{"title":"Medavita — Professional preparation and treatment systems","description":"\u003cp\u003eExplore Professional preparation and treatment systems in the Medavita selection. Compare exact products and formats, and use the linked guide to choose the right role for your routine or salon.\u003c\/p\u003e","products":[{"product_id":"keratin-miracle-professional-pure-chelating-shampoo-500ml","title":"Medavita Keratin Miracle Pure Chelating Shampoo – Pre-Treatment Deep Cleanse 500 ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Keratin Miracle Pure Chelating Shampoo — Chelating pre-treatment deep cleanse.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe special formula cleanses and prepares the hair deep down, removing all substances from its surface that could act as barrier to the ingredients of any subsequent professional treatment. The formula is enriched with the Amino Concentré complex.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44063517343997,"sku":"MDV-KRM-011","price":39.94,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_keratin-miracle_02434_02434_001_dd876c90-2d43-4e31-b871-15cfb8d28032.jpg?v=1789172436"},{"product_id":"prodige-professional-sealing-protein-butter-500ml","title":"Medavita Prodige Sealing Protein Butter – Repair for Damaged Hair 500ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Prodige Sealing Protein Butter — Sealing butter that locks the protein in.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSeals the cuticle, anchoring the active ingredients of PRODIGE Fortifying Protein Cream to the hair fibre, nourishing the protein structure of hair and regenerating the shaft deep down for instantly stronger and softer hair. Contains Lifesaver Liposome (Leucine, Isoleucine, Valine, Hydrolysed spelt proteins, Creatine), Ceramide and Sesame oil.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44063547719933,"sku":"MDV-PRD-014","price":93.27,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_prodige_02326_02326_001_9075fd21-c72d-4afe-8cf1-baa7f90fc882.jpg?v=1789172439"},{"product_id":"prodige-professional-fortifying-protein-cream-500ml","title":"Medavita Prodige Fortifying Protein Cream – Repair for Damaged Hair 500ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Prodige Fortifying Protein Cream — Salon protein cream that rebuilds the shaft.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis active amino acid concentrate nourishes the protein structure of the hair and regenerates the shaft deep down for instantly stronger, softer hair. Contains Lifesaver Liposome (Leucine, Isoleucine, Valine, Hydrolysed Spelt Proteins and Creatine), Taurine, Calcium Pantothenate, Carboxymethyl cysteine, Serine, Glutamic Acid, Threonine, Glycine, Arginine, Sesame oil Ceramide.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44063548637437,"sku":"MDV-PRD-011","price":93.27,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_prodige_02325_02325_001_0e442895-865d-4341-9a20-41040a359357.jpg?v=1789172441"},{"product_id":"prodige-professional-rejuvenating-lotion-12flx10ml","title":"Medavita Prodige Rejuvenating Lotion 12flx10ml – Repair for Damaged Hair","description":"\u003cp\u003e\u003cstrong\u003eMedavita Prodige Rejuvenating Lotion 12flx10ml — Single-dose lotion course for depleted hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor instantly strong, shiny, soft and nourished hair. Gives body to the hair fibre and revitalises brittle, stressed, dull and depleted hair thanks to its intense cosmetic action. Contains Lifesaver Liposome (Leucine, Isoleucine, Valine, Hydrolysed spelt proteins, Creatine) and Sesame oil.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44063551160573,"sku":"MDV-PRD-012","price":86.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_prodige_02327_02327_001_0d6cc0c0-6c77-480c-bbed-c33db68f263a.jpg?v=1789172442"},{"product_id":"prodige-professional-restoring-shampoo-1000ml","title":"Medavita Prodige Restoring Shampoo – Repair for Damaged Hair 1000ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Prodige Restoring Shampoo — Salon-litre wash that repairs as it cleanses.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGently cleanses while it nourishes and repairs the structure of stressed hair deep down, restoring its natural strength and shine. Contains Lifesaver Liposome (Leucine, Isoleucine, Valine, Hydrolysed spelt proteins, Creatine), Cyperus, Sacha inchi, Linseed, Sesame, Moringa and Panthenol. How to use: apply evenly to hair, massaging gently. Rinse thoroughly. Remove any excess water and continue the treatment with PRODIGE Fortifying Protein Cream.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44063553454333,"sku":"MDV-PRD-013","price":86.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_prodige_02324_02324_001_89a4c3ca-5592-44b5-a332-94bfc5b2dc31.jpg?v=1789172448"},{"product_id":"b-refibre-professional-reconstructive-hair-fluid-500ml","title":"Medavita B-Refibre Reconstructive Hair Fluid – Repair for Damaged Hair 500ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita B-Refibre Reconstructive Hair Fluid — Salon pre-wash fluid for deep reconstruction.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe special oil-gel texture releases the exclusive complex of amino acids with very low molecular weight contained in the formula (Serine, Arginine, Threonine, Glycine, Glutamic Acid and Carbocisteine) which penetrate the hair, reaching the deepest parts of the structure. The fluid rebuilds and regenerates the hair fibre, restoring strength and repairing damage caused by chemical agents and environmental stress. It works in synergy with Beta-carotene, which aids cosmetic reconstruction, and panthenol, which has elasticising and strengthening properties. Particularly recommended for brittle, stressed, dull and depleted hair thanks to its intense cosmetic action.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44065113243901,"sku":"MDV-BRF-010","price":39.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_b-refibre_02411_02411_001_24bafd16-a8f6-465a-a71d-8c39a4094d61.jpg?v=1789172463"},{"product_id":"b-refibre-professional-reconstructive-hair-serum-24flx10ml","title":"Medavita B-Refibre Reconstructive Hair Serum – Single-Dose Repair Course 24 x 10 ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita B-Refibre Reconstructive Hair Serum — Single-dose serum course for fragile hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA serum that restructures the hair fibre deep down, for instantly strong, brilliant, shiny, soft and radiant hair. Containing beta-carotene, which actively aids the cosmetic reconstruction process, it protects hair against damage caused by natural dehydration and ageing, as well as chemical agents and environmental factors. It revitalises and repairs brittle, stressed, dull and depleted hair deep down thanks to its intense cosmetic action. Suitable for fine hair. The formula is enriched with the precious Amino Concentré complex, which works directly by selectively repairing the fibre, and indirectly, by sealing in the specific functional substances, for lasting Reconstruction.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44065135001853,"sku":"MDV-BRF-011","price":137.44,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_lunghezze_b-refibre_02416_02416_001_03e3fbf7-8834-4987-b75b-511e018b9ad9.jpg?v=1789172465"},{"product_id":"blondie-technics-salon-extra-cool-blonde-neutralizing-shampoo-750ml","title":"Medavita Blondie Technics Salon Extra Cool Blonde Neutralizing Shampoo – Tone Care for Blonde Hair 750ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Blondie Technics Salon Extra Cool Blonde Neutralizing Shampoo — Black shampoo that kills warmth in blonde.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eContains hydrolyzed collagen, which reconstitutes and conditions, hyaluronic acid, which moisturizes and elasticizes, amaranth proteins, which moisturize, protect and film-form, a precious ceramide complex, which restructures and smoothes the fiber, increasing strength and resilience, and a concentrated amino acid complex.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44066855846141,"sku":"MDV-BLD-029","price":62.44,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_tecnici_blondie-technics_02447_02447_001_313c81ee-8994-4e15-b725-040719bf4882.jpg?v=1789172485"},{"product_id":"blondie-technics-salon-extra-cool-blonde-neutralizing-mask","title":"Medavita Blondie Technics Salon Extra Cool Blonde Neutralizing Mask – Tone Care for Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eMedavita Blondie Technics Salon Extra Cool Blonde Neutralizing Mask — Black mask that neutralizes warm blonde.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt contains hydrolysed, reconstituting and revitalising collagen, hyaluronic acid, moisturising and elasticating, amaranth proteins, moisturising, protective and film-forming, as well as the ceramide complex, with a restructuring and smoothing action on the fibre, which increases its vigour and resistance, and the amino acid complex, amino concentrate.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"150 ml","offer_id":71282828706045,"sku":"MDV-BLD-027","price":29.94,"currency_code":"CAD","in_stock":true},{"title":"750 ml","offer_id":44066856141053,"sku":"MDV-BLD-028","price":87.44,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_tecnici_blondie-technics_02448_02448_001_e82254f1-51b7-454e-8c9b-b31a25f7ce32.jpg?v=1789172486"},{"product_id":"luxviva-il-colore-professional-geloil-skin-protector-150ml","title":"Medavita Luxviva Il Colore Geloil Skin Protector – Colour Protection and Shine 150ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Luxviva Il Colore Geloil Skin Protector — Barrier gel-oil that stops colour staining.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMedavita Luxviva Il Colore Geloil Skin Protector — protects the skin when applying colour, preventing unattractive stains on the hairline and around the forehead. Effective protective action. Is easily removed with water.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44066930360573,"sku":"MDV-LUX-008","price":19.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_tecnici_luxviva-il-colore_02348_02348_001_20fd8860-8fb4-4e97-9203-8ffe83d87141.jpg?v=1789172496"},{"product_id":"luxviva-il-colore-professional-protective-pre-colour-hair-treatment-500ml","title":"Medavita Luxviva Il Colore Protective Pre Colour Hair Treatment – In-Mix Scalp and Fibre Protector 500 ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Luxviva Il Colore Protective Pre Colour Hair Treatment — In-mix protector for sensitive scalps.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGuarantees fidelity to the chosen shade as it contains no pigments, for sensational colour results. Its exclusive formula, containing Phytokeratin, which is rich in amino acids, Panthenol and Bisabolol with an emollient soothing action, and Safflower oil, with nourishing, hydrating and protective properties, soothes the scalp and conditions the hair fibre thanks to the Milk proteins which protect and nourish the hair, leaving the scalp feeling soft and moisturised and hair strong and healthy. Specially recommended for sensitive scalps or particularly fragile\/sensitised hair. Contains the Amino Concentré complex.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":44067030008061,"sku":"MDV-LUX-009","price":43.69,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_tecnici_luxviva-il-colore_02351_02351_001_32d8adbf-b653-4f1f-832a-7d762b57d715.jpg?v=1789172497"},{"product_id":"medavita-blondie-show-blonde-ph-qualizer","title":"Medavita Blondie Show Blonde pH Qualizer – Post-Technical pH Restorer 100 ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Blondie Show Blonde pH Qualizer — Post-technical pH restorer for blonde.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt reduces the porosity left behind by aggressive lightening or colouring work and, with its direct pigments, brings highlights back to a uniform and shiny tone. It is the closing step of a Blondie technical service rather than a treatment you use every wash.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71010633187581,"sku":"MDV-BLD-030","price":37.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4410167198340060000_1.jpg?v=1786080872"},{"product_id":"medavita-prodige-hair-detoxifying-mud","title":"Medavita Prodige Hair Detoxifying Mud – Green Clay Purifying Treatment 500 ml","description":"\u003cp\u003e\u003cstrong\u003eMedavita Prodige Hair Detoxifying Mud — Green clay mud that detoxes and remineralises.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRemoves all impurities from hair stressed by environmental and chemical pollutants, as well as residues of styling and finishing products. It leaves hair perfectly clean and hydrated, thanks to the remineralising action of Green micronised clay and the nourishing properties of Sesame oil. Contains Lifesaver liposome (Leucine, Isoleucine, Valine, Hydrolysed spelt proteins, Creatine) and Glycerine.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71010655011069,"sku":"MDV-PRD-002","price":86.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4386967975200273000_1.jpg?v=1786080667"},{"product_id":"medavita-blondie-total-protect","title":"Medavita Blondie Total Protect – Bond Protection for Technical Services 500ml","description":"\u003cp\u003e\u003cstrong\u003eAn in-service protection system for the hair fibre during aggressive technical work.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDuring an alkaline service the cuticle scales lift — and the further they lift, the more damage is left behind. Total Protect limits how far they open, with aloe vera, panthenol and ascorbic acid working on the fibre throughout.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71283066110205,"sku":"MDV-BLD-036","price":112.44,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/com_tecnici_blondie-technics_02374_02374_001.jpg?v=1789172065"},{"product_id":"medavita-wonderplex-bond-balancer-step-2","title":"Medavita Wonderplex Bond Balancer Step 2 – In-Salon Post-Colour Sealer 750ml","description":"\u003cp\u003e\u003cstrong\u003eThe step-2 balancer that closes the hair down again after a colour service.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt protects the fibre during colouring and then closes the scales and smooths the surface, so the hair comes out disciplined, elastic and holding its shine rather than rough and dull.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71283066208509,"sku":"MDV-LUX-024","price":16.62,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4360763747860201000_1.jpg?v=1789167423"},{"product_id":"medavita-choice-cnc-base-primer-000","title":"Medavita Choice CNC Base Primer 0.00 – Oil-Gel Evener for Sensitised Hair 500ml","description":"\u003cp\u003e\u003cstrong\u003eAn oil-gel primer that mixes into any Choice shade to even out colour take on porous, fragile hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSensitised mid-lengths and ends grab colour unevenly. Adding Base Primer 0.00 to the mix levels the porosity so the shade lands the same way from root to tip. Used on its own it leaves natural or artificial colour glossy.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71283066339581,"sku":"MDV-CHC-014","price":109.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4349346010440259000_1.jpg?v=1789167537"},{"product_id":"medavita-keratin-miracle-smoothing-fluid","title":"Medavita Keratin Miracle Smoothing Fluid – Professional Smoothing Service 500ml","description":"\u003cp\u003e\u003cstrong\u003eA professional smoothing treatment that holds a natural, frizz-free result for up to three months.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor frizzy, wavy and curly hair. Macadamia oil conditions and protects, phytokeratin strengthens and adds elasticity, and the amino concentré complex leaves hair strong, glossy, soft and smooth. Gentle on scalp and hair.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":71283149275389,"sku":"MDV-KRM-013","price":374.94,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4473158926580126000_1.jpg?v=1789168858"}],"url":"https:\/\/procareoutlet.com\/collections\/medavita-professional-treatments-selection.oembed","provider":"ProHair","version":"1.0","type":"link"}