-1, B-2, C, D, E and K and antioxidants for deep replenishment of hair and skin.\u003c\/li\u003e\n\u003cli\u003eCreatine — 35% more effective that any protein or keratin on the market at rebuilding the internal tensile strength of the hair especially color treated, foiled and bleached hair types. You can never over-proteinize the hair when using Loma.\u003c\/li\u003e\n\u003cli\u003eTocopherol — Sunflower based organic Vitamin E rich in natural anti-oxidants for protection of the hair and skin. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003ca aria-selected=\"true\" aria-controls=\"product_howto\" role=\"tab\" class=\"js-tablist__link tabs__link a--reset ib\" style=\"font-size: 1.4em;\" tabindex=\"0\"\u003eHow-To\u003c\/a\u003e\u003c\/h4\u003e\n\u003cdiv class=\"tablist--wrapper\"\u003e\n\u003cdiv class=\"tablist--inner row collapse\"\u003e\n\u003cul role=\"tablist\" data-existing-hx=\"h2\" class=\"js-tablist ul--reset column small-12 tabs__list\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab__content--wrapper\"\u003e\n\u003cdiv class=\"tab__content--inner row border--top\"\u003e\n\u003cdiv class=\"column small-12 large-10\"\u003e\n\u003cdiv class=\"tab__content\"\u003e\n\u003cdiv aria-labelledby=\"label_product_howto\" role=\"tabpanel\" class=\"js-tabcontent tabs__tabcontent product-howto tabs__content\" id=\"product_howto\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column small-12\"\u003e\n\u003cdiv class=\"tab-box rel\"\u003e\n\u003cdiv class=\"row product-howto__row\"\u003e\n\u003cdiv class=\"product-howto__col\"\u003e\n\u003cdiv class=\"rte\"\u003eApply one pump to clean damp hair or may be used on dry hair for maximum shine.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":39940905730199,"sku":"L00016648740","price":131.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Loma-FortifyingRepairativeTonic.jpg?v=1619361906"},{"product_id":"ag-hair-reconstruct-restorative-mask-6-oz","title":"AG Care Reconstruct – Strengthening Restorative Mask | 178ml","description":"\u003cp\u003e\u003cstrong\u003eAG Care Reconstruct is a nutrient-rich strengthening mask that rebuilds weak, dull hair into stronger, glossier, more radiant strands.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePowered by vitamin C, plant-based squalane and shea butter, this deep treatment floods stressed hair with nourishment, smoothing the cuticle and restoring elasticity so strands feel resilient rather than brittle. A few minutes transforms tired hair into visibly healthier, shinier hair.\u003c\/p\u003e","brand":"AG Care","offers":[{"title":"Default Title","offer_id":42163219759357,"sku":"A0102","price":25.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/6oz-Reconstruct_Front_020dc3e5-494d-44e2-89c4-f7161dd2ca95.jpg?v=1694188359"},{"product_id":"matrix-a-curl-can-dream-rich-mask","title":"Matrix A Curl Can Dream Rich Mask – Manuka Honey Deep Hydration for Curls \u0026 Coils","description":"\u003cp\u003e\u003cstrong\u003eDeep hydration that leaves the curl pattern intact.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Rich Mask is where curls and coils get their moisture back. Manuka honey extract carries deep hydration into hair that dries out faster than any other texture, and because it's built around preserving curl rather than smoothing it flat, the pattern comes back springier instead of stretched. Rich enough to use as often as you wash. Formulated without parabens, mineral oils, petrolatum or paraffins.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"280ml","offer_id":44081265049853,"sku":null,"price":18.49,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44081265082621,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44081265115389,"sku":null,"price":19.77,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/61BGPOdD5wL._SL1500__1.jpg?v=1694534943"},{"product_id":"wella-professionals-elements-renewing-mask","title":"Wella Professionals Elements – Renewing Mask","description":"\u003cp\u003e\u003cstrong\u003eThe same olive-derived conditioning as the Elements conditioner, at treatment strength.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe mask leads on stearyl alcohol with hydrogenated ethylhexyl olivate and hydrogenated olive oil unsaponifiables — the same silicone-free approach, thicker and richer. Behentrimonium chloride and cetyl alcohol build the cream body. It is the weekly step of the range: still sulfate-free, still silicone-free, still vegan, still dermatologically tested. Wella states 95% natural-origin ingredients.\u003c\/p\u003e\u003cp\u003e75 ml, 150 ml and a 500 ml backbar tub.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"150ml","offer_id":47013127127293,"sku":"W0024","price":18.75,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":47013127160061,"sku":"W0025","price":38.0,"currency_code":"CAD","in_stock":true},{"title":"75ml","offer_id":71197347905789,"sku":"WELLA-467115","price":11.25,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_care_base-business_ECOM_FY25H2_Elements_Renewing_Mask_150ml_PI_2.jpg?v=1787415040"},{"product_id":"wella-professionals-invigo-nutri-enrich-deep-nourishing-mask","title":"Wella Professionals Invigo Nutri-Enrich – Deep Nourishing Mask for Dry, Stressed Hair 150 ml","description":"\u003cp\u003e\u003cstrong\u003eThe weekly step of Nutri-Enrich, and close in formula to the conditioner by design.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe mask shares the conditioner's architecture — stearamidopropyl dimethylamine, dicetyldimonium chloride, glycerin, panthenol, glutamic acid, oleic acid and goji berry extract — in a thicker cream meant to sit on the hair for five to ten minutes rather than rinse straight off. The difference is contact time and viscosity, not a different chemistry. That is worth knowing: if you already use the conditioner and want more, this is the honest step up.\u003c\/p\u003e\u003cp\u003e150 ml retail and a 500 ml backbar tub.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"150ml","offer_id":42250178003197,"sku":"W0033","price":15.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_care_base-business_ECOM_FY25H2_Invigo_Nutri_Enrich_US_Deep_Nourishing_Mask_150ml_PI_2.jpg?v=1786305201"},{"product_id":"gloss-me-hydrating-treatment-mask","title":"Design.Me Gloss.Me Hydrating Treatment Mask – 5-Minute Shine \u0026 Elasticity Repair","description":"\u003cp\u003eGloss.Me hydrating treatment mask restores hydration, adds shine and improves elasticity in a five-minute application. Built on nourishing plant oils, it works on all hair types but earns its place on hair that is dry, damaged or frizz-prone — elasticity is the property that decides whether a strand stretches or snaps.\u003c\/p\u003e","brand":"Design.Me","offers":[{"title":"Full • 250ml","offer_id":43703026778365,"sku":"DMGMM250","price":28.4,"currency_code":"CAD","in_stock":false},{"title":"Travel • 90ml","offer_id":43703026811133,"sku":"DMGMM90","price":12.0,"currency_code":"CAD","in_stock":false},{"title":"Half Litre • 500ml","offer_id":43703026843901,"sku":"DMGMM500","price":48.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/ThumbnailsArtboard13_94c93b94-399f-4d91-afa5-9d729adc16f0.jpg?v=1674352230"},{"product_id":"redken-all-soft-heavy-cream-super-treatment-mask-new","title":"Redken All Soft Heavy Cream Super Treatment Mask – Deep Moisture for Dry, Brittle Hair","description":"\u003cp\u003e\u003cstrong\u003eDeep Moisture for Dry, Brittle Hair.\u003c\/strong\u003e Designed for dry or brittle hair needing softness.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. 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