{"title":"Grey \u0026 Silver Hair — Choose your cleanser","description":"\u003cp\u003eChoose a cleanser for your roots as well as your lengths.\u003c\/p\u003e","products":[{"product_id":"joico-color-balance-shampoo-purple-10-1-ounce","title":"Joico Color Balance Purple Shampoo – Neutralizes Yellow Tones \u0026 Brightens Blonde, Silver \u0026 Highlighted Hair","description":"\u003cp\u003e\u003cstrong\u003eDon't lose your cool with Color Balance Purple Shampoo.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIts gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":36244333101207,"sku":"JOI-CBP-SHAM-300ML","price":19.82,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":36244333133975,"sku":"JOI-CBP-SHAM-1L","price":40.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/61RtOXIAziL._SL1500.jpg?v=1660527495"},{"product_id":"joico-blonde-life-violet-shampoo","title":"Joico Blonde Life Violet Shampoo – Tone-Correcting Cleanser for Cool, Bright Blondes","description":"\u003cp\u003e\u003cstrong\u003eYou'll never lose your cool with Blonde Life Violet Shampoo - a brilliant, brass-neutralizing cleanser, free of SLS\/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":36513259552919,"sku":"JOI-BLV-SHAM-300ML","price":23.93,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":36513259618455,"sku":"JOI-BLV-SHAM-1L","price":49.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/31Vj0uqKz9L.jpg?v=1630874678"},{"product_id":"bonacure-goodbye-yellow-neutralizing-wash","title":"Bonacure Goodbye Yellow Wash – Instantly Neutralizes Yellow Tones in Blonde \u0026 Grey Hair","description":"\u003cp\u003eSay goodbye to brass and hello to clarity with \u003cstrong\u003eBonacure Goodbye Yellow Neutralizing Wash\u003c\/strong\u003e by \u003cstrong\u003eSchwarzkopf Professional\u003c\/strong\u003e. This high-performance, sulfate-free shampoo is \u003cstrong\u003eformulated with strong violet and blue pigments\u003c\/strong\u003e to instantly counteract unwanted yellow and warm undertones in \u003cstrong\u003elightened, blonde, grey, or white hair\u003c\/strong\u003e—leaving you with a crisp, cool finish from the very first wash.\u003c\/p\u003e\n\u003cp\u003eInfused with \u003cstrong\u003epH 4.5 Balancer Technology\u003c\/strong\u003e, Goodbye Yellow ensures color pigments are sealed deep into the hair structure while protecting the hair’s integrity. It gently cleanses while delivering powerful toning results, helping to maintain a salon-fresh blonde or silver tone for longer.\u003c\/p\u003e\n\u003cp\u003eWhether you’ve gone platinum, icy blonde, ash grey, or naturally silver, this \u003cstrong\u003epurple shampoo is your go-to maintenance product\u003c\/strong\u003e between salon visits. The result? \u003cstrong\u003eCooler tones, zero brass, and radiant shine\u003c\/strong\u003e—without dryness or damage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply to wet hair and work into a lather.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave on for 3–5 minutes (adjust timing depending on desired toning intensity).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse 1–2 times per week or as needed for maintenance.\u003cbr\u003e\u003cem\u003eAlways wear gloves to avoid staining.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIntense anti-yellow purple shampoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInstantly neutralizes warm, brassy tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for blonde, grey, or white hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003epH 4.5 technology helps lock in color pigments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGentle, sulfate-free cleansing formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan and silicone-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast, visible results from first use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePre-lightened, highlighted, or naturally grey hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePlatinum, silver, icy blonde, or ash-toned styles\u003cbr\u003e\u003cstrong\u003eHair Concerns Solved:\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYellow, brassy, or warm color buildup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDullness and color fade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLoss of tone between salon visits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits?\u003c\/strong\u003e\u003cbr\u003eThe \u003cstrong\u003eGoodbye Yellow Wash\u003c\/strong\u003e is a powerful yet gentle \u003cstrong\u003ecolor correction solution\u003c\/strong\u003e that refreshes your tone and keeps blonde and grey hair cool, clean, and vibrant—\u003cstrong\u003eall in just one wash.\u003c\/strong\u003e It's an essential product for maintaining the clarity and brightness of lighter shades.\u003c\/p\u003e","brand":"Bonacure","offers":[{"title":"300ml","offer_id":44184121311485,"sku":"2970886","price":24.17,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44184121377021,"sku":"2970884","price":49.17,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Schwarzkopf-Bonacure-GoodbyeYellowneutralizingwash10.1oz.jpg?v=1622075189"},{"product_id":"matrix-so-silver-purple-shampoo","title":"Matrix So Silver Purple Shampoo – Neutralizes Brass on Blonde, Grey \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eThe purple shampoo colourists actually reach for.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSo Silver is a professional clarifying purple shampoo that cleanses and neutralizes unwanted brassy warmth at the same time, eliminating the dull yellow tones that creep into blonde between appointments. It illuminates highlights on blondes and adds shimmering brightness to hair anywhere from grey to white — colour-treated or natural. The pigment is strong, so leave the second lather on for three to five minutes when you want maximum toning, and wear gloves. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44084554367229,"sku":null,"price":16.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44084554399997,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-SoSilver-Packshot-Shampoo-300ml-2000x2000_1.png?v=1694638576"},{"product_id":"goldwell-dualsenses-silver-shampoo","title":"Goldwell Dualsenses Silver Shampoo – Anti-Yellow Care for Grey and White Hair","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Silver Shampoo\u003c\/strong\u003e is made for grey, white or silver hair that needs unwanted yellow tones softened for a cooler result. A focused cleanser that prepares the hair for the rest of its matching care routine. Cool violet pigments help neutralize yellow tones, while Luminescine technology supports a brighter, more luminous-looking finish.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRemoves daily buildup at the scalp and roots.\u003c\/li\u003e\n\u003cli\u003eSupports the line's targeted hair result.\u003c\/li\u003e\n\u003cli\u003eRinses clean for a manageable finish.\u003c\/li\u003e\n\u003cli\u003ePairs with the matching Goldwell conditioner or treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage through the scalp and lengths, then rinse thoroughly. Repeat only when needed and follow with the matching conditioner or treatment.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/collections\/goldwell\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/collections\/goldwell\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. Formula and shade results can vary by hair history.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"300ml","offer_id":39931517042839,"sku":"202914","price":16.25,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":71010639347965,"sku":null,"price":23.17,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Goldwell-Dualsenses-SilverShampoo.jpg?v=1630693818"},{"product_id":"loma-violet-shampoo","title":"Loma - Violet Shampoo","description":"\u003cp\u003eLOMA Violet Shampoo is an innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones. Brightens blonde and grey hair.\u003c\/p\u003e\n\u003cp\u003eLOMA Violet Shampoo has aromatherapy of Vanilla Bean and Blood Orange.\u003c\/p\u003e\n\u003ch2\u003e\u003ca aria-selected=\"true\" aria-controls=\"product_howto\" role=\"tab\" class=\"js-tablist__link tabs__link a--reset ib\" tabindex=\"0\"\u003eHow-To\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"tab__content--wrapper\"\u003e\n\u003cdiv class=\"tab__content--inner row border--top\"\u003e\n\u003cdiv class=\"column small-12 large-10\"\u003e\n\u003cdiv class=\"tab__content\"\u003e\n\u003cdiv aria-labelledby=\"label_product_howto\" role=\"tabpanel\" class=\"js-tabcontent tabs__tabcontent product-howto tabs__content\" id=\"product_howto\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column small-12\"\u003e\n\u003cdiv class=\"tab-box rel\"\u003e\n\u003cdiv class=\"row product-howto__row\"\u003e\n\u003cdiv class=\"product-howto__col\"\u003e\n\u003cdiv class=\"rte\"\u003eWet hair, apply desired amount, lather, rinse and follow with Loma Violet Conditioner.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Loma","offers":[{"title":"1L","offer_id":39940332126359,"sku":"L000122478965","price":32.99,"currency_code":"CAD","in_stock":true},{"title":"355ml","offer_id":39940332159127,"sku":"L000122478966","price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Loma-VioletShampoo.jpg?v=1619357930"},{"product_id":"color-brightening-purple-shampoo","title":"Luseta Beauty Color Brightening Purple Shampoo – Toning Care","description":"\u003cp\u003e\u003cstrong\u003eA toning wash for blonde and grey hair, cancelling yellow and brassy undertones as it cleanses.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe violet pigment neutralises warmth so the colour reads truer, whether it is natural or salon-applied. The cleanse itself stays gentle enough for hair that has already been heavily treated.\u003c\/p\u003e","brand":"Luseta Beauty","offers":[{"title":"500ml","offer_id":43448643813629,"sku":"L6058S","price":14.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":43448643846397,"sku":"L6058","price":25.67,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/ColorBrighteningShampoo_1b3197ea-7563-4cfc-a202-337d58779a7d.jpg?v=1665159232"},{"product_id":"quickie-me-dry-shampoo-for-light-tones","title":"Design.Me Quickie.Me Dry Shampoo for Light Tones – No White Cast on Blonde \u0026 Grey","description":"\u003cp\u003eQuickie.Me dry shampoo for light tones eliminates oil, sweat and odour to revive hair without water. It is matched to light hair — blonde, platinum, grey and white — so it blends in with no residue or white cast. Rice starch does the absorbing, extending your style and bringing back natural volume rather than dulling it.\u003c\/p\u003e","brand":"Design.Me","offers":[{"title":"Full • 339ml","offer_id":43702924968189,"sku":"DMQMBL339US","price":27.0,"currency_code":"CAD","in_stock":true},{"title":"Travel • 96ml","offer_id":43702925000957,"sku":"DMQMBL60US","price":9.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/QUICKIE.MELIGHTFRONT.jpg?v=1674333864"},{"product_id":"redken-color-extend-blondage-color-depositing-purple-shampoo-new","title":"Redken Color Extend Blondage Color Depositing Purple Shampoo – Anti-Brass Toning for Blondes","description":"\u003cp\u003e\u003cstrong\u003eAnti-Brass Toning for Blondes.\u003c\/strong\u003e Designed for blonde or silver hair fighting brassiness.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"300ml","offer_id":43704551309565,"sku":"","price":23.69,"currency_code":"CAD","in_stock":false},{"title":"1L","offer_id":43704551342333,"sku":"","price":53.59,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/New_Redken_Products_25.png?v=1674449390"},{"product_id":"bonacure-color-freeze-silver-shampoo","title":"Bonacure Color Freeze Silver Shampoo – Purple Toning for Blonde \u0026 Grey Hair","description":"\u003cp\u003eEnhance cool tones and neutralize brassiness with \u003cstrong\u003eBonacure Color Freeze Silver Shampoo\u003c\/strong\u003e, a pigmented cleansing shampoo designed specifically for \u003cstrong\u003elightened, grey, or blonde hair\u003c\/strong\u003e. 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Minerals in the water, UV, heat styling and the natural warmth underneath all pull blonde and silver back toward yellow within weeks of a service. Perfect Blonde Neutralizing Shampoo deposits cool pigment while it cleanses, so each wash walks the tone back instead of letting it drift. It is built on the ChromaSilk Color Shine Complex and cleanses gently enough to alternate with your everyday shampoo, which is how you keep tone without going flat, dry or over-toned.\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"300ml","offer_id":71340120670461,"sku":"85197042","price":13.59,"currency_code":"CAD","in_stock":true},{"title":"976ml","offer_id":71340120703229,"sku":"85197087","price":24.96,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/85197042_1_d647485a-3633-487b-8c71-dbca2751d715.png?v=1789930043"}],"url":"https:\/\/procareoutlet.com\/collections\/grey-silver-hair-routine-wash.oembed","provider":"ProHair","version":"1.0","type":"link"}