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Blonde","offer_id":71211451121917,"sku":"WELLA-450T28","price":13.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/wella-color-charm-liquid-toner-range.jpg?v=1787421519"},{"product_id":"schwarzkopf-professional-essensity-permanent-hair-color","title":"Schwarzkopf Professional Essensity Permanent Hair Color – Ammonia-Free Salon Color with Full Grey Coverage","description":"\u003cdiv class=\"section__content content limited-container customizations__section\" id=\"section-53f201a138\"\u003e\n\u003csection class=\"columncontrol container responsivegrid container-max alignment-vertical-center order-default-mobile margin-block-start-big\"\u003e\n\u003cdiv id=\"columncontrol-dbe0bf6693\" class=\"heliux-grid__wrapper customizations__columncontrol\"\u003e\n\u003cdiv class=\"columncontrol__wrapper\"\u003e\n\u003cdiv data-components-params-copytoclipboard='{\"hoverMessage\": \"\", \"clickMessage\": \"\"}' data-components=\"CopyToClipboard\" id=\"text-66b88ed5f8\" class=\"heliux-text__wrapper limited-container apply-margins  customizations__text\"\u003e\n\u003ch4\u003e\n\u003cspan\u003eSometimes with color, less is more\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eAll customers are different.\u003cspan\u003e \u003c\/span\u003eWhile some look for bold shades and want the latest trends, others prefer a natural style over everything else.\u003cspan\u003e \u003c\/span\u003eESSENSITY provides optimal hair coverage, while providing a pleasant coloring experience thanks to our formulas formulated without certain ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan\u003eDon't compromise performance\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eDo you think that a formula formulated without certain ingredients equals lower performance?\u003cspan\u003e \u003c\/span\u003eThink again!\u003cspan\u003e \u003c\/span\u003eYou can now give clients the opportunity to incorporate their lifestyle without certain products into their hair and beauty routine without compromising the color result.\u003cspan\u003e \u003c\/span\u003eAll ESSENSITY dyes are ammonia-free and free of:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSilicones\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSynthetic mineral oil\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eParabens\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eChemical smell\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eScent\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"section__content content limited-container customizations__section\" id=\"section-f071b1186c\"\u003e\n\u003csection class=\"columncontrol container responsivegrid container-max order-default-mobile margin-block-start-big\"\u003e\n\u003cdiv id=\"columncontrol-7fd6657b3a\" class=\"heliux-grid__wrapper customizations__columncontrol\"\u003e\n\u003cdiv class=\"columncontrol__wrapper\"\u003e\n\u003cdiv data-type=\"h2\" id=\"title-f3894da3ef\" class=\"heliux-text__wrapper inpagenavigation__item limited-container skip-margins customizations__title\"\u003e\n\u003ch2 class=\"heading2 hide-if-empty-placeholder apply-margins apply-font-style title__heading\"\u003e\u003cspan\u003eESSENSITY COLOR ASSORTMENT\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv data-components-params-copytoclipboard='{\"hoverMessage\": \"\", \"clickMessage\": \"\"}' data-components=\"CopyToClipboard\" id=\"text-d64b39f672\" class=\"heliux-text__wrapper limited-container apply-margins  customizations__text\"\u003e\n\u003cp\u003e\u003cspan\u003eTo achieve healthy-looking colors, we've structured the entire ESSENSITY assortment into duos and trios.\u003cspan\u003e \u003c\/span\u003eBased on similar tonal characters, these carefully selected combinations enhance intensity and softness for a natural appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta content=\"text\/html;charset=UTF-8\" http-equiv=\"Content-Type\"\u003e\u003cimg src=\"https:\/\/cdn11.bigcommerce.com\/s-892y3b6fw\/images\/stencil\/1280x1280\/products\/7333\/11190\/Nuancier-Coloration-Sans-Ammoniaque-Essensity-Schwarzkopf-Professional-zoom__73403.1684853499.jpg?c\" id=\"https:\/\/cdn11.bigcommerce.com\/s-892y3b6fw\/images\/stencil\/1280x1280\/products\/7333\/11190\/Nuancier-Coloration-Sans-Ammoniaque-Essensity-Schwarzkopf-Professional-zoom__73403.1684853499.jpg?c\" class=\"origImg\" width=\"624\" height=\"624\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-type=\"h2\" id=\"title-04ee596693\" class=\"heliux-text__wrapper inpagenavigation__item limited-container skip-margins customizations__title\"\u003e\n\u003ch2 class=\"heading2 hide-if-empty-placeholder apply-margins apply-font-style title__heading\"\u003e\u003cspan\u003eTHE SECRET LIES IN PHYTOLIPIDS TECHNOLOGY\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv data-components-params-copytoclipboard='{\"hoverMessage\": \"\", \"clickMessage\": \"\"}' data-components=\"CopyToClipboard\" id=\"text-3dd0e51546\" class=\"heliux-text__wrapper limited-container apply-margins  customizations__text\"\u003e\n\u003cp\u003e\u003cspan\u003eThe combination of specially redesigned color pigments and plant-derived oils containing lipids found in healthy-looking hair optimizes color performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cmeta content=\"text\/html;charset=UTF-8\" http-equiv=\"Content-Type\"\u003e\u003cimg height=\"258\" width=\"258\" src=\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/SKP_TIM_ESS_Colour-Tecnology-1_1020x1020?wid=768\u0026amp;fmt=webp\u0026amp;qlt=80\u0026amp;fit=hfit\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"columncontrol__wrapper\"\u003e\n\u003carticle role=\"article\" class=\"teaser__wrapper customizations__teaser\"\u003e\n\u003cdiv class=\"teaser__content\"\u003e\n\u003cp\u003e\u003cspan\u003eRedesigned color pigments to achieve precise highlight direction and improved color intensity with true-to-sample, natural-looking results.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"columncontrol__wrapper\"\u003e\n\u003carticle role=\"article\" class=\"teaser__wrapper customizations__teaser\"\u003e\n\u003cdiv class=\"teaser__image\"\u003e\n\u003cdiv data-components=\"Image\" data-components-params-image='{\"src\":\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/SKP_TIM_ESS_Colour-Tecnology-2_1020x1020\",\"servletParams\":{\"fmt\":\"webp\",\"qlt\":\"80\",\"fit\":\"hfit\",\"align\":\"\"},\"mobileSource\":\"\",\"renditions\":[\"240\",\"480\",\"768\"],\"lazyEnabled\":true}' class=\"image__base customizations__image image--no-mobile-img image--hfit image--loaded\" id=\"image-d8c0f20a80\"\u003e\n\u003cmeta content=\"text\/html;charset=UTF-8\" http-equiv=\"Content-Type\"\u003e \u003cimg height=\"260\" width=\"260\" src=\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/SKP_TIM_ESS_Colour-Tecnology-2_1020x1020?wid=768\u0026amp;fmt=webp\u0026amp;qlt=80\u0026amp;fit=hfit\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-components=\"Image\" data-components-params-image='{\"src\":\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/SKP_TIM_ESS_Colour-Tecnology-2_1020x1020\",\"servletParams\":{\"fmt\":\"webp\",\"qlt\":\"80\",\"fit\":\"hfit\",\"align\":\"\"},\"mobileSource\":\"\",\"renditions\":[\"240\",\"480\",\"768\"],\"lazyEnabled\":true}' class=\"image__base customizations__image image--no-mobile-img image--hfit image--loaded\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"columncontrol__wrapper\"\u003e\n\u003carticle role=\"article\" class=\"teaser__wrapper customizations__teaser\"\u003e\n\u003cdiv class=\"teaser__content\"\u003e\n\u003cp\u003e\u003cspan\u003eIncreased content of plant-derived oils improves the true concentration of color pigments and other active ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"columncontrol__wrapper\"\u003e\n\u003carticle role=\"article\" class=\"teaser__wrapper customizations__teaser\"\u003e\n\u003cdiv class=\"teaser__image\"\u003e\n\u003cdiv data-components=\"Image\" data-components-params-image='{\"src\":\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/SKP_TIM_ESS_Colour-Tecnology-3_1020x1020\",\"servletParams\":{\"fmt\":\"webp\",\"qlt\":\"80\",\"fit\":\"hfit\",\"align\":\"\"},\"mobileSource\":\"\",\"renditions\":[\"240\",\"480\",\"768\"],\"lazyEnabled\":true}' class=\"image__base customizations__image image--no-mobile-img image--hfit image--loaded\" id=\"image-d1a112abbe\"\u003e\n\u003cmeta content=\"text\/html;charset=UTF-8\" http-equiv=\"Content-Type\"\u003e \u003cimg height=\"260\" width=\"260\" src=\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/SKP_TIM_ESS_Colour-Tecnology-3_1020x1020?wid=768\u0026amp;fmt=webp\u0026amp;qlt=80\u0026amp;fit=hfit\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-components=\"Image\" data-components-params-image='{\"src\":\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/SKP_TIM_ESS_Colour-Tecnology-3_1020x1020\",\"servletParams\":{\"fmt\":\"webp\",\"qlt\":\"80\",\"fit\":\"hfit\",\"align\":\"\"},\"mobileSource\":\"\",\"renditions\":[\"240\",\"480\",\"768\"],\"lazyEnabled\":true}' class=\"image__base customizations__image image--no-mobile-img image--hfit image--loaded\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"columncontrol__wrapper\"\u003e\n\u003carticle role=\"article\" class=\"teaser__wrapper customizations__teaser\"\u003e\n\u003cdiv class=\"teaser__content\"\u003e\n\u003cp\u003e\u003cspan\u003eConcentrated pigments and active ingredients penetrate the cortex for superior performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"columncontrol__wrapper\"\u003e\n\u003carticle role=\"article\" class=\"teaser__wrapper customizations__teaser\"\u003e\n\u003cdiv class=\"teaser__image\"\u003e\n\u003cdiv data-components=\"Image\" data-components-params-image='{\"src\":\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/SKP_TIM_ESS_Colour-Tecnology-4_1020x1020\",\"servletParams\":{\"fmt\":\"webp\",\"qlt\":\"80\",\"fit\":\"hfit\",\"align\":\"\"},\"mobileSource\":\"\",\"renditions\":[\"240\",\"480\",\"768\"],\"lazyEnabled\":true}' class=\"image__base customizations__image image--no-mobile-img image--hfit image--loaded\" id=\"image-fea154c7d3\"\u003e\n\u003cmeta content=\"text\/html;charset=UTF-8\" http-equiv=\"Content-Type\"\u003e \u003cimg height=\"264\" width=\"264\" src=\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/SKP_TIM_ESS_Colour-Tecnology-4_1020x1020?wid=768\u0026amp;fmt=webp\u0026amp;qlt=80\u0026amp;fit=hfit\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-components=\"Image\" data-components-params-image='{\"src\":\"https:\/\/dm.henkel-dam.com\/is\/image\/henkel\/SKP_TIM_ESS_Colour-Tecnology-4_1020x1020\",\"servletParams\":{\"fmt\":\"webp\",\"qlt\":\"80\",\"fit\":\"hfit\",\"align\":\"\"},\"mobileSource\":\"\",\"renditions\":[\"240\",\"480\",\"768\"],\"lazyEnabled\":true}' class=\"image__base customizations__image image--no-mobile-img image--hfit image--loaded\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"section__content content limited-container customizations__section\" id=\"section-94b6247752\"\u003e\n\u003csection class=\"columncontrol container responsivegrid container-max order-default-mobile margin-block-end-default\"\u003e\n\u003cdiv id=\"columncontrol-1f2bec6bd4\" class=\"heliux-grid__wrapper customizations__columncontrol\"\u003e\n\u003cdiv class=\"columncontrol__wrapper\"\u003e\n\u003carticle role=\"article\" class=\"teaser__wrapper customizations__teaser\"\u003e\n\u003cdiv class=\"teaser__content\"\u003e\n\u003cp\u003e\u003cspan\u003ePlant-derived oils seal in color.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eResult: long-lasting color, natural intensity and softness.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"7-0 Medium Blonde Natural","offer_id":43792007856381,"sku":"2928143-schwarzkopf-essensit","price":13.99,"currency_code":"CAD","in_stock":true},{"title":"8-0 Light Blonde Natural","offer_id":43792007889149,"sku":"2928189-schwarzkopf-essensit","price":13.99,"currency_code":"CAD","in_stock":true},{"title":"10-0 Ultra Blonde 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goodbye to brass and hello to clarity with \u003cstrong data-start=\"321\" data-end=\"366\"\u003eBonacure Goodbye Yellow Neutralizing Wash\u003c\/strong\u003e by \u003cstrong data-start=\"370\" data-end=\"398\"\u003eSchwarzkopf Professional\u003c\/strong\u003e. This high-performance, sulfate-free shampoo is \u003cstrong data-start=\"447\" data-end=\"498\"\u003eformulated with strong violet and blue pigments\u003c\/strong\u003e to instantly counteract unwanted yellow and warm undertones in \u003cstrong data-start=\"562\" data-end=\"604\"\u003elightened, blonde, grey, or white hair\u003c\/strong\u003e—leaving you with a crisp, cool finish from the very first wash.\u003c\/p\u003e\n\u003cp data-start=\"670\" data-end=\"960\"\u003eInfused with \u003cstrong data-start=\"683\" data-end=\"713\"\u003epH 4.5 Balancer Technology\u003c\/strong\u003e, Goodbye Yellow ensures color pigments are sealed deep into the hair structure while protecting the hair’s integrity. It gently cleanses while delivering powerful toning results, helping to maintain a salon-fresh blonde or silver tone for longer.\u003c\/p\u003e\n\u003cp data-start=\"962\" data-end=\"1201\"\u003eWhether you’ve gone platinum, icy blonde, ash grey, or naturally silver, this \u003cstrong data-start=\"1040\" data-end=\"1092\"\u003epurple shampoo is your go-to maintenance product\u003c\/strong\u003e between salon visits. The result? \u003cstrong data-start=\"1127\" data-end=\"1174\"\u003eCooler tones, zero brass, and radiant shine\u003c\/strong\u003e—without dryness or damage.\u003c\/p\u003e\n\u003cp data-start=\"1203\" data-end=\"1232\"\u003e\u003cstrong data-start=\"1203\" data-end=\"1230\"\u003eHow to Use the Product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"1233\" data-end=\"1485\"\u003e\n\u003cli data-start=\"1233\" data-end=\"1279\"\u003e\n\u003cp data-start=\"1236\" data-end=\"1279\"\u003eApply to wet hair and work into a lather.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1280\" data-end=\"1364\"\u003e\n\u003cp data-start=\"1283\" data-end=\"1364\"\u003eLeave on for 3–5 minutes (adjust timing depending on desired toning intensity).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1365\" data-end=\"1387\"\u003e\n\u003cp data-start=\"1368\" data-end=\"1387\"\u003eRinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1388\" data-end=\"1485\"\u003e\n\u003cp data-start=\"1391\" data-end=\"1485\"\u003eUse 1–2 times per week or as needed for maintenance.\u003cbr data-start=\"1443\" data-end=\"1446\"\u003e\u003cem data-start=\"1446\" data-end=\"1485\"\u003eAlways wear gloves to avoid staining.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1487\" data-end=\"1521\"\u003e\u003cstrong data-start=\"1487\" data-end=\"1519\"\u003eKey Features of the Product:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1522\" data-end=\"1808\"\u003e\n\u003cli data-start=\"1522\" data-end=\"1560\"\u003e\n\u003cp data-start=\"1524\" data-end=\"1560\"\u003eIntense anti-yellow purple shampoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1561\" data-end=\"1605\"\u003e\n\u003cp data-start=\"1563\" data-end=\"1605\"\u003eInstantly neutralizes warm, brassy tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1606\" data-end=\"1647\"\u003e\n\u003cp data-start=\"1608\" data-end=\"1647\"\u003eIdeal for blonde, grey, or white hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1648\" data-end=\"1698\"\u003e\n\u003cp data-start=\"1650\" data-end=\"1698\"\u003epH 4.5 technology helps lock in color pigments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1699\" data-end=\"1741\"\u003e\n\u003cp data-start=\"1701\" data-end=\"1741\"\u003eGentle, sulfate-free cleansing formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1742\" data-end=\"1769\"\u003e\n\u003cp data-start=\"1744\" data-end=\"1769\"\u003eVegan and silicone-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1770\" data-end=\"1808\"\u003e\n\u003cp data-start=\"1772\" data-end=\"1808\"\u003eFast, visible results from first use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1810\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1810\" data-end=\"1873\"\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address?\u003c\/strong\u003e\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1890\"\u003eIdeal For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1893\" data-end=\"2135\"\u003e\n\u003cli data-start=\"1893\" data-end=\"1947\"\u003e\n\u003cp data-start=\"1895\" data-end=\"1947\"\u003ePre-lightened, highlighted, or naturally grey hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1948\" data-end=\"2029\"\u003e\n\u003cp data-start=\"1950\" data-end=\"2029\"\u003ePlatinum, silver, icy blonde, or ash-toned styles\u003cbr data-start=\"1999\" data-end=\"2002\"\u003e\u003cstrong data-start=\"2002\" data-end=\"2027\"\u003eHair Concerns Solved:\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2030\" data-end=\"2071\"\u003e\n\u003cp data-start=\"2032\" data-end=\"2071\"\u003eYellow, brassy, or warm color buildup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2072\" data-end=\"2099\"\u003e\n\u003cp data-start=\"2074\" data-end=\"2099\"\u003eDullness and color fade\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2100\" data-end=\"2135\"\u003e\n\u003cp data-start=\"2102\" data-end=\"2135\"\u003eLoss of tone between salon visits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2137\" data-end=\"2464\"\u003e\u003cstrong data-start=\"2137\" data-end=\"2184\"\u003eWhy Should You Use This Product \u0026amp; Benefits?\u003c\/strong\u003e\u003cbr data-start=\"2184\" data-end=\"2187\"\u003eThe \u003cstrong data-start=\"2191\" data-end=\"2214\"\u003eGoodbye Yellow Wash\u003c\/strong\u003e is a powerful yet gentle \u003cstrong data-start=\"2240\" data-end=\"2269\"\u003ecolor correction solution\u003c\/strong\u003e that refreshes your tone and keeps blonde and grey hair cool, clean, and vibrant—\u003cstrong data-start=\"2351\" data-end=\"2376\"\u003eall in just one wash.\u003c\/strong\u003e It's an essential product for maintaining the clarity and brightness of lighter shades.\u003c\/p\u003e","brand":"Bonacure","offers":[{"title":"300ml","offer_id":44184121311485,"sku":"2970886","price":24.17,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44184121377021,"sku":"2970884","price":49.17,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Schwarzkopf-Bonacure-GoodbyeYellowneutralizingwash10.1oz.jpg?v=1622075189"},{"product_id":"matrix-so-silver-purple-shampoo","title":"Matrix So Silver Purple Shampoo – Neutralizes Brass on Blonde, Grey \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eThe purple shampoo colourists actually reach for.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSo Silver is a professional clarifying purple shampoo that cleanses and neutralizes unwanted brassy warmth at the same time, eliminating the dull yellow tones that creep into blonde between appointments. It illuminates highlights on blondes and adds shimmering brightness to hair anywhere from grey to white — colour-treated or natural. The pigment is strong, so leave the second lather on for three to five minutes when you want maximum toning, and wear gloves. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44084554367229,"sku":null,"price":16.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44084554399997,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-SoSilver-Packshot-Shampoo-300ml-2000x2000_1.png?v=1694638576"},{"product_id":"matrix-so-silver-purple-conditioner","title":"Matrix So Silver Purple Conditioner – Tones \u0026 Replenishes Blonde, Grey \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eToning that also puts the condition back.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eToned blonde is often dry blonde — the lightening that gets you there costs the fibre something. So Silver Purple Conditioner replenishes dry, brittle lightened hair and adds a glossy shine while violet pigment keeps working against the yellow the shampoo just cleared. Use it after So Silver Shampoo at every wash to hold the tone between appointments. Vegan formula, and suitable for colour-treated and natural grey through to white.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44083466764541,"sku":null,"price":16.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44083466797309,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/51DoTXpJx3L._SL1500.jpg?v=1694638162"},{"product_id":"matrix-so-silver-triple-power-toning-mask","title":"Matrix So Silver Triple Power Toning Mask – Customizable Toning for Blonde \u0026 Grey","description":"\u003cp\u003e\u003cstrong\u003eThinks like a toner, conditions like a deep treatment.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Triple Power Mask is the strongest step in So Silver, and the one you control. Leave it on briefly to brighten, or longer to genuinely shift the tone — progressive technology means the result builds with the time you give it, so you can banish yellow from blonde, push platinum toward silver, or turn natural grey into something deliberate. Underneath the pigment it conditions like a proper deep treatment, which lightened hair needs. Use one to two times a week, in place of the So Silver Conditioner rather than alongside it. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"200ml","offer_id":44084563247357,"sku":null,"price":23.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44084563280125,"sku":null,"price":47.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-Matrix-2023-So-Silver-Mask-200ml-2000x2000_RGB.png?v=1694712770"},{"product_id":"goldwell-dualsenses-silver-shampoo","title":"Goldwell Dualsenses Silver Shampoo – Anti-Yellow Care for Grey and White Hair","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Silver Shampoo\u003c\/strong\u003e is made for grey, white or silver hair that needs unwanted yellow tones softened for a cooler result. A focused cleanser that prepares the hair for the rest of its matching care routine. Cool violet pigments help neutralize yellow tones, while Luminescine technology supports a brighter, more luminous-looking finish.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRemoves daily buildup at the scalp and roots.\u003c\/li\u003e\n\u003cli\u003eSupports the line's targeted hair result.\u003c\/li\u003e\n\u003cli\u003eRinses clean for a manageable finish.\u003c\/li\u003e\n\u003cli\u003ePairs with the matching Goldwell conditioner or treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage through the scalp and lengths, then rinse thoroughly. Repeat only when needed and follow with the matching conditioner or treatment.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/collections\/goldwell\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/collections\/goldwell\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. Formula and shade results can vary by hair history.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"300ml","offer_id":39931517042839,"sku":"202914","price":16.99,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":71010639347965,"sku":null,"price":23.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Goldwell-Dualsenses-SilverShampoo.jpg?v=1630693818"},{"product_id":"loma-violet-shampoo","title":"Loma - Violet Shampoo","description":"\u003cp data-mce-fragment=\"1\"\u003eLOMA Violet Shampoo is an innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones.  Brightens blonde and grey hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLOMA Violet Shampoo has aromatherapy of Vanilla Bean and Blood Orange.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003ca aria-selected=\"true\" aria-controls=\"product_howto\" role=\"tab\" class=\"js-tablist__link tabs__link a--reset ib\" tabindex=\"0\"\u003eHow-To\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"tab__content--wrapper\"\u003e\n\u003cdiv class=\"tab__content--inner row border--top\"\u003e\n\u003cdiv class=\"column small-12 large-10\"\u003e\n\u003cdiv class=\"tab__content\"\u003e\n\u003cdiv aria-labelledby=\"label_product_howto\" role=\"tabpanel\" class=\"js-tabcontent tabs__tabcontent product-howto tabs__content\" id=\"product_howto\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column small-12\"\u003e\n\u003cdiv class=\"tab-box rel\"\u003e\n\u003cdiv class=\"row product-howto__row\"\u003e\n\u003cdiv class=\"product-howto__col\"\u003e\n\u003cdiv class=\"rte\"\u003eWet hair, apply desired amount, lather, rinse and follow with Loma Violet Conditioner.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"Loma","offers":[{"title":"1L","offer_id":39940332126359,"sku":"L000122478965","price":32.99,"currency_code":"CAD","in_stock":true},{"title":"355ml","offer_id":39940332159127,"sku":"L000122478966","price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Loma-VioletShampoo.jpg?v=1619357930"},{"product_id":"loma-violet-conditioner","title":"Loma - Violet Conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003eLOMA Violet Conditioner is an innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones.  Loma Violet Conditioner uses pure direct dye color pigments unlike 99% of other color conditioners on the market.  Brightens blonde and grey hair. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLOMA Violet Conditioner has aromatherapy of Lemon and Eucalyptus.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003ca aria-selected=\"true\" aria-controls=\"product_howto\" role=\"tab\" class=\"js-tablist__link tabs__link a--reset ib\" tabindex=\"0\"\u003eHow-To\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"tab__content--wrapper\"\u003e\n\u003cdiv class=\"tab__content--inner row border--top\"\u003e\n\u003cdiv class=\"column small-12 large-10\"\u003e\n\u003cdiv class=\"tab__content\"\u003e\n\u003cdiv aria-labelledby=\"label_product_howto\" role=\"tabpanel\" class=\"js-tabcontent tabs__tabcontent product-howto tabs__content\" id=\"product_howto\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column small-12\"\u003e\n\u003cdiv class=\"tab-box rel\"\u003e\n\u003cdiv class=\"row product-howto__row\"\u003e\n\u003cdiv class=\"product-howto__col\"\u003e\n\u003cdiv class=\"rte\"\u003eApply to clean damp hair \u0026amp; massage from roots to ends for 2-3 minutes, then rinse\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Loma","offers":[{"title":"1L","offer_id":39940789993623,"sku":"L00012547885","price":32.99,"currency_code":"CAD","in_stock":true},{"title":"355ml","offer_id":39940790026391,"sku":"L00012547886","price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Loma-VioletConditioner.jpg?v=1619361193"},{"product_id":"redken-color-extend-blondage-anti-brass-mask","title":"Redken Color Extend Blondage Anti Brass Mask – Anti-Brass Toning for Blondes","description":"\u003cp\u003e\u003cstrong\u003eAnti-Brass Toning for Blondes.\u003c\/strong\u003e Designed for blonde or silver hair fighting brassiness.\u003c\/p\u003e\n\u003cp style=\"margin-top:15px\"\u003e\u003cem\u003eShop professional Redken at \u003cstrong\u003eProHair.ca\u003c\/strong\u003e — trusted by Canadian salons. Free shipping on orders over $120.\u003c\/em\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":39985741725847,"sku":"R0001458545825","price":24.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Redken-ColorExtendBlondage-Anti-BrassMask.jpg?v=1619701972"},{"product_id":"revlon-professional-equave-blonde-detangling-conditioner","title":"Revlon Professional Equave Blonde Detangling Conditioner – Anti-Brassiness Bi-Phase Leave-In Spray","description":"\u003cp data-end=\"787\" data-start=\"167\"\u003eRevlon Professional Equave Blonde Detangling Conditioner is a bi-phase leave-in conditioner created for \u003cstrong data-end=\"318\" data-start=\"271\"\u003eblonde, bleached, highlighted, or grey hair\u003c\/strong\u003e that needs \u003cstrong data-end=\"384\" data-start=\"330\"\u003einstant detangling, hydration, and tone correction\u003c\/strong\u003e. Shake to fuse the two phases, then spray and comb through to leave hair feeling noticeably softer, smoother, and easier to manage. The formula is designed to \u003cstrong data-end=\"583\" data-start=\"544\"\u003eneutralize undesirable yellow tones\u003c\/strong\u003e, refresh blonde brightness, and support a cleaner, cooler-looking finish between salon visits, while also offering \u003cstrong data-end=\"730\" data-start=\"699\"\u003eheat protection up to 220°C\u003c\/strong\u003e for daily styling. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"978\" data-start=\"789\"\u003e\u003cstrong data-end=\"815\" data-start=\"789\"\u003eHow to Use the Product\u003c\/strong\u003e\u003cbr data-end=\"818\" data-start=\"815\"\u003eShake well to mix both phases. Spray on damp or dry hair, comb through, and \u003cstrong data-end=\"910\" data-start=\"894\"\u003edo not rinse\u003c\/strong\u003e. 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Part of the Color Freeze range, this formula contains carefully balanced violet pigments that \u003cstrong data-start=\"502\" data-end=\"543\"\u003ecounteract yellow and warm undertones\u003c\/strong\u003e, leaving hair visibly brighter and cooler in tone.\u003c\/p\u003e\n\u003cp data-start=\"596\" data-end=\"960\"\u003eMore than just a toner, it features \u003cstrong data-start=\"632\" data-end=\"662\"\u003epH 4.5 Balancer Technology\u003c\/strong\u003e to rebalance the hair’s natural pH and seal in color pigments at the core — preventing fading and promoting \u003cstrong data-start=\"771\" data-end=\"796\"\u003elong-lasting vibrancy\u003c\/strong\u003e. This shampoo is formulated \u003cstrong data-start=\"825\" data-end=\"890\"\u003ewithout SLS\/SLES sulfates, silicones, or artificial colorants\u003c\/strong\u003e, making it ideal for those who want gentle, yet effective color care.\u003c\/p\u003e\n\u003cp data-start=\"962\" data-end=\"1216\"\u003eUnlike traditional post-dye shampoos that only seal the cuticle, Bonacure Color Freeze Silver Shampoo helps treat the \u003cstrong data-start=\"1080\" data-end=\"1104\"\u003einner hair structure\u003c\/strong\u003e, improving strength and color stability from within — minimizing breakage and extending your salon-fresh shade.\u003c\/p\u003e\n\u003cp data-start=\"1218\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1218\" data-end=\"1245\"\u003eHow to Use the Product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"1248\" data-end=\"1419\"\u003e\n\u003cli data-start=\"1248\" data-end=\"1275\"\u003e\n\u003cp data-start=\"1251\" data-end=\"1275\"\u003eApply to \u003cstrong data-start=\"1260\" data-end=\"1272\"\u003ewet hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1276\" data-end=\"1361\"\u003e\n\u003cp data-start=\"1279\" data-end=\"1361\"\u003eWork into a lather and leave on for \u003cstrong data-start=\"1315\" data-end=\"1330\"\u003e2–5 minutes\u003c\/strong\u003e depending on desired toning.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1362\" data-end=\"1384\"\u003e\n\u003cp data-start=\"1365\" data-end=\"1384\"\u003eRinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1385\" data-end=\"1419\"\u003e\n\u003cp data-start=\"1388\" data-end=\"1419\"\u003eUse gloves to prevent staining.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1421\" data-end=\"1455\"\u003e\u003cstrong data-start=\"1421\" data-end=\"1453\"\u003eKey Features of the Product:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1456\" data-end=\"1788\"\u003e\n\u003cli data-start=\"1456\" data-end=\"1507\"\u003e\n\u003cp data-start=\"1458\" data-end=\"1507\"\u003ePigmented violet shampoo for cool-toned results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1508\" data-end=\"1551\"\u003e\n\u003cp data-start=\"1510\" data-end=\"1551\"\u003eNeutralizes yellow or brassy undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1552\" data-end=\"1601\"\u003e\n\u003cp data-start=\"1554\" data-end=\"1601\"\u003eIdeal for blonde, silver, white, or grey hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1602\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1604\" data-end=\"1649\"\u003epH 4.5 Balancer Technology to lock in color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1650\" data-end=\"1709\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1709\"\u003eStrengthens hair from within for longer-lasting results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1710\" data-end=\"1770\"\u003e\n\u003cp data-start=\"1712\" data-end=\"1770\"\u003eNo SLS\/SLES sulfates, silicones, or artificial colorants\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1771\" data-end=\"1788\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1788\"\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1790\" data-end=\"1855\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1853\"\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1856\" data-end=\"2045\"\u003e\n\u003cli data-start=\"1856\" data-end=\"1920\"\u003e\n\u003cp data-start=\"1858\" data-end=\"1920\"\u003ePerfect for \u003cstrong data-start=\"1870\" data-end=\"1918\"\u003elightened, highlighted, silver, or grey hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1921\" data-end=\"1977\"\u003e\n\u003cp data-start=\"1923\" data-end=\"1977\"\u003eTargets \u003cstrong data-start=\"1931\" data-end=\"1975\"\u003ebrassiness, color fade, and yellow tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1978\" data-end=\"2045\"\u003e\n\u003cp data-start=\"1980\" data-end=\"2045\"\u003eGreat for anyone seeking to maintain \u003cstrong data-start=\"2017\" data-end=\"2045\"\u003ecool, ashy, or icy tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2047\" data-end=\"2096\"\u003e\u003cstrong data-start=\"2047\" data-end=\"2094\"\u003eWhy Should You Use This Product \u0026amp; Benefits?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2097\" data-end=\"2308\"\u003e\n\u003cli data-start=\"2097\" data-end=\"2149\"\u003e\n\u003cp data-start=\"2099\" data-end=\"2149\"\u003eKeeps \u003cstrong data-start=\"2105\" data-end=\"2147\"\u003eblonde and grey shades clean and crisp\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2150\" data-end=\"2209\"\u003e\n\u003cp data-start=\"2152\" data-end=\"2209\"\u003eHelps \u003cstrong data-start=\"2158\" data-end=\"2207\"\u003eseal in color while strengthening hair fibers\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2210\" data-end=\"2253\"\u003e\n\u003cp data-start=\"2212\" data-end=\"2253\"\u003eDelivers \u003cstrong data-start=\"2221\" data-end=\"2251\"\u003elasting vibrancy and shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2254\" data-end=\"2308\"\u003e\n\u003cp data-start=\"2256\" data-end=\"2308\"\u003eGently cleanses without stripping or dulling color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"display: none;\"\u003e1174.001005\u003c\/div\u003e","brand":"Bonacure","offers":[{"title":"250ml","offer_id":46926645526781,"sku":"SK-2987429","price":19.17,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":46926645559549,"sku":"SK-2986533","price":45.42,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/41mILTVaGeL._SL1000.jpg?v=1787342931"},{"product_id":"luxviva-color-care-professional-anti-yellow-blonde-enhancer-shampoo-1-1250ml","title":"Medavita Luxviva Color Care Anti Yellow Blonde Enhancer Shampoo 1 – Tone Care for Blonde Hair 1250ml","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"productInfo__subtitle\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product attribute overview\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"value\" data-mce-fragment=\"1\" itemprop=\"description\"\u003eContains Phytokeratin\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productInfo__ph\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003epH 4.5\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"value\" data-mce-fragment=\"1\"\u003eAnti-Yellow Shampoo\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productInfo__note text text-uppercase\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCLINICALLY TESTED AMINO CONCENTRÉ PARABEN FREE\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"productInfo__note text text-uppercase\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"col-md-6 colonna-slogan\"\u003e\n\u003ch2 class=\"text-uppercase mb-0 font-titoli\"\u003eLASTING VIBRANCY, SHINE AND DEPTH OF TONE\u003c\/h2\u003e\n\u003cdiv class=\"category-imgs\"\u003e\n\u003cdiv\u003e\u003cimg loading=\"lazy\" src=\"https:\/\/www.medavita.com\/media\/catalog\/category\/luxviva-1-500x500_2.jpeg\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg loading=\"lazy\" src=\"https:\/\/www.medavita.com\/media\/catalog\/category\/luxviva-2-500x500_2.jpeg\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-md-6 mt-5 mt-md-0 colonna-descrizione\"\u003e\n\u003ch3 class=\"text-uppercase mb-0 h4\"\u003eACTION\u003c\/h3\u003e\n\u003cdiv class=\"action-value\"\u003e\n\u003cp class=\"mb-0 mt-3\"\u003eEnergising - rebuilds - hydrating - strengthening\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"text-uppercase mb-0 h4 mt-5\"\u003eCHARACTERISTICS\u003c\/h3\u003e\n\u003cdiv class=\"characteristics-value\"\u003e\n\u003cp class=\"mb-0 mt-3\"\u003eThe complex of active ingredients, consisting of Phytokeratin, which is rich in amino acids, Safflower, with emollient properties, and enriched with and enriched with direct pigments, protects and neutralises yellow tones in blonde, bleached, highlighted, salt and pepper and naturally grey hair, leaving it soft and shiny. Contains the Amino Concentré complex.\u003c\/p\u003e\n\u003cdiv class=\"image\"\u003e\u003cimg title=\"\" alt=\"\" src=\"https:\/\/www.medavita.com\/media\/Redarea_Productprinciples\/moringa.jpg\"\u003e\u003c\/div\u003e\n\u003ch3 class=\"name mb-0 mt-3 h4\"\u003eMoringa\u003c\/h3\u003e\n\u003ch4 class=\"b-name mb-0 mt-1 h5\"\u003eMoringa oleifera\u003c\/h4\u003e\n\u003cp class=\"desc mt-3 mb-0 h6\"\u003eLucida e protegge i capelli, ridonando volume e vitalità. Idratante, rende i capelli insensibili alle variazioni di umidità e li protegge da smog, raggi UV e radicali liberi.\u003c\/p\u003e\n\u003cdiv class=\"product info detailed\"\u003e\n\u003cdiv role=\"tablist\" class=\"product data items mage-tabs-disabled\"\u003e\n\u003cdiv aria-hidden=\"false\" role=\"tabpanel\" data-role=\"content\" id=\"tab.usage\" aria-labelledby=\"tab-label-tab.usage\" class=\"data item content\"\u003e\n\u003cdiv class=\"modo-uso\"\u003e\n\u003ch3 class=\"text-uppercase text-center title title--underline title--underline--wide\"\u003eUSAGE\u003c\/h3\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-md-8 offset-md-2 text-center\"\u003eNaturally grey hair: apply pure and work into a lather adding water a little at a time, massage and rinse; naturally blonde and bleached hair: dilute with water and apply evenly over hair. Wash and rinse thoroughly. N.B.: wear suitable gloves when applying.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ingredients\"\u003e\n\u003ch3 class=\"text-uppercase text-center title title--underline title--underline--wide\"\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-md-8 offset-md-2 text-center\"\u003e\n\u003cdiv class=\"value\"\u003eAQUA (WATER), COCAMIDOPROPYLAMINE OXIDE, COCAMIDOPROPYL BETAINE, BEHENTRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, HYDROXYETHYLCELLULOSE, LACTIC ACID, ACID VIOLET 43, CETRIMONIUM CHLORIDE, GLYCERIN, PARFUM (FRAGRANCE), PHENOXYETHANOL, LINALOOL, SERINE, THREONINE, SOY AMINO ACIDS, WHEAT AMINO ACIDS, ARGININE HCL, CITRIC ACID, ETHYLHEXYLGLYCERIN.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44062401822973,"sku":null,"price":79.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_luxviva-color-care_02347_02347_01.jpg?v=1693083504"},{"product_id":"ag-sterling-silver-toning-shampoo","title":"AG Care Sterling Silver Toning Shampoo – Blonde \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eAG Care Sterling Silver Toning Shampoo is a vivid violet shampoo that eliminates brassy, yellow tones from blonde and silver hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIts purple pigments neutralize unwanted warmth with every wash, keeping blonde, grey and silver hair cool, bright and clean-toned between salon visits. A must for anyone maintaining lightened or naturally silver hair.\u003c\/p\u003e","brand":"AG Care","offers":[{"title":"1L","offer_id":44074514481405,"sku":null,"price":57.99,"currency_code":"CAD","in_stock":true},{"title":"296ml","offer_id":44074514514173,"sku":null,"price":23.0,"currency_code":"CAD","in_stock":true},{"title":"1.5L","offer_id":44074514546941,"sku":null,"price":90.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/SSSHAM1LPOUCH_1024x_7e0fbd1f-d691-4bfb-854a-d7357e72955d.jpg?v=1694015838"},{"product_id":"biolage-colorlast-purple-shampoo","title":"Biolage ColorLast Purple Shampoo – Neutralizes Brass on Blonde \u0026 Grey","description":"\u003cp\u003e\u003cstrong\u003eThe ColorLast formula, with violet pigment added.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eColorLast Purple takes the colour-protecting base of the ColorLast line and loads it with violet pigment, so blondes and greys get fade protection and brass correction from the same bottle. It neutralises the yellow tones that creep into lightened and silver hair while the low-pH, paraben-free base keeps the cuticle closed. How much toning you get is up to you — one lather maintains, a longer second lather corrects.\u003c\/p\u003e","brand":"Biolage","offers":[{"title":"400ml","offer_id":44080037921021,"sku":null,"price":23.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44080037953789,"sku":null,"price":39.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/biolage-colorlast-purple-shampoo-color-last-purple-shampoo-for-colo-01.jpg?v=1788454326"},{"product_id":"blondme-lift-and-blend","title":"BLONDME Bond Enforcing Lift \u0026 Blend Colors – Lighten and Blend Mature or White Hair with Bond Protection","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAchieve radiant, dimensional blondes on mature or white hair with \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-start=\"351\" data-end=\"390\"\u003eBLONDME Bond Enforcing Lift \u0026amp; Blend\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e, a specialized high-lift color cream that \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-start=\"433\" data-end=\"503\"\u003elightens and tones while seamlessly blending up to 100% white hair\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e. Perfect for clients with natural base levels 6–8 and 30–70% white hair, this formula offers \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-start=\"597\" data-end=\"623\"\u003eup to 4 levels of lift\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e with soft, natural coverage and brilliant tone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"673\" data-end=\"1007\"\u003eFormulated with \u003cstrong data-start=\"689\" data-end=\"729\"\u003eIntegrated Bond Enforcing Technology\u003c\/strong\u003e, it reinforces the inner hair structure during processing, ensuring \u003cstrong data-start=\"798\" data-end=\"844\"\u003ereduced breakage and long-lasting strength\u003c\/strong\u003e. Whether you’re enhancing silver strands or lifting darker roots, Lift \u0026amp; Blend shades allow stylists to \u003cstrong data-start=\"949\" data-end=\"1006\"\u003ebrighten and balance the hair tone in one single step\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1118\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1030\"\u003eAvailable Shades:\u003c\/strong\u003e\u003cbr data-start=\"1030\" data-end=\"1033\"\u003e• LB-Ice\u003cbr data-start=\"1041\" data-end=\"1044\"\u003e• LB-Sand\u003cbr data-start=\"1053\" data-end=\"1056\"\u003e• LB-Biscuit\u003cbr data-start=\"1068\" data-end=\"1071\"\u003e• LB-Ash\u003cbr data-start=\"1079\" data-end=\"1082\"\u003e• LB-Brown Mahogany\u003cbr data-start=\"1101\" data-end=\"1104\"\u003e• LB-Ice Irise\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1143\"\u003e\u003cstrong data-start=\"1120\" data-end=\"1143\"\u003eSize: 60ml (2.02oz)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1145\" data-end=\"1174\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1172\"\u003eHow to Use the Product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"1175\" data-end=\"1398\"\u003e\n\u003cli data-start=\"1175\" data-end=\"1258\"\u003e\n\u003cp data-start=\"1178\" data-end=\"1258\"\u003eMix 1:1 with BLONDME Premium Developer (6%, 9%, or 12% based on desired lift).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1259\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1262\" data-end=\"1292\"\u003eApply to dry, unwashed hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1342\"\u003e\n\u003cp data-start=\"1296\" data-end=\"1342\"\u003eProcess for 30–45 minutes. Monitor visually.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1343\" data-end=\"1398\"\u003e\n\u003cp data-start=\"1346\" data-end=\"1398\"\u003eRinse thoroughly and follow with BLONDME care range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1400\" data-end=\"1434\"\u003e\u003cstrong data-start=\"1400\" data-end=\"1432\"\u003eKey Features of the Product:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1435\" data-end=\"1720\"\u003e\n\u003cli data-start=\"1435\" data-end=\"1480\"\u003e\n\u003cp data-start=\"1437\" data-end=\"1480\"\u003eLightens and blends up to 100% white hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1481\" data-end=\"1526\"\u003e\n\u003cp data-start=\"1483\" data-end=\"1526\"\u003eUp to 4 levels of lift with tonal deposit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1527\" data-end=\"1578\"\u003e\n\u003cp data-start=\"1529\" data-end=\"1578\"\u003eIdeal for natural levels 6–8 with white or grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1579\" data-end=\"1627\"\u003e\n\u003cp data-start=\"1581\" data-end=\"1627\"\u003eBond Enforcing Technology to reduce breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1677\"\u003e\n\u003cp data-start=\"1630\" data-end=\"1677\"\u003eNatural, soft transitions—no harsh root lines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1678\" data-end=\"1720\"\u003e\n\u003cp data-start=\"1680\" data-end=\"1720\"\u003eIntermixable shades for custom results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1722\" data-end=\"1804\"\u003e\u003cstrong data-start=\"1722\" data-end=\"1785\"\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address?\u003c\/strong\u003e\u003cbr data-start=\"1785\" data-end=\"1788\"\u003e\u003cstrong data-start=\"1788\" data-end=\"1802\"\u003eIdeal For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1805\" data-end=\"2083\"\u003e\n\u003cli data-start=\"1805\" data-end=\"1864\"\u003e\n\u003cp data-start=\"1807\" data-end=\"1864\"\u003eProfessional stylists working with mature or white hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1865\" data-end=\"1956\"\u003e\n\u003cp data-start=\"1867\" data-end=\"1956\"\u003eClients looking for dimensional blonding with soft blending\u003cbr data-start=\"1926\" data-end=\"1929\"\u003e\u003cstrong data-start=\"1929\" data-end=\"1954\"\u003eHair Concerns Solved:\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1957\" data-end=\"1996\"\u003e\n\u003cp data-start=\"1959\" data-end=\"1996\"\u003eHarsh regrowth with permanent color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1997\" data-end=\"2034\"\u003e\n\u003cp data-start=\"1999\" data-end=\"2034\"\u003eWeak or brittle hair from lifting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2035\" data-end=\"2083\"\u003e\n\u003cp data-start=\"2037\" data-end=\"2083\"\u003eUneven color on mixed natural and white hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2085\" data-end=\"2464\"\u003e\u003cstrong data-start=\"2085\" data-end=\"2132\"\u003eWhy Should You Use This Product \u0026amp; Benefits?\u003c\/strong\u003e\u003cbr data-start=\"2132\" data-end=\"2135\"\u003e\u003cstrong data-start=\"2135\" data-end=\"2159\"\u003eBLONDME Lift \u0026amp; Blend\u003c\/strong\u003e allows you to deliver \u003cstrong data-start=\"2182\" data-end=\"2258\"\u003emulti-tonal, soft blonde transformations for white and mature hair types\u003c\/strong\u003e with \u003cstrong data-start=\"2264\" data-end=\"2299\"\u003ereliable lift and built-in care\u003c\/strong\u003e. Whether you want cool tones like Ice or richer blends like Brown Mahogany, this system makes it easy to create sophisticated blondes with a healthy, strong finish.\u003c\/p\u003e\n\u003cp data-start=\"2466\" data-end=\"2716\"\u003e⚠️ \u003cstrong data-start=\"2469\" data-end=\"2497\"\u003eProfessional Use Warning\u003c\/strong\u003e\u003cbr data-start=\"2497\" data-end=\"2500\"\u003eThis product is for licensed professionals only. Must be used with BLONDME Premium Developer. Perform a patch test 48 hours before application. Not for home use. Improper use may lead to irritation or uneven results.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"o-product-detail__prices-container js-price-fetcher\" data-product-id=\"2865573\"\u003e\n\u003ci class=\"a-btn__icon icon-input-lock\"\u003e\u003c\/i\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"BLONDME","offers":[{"title":"LB-ice","offer_id":44179306774781,"sku":"2884424","price":25.99,"currency_code":"CAD","in_stock":true},{"title":"LB-sand","offer_id":44179306807549,"sku":"2884424-LB-SAND","price":25.99,"currency_code":"CAD","in_stock":true},{"title":"LB-Biscuit","offer_id":44179306840317,"sku":"2884424-LB-BISCUIT","price":25.99,"currency_code":"CAD","in_stock":true},{"title":"LB-ash","offer_id":44179306873085,"sku":"2884424-LB-ASH","price":25.99,"currency_code":"CAD","in_stock":true},{"title":"LB-Brown Mahogany","offer_id":46938957086973,"sku":"2884424-LB-BROWN-MAHOG","price":25.99,"currency_code":"CAD","in_stock":true},{"title":"LB-ice irise","offer_id":44179306905853,"sku":"2884424-LB-ICE-IRISE","price":25.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/BLONDME_LIFTING-BLENDING_Blonde-Lift_PDP_2000x2000_a04a6593-5d31-4ca7-a65b-bc2d76a80305.webp?v=1697863900"},{"product_id":"r-co-sunset-blvd-daily-blonde-shampoo","title":"R+Co Sunset Blvd Daily Blonde Shampoo","description":"\u003cp\u003eExperience the brightening and revitalizing power of R+CO Sunset Blvd Daily Blonde Shampoo. This exceptional formula is designed to make blonde hair extra bright and gray hair fantastically silver, all while eliminating unwanted brassy tones. Perfect for daily use, it nourishes and hydrates your hair, leaving it looking vibrant and healthy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eApply a generous amount of shampoo to wet hair.\u003c\/li\u003e\n\u003cli\u003eMassage into a lather, focusing on the roots and working through to the ends.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with your preferred conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDaily brightening for blonde and gray hair\u003c\/li\u003e\n\u003cli\u003eNeutralizes brassy tones\u003c\/li\u003e\n\u003cli\u003eContains Glycerin for moisture balance\u003c\/li\u003e\n\u003cli\u003eSunflower Sprout Extract provides UV protection\u003c\/li\u003e\n\u003cli\u003eVegan Pearl Extract adds shine and revitalizes hair\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including color-treated\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, and silicones\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho Should Use This Product\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for individuals with blonde or gray hair seeking to enhance brightness and remove brassy undertones. Suitable for those who wash their hair daily and require gentle yet effective cleansing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Use This Product\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis shampoo is perfect for maintaining the vibrancy of blonde and gray hair. It not only brightens your hair but also hydrates and protects it from environmental damage, ensuring your hair remains healthy and radiant.\u003c\/p\u003e","brand":"R+Co","offers":[{"title":"241ml","offer_id":44225452736765,"sku":"","price":36.99,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44225452769533,"sku":"","price":110.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/R_Co_WebAssets2021_SUNSET-BLVD-Daily-Blonde-Shampoo_1000x_6e61b985-f8f2-4a95-8bd3-a6f711f4685a.png?v=1699029557"},{"product_id":"r-co-sunset-blvd-daily-blonde-conditioner","title":"R+Co Sunset Blvd Daily Blonde Conditioner","description":"\u003cp\u003eThe R+CO Sunset Blvd Daily Blonde Conditioner is your go-to solution for achieving the brightest, sparkliest, and softest blonde and gray hair. This conditioner acts as a natural follow-up to your shampoo routine, ensuring luminous and brass-free results with daily use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eApply a generous amount to wet hair after shampooing.\u003c\/li\u003e\n\u003cli\u003eMassage into the hair, focusing on the ends.\u003c\/li\u003e\n\u003cli\u003eLeave in for 1-3 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrightens and enhances blonde and gray tones.\u003c\/li\u003e\n\u003cli\u003eHydrates and repairs hair with daily use.\u003c\/li\u003e\n\u003cli\u003eContains Glycerin for moisture retention.\u003c\/li\u003e\n\u003cli\u003eSunflower Sprout Extract protects from UV rays.\u003c\/li\u003e\n\u003cli\u003eVegan Pearl Extract adds shine and revitalizes hair.\u003c\/li\u003e\n\u003cli\u003eLavender Extract soothes frizz and protects against free radicals.\u003c\/li\u003e\n\u003cli\u003ePlant Protein repairs damage and mends split ends.\u003c\/li\u003e\n\u003cli\u003eTara Shrub Extract offers antioxidant protection.\u003c\/li\u003e\n\u003cli\u003ePanthenol improves elasticity, moisture retention, and flexibility.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho Should Use This Product\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for individuals with blonde or gray hair seeking to maintain brightness and softness without brassiness. 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