{"title":"Medavita — Luxviva Color Care and Choice Glowing","description":"\u003cp\u003eExplore Luxviva Color Care and Choice Glowing in the Medavita selection. Compare exact products and formats, and use the linked guide to choose the right role for your routine or salon.\u003c\/p\u003e","products":[{"product_id":"choice-glowing-home-color-glowing-shampoo","title":"Medavita Choice Glowing Shampoo – Nourishing Hydration","description":"\u003cp\u003e\u003cstrong\u003eMedavita Choice Glowing Shampoo — Balanced cleanser that keeps colour glossy.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe special formula ensures balanced cleansing, while the exclusive oil complex, rich in natural antioxidants, gives the fibre unbeatable shine and nourishment, protecting hair, restoring its natural barrier and preventing dehydration. With Bilberry seed oil, Black Cumin oil and Amino Concentré.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"55 ml","offer_id":44066669199613,"sku":"MDV-CHC-003","price":10.6,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":44066677195005,"sku":"MDV-CHC-004","price":27.34,"currency_code":"CAD","in_stock":true},{"title":"1 L","offer_id":71282820120829,"sku":"MDV-CHC-005","price":66.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_choice_02903_02903_001_d0f08560-b4ed-4804-9b93-79acb1e2f40e.jpg?v=1789172427"},{"product_id":"luxviva-color-care-home-post-color-acidifying-shampoo","title":"Medavita Luxviva Color Care Post Color Shampoo – Colour Protection and Shine","description":"\u003cp\u003e\u003cstrong\u003eMedavita Luxviva Color Care Post Color Shampoo — Acidifying wash that locks colour in.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe complex of active ingredients, consisting of Phytokeratin, which is rich in amino acids, Safflower, Linseed, Moringa and Cumin oils, with nourishing, hydrating and illuminating properties, and Panthenol with its soothing action, prolongs colour intensity and makes hair softer and shinier; it fights free radicals, energises, rebuilds, hydrates and strengthens. Combines cosmetic effect and scalp cleansing power for excellent results Contains UVA\/UVB sun filter and the Amino Concentré complex.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"55 ml","offer_id":71282826313981,"sku":"MDV-LUX-002","price":9.94,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":44062391501053,"sku":"MDV-LUX-003","price":25.64,"currency_code":"CAD","in_stock":true},{"title":"1250 ml","offer_id":71282826346749,"sku":"MDV-LUX-004","price":74.94,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_luxviva-color-care_02342_02342_001_81aeffd5-a88d-4c4d-a4ca-951cd153f747.jpg?v=1789172429"},{"product_id":"luxviva-color-care-professional-anti-yellow-blonde-enhancer-shampoo-1-1250ml","title":"Medavita Luxviva Color Care Anti Yellow Blonde Enhancer Shampoo – Yellow-Neutralising Wash 1250 ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Luxviva Anti Yellow Blonde Enhancer Shampoo — Neutralises yellow in blonde and grey hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe complex of active ingredients, consisting of Phytokeratin, which is rich in amino acids, Safflower, with emollient properties, and enriched with and enriched with direct pigments, protects and neutralises yellow tones in blonde, bleached, highlighted, salt and pepper and naturally grey hair, leaving it soft and shiny. Contains the Amino Concentré complex.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44062401822973,"sku":"MDV-LUX-005","price":74.94,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_luxviva-color-care_02347_02347_01.jpg?v=1693083504"},{"product_id":"choice-glowing-home-choice-glowing-color-glowing-hair-mask","title":"Medavita Choice Glowing Color Glowing Hair Mask – Smoothing Anti-Frizz Care","description":"\u003cp\u003e\u003cstrong\u003eMedavita Choice Glowing Color Glowing Hair Mask — Antioxidant mask for glossy coloured hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe carefully selected blend of conditioners smoothes the fibre without weighing it down, leaving hair silky-soft. The exclusive oil complex, rich in natural antioxidants, gives the fibre unbeatable shine and nourishment, protecting hair, restoring its natural barrier and preventing dehydration. With Bilberry seed oil, Coconut oil and Amino Concentré.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"50ml","offer_id":44066681487613,"sku":"MDV-CHC-001","price":10.6,"currency_code":"CAD","in_stock":true},{"title":"150ml","offer_id":44066681553149,"sku":"MDV-CHC-002","price":31.94,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_choice_02902_02902_001_54247d7d-3b47-4de5-b559-f4176ced0d25.jpg?v=1789172476"},{"product_id":"luxviva-color-care-home-color-enricher-shampoo-250ml","title":"Medavita Luxviva Color Care Color Enricher Shampoo – Colour Protection and Shine 250ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Luxviva Color Care Color Enricher Shampoo — Tone-reviving wash for coloured hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt revives highlights in natural, coloured and bleached hair, preserving the vibrancy and intensity of the shade for as long as possible. Contains Phytokeratin, Glycerine and Amino Concentré.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Blonde Beige","offer_id":44066921939197,"sku":"MDV-LCE-001","price":18.29,"currency_code":"CAD","in_stock":true},{"title":"Brunette","offer_id":71283060113661,"sku":"MDV-LCE-002","price":18.29,"currency_code":"CAD","in_stock":true},{"title":"Purple","offer_id":71283060146429,"sku":"MDV-LCE-003","price":18.29,"currency_code":"CAD","in_stock":true},{"title":"Silver","offer_id":71283060179197,"sku":"MDV-LCE-004","price":18.29,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_luxviva-color-care_02353_02353_001_ab0dbf6c-0c19-467d-a209-31b49df387ad.jpg?v=1789172493"},{"product_id":"luxviva-color-care-home-color-fixative-sealing-spray-150ml","title":"Medavita Luxviva Color Care Color Fixative Sealing Spray – Colour Protection and Shine 150ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Luxviva Color Care Color Fixative Sealing Spray — Sealing spray that locks colour and shine.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt makes the fibre exceptionally silky and shiny and the hair easier to dry. Ensures maximum protection against humidity. The complex of active ingredients, consisting of Phytokeratin, which is rich in amino acids, and Safflower and Moringa oils, with nourishing, hydrating and protective properties, prolongs colour intensity and makes hair softer and shinier; it fights free radicals, energises, rebuilds, hydrates and strengthens. Contains UVA\/UVB sun filter and the Amino Concentré complex.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44066922922237,"sku":"MDV-LUX-001","price":29.94,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_luxviva-color-care_02350_02350_001_6a2a8acc-0d97-491c-90f4-805fd1563a49.jpg?v=1789172494"},{"product_id":"luxviva-color-care-professional-color-fixative-structuring-filler-12flx7ml","title":"Medavita Luxviva Color Care Color Fixative Structuring Filler – Post-Colour Filler Course 12 x 7 ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Luxviva Color Fixative Structuring Filler — Single-dose filler that fixes colour.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCoats the hair and boosts its conditioning power. The complex of active ingredients, consisting of Phytokeratin, which is rich in amino acids, and Safflower and Moringa oils, with nourishing, hydrating and protective properties, protects colour from environmental stress, neutralises statics for enhanced elasticity, prolongs colour intensity and makes hair softer and shinier; it fights free radicals, energises, rebuilds, hydrates and strengthens. 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The shared oil complex — bilberry seed oil, black cumin oil and the Amino Concentré amino acid complex — protects the fibre's natural barrier, prevents dehydration and keeps coloured hair reading glossy rather than faded.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71010635088125,"sku":"MDV-CHC-007","price":83.22,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4349339026150259000_1_87366741-3dd6-4115-b79c-f987ddfcd36c.jpg?v=1786080266"},{"product_id":"medavita-luxviva-conditioner-post-color","title":"Medavita Luxviva Conditioner Post Color – Nourishing Colour-Hold Conditioner 150 ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Luxviva Conditioner Post Color — Post-colour conditioner that holds the shade.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe complex of active ingredients, consisting of Phytokeratin, which is rich in amino acids, Chinese Camellia, Sunflower, Wheat, Safflower, Linseed and Moringa oils, with nourishing, hydrating and illuminating properties, and strengthening Wheat Germ extract, prolongs colour intensity, leaving hair softer and more radiant; it fights free radicals, energises, hydrates, strengthens and replenishes. 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The product helps to close the hair cuticles, which means that the pigment is permanently retained and the color maintains its intensity for longer. Key Features: Instant shine: the fluid gives your hair a healthy, radiant look after just one application. 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