{"title":"Medavita — Blondie, Luxviva and Never Ending lighteners","description":"\u003cp\u003eExplore Blondie, Luxviva and Never Ending lighteners in the Medavita selection. Compare exact products and formats, and use the linked guide to choose the right role for your routine or salon.\u003c\/p\u003e","products":[{"product_id":"blondie-technics-professional-absolute-ice-blonde-black-bleaching-cream-200g","title":"Medavita Blondie Technics Absolute Ice Blonde Black Bleaching Cream – Professional High-Lift Bleach 200 g","description":"\u003cp\u003e\u003cstrong\u003eMedavita Blondie Technics Absolute Ice Blonde Black Bleaching Cream — Black bleaching cream for high-lift work.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe black base is formulated to counter warmth as it lifts, which is how the Absolute Ice Blonde result is reached in one controlled service. For professional use only — read the enclosed leaflet before every application.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44066851487997,"sku":"MDV-BLD-026","price":71.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_tecnici_blondie-technics_02446_02446_001_f45c8929-99d4-4ed4-a85f-9f93249d0bea.jpg?v=1789172482"},{"product_id":"medavita-never-ending-advanced-powder-bleach","title":"Medavita Never Ending Advanced Powder Bleach – Up to 7 Levels of Lift 500 g","description":"\u003cp\u003e\u003cstrong\u003eMedavita Never Ending Advanced Powder Bleach — Powder bleach lifting up to 7 levels.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt is formulated for controlled high-lift work in the colour room, where the finished tone matters as much as the level reached.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71010648883453,"sku":"MDV-NEV-001","price":74.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4410239357650319000_1.jpg?v=1786080907"},{"product_id":"medavita-never-ending-blonde-booster-powder","title":"Medavita Never Ending Blonde Booster Bleaching Powder – Lift Booster 200g","description":"\u003cp\u003e\u003cstrong\u003eA bleaching booster for the lifts that stall short of target.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdded to a Never Ending Blonde lightening mix, it raises the lifting power when the base is darker or more resistant than the standard formula can handle on its own.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71010650685693,"sku":"MDV-NEV-006","price":71.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4580158894590360000_1.jpg?v=1789169458"},{"product_id":"medavita-never-ending-powerful-paste-bleach","title":"Medavita Never Ending Powerful Paste Bleach – Cream Lightener Up to 7 Levels 500 g","description":"\u003cp\u003e\u003cstrong\u003eMedavita Never Ending Powerful Paste Bleach — Cream bleach lifting up to 6–7 levels.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe paste format stays exactly where it is placed, which is what makes it the choice for free-hand and foil work rather than a full-head powder application.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71010653012221,"sku":"MDV-NEV-003","price":84.28,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4410239652920319000_1.jpg?v=1786080912"},{"product_id":"medavita-never-ending-shimmer-oil","title":"Medavita Never Ending Shimmer Oil – Gentle Lightening Oil 2–3 Levels 500 ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Never Ending Shimmer Oil — Lightening oil for soft 2–3 level lift.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMedavita Never Ending Shimmer Oil is the gentlest lightener in the Never Ending line: it lifts natural bases by two to three levels while neutralising them, and takes cosmetic colour down by one or two. The oil base is what makes it suitable for soft, diffused lightening — sun-kissed effects and colour softening rather than high lift.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71010653077757,"sku":"MDV-NEV-004","price":71.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4410237908610319000_1.jpg?v=1786080916"},{"product_id":"medavita-luxviva-absolute-blond-creative-bleaching-powder","title":"Medavita Luxviva Absolute Blond Creative Bleaching Powder – Freehand Lightener 450g","description":"\u003cp\u003e\u003cstrong\u003eA non-volatile compact bleaching powder that grips the hair well enough to work freehand without foils.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGuar gum and xanthan gum give it real adhesion to the fibre, so it dries without swelling or bleeding into the sections next to it. Lifts up to six or seven tones, with cyclodextrin conditioning the hair as it works.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71283066011901,"sku":"MDV-LUX-022","price":17.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4349342233820259000_1.jpg?v=1789167393"},{"product_id":"medavita-luxviva-absolute-blond-bleaching-cream","title":"Medavita Luxviva Absolute Blond Bleaching Cream – High-Performance Lightener 500g","description":"\u003cp\u003e\u003cstrong\u003eA cosmetic bleaching cream for high-performance lift that still respects the hair fibre.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLightens up to six or seven levels to a naturally clean tone. Chamomile and Irish moss red algae soothe and condition, working with restructuring film-forming polymers so the lift is not taken out of the fibre itself.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71283066044669,"sku":"MDV-LUX-023","price":17.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4349362026080334000_1.jpg?v=1789167402"},{"product_id":"medavita-never-ending-blonde-creative-bleaching-powder-plus","title":"Medavita Never Ending Blonde Creative Bleaching Powder Plus – Freehand Lightener 400g","description":"\u003cp\u003e\u003cstrong\u003eA humectant bleaching powder that stays workable long enough for detailed freehand lightening.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe formula holds moisture, so the lightening action keeps going evenly instead of drying out halfway through a long balayage. Ceramides restructure and smooth the fibre; vegetable collagen conditions and keeps it elastic.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71283066077437,"sku":"MDV-NEV-005","price":84.28,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4410153372540060000_1.jpg?v=1789167409"}],"url":"https:\/\/procareoutlet.com\/collections\/medavita-professional-lightening-selection.oembed","provider":"ProHair","version":"1.0","type":"link"}