{"title":"L’Oréal Professionnel — Majirel, iNOA and Dia colour","description":"\u003cp\u003eMajirel and iNOA are permanent-colour families; Dia Light and Dia Color are distinct demi systems. Match the exact colour with its specified developer. The same volume number does not make developers interchangeable, and no universal mixing ratio is supplied here.\u003c\/p\u003e","products":[{"product_id":"loreal-professionnel-dia-light-booster-reflect-concentrate","title":"L'Oréal Professionnel Dia Light Booster – Pure Reflect Concentrates for Demi-Permanent Gloss","description":"\u003cp\u003e\u003cstrong\u003eFive pure reflect concentrates that let you push a Dia Light gloss exactly as far as the client wants it to go.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBoosters are not stand-alone shades. Added in small amounts to a Dia Light formula, they intensify a reflect that is reading too soft, neutralise unwanted warmth, or take a fashion tone somewhere the standard palette does not reach on its own. Ash and Violet neutralise; Gold, Copper and Red intensify.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Ash","offer_id":71172592795901,"sku":"538ASH","price":16.43,"currency_code":"CAD","in_stock":true},{"title":"Violet","offer_id":71172592828669,"sku":"538VIOLET","price":16.43,"currency_code":"CAD","in_stock":true},{"title":"Gold","offer_id":71172592861437,"sku":"538GOLD","price":16.43,"currency_code":"CAD","in_stock":true},{"title":"Copper","offer_id":71172592894205,"sku":"538COPPER","price":16.43,"currency_code":"CAD","in_stock":true},{"title":"Red","offer_id":71172592926973,"sku":"538RED","price":16.43,"currency_code":"CAD","in_stock":true},{"title":"Matte","offer_id":71246699757821,"sku":"526MATTE","price":17.93,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/1_-lp_dialight_2025_packshot-_2000x2000_can_eng.jpg?v=1787444489"},{"product_id":"loreal-professionnel-majirel-permanent-colour-creme","title":"L'Oréal Professionnel Majirel Permanent Colour Crème – True-to-Tone Shades with 100% Grey Coverage","description":"\u003cp\u003e\u003cstrong\u003eMajirel is the permanent colour crème Canadian colourists reach for when the brief is coverage that holds and a reflect that lands exactly where the chart said it would.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMixed 1:1.5 with Majicrème developer and processed for 35 minutes, Majirel delivers up to 100% grey coverage with true-to-tone, even results from root to end. The reformulated crème carries odour-trapping technology for a noticeably lower ammonia smell at the chair, mixes more smoothly in the bowl, and now ships in a larger 60 ml (2 oz) tube — more applications per tube than the old 50 ml pack.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"1 Black","offer_id":71172593451261,"sku":"5341\/","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"10 Lightest Blonde","offer_id":71172593484029,"sku":"53410\/","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8.1 Light Blonde","offer_id":71172593516797,"sku":"5348\/1","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.1 Medium Blonde","offer_id":71172593549565,"sku":"5347\/1","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.1 Dark Blonde","offer_id":71172593582333,"sku":"5346\/1","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.1 Light Brown","offer_id":71172593615101,"sku":"5345\/1","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"9 Very Light Blonde","offer_id":71172593647869,"sku":"5349\/","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8 Light Blonde","offer_id":71172593680637,"sku":"5348\/","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7 Medium Blonde","offer_id":71172593713405,"sku":"5347\/","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6 Dark Blonde","offer_id":71172593746173,"sku":"5346\/","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5 Light Brown","offer_id":71172593778941,"sku":"5345\/","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"4 Medium Brown","offer_id":71172593811709,"sku":"5344\/","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"3 Dark Brown","offer_id":71172593844477,"sku":"5343\/","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8.0 Light Blonde","offer_id":71172593877245,"sku":"5348\/0","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.0 Medium Blonde","offer_id":71172593910013,"sku":"5347\/0","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.0 Dark Blonde","offer_id":71172593942781,"sku":"5346\/0","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.0 Light Brown","offer_id":71172593975549,"sku":"5345\/0","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"4.0 Medium Brown","offer_id":71172594008317,"sku":"5344\/0","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"10.1 Lightest Blonde","offer_id":71172594041085,"sku":"53410\/1","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"9.1 Very Light Blonde","offer_id":71172594073853,"sku":"5349\/1","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"9.12 Very Light Blonde","offer_id":71172594106621,"sku":"5349\/12","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.12 Medium Blonde","offer_id":71172594139389,"sku":"5347\/12","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"10.21 Lightest Blonde","offer_id":71172594172157,"sku":"53410\/21","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"9.22 Very Light Blonde","offer_id":71172594204925,"sku":"5349\/22","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"9.03 Very Light Blonde","offer_id":71172594237693,"sku":"5349\/03","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"9.3 Very Light Blonde","offer_id":71172594270461,"sku":"5349\/3","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8.3 Light Blonde","offer_id":71172594303229,"sku":"5348\/3","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.3 Medium Blonde","offer_id":71172594335997,"sku":"5347\/3","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.3 Dark Blonde","offer_id":71172594368765,"sku":"5346\/3","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.3 Light Brown","offer_id":71172594401533,"sku":"5345\/3","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"4.3 Medium Brown","offer_id":71172594434301,"sku":"5344\/3","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8.34 Light Blonde","offer_id":71172594467069,"sku":"5348\/34","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.34 Dark Blonde","offer_id":71172594499837,"sku":"5346\/34","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.35 Medium Blonde","offer_id":71172594532605,"sku":"5347\/35","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.35 Light Brown","offer_id":71172594565373,"sku":"5345\/35","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"4.35 Medium Brown","offer_id":71172594598141,"sku":"5344\/35","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.4 Medium Blonde","offer_id":71172594630909,"sku":"5347\/4","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.4 Light Brown","offer_id":71172594663677,"sku":"5345\/4","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.40 Medium Blonde","offer_id":71172594696445,"sku":"5347\/40","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8.43 Light Blonde","offer_id":71172594729213,"sku":"5348\/43","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.43 Medium Blonde","offer_id":71172594761981,"sku":"5347\/43","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.45 Medium Blonde","offer_id":71172594794749,"sku":"5347\/45","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.45 Dark Blonde","offer_id":71172594827517,"sku":"5346\/45","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"4.45 Medium Brown","offer_id":71172594860285,"sku":"5344\/45","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.46 Dark Blonde","offer_id":71172594893053,"sku":"5346\/46","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"4.56 Medium Brown","offer_id":71172594925821,"sku":"5344\/56","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.64 Dark Blonde","offer_id":71172594958589,"sku":"5346\/64","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.8 Medium Blonde","offer_id":71172594991357,"sku":"5347\/8","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.8 Dark Blonde","offer_id":71172595024125,"sku":"5346\/8","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.8 Light Brown","offer_id":71172595056893,"sku":"5345\/8","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"9.13 Very Light Blonde","offer_id":71172595089661,"sku":"5349\/13","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8.13 Light Blonde","offer_id":71172595122429,"sku":"5348\/13","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.13 Medium Blonde","offer_id":71172595155197,"sku":"5347\/13","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.13 Dark Blonde","offer_id":71172595187965,"sku":"5346\/13","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.18 Medium Blonde","offer_id":71172595220733,"sku":"5347\/18","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.18 Light Brown","offer_id":71172595253501,"sku":"5345\/18","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.23 Medium Blonde","offer_id":71172595286269,"sku":"5347\/23","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.23 Dark Blonde","offer_id":71172595319037,"sku":"5346\/23","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"9.31 Very Light Blonde","offer_id":71172595351805,"sku":"5349\/31","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.31 Medium Blonde","offer_id":71172595384573,"sku":"5347\/31","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.32 Light Brown","offer_id":71172595417341,"sku":"5345\/32","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.52 Light Brown","offer_id":71172595450109,"sku":"5345\/52","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.32 Dark Blonde","offer_id":71172595482877,"sku":"5346\/32","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"10.31 Lightest Blonde","offer_id":71172595515645,"sku":"53410\/31","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8.31 Light Blonde","offer_id":71172595548413,"sku":"5348\/31","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.15 Light Brown","offer_id":71172595581181,"sku":"5345\/15","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"4.15 Medium Brown","offer_id":71172595613949,"sku":"5344\/15","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"4.8 Medium Brown","offer_id":71172595646717,"sku":"5344\/8","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.5 Light Brown","offer_id":71172595679485,"sku":"5345\/5","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"4.62 Medium Brown","offer_id":71172595712253,"sku":"5344\/62","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.66 Dark Blonde","offer_id":71172595745021,"sku":"5346\/66","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.44 Medium Blonde","offer_id":71172595777789,"sku":"5347\/44","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8.04 Light Blonde","offer_id":71172595810557,"sku":"5348\/04","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.12 Light Brown","offer_id":71172595843325,"sku":"5345\/12","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8.21 Light Blonde","offer_id":71172595876093,"sku":"5348\/21","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.26 Light Brown","offer_id":71172595908861,"sku":"5345\/26","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"10.12 Lightest Blonde","offer_id":71172595941629,"sku":"53410\/12","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"Clear","offer_id":71172595974397,"sku":"534CLEAR","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"9.11 Very Light Blonde","offer_id":71172596007165,"sku":"5349\/11","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8.11 Light Blonde","offer_id":71172596039933,"sku":"5348\/11","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.11 Medium Blonde","offer_id":71172596072701,"sku":"5347\/11","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"2.10 Darkest Brown","offer_id":71172596105469,"sku":"5342\/10","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"4.20 Medium Brown","offer_id":71172596138237,"sku":"5344\/20","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.60 Light Brown","offer_id":71172596171005,"sku":"5345\/60","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"Ash+ (High-Lift)","offer_id":71172596203773,"sku":"534ASH","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"901S (High-Lift)","offer_id":71172596236541,"sku":"534901S","price":19.22,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/lp-majirel-pdp-1-v2.jpg?v=1787444556"},{"product_id":"loreal-professionnel-inoa-ammonia-free-permanent-colour","title":"L'Oréal Professionnel iNOA Ammonia-Free Permanent Colour – Oil Delivery System, Vegan Formula","description":"\u003cp\u003e\u003cstrong\u003eINOA is permanent colour without ammonia — a 60% oil-based, vegan formula built on L'Oréal's patented Oil Delivery System.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMixed 1:1 with INOA Rich Developer and processed for 35 minutes, INOA gives 100% grey coverage and up to three levels of lift with no ammonia odour and no drip. The oil carrier does the work ammonia normally does, which is why the service is comfortable on the scalp and the finished hair reads +48% shinier than unwashed hair. Certified vegan: no animal-derived ingredients or by-products.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"1 Black","offer_id":71172596302077,"sku":"5331\/","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"2.10 Darkest Brown","offer_id":71172596334845,"sku":"5332\/10","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"3 Dark Brown","offer_id":71172596367613,"sku":"5333\/","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"4 Medium Brown","offer_id":71172596400381,"sku":"5334\/","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"4.35 Medium Brown","offer_id":71172596433149,"sku":"5334\/35","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"4.15 Medium Brown","offer_id":71172596465917,"sku":"5334\/15","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"4.3 Medium Brown","offer_id":71172596498685,"sku":"5334\/3","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"4.62 Medium Brown","offer_id":71172596531453,"sku":"5334\/62","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"4.45 Medium Brown","offer_id":71172596564221,"sku":"5334\/45","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"4.56 Medium Brown (High Resist)","offer_id":71172596596989,"sku":"5334\/56HR","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.12 Light Brown (High Resist)","offer_id":71172596629757,"sku":"5335\/12HR","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.15 Light Brown (High Resist)","offer_id":71172596662525,"sku":"5335\/15HR","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.5 Light Brown (High Resist)","offer_id":71172596695293,"sku":"5335\/5HR","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.25 Light Brown (High Resist)","offer_id":71172596728061,"sku":"5335\/25HR","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.11 Medium Blonde (High Resist)","offer_id":71172596760829,"sku":"5337\/11HR","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"4.8 Medium Brown","offer_id":71172596793597,"sku":"5334\/8","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.18 Light Brown","offer_id":71172596826365,"sku":"5335\/18","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5 Light Brown","offer_id":71172596859133,"sku":"5335\/","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.0 Light Brown","offer_id":71172596891901,"sku":"5335\/0","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.1 Light Brown","offer_id":71172596924669,"sku":"5335\/1","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.17 Light Brown","offer_id":71172596957437,"sku":"5335\/17","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.40 Dark Blonde","offer_id":71172596990205,"sku":"5336\/40","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.3 Light Brown","offer_id":71172597022973,"sku":"5335\/3","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.3 Light Brown (Gold Fundamentals)","offer_id":71172597055741,"sku":"5335\/3G","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.3 Dark Blonde (Gold Fundamentals)","offer_id":71172597088509,"sku":"5336\/3G","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.3 Medium Blonde (Gold Fundamentals)","offer_id":71172597121277,"sku":"5337\/3G","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8.3 Light Blonde (Gold Fundamentals)","offer_id":71172597154045,"sku":"5338\/3G","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"9.3 Very Light Blonde (Gold Fundamentals)","offer_id":71172597186813,"sku":"5339\/3G","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.32 Light Brown","offer_id":71172597219581,"sku":"5335\/32","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.35 Light Brown","offer_id":71172597252349,"sku":"5335\/35","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.4 Light Brown","offer_id":71172597285117,"sku":"5335\/4","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.60 Light Brown","offer_id":71172597317885,"sku":"5335\/60","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.62C Light Brown (Carmilane)","offer_id":71172597350653,"sku":"5335\/62C","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.66C Dark Blonde (Carmilane)","offer_id":71172597383421,"sku":"5336\/66C","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"5.8 Light Brown","offer_id":71172597416189,"sku":"5335\/8","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6 Dark Blonde","offer_id":71172597448957,"sku":"5336\/","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.0 Dark Blonde","offer_id":71172597481725,"sku":"5336\/0","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.1 Dark Blonde","offer_id":71172597514493,"sku":"5336\/1","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.11 Dark Blonde","offer_id":71172597547261,"sku":"5336\/11","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.13 Dark Blonde","offer_id":71172597580029,"sku":"5336\/13","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.23 Dark Blonde","offer_id":71172597612797,"sku":"5336\/23","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.3 Dark Blonde","offer_id":71172597645565,"sku":"5336\/3","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.32 Dark Blonde","offer_id":71172597678333,"sku":"5336\/32","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.34 Dark Blonde","offer_id":71172597711101,"sku":"5336\/34","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.18 Medium Blonde","offer_id":71172597743869,"sku":"5337\/18","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.45 Dark Blonde","offer_id":71172597776637,"sku":"5336\/45","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.46 Dark Blonde","offer_id":71172597809405,"sku":"5336\/46","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"6.8 Dark Blonde","offer_id":71172597842173,"sku":"5336\/8","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7 Medium Blonde","offer_id":71172597874941,"sku":"5337\/","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.0 Medium Blonde","offer_id":71172597907709,"sku":"5337\/0","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.1 Medium Blonde","offer_id":71172597940477,"sku":"5337\/1","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.13 Medium Blonde","offer_id":71172597973245,"sku":"5337\/13","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8.11 Light Blonde","offer_id":71172598006013,"sku":"5338\/11","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.3 Medium Blonde","offer_id":71172598038781,"sku":"5337\/3","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.31 Medium Blonde","offer_id":71172598071549,"sku":"5337\/31","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.34 Medium Blonde","offer_id":71172598104317,"sku":"5337\/34","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.35 Medium Blonde","offer_id":71172598137085,"sku":"5337\/35","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.4 Medium Blonde","offer_id":71172598169853,"sku":"5337\/4","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.43 Medium Blonde","offer_id":71172598202621,"sku":"5337\/43","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.44 Medium Blonde","offer_id":71172598235389,"sku":"5337\/44","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.8 Medium Blonde","offer_id":71172598268157,"sku":"5337\/8","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8 Light Blonde","offer_id":71172598300925,"sku":"5338\/","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8.12 Light Blonde","offer_id":71172598333693,"sku":"5338\/12","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8.1 Light Blonde","offer_id":71172598366461,"sku":"5338\/1","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8.21 Light Blonde","offer_id":71172598399229,"sku":"5338\/21","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"9.2 Very Light Blonde","offer_id":71172598431997,"sku":"5339\/2","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8.13 Light Blonde","offer_id":71172598464765,"sku":"5338\/13","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"4.0 Medium Brown","offer_id":71172598497533,"sku":"5334\/0","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8.3 Light Blonde","offer_id":71172598530301,"sku":"5338\/3","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8.0 Light Blonde","offer_id":71172598563069,"sku":"5338\/0","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8.31 Light Blonde","offer_id":71172598595837,"sku":"5338\/31","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8.34 Light Blonde","offer_id":71172598628605,"sku":"5338\/34","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"9 Very Light Blonde","offer_id":71172598661373,"sku":"5339\/","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"9.1 Very Light Blonde","offer_id":71172598694141,"sku":"5339\/1","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"9.11 Very Light Blonde","offer_id":71172598726909,"sku":"5339\/11","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"9.13 Very Light Blonde","offer_id":71172598759677,"sku":"5339\/13","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"9.0 Very Light Blonde","offer_id":71172598792445,"sku":"5339\/0","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"9.3 Very Light Blonde","offer_id":71172598825213,"sku":"5339\/3","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"10 Lightest Blonde","offer_id":71172598857981,"sku":"53310\/","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"10.1 Lightest Blonde","offer_id":71172598890749,"sku":"53310\/1","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"Clear","offer_id":71172598923517,"sku":"533CLEAR","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"4.20 Medium Brown","offer_id":71172598956285,"sku":"5334\/20","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"4.26 Medium Brown","offer_id":71172598989053,"sku":"5334\/26","price":24.22,"currency_code":"CAD","in_stock":true},{"title":"5.26 Light Brown","offer_id":71172599021821,"sku":"5335\/26","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"10.12 Lightest Blonde","offer_id":71172599054589,"sku":"53310\/12","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"10.21 Lightest Blonde","offer_id":71172599087357,"sku":"53310\/21","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"9.31 Very Light Blonde","offer_id":71172599120125,"sku":"5339\/31","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"8.23 Light Blonde","offer_id":71172599152893,"sku":"5338\/23","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"7.83 Medium Blonde","offer_id":71172599185661,"sku":"5337\/83","price":19.38,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/inoa-inoa-slider1.jpg?v=1787444562"},{"product_id":"loreal-professionnel-dia-light-acidic-demi-permanent-gloss","title":"L'Oréal Professionnel Dia Light Acidic Demi-Permanent Gloss – Hyaluronic Acid Toning","description":"\u003cp\u003e\u003cstrong\u003eDia Light is the acidic crème demi-permanent that turned glossing into a five-minute service.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA milky crème with hyaluronic acid, mixed 1:1.5 with DIActivateur Developer and processed anywhere from 2 to 20 minutes depending on how much you want it to say. It tones, glosses and takes colour through the lengths without lifting and without leaving a regrowth line — colour fades gradually and evenly instead of growing out as a band. Hair finishes 82% glossier, 1.9x more hydrated, with 2x less breakage.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"9 Very Light Blonde","offer_id":71172599251197,"sku":"5389\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7 Medium Blonde","offer_id":71172599283965,"sku":"5387\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8 Light Blonde","offer_id":71172599316733,"sku":"5388\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6 Dark Blonde","offer_id":71172599349501,"sku":"5386\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5 Light Brown","offer_id":71172599382269,"sku":"5385\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"4 Medium Brown","offer_id":71172599415037,"sku":"5384\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"Clear","offer_id":71172599447805,"sku":"538CLEAR","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"10.01 Lightest Blonde","offer_id":71172599480573,"sku":"53810\/01","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.01 Very Light Blonde","offer_id":71172599513341,"sku":"5389\/01","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.01 Medium Blonde","offer_id":71172599546109,"sku":"5387\/01","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.1 Very Light Blonde","offer_id":71172599578877,"sku":"5389\/1","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.1 Light Blonde","offer_id":71172599611645,"sku":"5388\/1","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.1 Dark Blonde","offer_id":71172599644413,"sku":"5386\/1","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.1 Light Brown","offer_id":71172599677181,"sku":"5385\/1","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.11 Very Light Blonde","offer_id":71172599709949,"sku":"5389\/11","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.11 Light Blonde","offer_id":71172599742717,"sku":"5388\/11","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.11 Dark Blonde","offer_id":71172599775485,"sku":"5386\/11","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"10.12 Lightest Blonde","offer_id":71172599808253,"sku":"53810\/12","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.12 Very Light Blonde","offer_id":71172599841021,"sku":"5389\/12","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.12 Medium Blonde","offer_id":71172599873789,"sku":"5387\/12","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.12 Light Brown","offer_id":71172599906557,"sku":"5385\/12","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"10.18 Lightest Blonde","offer_id":71172599939325,"sku":"53810\/18","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.18 Very Light Blonde","offer_id":71172599972093,"sku":"5389\/18","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.18 Light Blonde","offer_id":71172600004861,"sku":"5388\/18","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.18 Medium Blonde","offer_id":71172600037629,"sku":"5387\/18","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"10.02 Lightest Blonde","offer_id":71172600070397,"sku":"53810\/02","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.02 Very Light Blonde","offer_id":71172600103165,"sku":"5389\/02","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.2 Very Light Blonde","offer_id":71172600135933,"sku":"5389\/2","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"10.21 Lightest Blonde","offer_id":71172600168701,"sku":"53810\/21","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.21 Very Light Blonde","offer_id":71172600201469,"sku":"5389\/21","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.21 Light Blonde","offer_id":71172600234237,"sku":"5388\/21","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"10.22 Lightest Blonde","offer_id":71172600267005,"sku":"53810\/22","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.28 Light Blonde","offer_id":71172600299773,"sku":"5388\/28","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.28 Dark Blonde","offer_id":71172600332541,"sku":"5386\/28","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.03 Very Light Blonde","offer_id":71172600365309,"sku":"5389\/03","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.3 Very Light Blonde","offer_id":71172600398077,"sku":"5389\/3","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.3 Light Blonde","offer_id":71172600430845,"sku":"5388\/3","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.3 Medium Blonde","offer_id":71172600463613,"sku":"5387\/3","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.3 Dark Blonde","offer_id":71172600496381,"sku":"5386\/3","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.34 Light Blonde","offer_id":71172600529149,"sku":"5388\/34","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.34 Dark Blonde","offer_id":71172600561917,"sku":"5386\/34","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"10.24 Lightest Blonde","offer_id":71172600594685,"sku":"53810\/24","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.24 Light Blonde","offer_id":71172600627453,"sku":"5388\/24","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.4 Light Brown","offer_id":71172600660221,"sku":"5385\/4","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.40 Medium Blonde","offer_id":71172600692989,"sku":"5387\/40","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.43 Light Blonde","offer_id":71172600725757,"sku":"5388\/43","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.43 Medium Blonde","offer_id":71172600758525,"sku":"5387\/43","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.45 Dark Blonde","offer_id":71172600791293,"sku":"5386\/45","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.46 Dark Blonde","offer_id":71172600824061,"sku":"5386\/46","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.64 Dark Blonde","offer_id":71172600856829,"sku":"5386\/64","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.07 Light Brown","offer_id":71172600889597,"sku":"5385\/07","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.8 Medium Blonde","offer_id":71172600922365,"sku":"5387\/8","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.8 Dark Blonde","offer_id":71172600955133,"sku":"5386\/8","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"10.82 Lightest Blonde","offer_id":71172600987901,"sku":"53810\/82","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.82 Very Light Blonde","offer_id":71172601020669,"sku":"5389\/82","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.23 Light Blonde","offer_id":71172601053437,"sku":"5388\/23","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.31 Very Light Blonde","offer_id":71172601086205,"sku":"5389\/31","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.31 Medium Blonde","offer_id":71172601118973,"sku":"5387\/31","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"10.32 Lightest Blonde","offer_id":71172601151741,"sku":"53810\/32","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"10.13 Lightest Blonde","offer_id":71172601184509,"sku":"53810\/13","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.13 Very Light Blonde","offer_id":71172601217277,"sku":"5389\/13","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.13 Medium Blonde","offer_id":71172601250045,"sku":"5387\/13","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.13 Dark Blonde","offer_id":71172601282813,"sku":"5386\/13","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"10.23 Lightest Blonde","offer_id":71172601315581,"sku":"53810\/23","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.31 Light Brown","offer_id":71246699692285,"sku":"5205\/31","price":16.14,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/1_-lp_dialight_2025_packshot-_2000x2000_can_eng_7e2e7a9e-d51d-42ba-a437-eb9fdad3e92d.jpg?v=1787444568"},{"product_id":"loreal-professionnel-dia-color-alkaline-demi-permanent","title":"L'Oréal Professionnel Dia Color Alkaline Demi-Permanent – Up to 70% Grey Coverage","description":"\u003cp\u003e\u003cstrong\u003eDia Color is the upgraded alkaline demi-permanent that replaced Dia Richesse — and it is the one to reach for when a demi has to cover grey, not just blend it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFormulated with Melanin Gap Filler technology to reinject colour into the gaps left by lost melanin, Dia Color delivers up to 70% grey coverage and six weeks of gloss colour with 2x shine. It lifts up to 1.5 levels, contains no ammonia, and is up to 92% natural origin. Shea butter, glycerin and hyaluronic acid condition through the service. Fully intermixable across its tonal families — and with Dia Richesse.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"9.82 Very Light Blonde","offer_id":71172601348349,"sku":"5239\/82","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.84 Dark Blonde","offer_id":71172601381117,"sku":"5236\/84","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.31 Light Blonde","offer_id":71172601413885,"sku":"5238\/31","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.13 Very Light Blonde","offer_id":71172601446653,"sku":"5239\/13","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.13 Medium Blonde","offer_id":71172601479421,"sku":"5237\/13","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"4.15 Medium Brown","offer_id":71172601512189,"sku":"5234\/15","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.23 Light Blonde","offer_id":71172601544957,"sku":"5238\/23","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.23 Dark Blonde","offer_id":71172601577725,"sku":"5236\/23","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.45 Dark Blonde","offer_id":71172601610493,"sku":"5236\/45","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"4.45 Medium Brown","offer_id":71172601643261,"sku":"5234\/45","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.5 Light Brown","offer_id":71172601676029,"sku":"5235\/5","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.60 Dark Blonde","offer_id":71172601708797,"sku":"5236\/60","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"4.62 Medium Brown","offer_id":71172601741565,"sku":"5234\/62","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.71 Light Brown","offer_id":71172601774333,"sku":"5235\/71","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.8 Medium Blonde","offer_id":71172601807101,"sku":"5237\/8","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.8 Light Brown","offer_id":71172601839869,"sku":"5235\/8","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"4.20 Medium Brown","offer_id":71172601872637,"sku":"5234\/20","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.3 Light Blonde","offer_id":71172601905405,"sku":"5238\/3","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.3 Dark Blonde","offer_id":71172601938173,"sku":"5236\/3","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.34 Light Blonde","offer_id":71172601970941,"sku":"5238\/34","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.34 Dark Blonde","offer_id":71172602003709,"sku":"5236\/34","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.35 Light Brown","offer_id":71172602036477,"sku":"5235\/35","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.43 Light Blonde","offer_id":71172602069245,"sku":"5238\/43","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.44 Medium Blonde","offer_id":71172602102013,"sku":"5237\/44","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.4 Light Brown","offer_id":71172602134781,"sku":"5235\/4","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"3 Dark Brown","offer_id":71172602167549,"sku":"5233\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"1 Black","offer_id":71172602200317,"sku":"5231\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"Clear","offer_id":71172602233085,"sku":"523CLEAR","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.1 Light Blonde","offer_id":71172602265853,"sku":"5238\/1","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.1 Dark Blonde","offer_id":71172602298621,"sku":"5236\/1","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.1 Light Brown","offer_id":71172602331389,"sku":"5235\/1","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.18 Medium Blonde","offer_id":71172602364157,"sku":"5237\/18","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.18 Light Brown","offer_id":71172602396925,"sku":"5235\/18","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.2 Light Blonde","offer_id":71172602429693,"sku":"5238\/2","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9 Very Light Blonde","offer_id":71172602462461,"sku":"5239\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8 Light Blonde","offer_id":71172602495229,"sku":"5238\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7 Medium Blonde","offer_id":71172602527997,"sku":"5237\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6 Dark Blonde","offer_id":71172602560765,"sku":"5236\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5 Light Brown","offer_id":71172602593533,"sku":"5235\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"4 Medium Brown","offer_id":71172602626301,"sku":"5234\/","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.1 Very Light Blonde","offer_id":71172602659069,"sku":"5239\/1","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.1 Medium Blonde","offer_id":71172602691837,"sku":"5237\/1","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"4.12 Medium Brown","offer_id":71172602724605,"sku":"5234\/12","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.12 Dark Blonde","offer_id":71172602757373,"sku":"5236\/12","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"5.3 Light Brown","offer_id":71172602790141,"sku":"5235\/3","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.35 Dark Blonde","offer_id":71172602822909,"sku":"5236\/35","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.8 Dark Blonde","offer_id":71172602855677,"sku":"5236\/8","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"6.31 Dark Blonde","offer_id":71172602888445,"sku":"5236\/31","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.32 Medium Blonde","offer_id":71172602921213,"sku":"5237\/32","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"8.13 Light Blonde","offer_id":71172602953981,"sku":"5238\/13","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"9.3 Very Light Blonde","offer_id":71172602986749,"sku":"5239\/3","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.11 Medium Blonde","offer_id":71172603019517,"sku":"5237\/11","price":17.76,"currency_code":"CAD","in_stock":true},{"title":"7.3 Medium Blonde","offer_id":71172603052285,"sku":"5237\/3","price":17.76,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/1.png?v=1787444581"},{"product_id":"loreal-professionnel-majirel-cool-cover-permanent-colour","title":"L'Oréal Professionnel Majirel Cool Cover Permanent Colour – Ash-Balanced Grey Coverage","description":"\u003cp\u003e\u003cstrong\u003eCool Cover is Majirel with the warmth engineered out — the sub-range for clients whose grey coverage keeps turning gold three days after the appointment.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSame permanent crème, same 60 ml tube, same 1:1.5 mixing ratio with Majicrème developer and the same 35-minute processing time. The difference sits in the pigment balance: the N shades and the .1 and .17 ash reflects are weighted to hold a cool result on white hair, where a standard natural would drift warm as it settled.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"9N Very Light Blonde","offer_id":71172603216125,"sku":"5359CC","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8N Light Blonde","offer_id":71172603248893,"sku":"5358CC","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7N Medium Blonde","offer_id":71172603281661,"sku":"5357CC","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6N Dark Blonde","offer_id":71172603314429,"sku":"5356CC","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5N Light Brown","offer_id":71172603347197,"sku":"5355CC","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"4N Medium Brown","offer_id":71172603379965,"sku":"5354CC","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"8.1 Light Blonde","offer_id":71172603412733,"sku":"5358\/1","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"7.1 Medium Blonde","offer_id":71172603445501,"sku":"5357\/1","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.1 Dark Blonde","offer_id":71172603478269,"sku":"5356\/1","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.1 Light Brown","offer_id":71172603511037,"sku":"5355\/1","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"6.17 Dark Blonde","offer_id":71172603543805,"sku":"5356\/17","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"5.17 Light Brown","offer_id":71172603576573,"sku":"5355\/17","price":19.22,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/lp-majirel-pdp-1-v2_ae65d619-cfc1-4fe6-87ea-181c0293f457.jpg?v=1787444586"},{"product_id":"loreal-professionnel-majirel-mix-reflect-correctors","title":"L'Oréal Professionnel Majirel Mix – Pure Reflect Correctors for Permanent Colour","description":"\u003cp\u003e\u003cstrong\u003eFive pure reflect concentrates for the formulas the 86-shade Majirel chart cannot reach on its own.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMajirel Mix are correctors, not shades. Added in small proportions to a Majirel formula, Ash Blue and Matte Green neutralise orange and red respectively, Iridescent Violet kills yellow, and Red and Copper push a warm reflect to a visibility the standard shade will not deliver. They mix and process on the same 1:1.5 ratio and the same 35-minute timing as the colour they go into.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Ash Blue","offer_id":71172603642109,"sku":"536BLEU","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"Iridescent Violet","offer_id":71172603674877,"sku":"536VIOLET","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"Red","offer_id":71172603707645,"sku":"536ROUGE","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"Matte Green","offer_id":71172603740413,"sku":"536VERT","price":19.22,"currency_code":"CAD","in_stock":true},{"title":"Copper","offer_id":71172603773181,"sku":"536CUIVRE","price":19.22,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/lp-majirel-pdp-1-v2_01531945-9cfb-46fa-b4ce-e248187e337b.jpg?v=1787444591"},{"product_id":"loreal-professionnel-inoa-rich-developer","title":"L'Oréal Professionnel iNOA Rich Developer – Oil Developer for Ammonia-Free Permanent Colour","description":"\u003cp\u003e\u003cstrong\u003eINOA does not work with a general-purpose developer. This is the one it is formulated around.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eINOA Rich Developer mixes 1:1 with INOA colour — one 60 g tube to 60 g of developer — and is part of the Oil Delivery System that lets INOA work without ammonia. One litre gives roughly sixteen applications. Choose 10 volume for deposit and tone-on-tone, 20 volume for white coverage and up to two levels of lift, 30 volume for up to three levels.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"10 Volume (3%)","offer_id":71172603937021,"sku":"500605","price":24.0,"currency_code":"CAD","in_stock":true},{"title":"20 Volume (6%)","offer_id":71172603969789,"sku":"500606","price":24.0,"currency_code":"CAD","in_stock":true},{"title":"30 Volume (9%)","offer_id":71172604002557,"sku":"500607","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/1_fd1c1787-d958-4afd-b3a6-482af0dd83e1.jpg?v=1787444596"},{"product_id":"loreal-professionnel-diactivateur-developer","title":"L'Oréal Professionnel DIActivateur Developer – Demi-Permanent Developer for Dia Light \u0026 Dia Color","description":"\u003cp\u003e\u003cstrong\u003eOne developer, three strengths, every Dia service — now in a 75 ml bottle as well as the litre.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDIActivateur is the developer Dia Light and Dia Color are formulated to mix with, at a 1:1.5 ratio — one 60 ml tube to 90 ml of developer. The strength is how you control the outcome: 6 volume for a soft, natural deposit, 9 volume for standard tone-on-tone results and standard white blending, 15 volume for maximum visibility, reinforced white blending and up to 1.5 levels of lift with Dia Color.\u003c\/p\u003e\u003cp\u003eAll three strengths come in the 1 litre back-bar bottle. 9 volume — the everyday strength — is also stocked in a 75 ml bottle, which is roughly one service: the right size for a mobile kit, a colour trial or a salon that only runs the odd Dia appointment.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"6 Volume (1.8%) \/ 1 L","offer_id":71172604035325,"sku":"500609","price":24.0,"currency_code":"CAD","in_stock":true},{"title":"9 Volume (2.7%) \/ 1 L","offer_id":71172604068093,"sku":"500610","price":24.0,"currency_code":"CAD","in_stock":true},{"title":"15 Volume (4.5%) \/ 1 L","offer_id":71172604100861,"sku":"500611","price":24.0,"currency_code":"CAD","in_stock":true},{"title":"9 Volume (2.7%) \/ 75 ml","offer_id":71246801174781,"sku":"501610","price":17.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/1_1cd16037-f81c-40d5-8e07-a84da17e0139.jpg?v=1787444601"},{"product_id":"loreal-professionnel-dia-applicator-bottle","title":"L'Oréal Professionnel Dia Applicator Bottle – Mix and Apply Dia Light and Dia Color at the Regrowth","description":"\u003cp\u003e\u003cstrong\u003eThe bottle L'Oréal Professionnel built around the Dia system — add developer, add colour, shake, apply.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDia Light and Dia Color are liquid-bodied gel-crèmes, and a bowl and brush is the wrong tool for them. This applicator doses the developer and the shade into one vessel, mixes them with a shake, and lays the colour along a regrowth section by section instead of flooding lengths that are already toned. It is also the fast route to an all-over gloss refresh, and it rinses out for the next service.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":71246701953277,"sku":"520010","price":9.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/3474637055981_EN_01.jpg?v=1788532435"},{"product_id":"loreal-professionnel-majirel-glow-translucent-permanent-colour","title":"L'Oréal Professionnel Majirel Glow Translucent Permanent Colour – Sheer Luminous Reflect on Light and Dark Bases","description":"\u003cp\u003e\u003cstrong\u003eMajirel Glow is the tube you reach for when the brief is luminosity rather than coverage.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt is a permanent colour built on the same Ionène G + incell technology as classic Majirel, but formulated to sit translucent on the fibre so the client's own base still reads through the reflect. The range is split into two families that are not interchangeable: \u003cstrong\u003eLight Base\u003c\/strong\u003e shades are formulated for natural levels 6 to 10, and \u003cstrong\u003eDark Base\u003c\/strong\u003e shades for natural levels 3 to 6, so the same reflect number lands correctly at either depth. Mixed 1:1.5 with Majicrème developer and processed for 35 minutes, in a 50 ml tube.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Light Base .01","offer_id":71246722466045,"sku":"505L\/01","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Light Base .02","offer_id":71246722498813,"sku":"505L\/02","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Light Base .10","offer_id":71246722531581,"sku":"505L\/10","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Light Base .11","offer_id":71246722564349,"sku":"505L\/11","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Light Base .13","offer_id":71246722597117,"sku":"505L\/13","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Light Base .18","offer_id":71246722629885,"sku":"505L\/18","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Light Base .21","offer_id":71246722662653,"sku":"505L\/21","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Light Base .22","offer_id":71246722695421,"sku":"505L\/22","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Light Base .28","offer_id":71246722728189,"sku":"505L\/28","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Dark Base .01","offer_id":71246722760957,"sku":"505D\/01","price":7.6,"currency_code":"CAD","in_stock":true},{"title":"Dark Base .11","offer_id":71246722793725,"sku":"505D\/11","price":7.6,"currency_code":"CAD","in_stock":true},{"title":"Dark Base .12","offer_id":71246722826493,"sku":"505D\/12","price":7.6,"currency_code":"CAD","in_stock":true},{"title":"Dark Base .13","offer_id":71246722859261,"sku":"505D\/13","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Dark Base .17","offer_id":71246722892029,"sku":"505D\/17","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Dark Base .20","offer_id":71246722924797,"sku":"505D\/20","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Dark Base .21","offer_id":71246722957565,"sku":"505D\/21","price":15.22,"currency_code":"CAD","in_stock":true},{"title":"Dark Base .22","offer_id":71246722990333,"sku":"505D\/22","price":18.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/ss_547857_0.jpg?v=1788532822"},{"product_id":"loreal-professionnel-majirel-metals-22-deep-iridescent","title":"L'Oréal Professionnel Majirel Metals .22 Deep Iridescent – Pre-Blended Metallic Permanent Colour 50ml","description":"\u003cp\u003e\u003cstrong\u003eOne tube, one metallic result — Majirel Metals .22 is the deep iridescent shade of L'Oréal Professionnel's high-reflect metals range.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMetals sits inside the Majirel family and is pre-blended at a high reflect concentration, so the cool violet-iridescent cast that normally has to be built from mix shades comes out of a single 50 ml tube. Mixed 1:1.5 with Majicrème developer and processed for 35 minutes, it delivers a permanent, visibly metallic finish rather than a wash-out tone.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":71246723645693,"sku":"512\/22","price":7.11,"currency_code":"CAD","in_stock":true}]},{"product_id":"loreal-professionnel-dia-richesse-tone-on-tone-colour","title":"L'Oréal Professionnel Dia Richesse Ammonia-Free Tone-on-Tone Colour – Nourishing Demi-Permanent Crème","description":"\u003cp\u003e\u003cstrong\u003eDia Richesse is the ammonia-free tone-on-tone crème for the client who wants richness and shine without committing to a permanent.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt deposits without lifting, so there is no regrowth band to manage: colour softens gradually and evenly instead of growing out as a line. Mixed 1:1.5 with DIActivateur Developer at 6 volume and processed for around 20 minutes, it blends white hair, refreshes faded mid-lengths and leaves the fibre noticeably conditioned. A distinct line from Dia Light and Dia Color, in a 50 ml tube.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"6.23 Dark Blonde Iridescent Gold","offer_id":71246724235517,"sku":"5176\/23","price":20.17,"currency_code":"CAD","in_stock":true},{"title":"8.3 Light Blonde Golden","offer_id":71246724268285,"sku":"5178\/3","price":20.17,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/DIARICHESSE_2_174.jpg?v=1788532827"},{"product_id":"loreal-professionnel-majirouge-carmilane-5-60-intense-light-red-brown","title":"L'Oréal Professionnel Majirouge Carmilane 5.60 Intense Light Red Brown – Permanent Red Colour Crème 50ml","description":"\u003cp\u003e\u003cstrong\u003eMajirouge is the red line of the Majirel family, and Carmilane 5.60 is its intense light red brown.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eReds are the hardest shades to make land and the hardest to keep, which is why L'Oréal Professionnel builds them as their own range rather than as an afterthought on the main chart. Carmilane carries a concentrated red reflect on a level 5 base, mixed 1:1.5 with Majicrème developer and processed for 35 minutes, in a 50 ml tube. Permanent, saturated, and formulated on the same Ionène G + incell platform as the rest of Majirel.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":71246724399357,"sku":"506CAR5\/60","price":18.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/MAJIROUGECARMILANE_EN_1_2_10.jpg?v=1788532834"},{"product_id":"loreal-professionnel-majicreme-developer","title":"L'Oréal Professionnel Majicrème Developer – Stabilised Cream Oxidant for Majirel Permanent Colour 1 L","description":"\u003cp\u003e\u003cstrong\u003eMajicrème is the developer L'Oréal Professionnel formulated for Majirel — fully stabilised and buffered, so the same shade mixes the same way on a Tuesday morning and a Saturday afternoon.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThree strengths in one litre bottles. \u003cstrong\u003e12.5 volume\u003c\/strong\u003e was launched specifically for Majirel Glow, where a small amount of lift gives the sheer reflect the range is built on. \u003cstrong\u003e20 volume\u003c\/strong\u003e covers grey and lifts up to one level. \u003cstrong\u003e30 volume\u003c\/strong\u003e lifts up to two. All three mix with Majirel at 1:1.5.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"12.5 Volume (3.75%)","offer_id":71246796554493,"sku":"500601","price":24.0,"currency_code":"CAD","in_stock":true},{"title":"20 Volume (6%)","offer_id":71246796587261,"sku":"500602","price":24.0,"currency_code":"CAD","in_stock":true},{"title":"30 Volume (9%)","offer_id":71246796620029,"sku":"500603","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/LPMNDEV20LI_LOreal-Majicreme-Developer-New-20-VOL.jpg?v=1788534793"}],"url":"https:\/\/procareoutlet.com\/collections\/loreal-professionnel-professional-colour-selection.oembed","provider":"ProHair","version":"1.0","type":"link"}