{"title":"Paraben-Free Hair Care — Toning and colour-depositing care","description":"\u003cp\u003eChoose the actual pigment or shade. Purple and blue toning care address different unwanted tones; colour-depositing masks and cleansing conditioners can change the visible colour. Check the shade selector and directions before adding a pigment step to your routine.\u003c\/p\u003e","products":[{"product_id":"oligo-blacklight-violet-shampoo","title":"Oligo Professionnel – Blacklight – Violet Shampoo Neu:Vio","description":"\u003cp\u003e\u003cstrong\u003eYellow is the tax every blonde pays — the Blacklight [NEU:VIO] Violet Shampoo is how you stop paying it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis nourishing violet wash gently cleanses while its pigments neutralize unwanted yellow tones and eliminate brassiness, maintaining the bright, cool blonde and white shades warm water and time keep pulling toward gold. Because it hydrates and smooths the fiber as it tones, regular use keeps hair soft and glossy rather than roughened — the maintenance wash that lets your salon toner last the way it should.\u003c\/p\u003e","brand":"Oligo Professionnel","offers":[{"title":"60ml","offer_id":71196800352509,"sku":"85228818","price":8.0,"currency_code":"CAD","in_stock":true},{"title":"300ml","offer_id":71196800385277,"sku":"85228842","price":19.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":37604216144023,"sku":"85228887","price":46.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Blacklight_Blonde_Science_Violet_Shampoo_300ml.jpg?v=1787867140"},{"product_id":"oligo-blacklight-violet-conditioner","title":"Oligo Professionnel – Blacklight – Violet Conditioner Neu:Vio","description":"\u003cp\u003e\u003cstrong\u003eThe cool-down step your toning routine was missing: the Blacklight [NEU:VIO] Violet Conditioner neutralizes yellow while it nourishes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDesigned to follow the Violet Shampoo, its violet pigments keep working on unwanted yellow tones and faded highlights through the conditioning phase, doubling the toning contact time of every shower. Meanwhile the lightweight formula locks in moisture and builds softness, shine and manageability, so bright, cool blonde and white shades come with silkiness instead of the usual toning trade-offs.\u003c\/p\u003e","brand":"Oligo Professionnel","offers":[{"title":"60ml","offer_id":71196799729917,"sku":"25228818","price":8.0,"currency_code":"CAD","in_stock":true},{"title":"200ml","offer_id":71196799762685,"sku":"25228833","price":19.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":37604132782231,"sku":"25228887","price":49.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Blacklight_Blonde_Science_Violet_Conditioner_200ml.jpg?v=1787866980"},{"product_id":"loma-violet-shampoo","title":"Loma - Violet Shampoo","description":"\u003cp\u003eLOMA Violet Shampoo is an innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones. Brightens blonde and grey hair.\u003c\/p\u003e\n\u003cp\u003eLOMA Violet Shampoo has aromatherapy of Vanilla Bean and Blood Orange.\u003c\/p\u003e\n\u003ch2\u003e\u003ca aria-selected=\"true\" aria-controls=\"product_howto\" role=\"tab\" class=\"js-tablist__link tabs__link a--reset ib\" tabindex=\"0\"\u003eHow-To\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"tab__content--wrapper\"\u003e\n\u003cdiv class=\"tab__content--inner row border--top\"\u003e\n\u003cdiv class=\"column small-12 large-10\"\u003e\n\u003cdiv class=\"tab__content\"\u003e\n\u003cdiv aria-labelledby=\"label_product_howto\" role=\"tabpanel\" class=\"js-tabcontent tabs__tabcontent product-howto tabs__content\" id=\"product_howto\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column small-12\"\u003e\n\u003cdiv class=\"tab-box rel\"\u003e\n\u003cdiv class=\"row product-howto__row\"\u003e\n\u003cdiv class=\"product-howto__col\"\u003e\n\u003cdiv class=\"rte\"\u003eWet hair, apply desired amount, lather, rinse and follow with Loma Violet Conditioner.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Loma","offers":[{"title":"1L","offer_id":39940332126359,"sku":"L000122478965","price":32.99,"currency_code":"CAD","in_stock":true},{"title":"355ml","offer_id":39940332159127,"sku":"L000122478966","price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Loma-VioletShampoo.jpg?v=1619357930"},{"product_id":"loma-violet-conditioner","title":"Loma - Violet Conditioner","description":"\u003cp\u003eLOMA Violet Conditioner is an innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones. Loma Violet Conditioner uses pure direct dye color pigments unlike 99% of other color conditioners on the market. Brightens blonde and grey hair. \u003c\/p\u003e\n\u003cp\u003eLOMA Violet Conditioner has aromatherapy of Lemon and Eucalyptus.\u003c\/p\u003e\n\u003ch2\u003e\u003ca aria-selected=\"true\" aria-controls=\"product_howto\" role=\"tab\" class=\"js-tablist__link tabs__link a--reset ib\" tabindex=\"0\"\u003eHow-To\u003c\/a\u003e\u003c\/h2\u003e\n\u003cdiv class=\"tab__content--wrapper\"\u003e\n\u003cdiv class=\"tab__content--inner row border--top\"\u003e\n\u003cdiv class=\"column small-12 large-10\"\u003e\n\u003cdiv class=\"tab__content\"\u003e\n\u003cdiv aria-labelledby=\"label_product_howto\" role=\"tabpanel\" class=\"js-tabcontent tabs__tabcontent product-howto tabs__content\" id=\"product_howto\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"column small-12\"\u003e\n\u003cdiv class=\"tab-box rel\"\u003e\n\u003cdiv class=\"row product-howto__row\"\u003e\n\u003cdiv class=\"product-howto__col\"\u003e\n\u003cdiv class=\"rte\"\u003eApply to clean damp hair \u0026amp; massage from roots to ends for 2-3 minutes, then rinse\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Loma","offers":[{"title":"1L","offer_id":39940789993623,"sku":"L00012547885","price":32.99,"currency_code":"CAD","in_stock":true},{"title":"355ml","offer_id":39940790026391,"sku":"L00012547886","price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Loma-VioletConditioner.jpg?v=1619361193"},{"product_id":"amika-bust-your-brass-intense-repair-mask","title":"Amika Bust Your Brass Ultra-Violet Repair Mask – Brass Neutralization \u0026 Repair 250 ml","description":"\u003cp\u003eA salon service in a jar. this ultra-luxe toning treatment is clinically proven to strengthen + hydrate damaged hair + help bring blonde, silver + gray back to life.\u003c\/p\u003e\u003cp\u003eBring blonde back to life. packed with bond fortifying technology, plant butters, vegan protein, and ultra-violet pigments-- for your strongest + brightest mane yet!\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e8x more conditioned, 2.2x stronger + with 56% less breakage.*\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply to dry pre-lightened hair before shampooing + let sit for up to 5 minutes before rinsing for a stronger cooling effect.\u003c\/li\u003e\n\u003cli\u003eKeep track of your tone: if you’re loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use of bust your brass an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or 2.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":44070260277501,"sku":"93161736","price":54.34,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/93161736_Principale_bda8.png?v=1638693096"},{"product_id":"amika-galactic-rodeo-contouring-spray-1-oz","title":"Amika Galactic Rodeo Temporary Colour Spray – Wash-Out Holographic Violet 1 oz","description":"\u003cp\u003eAmika Galactic Rodeo is a temporary, shade-shifting holographic violet colour spray for adding a vivid pop of colour to finished styles. The lightweight pigment is designed to resist bleeding and rinse out with one shampoo.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eCreates a holographic violet finish\u003c\/li\u003e\n\u003cli\u003eBuildable colour for targeted sections or an all-over effect\u003c\/li\u003e\n\u003cli\u003eTemporary colour that washes out with shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eShake well, then mist onto dry, styled hair. Build the colour gradually and allow it to dry before touching the hair. Protect clothing and nearby surfaces during application. Shampoo to remove.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinal stock:\u003c\/strong\u003e This limited 1 oz format is available while quantities last.\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":42165223620861,"sku":"A0158","price":19.96,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/51161309GR_01_AMIK_72b1.png?v=1638699837"},{"product_id":"bain-de-terre-lavender-color-enhancing-shampoo","title":"Bain de Terre Lavender Color Enhancing Shampoo – Brass Neutralizing Purple 400 ml","description":"\u003cp\u003e\u003cstrong\u003eCleanses and neutralizes unwanted yellow and warm tones on blonde, silver and grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eViolet-toned care with argan and monoi oils keeps blonde, highlighted and silver hair cool, bright and beautified. Paraben-free, color-safe and vegan.\u003c\/p\u003e","brand":"Bain de Terre","offers":[{"title":"Default Title","offer_id":42179503554813,"sku":"B0222","price":15.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/85180842_01_BDT_0477.png?v=1638961169"},{"product_id":"bain-de-terre-lavender-color-enhancing-conditioner","title":"Bain de Terre Lavender Color Enhancing Conditioner – Brass Neutralizing Purple 300 ml","description":"\u003cp\u003e\u003cstrong\u003eConditions blonde and silver hair while helping neutralize unwanted yellow tones.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eViolet-toned care with argan and monoi oils detangles and softens blonde, highlighted and silver hair for a cool, bright, silky finish. Paraben-free, color-safe and vegan.\u003c\/p\u003e","brand":"Bain de Terre","offers":[{"title":"Default Title","offer_id":42179613196541,"sku":"B0232","price":15.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/25180842_01_BDT_b89d.png?v=1638961959"},{"product_id":"pureology-strength-cure-blonde-conditioner","title":"Pureology Strength Cure Blonde Purple Conditioner – Tones and Repairs Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eTone and repair in the conditioning step, for blonde that has been through bleach.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA creamy purple conditioner that removes unwanted brassy tones from damaged blonde hair while repairing and strengthening fragile strands. It nourishes, smooths, adds shine and makes detangling easier. ZeroSulfate and 100% vegan, with AntiFade colour protection.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":44087031169277,"sku":"502144","price":37.5,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44087031202045,"sku":"502145","price":86.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Pureology-2024-Ecom-ATF-Packshot-Strength-Cure-Blonde-Conditioner-2000x2000.jpg?v=1788473601"},{"product_id":"pureology-strength-cure-blonde-shampoo","title":"Pureology Strength Cure Blonde Purple Shampoo – Tones Brass and Repairs Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eKills brass and repairs the damage bleaching left behind — in the same wash.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn intense purple shampoo that neutralises unwanted warm tones in blonde or bleached hair while Keravis protein repairs and strengthens damaged strands and helps prevent breakage. ZeroSulfate and 100% vegan, with the AntiFade Complex protecting your tone. Aromatherapy blend of pear and rose.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"50ml","offer_id":44087033266429,"sku":"502140","price":13.5,"currency_code":"CAD","in_stock":true},{"title":"266ml","offer_id":44087033299197,"sku":"502141","price":37.5,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44087033331965,"sku":"502142","price":86.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Pureology-2024-Ecom-ATF-Packshot-Strength-Cure-Blonde-Shampoo-2000x2000.jpg?v=1788473687"},{"product_id":"colorvitality-blonde-shampoo","title":"KMS ColorVitality Blonde Shampoo – Anti-Brass Cleansing for Cool Blonde Tones","description":"\u003cp\u003e\u003cstrong\u003eKMS COLORVITALITY Blonde Shampoo – Anti-Brass Cleansing for Cool Blonde Tones is designed for anti-brass cleansing for cool blonde tones.\u003c\/strong\u003e Gently cleanses blonde hair while helping neutralize unwanted warm tones and preserve a cooler-looking result.\u003c\/p\u003e\u003cp\u003ePart of the KMS COLORVITALITY Blonde range, this purple toning shampoo is best for hair that needs help with brassiness, hard water and color fading. \u003c\/p\u003e\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps neutralize unwanted warm tones in blonde hair.\u003c\/li\u003e\n\u003cli\u003eHelps defend colour vibrancy against premature fading.\u003c\/li\u003e\n\u003cli\u003eImproves combability to make detangling easier.\u003c\/li\u003e\n\u003cli\u003eReplenishes moisture to improve softness and manageability.\u003c\/li\u003e\n\u003cli\u003eBoosts shine for a polished, healthy-looking finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eLather, rinse, and repeat if necessary.\u003c\/li\u003e\n\u003cli\u003eFollow with conditioner or treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e hair that needs help with brassiness, hard water and color fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Purple toning shampoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable size(s):\u003c\/strong\u003e 300ml, 750ml.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e sulfates, silicones, mineral oil, dyes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredient highlights:\u003c\/strong\u003e Glycerin, Panthenol.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Vegan formula.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KMS","offers":[{"title":"300 ml","offer_id":42228773617917,"sku":"152004","price":19.38,"currency_code":"CAD","in_stock":true},{"title":"750 ml","offer_id":71190298820861,"sku":"152006","price":39.07,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Colorvitality-Blonde-Shampoo_ecedea2a-d27a-422d-bc28-9df5b8994637.webp?v=1788652232"},{"product_id":"new-devacurl-no-poo-blue","title":"DevaCurl No-Poo Blue – Anti-Brass Zero-Lather Cleanser | 355 ml","description":"\u003cp\u003e\u003cspan\u003eIf you have colour-treated curls, this non-lathering, toning cleanser with the Smart Porosity Neutralizing Complex helps equalize porosity for instant uniform toning that helps reduce brassiness. Leaves curls vibrant, nourished, bouncy and shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis cleanser is great for all types of curls that have been lightened or highlighted and need to reduce brassy tones.\u003cbr\u003e\u003cbr\u003eNo-Poo Blue will also help reduce unwanted orange tones and brighten up hair colour overall on brunettes who have:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003elighter Pintura (balayage), ombré, or conventional highlights\u003c\/li\u003e\n\u003cli\u003elightened their hair completely\u003c\/li\u003e\n\u003cli\u003ea combination of lighter hair with highlights.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you look at the colour wheel, each colour can be neutralized by the colour that is opposite it on the wheel. Purple is opposite yellow. Lighter hair colour has underlying yellow tones when lifted, which is why it’s ideal to use purple cleansers to help counteract those yellow tones. If you’re brunette, your hair has underlying orange tones when lifted. Blue is opposite orange on the colour wheel which is why No-Poo Blue is the perfect cleanser to help reduce those brassy orange tones.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSmart Porosity Toning Technology is designed to target the more porous areas of the hair fiber to help fill in gaps in the cuticle caused by the lightening process. This helps No-Poo Blue® provide more uniform toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0074\/3872\/files\/Devacurl_DermIcon_160x160.png?v=1624411167\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003eIngredients: Aqua\/water\/eau, Behentrimonium Chloride, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Isododecane, Isopropyl Palmitate, Ceteareth-20, Cetrimonium Chloride, Disodium Edta, Ethylhexylglycerin, Panthenol, Polyquaternium-39, Stearalkonium Chloride, Tocopherol, Phenoxyethanol, Sodium Benzoate, Parfum\/fragrance, Alcohol, Benzyl Salicylate, Linalool, Ext. Violet 2 (Ci 60730).\n\u003c\/small\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003cbr\u003eFrom time to time we may update certain ingredients because we always seek to use the latest and best for your curls, so you should always check the product’s packaging for the most up to date and accurate ingredient information.\u003cbr\u003e\u003c\/small\u003e\u003c\/p\u003e \u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $120!\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"Default Title","offer_id":43095435018493,"sku":null,"price":17.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Deva_GS_No-Poo_Blue_12oz.JPG_372a10e8-b056-436e-89e4-e31d94d30f6a.jpg?v=1650402010"},{"product_id":"color-clenditioner-355ml-12oz","title":"Kerachroma Color + Clenditioner – Semi-Permanent Color-Depositing Cleanser for Vibrant, Pastel \u0026 Natural Shades","description":"\u003cdiv class=\"flex flex-col text-sm @w-xl\/main:pt-header-height pb-25\"\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-360\" data-turn-id=\"request-691382d6-5dd8-8332-851a-c9e94a3961a2-1\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"a58bfca0-c488-403c-8125-bc38bc76ba52\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp\u003eKerachroma Color + Clenditioner is a \u003cstrong\u003e3-in-1 semi-permanent, deposit-only color cleanser\u003c\/strong\u003e designed to \u003cstrong\u003ecleanse, condition, and enhance hair color with every wash\u003c\/strong\u003e. Ideal for vivid fashion colors, soft pastels, and natural tones, this non-damaging formula builds color intensity gradually while helping extend vibrancy between salon visits. Available in \u003cstrong\u003e22 customizable shades\u003c\/strong\u003e, it refreshes tone, boosts brilliance, and tones unwanted hues while leaving hair feeling \u003cstrong\u003ehealthier, softer, and silkier\u003c\/strong\u003e. Infused with \u003cstrong\u003ekeratin\u003c\/strong\u003e and a nourishing blend of \u003cstrong\u003ecoconut oil, shea butter, rose hip oil, jojoba oil, and almond oil\u003c\/strong\u003e, it replenishes hair as it deposits color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product\u003c\/strong\u003e\u003cbr\u003eApply to wet hair like a shampoo. Massage evenly and leave on for 3–20 minutes depending on desired intensity. Rinse thoroughly. Use repeatedly to build or maintain color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product\u003c\/strong\u003e\u003cbr\u003e3-in-1 \u003cstrong\u003ecleanse, condition, and color\u003c\/strong\u003e\u003cbr\u003eSemi-permanent \u003cstrong\u003edirect dye\u003c\/strong\u003e technology\u003cbr\u003eEnhances vibrancy and tones unwanted color\u003cbr\u003eBuilds intensity with each use\u003cbr\u003eAvailable in \u003cstrong\u003e22 shades\u003c\/strong\u003e for customizable results\u003cbr\u003eNon-damaging, deposit-only formula\u003cbr\u003eKeratin-infused with nourishing oils\u003cbr\u003eSulfate-free, paraben-free, gluten-free\u003cbr\u003eCruelty-free and made in the USA\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address\u003c\/strong\u003e\u003cbr\u003eIdeal for \u003cstrong\u003ecolor-treated or natural hair\u003c\/strong\u003e looking to refresh tone, maintain fashion or pastel shades, enhance vibrancy, or experiment with semi-permanent color. Helps with fading color, dullness, and unwanted tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits\u003c\/strong\u003e\u003cbr\u003eA gentle way to enjoy \u003cstrong\u003ebeautiful color with every wash\u003c\/strong\u003e while keeping hair \u003cstrong\u003econditioned, soft, and healthy-looking\u003c\/strong\u003e between salon appointments.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Kerachroma","offers":[{"title":"Blue 355 ml","offer_id":43387313717501,"sku":"KER6800252","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Copper 355 ml","offer_id":43387314012413,"sku":"KER6800253","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Emerald 355 ml","offer_id":43387313979645,"sku":"KER6800254","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Espresso 355 ml","offer_id":47004480143613,"sku":"KER6800255","price":28.99,"currency_code":"CAD","in_stock":true},{"title":"Honey 355 ml","offer_id":43387314143485,"sku":"KER6800256","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Honey 1 L","offer_id":47004481028349,"sku":"KER6800257","price":38.99,"currency_code":"CAD","in_stock":true},{"title":"Hot Pink 355 ml","offer_id":43387313815805,"sku":"KER6800258","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Light Pink 355 ml","offer_id":43387313783037,"sku":"KER6800259","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Light Pink 1 L","offer_id":47004481061117,"sku":"KER6800260","price":38.99,"currency_code":"CAD","in_stock":true},{"title":"Merlot 355 ml","offer_id":47004482044157,"sku":"KER6800261","price":28.99,"currency_code":"CAD","in_stock":true},{"title":"Mint 355 ml","offer_id":43387314077949,"sku":"KER6800262","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Mocha 355 ml","offer_id":43387314110717,"sku":"KER6800263","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Onyx 355 ml","offer_id":47004482076925,"sku":"KER6800264","price":28.99,"currency_code":"CAD","in_stock":true},{"title":"Platinum 355 ml","offer_id":43387313946877,"sku":"KER6800265","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Platinium 1 L","offer_id":47004482109693,"sku":"KER6800266","price":38.99,"currency_code":"CAD","in_stock":true},{"title":"Purple 355 ml","offer_id":43387313848573,"sku":"KER6800267","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Purple 1 L","offer_id":47004482404605,"sku":"KER6800268","price":38.99,"currency_code":"CAD","in_stock":true},{"title":"Red","offer_id":43387313881341,"sku":"KER6800274","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Rose Gold 355ml","offer_id":43387313914109,"sku":"KER6800269","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Rose Gold 1L","offer_id":47004482797821,"sku":"KER6800270","price":38.99,"currency_code":"CAD","in_stock":true},{"title":"Silver 355ml","offer_id":43387313684733,"sku":"KER6800271","price":28.99,"currency_code":"CAD","in_stock":true},{"title":"Silver Blue 355ml","offer_id":43387313750269,"sku":"KER6800272","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"Silver 1L","offer_id":47004483059965,"sku":"KER6800273","price":38.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/KER6800278.jpg?v=1663859949"},{"product_id":"color-brightening-purple-conditioner","title":"Luseta Beauty Color Brightening Purple Conditioner – Toning Care","description":"\u003cp\u003e\u003cstrong\u003eA violet pigment that takes blonde and grey hair to a truer tone while it conditions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYellow and brassy tones are cancelled out as moisture and nourishment go in, so colour-treated hair comes out soft rather than stripped. What is left is the blonde or grey you asked for.\u003c\/p\u003e","brand":"Luseta Beauty","offers":[{"title":"500ml","offer_id":43448642601213,"sku":"L6059S","price":14.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":43448642633981,"sku":"L6059","price":25.67,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/L6059S_236d2a91-b76b-4e3c-9444-e541ef99cc48.jpg?v=1665159221"},{"product_id":"color-brightening-hair-mask","title":"Luseta Beauty Color Brightening Purple Hair Mask – Toning Care 500ml","description":"\u003cp\u003e\u003cstrong\u003eA vital step in revitalising blonde hair — a purple mask that deep-conditions while it tones.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt neutralises unwanted yellow and removes brassiness from blonde and grey hair, and quinoa seed, biotin and collagen protect and strengthen the strand at the same time.\u003c\/p\u003e","brand":"Luseta Beauty","offers":[{"title":"Default Title","offer_id":43448643223805,"sku":"L6069M","price":57.12,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/ColorBrighteningHairMask_34ca386e-bd51-45ab-ada2-d0b541381d03.jpg?v=1665159226"},{"product_id":"color-brightening-purple-shampoo","title":"Luseta Beauty Color Brightening Purple Shampoo – Toning Care","description":"\u003cp\u003e\u003cstrong\u003eA toning wash for blonde and grey hair, cancelling yellow and brassy undertones as it cleanses.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe violet pigment neutralises warmth so the colour reads truer, whether it is natural or salon-applied. The cleanse itself stays gentle enough for hair that has already been heavily treated.\u003c\/p\u003e","brand":"Luseta Beauty","offers":[{"title":"500ml","offer_id":43448643813629,"sku":"L6058S","price":14.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":43448643846397,"sku":"L6058","price":25.67,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/ColorBrighteningShampoo_1b3197ea-7563-4cfc-a202-337d58779a7d.jpg?v=1665159232"},{"product_id":"sterling-silver-toning-conditioner","title":"AG Care Sterling Silver Toning Conditioner – Blonde \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eAG Care Sterling Silver Toning Conditioner is a vivid violet conditioner that eliminates brassy, yellow tones from blonde and silver hair while adding moisture and lustre.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe purple pigments neutralize unwanted warmth to keep blonde, grey and silver hair cool, bright and clean-toned, while the conditioning base restores softness and shine that toning treatments often strip away.\u003c\/p\u003e","brand":"AG Care","offers":[{"title":"237ml","offer_id":43643296317693,"sku":"100114","price":22.4,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":43643296350461,"sku":"100115","price":48.0,"currency_code":"CAD","in_stock":true},{"title":"1.5L","offer_id":44074614718717,"sku":null,"price":101.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/SSCOND1LPOUCH_1024x_5ef54bd3-bfc5-49cc-9d6d-c5ea53fed62e.jpg?v=1694024465"},{"product_id":"alcove-violet-shampoo","title":"Alcove Violet Shampoo – Brass Control for Blonde \u0026 Grey Hair","description":"\u003cp\u003e\u003cstrong\u003eNeutralize yellow tones while gently cleansing lightened hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBrassiness? Not on our watch! The Alcôve Violet Shampoo is a toning purple shampoo designed to neutralize yellow and brassy tones in blonde, highlighted, platinum, grey, and color-treated hair — keeping your colour looking fresh, cool, and salon-perfect between appointments. No more yellow. Just bright, beautiful, tone-on-point hair. Neutralizes yellow and brassy tones instantly Maintains cool, ash, and platinum tones Gently cleanses without stripping colour Hydrates and nourishes colour-treated hair Sulfate-free formula — safe for regular use Works on blonde, highlighted, platinum, grey, and white hair\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300 ml","offer_id":43691322769661,"sku":"85227542","price":12.0,"currency_code":"CAD","in_stock":true},{"title":"950 ml","offer_id":43691322802429,"sku":"85227587","price":26.67,"currency_code":"CAD","in_stock":true},{"title":"3.8 L","offer_id":47001165299965,"sku":"85227593","price":66.65,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/VoiletShampoo.png?v=1673540224"},{"product_id":"fab-me-blonde-fortifying-purple-shampoo","title":"Design.Me Fab.Me Blonde Fortifying Purple Shampoo – Violet Pigments for Brass 250ml","description":"\u003cp\u003eFab.Me Blonde fortifying purple shampoo uses deep violet micro pigments to counteract brass and hold a cool tone between salon appointments. What separates it from most purple shampoos is the base: it is plumping and hydrating, so it cleanses without stripping while restoring shine and elasticity to strands that lightening has already stressed.\u003c\/p\u003e","brand":"Design.Me","offers":[{"title":"Default Title","offer_id":43702924017917,"sku":"DMFMPSH250","price":25.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/ThumbnailsArtboard29.jpg?v=1674333801"},{"product_id":"bonacure-color-freeze-silver-treatment","title":"Bonacure Color Freeze Silver Treatment – Purple Toning Mask for Blonde \u0026 Grey Hair 200ml","description":"\u003cp\u003eNeutralize brassiness and deeply condition color-treated hair with the \u003cstrong\u003eBonacure Color Freeze Silver Treatment\u003c\/strong\u003e, a pigmented hair mask designed to enhance cool tones in \u003cstrong\u003elightened, highlighted, silver, or grey hair\u003c\/strong\u003e. This rich violet treatment provides intense nourishment while delivering anti-yellow pigments to counteract unwanted warmth and keep your blonde or grey tones crisp and clean.\u003c\/p\u003e\n\u003cp\u003eFormulated with \u003cstrong\u003epH 4.5 Balancer Technology\u003c\/strong\u003e, this treatment not only tones but also restores the hair’s ideal pH level to lock in color pigments and \u003cstrong\u003eprevent fading\u003c\/strong\u003e. At the same time, \u003cstrong\u003eCell Equalizer Technology\u003c\/strong\u003e repairs the hair’s inner structure, strengthens fragile strands, and smooths the cuticle — leaving hair soft, shiny, and brass-free.\u003c\/p\u003e\n\u003cp\u003ePerfect for weekly use, this dual-action mask maintains your tone while offering deep hydration and strengthening benefits, making it a staple for icy blondes, platinum tones, and silver shades alike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply to \u003cstrong\u003eclean, towel-dried hair\u003c\/strong\u003e, focusing on mid-lengths and ends.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave on for \u003cstrong\u003e5–10 minutes\u003c\/strong\u003e, depending on desired toning intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse gloves to avoid pigment staining.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eRich pigmented mask with violet toning agents\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNeutralizes brassiness and yellow tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for blonde, grey, silver, or highlighted hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003epH 4.5 technology locks in color pigments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply nourishes and strengthens the hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooths porosity and enhances shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFree from sulfates, silicones, and parabens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for \u003cstrong\u003epre-lightened, platinum, silver, or grey hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for clients experiencing \u003cstrong\u003ebrassiness or color fading\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for \u003cstrong\u003edamaged, porous, or chemically treated hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMaintains \u003cstrong\u003ecool, clean blonde and silver tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTones and conditions in one step\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair feeling \u003cstrong\u003esoft, strong, and refreshed\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePreserves color vibrancy and prevents yellowing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bonacure","offers":[{"title":"Default Title","offer_id":43791013314813,"sku":"SK-2708893","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/SKP_SHTI_BC_2022_Color-Freeze_Silver-Treatment_New_2000x1500_15f26e19-46b4-4a94-932f-18423074250e.jpg?v=1787342928"},{"product_id":"bonacure-color-freeze-silver-shampoo","title":"Bonacure Color Freeze Silver Shampoo – Purple Toning for Blonde \u0026 Grey Hair","description":"\u003cp\u003eEnhance cool tones and neutralize brassiness with \u003cstrong\u003eBonacure Color Freeze Silver Shampoo\u003c\/strong\u003e, a pigmented cleansing shampoo designed specifically for \u003cstrong\u003elightened, grey, or blonde hair\u003c\/strong\u003e. Part of the Color Freeze range, this formula contains carefully balanced violet pigments that \u003cstrong\u003ecounteract yellow and warm undertones\u003c\/strong\u003e, leaving hair visibly brighter and cooler in tone.\u003c\/p\u003e\n\u003cp\u003eMore than just a toner, it features \u003cstrong\u003epH 4.5 Balancer Technology\u003c\/strong\u003e to rebalance the hair’s natural pH and seal in color pigments at the core — preventing fading and promoting \u003cstrong\u003elong-lasting vibrancy\u003c\/strong\u003e. This shampoo is formulated \u003cstrong\u003ewithout SLS\/SLES sulfates, silicones, or artificial colorants\u003c\/strong\u003e, making it ideal for those who want gentle, yet effective color care.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional post-dye shampoos that only seal the cuticle, Bonacure Color Freeze Silver Shampoo helps treat the \u003cstrong\u003einner hair structure\u003c\/strong\u003e, improving strength and color stability from within — minimizing breakage and extending your salon-fresh shade.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use the Product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eApply to \u003cstrong\u003ewet hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWork into a lather and leave on for \u003cstrong\u003e2–5 minutes\u003c\/strong\u003e depending on desired toning.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse gloves to prevent staining.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features of the Product:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePigmented violet shampoo for cool-toned results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNeutralizes yellow or brassy undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for blonde, silver, white, or grey hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003epH 4.5 Balancer Technology to lock in color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrengthens hair from within for longer-lasting results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNo SLS\/SLES sulfates, silicones, or artificial colorants\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Should Use This Product \u0026amp; Hair Concerns It Can Address?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for \u003cstrong\u003elightened, highlighted, silver, or grey hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTargets \u003cstrong\u003ebrassiness, color fade, and yellow tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGreat for anyone seeking to maintain \u003cstrong\u003ecool, ashy, or icy tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Should You Use This Product \u0026amp; Benefits?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eKeeps \u003cstrong\u003eblonde and grey shades clean and crisp\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps \u003cstrong\u003eseal in color while strengthening hair fibers\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers \u003cstrong\u003elasting vibrancy and shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without stripping or dulling color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"display: none;\"\u003e1174.001005\u003c\/div\u003e","brand":"Bonacure","offers":[{"title":"250ml","offer_id":46926645526781,"sku":"SK-2987429","price":19.17,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":46926645559549,"sku":"SK-2986533","price":45.42,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/41mILTVaGeL._SL1000.jpg?v=1787342931"},{"product_id":"amika-bust-your-brass-blonde-repair-shampoo","title":"Amika Bust Your Brass Purple Shampoo – Brass Neutralization \u0026 Repair","description":"\u003cp\u003eAn ultra-violet shampoo that tones brassy hues + is clinically proven to strengthen + hydrate damaged hair.\u003c\/p\u003e\u003cp\u003eWash your way to a brighter + healthier looking blonde! packed with bond fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e2.2x stronger hair*\u003c\/li\u003e\n\u003cli\u003e55% less breakage​.*\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\u003cli\u003eKeep track of your tone: if you’re loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use of bust your brass an additional time per week. if you are a little too cool-toned + nearing a violet tone, cut back on the bust your brass routine for a week or 2.\u003c\/li\u003e\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"1L","offer_id":44072185757949,"sku":"85161787","price":81.34,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44072185790717,"sku":null,"price":54.17,"currency_code":"CAD","in_stock":false},{"title":"275ml","offer_id":44072185823485,"sku":"85161739","price":37.14,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/85161787_1.jpg?v=1787771052"},{"product_id":"ag-sterling-silver-toning-shampoo","title":"AG Care Sterling Silver Toning Shampoo – Blonde \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eAG Care Sterling Silver Toning Shampoo is a vivid violet shampoo that eliminates brassy, yellow tones from blonde and silver hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIts purple pigments neutralize unwanted warmth with every wash, keeping blonde, grey and silver hair cool, bright and clean-toned between salon visits. A must for anyone maintaining lightened or naturally silver hair.\u003c\/p\u003e","brand":"AG Care","offers":[{"title":"1L","offer_id":44074514481405,"sku":null,"price":48.0,"currency_code":"CAD","in_stock":true},{"title":"296ml","offer_id":44074514514173,"sku":null,"price":22.4,"currency_code":"CAD","in_stock":true},{"title":"1.5L","offer_id":44074514546941,"sku":null,"price":90.14,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/SSSHAM1LPOUCH_1024x_7e0fbd1f-d691-4bfb-854a-d7357e72955d.jpg?v=1694015838"},{"product_id":"biolage-colorlast-purple-shampoo","title":"Biolage ColorLast Purple Shampoo – Neutralizes Brass on Blonde \u0026 Grey","description":"\u003cp\u003e\u003cstrong\u003eThe ColorLast formula, with violet pigment added.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eColorLast Purple takes the colour-protecting base of the ColorLast line and loads it with violet pigment, so blondes and greys get fade protection and brass correction from the same bottle. It neutralises the yellow tones that creep into lightened and silver hair while the low-pH, paraben-free base keeps the cuticle closed. How much toning you get is up to you — one lather maintains, a longer second lather corrects.\u003c\/p\u003e","brand":"Biolage","offers":[{"title":"400ml","offer_id":44080037921021,"sku":null,"price":23.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44080037953789,"sku":null,"price":39.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/biolage-colorlast-purple-shampoo-color-last-purple-shampoo-for-colo-01.jpg?v=1788454326"},{"product_id":"pureology-color-fanatic-top-coat-200ml","title":"Pureology Color Fanatic Top Coat – Glossing and Toning Treatment 200ml","description":"\u003cp\u003e\u003cstrong\u003eA salon gloss you can do at home, in clear or two toning shades.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA glossing top coat that refreshes shine and corrects unwanted tone between salon appointments. Sheer Clear boosts gloss on any colour; Tone Blue cancels orange in brunettes; Tone Purple cancels yellow in blondes. Aromatherapy blend of rose, floral ginger and cedarwood.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Sheer Clear","offer_id":44088986960125,"sku":"502200","price":33.75,"currency_code":"CAD","in_stock":true},{"title":"Tone Blue","offer_id":44088986992893,"sku":"502205","price":33.75,"currency_code":"CAD","in_stock":true},{"title":"Tone Purple","offer_id":44088987025661,"sku":"502405","price":33.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/PUR_Sephora_Color_Fanatic_Top-Coat-Purple.jpg?v=1788473974"},{"product_id":"maria-nila-sheer-silver-conditioner","title":"Maria Nila Sheer Silver Conditioner – Violet Toning Detangler for Blondes","description":"\u003cp\u003e\u003cstrong\u003eA detangling conditioner for blonde, white and grey hair that softens and strengthens while violet pigment holds the tone.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlonde hair is porous hair, and porous hair loses tone and moisture at the same rate — which is why toning at the conditioner step, not only the shampoo step, makes a visible difference over a month. Blackberry extract adds shine. Fruity-floral scent of jasmine, orange and grapefruit. Sulfate- and paraben-free, 100% vegan.\u003c\/p\u003e","brand":"Maria Nila","offers":[{"title":"100ml","offer_id":71211470094589,"sku":"25219424","price":19.09,"currency_code":"CAD","in_stock":true},{"title":"300ml","offer_id":46997196407037,"sku":"25219442","price":41.84,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":46997196439805,"sku":"25219487","price":66.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/d2c32113b221d41b133a2f453879d473a5a71a75_25219442_2.png?v=1750446278"},{"product_id":"maria-nila-sheer-silver-booster-mask","title":"Maria Nila Sheer Silver Booster Masque – 3-Minute Violet Treatment 50ml","description":"\u003cp\u003e\u003cstrong\u003eA 50 ml finishing treatment with violet pigment that neutralises brassy tones and leaves hair soft and lustrous in three minutes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt replaces both hair mask and conditioner. Maria Nila states the Booster Masques carry ten times more active ingredients and 50% more fragrance than its standard masks — the pigment load is concentrated too, so start at the short end of the timing on porous blonde. Fruity-floral scent of jasmine, orange and grapefruit.\u003c\/p\u003e","brand":"Maria Nila","offers":[{"title":"Default Title","offer_id":46375995244797,"sku":"93219415","price":13.09,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/81b872bac2b5174a6e434596380d248f56e648ec_93219415_2.png?v=1750448346"},{"product_id":"maria-nila-sheer-silver-mask","title":"Maria Nila Sheer Silver Masque – Violet Toning Treatment for Blondes 250ml","description":"\u003cp\u003e\u003cstrong\u003eAn effective violet-pigment treatment for blonde, white and grey hair that moisturises and nourishes while it neutralises golden shades.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlackberry extract adds shine and lustre to brighten the colour, and the conditioning base is why this can be left on longer than a toning shampoo without leaving hair squeaky. Watch the timing on very porous ends — pigment grabs faster there. 250 ml, jasmine, orange and grapefruit. Sulfate- and paraben-free, 100% vegan.\u003c\/p\u003e","brand":"Maria Nila","offers":[{"title":"Default Title","offer_id":46376010416381,"sku":"93219436","price":46.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/3a030fe87cd3dbbd93fa52ae7c3e1c6e126aa71c_93219436_2.png?v=1750448695"},{"product_id":"maria-nila-sheer-silver-shampoo","title":"Maria Nila Sheer Silver Shampoo – Violet Pigment for Blonde, Grey \u0026 White","description":"\u003cp\u003e\u003cstrong\u003eA violet-pigment shampoo with blackberry extract that neutralises golden shades in blonde, white and grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSheer Silver is deliberately gentler than most purple systems — it brightens and neutralises rather than depositing heavily, which is why it suits grey and white hair and regular maintenance. If you want a dramatic one-wash tone change, a stronger toner or Colour Refresh Pearl Silver is the honest recommendation. Fruity-floral scent of jasmine, orange and grapefruit. Sulfate- and paraben-free, 100% vegan.\u003c\/p\u003e","brand":"Maria Nila","offers":[{"title":"100ml","offer_id":71172585586941,"sku":"85219424","price":19.09,"currency_code":"CAD","in_stock":true},{"title":"350ml","offer_id":46997001699581,"sku":"85219448","price":41.84,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":46997001732349,"sku":"85219487","price":66.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/649ab6eae199ae45769be5c818c929e02af6275e_85219448_2.png?v=1750451176"},{"product_id":"spray-tonifiant-keep-my-color-blonde-200ml","title":"Eleven Australia – Keep My Colour Blonde Toning Spray 200 ml","description":"\u003cp\u003eThis leave-in spray with heat protection will neutralize brassiness and enhance blonde tones. It will also ensure you’re armed to remove yellow (and we don’t mean the happy shade) from your hair and protect against daily heat styling no matter where you are.\u003c\/p\u003e\u003cp\u003eSpray as little or as much, and as often as you need to control the tone of your hair colour. Packed with hair goodness, our KEEP MY COLOUR BLONDE TONING SPRAY ensures that it also nourishes the hair from the inside out. Argan \u0026amp; marula oil help to moisturize, soften and hydrate hair, while green tea \u0026amp; quinoa add shine and enhance hair colour protection.\u003c\/p\u003e\u003cp\u003eIf your hair styling routine consists of heat tools, rest assured this leave-in multitasker gives you up to 428°F of heat protection .\u003c\/p\u003e\u003ch4\u003eBest For\u003c\/h4\u003e\u003cp\u003eIdeal for maintaining and enhancing blonde hair tones while offering heat protection during styling.\u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes unwanted yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eEnhances and boosts blonde colour\u003c\/li\u003e\n\u003cli\u003eProvides up to 428°F heat protection\u003c\/li\u003e\n\u003cli\u003eMoisturizes, softens, and hydrates hair\u003c\/li\u003e\n\u003cli\u003eAdds shine and supports colour protection\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003eSpray on clean, damp hair from roots to ends or where toning is required.\u003c\/li\u003e\n\u003cli\u003eLeave in and style.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch4\u003eStylist Tip\u003c\/h4\u003e\u003cp\u003eIf you’re a fan of our Blonde range, here are some quick tips on when and how to use each product to complete your blonde routine:\u003c\/p\u003e\u003cp\u003eKEEP MY COLOUR BLONDE SHAMPOO an everyday shampoo with maximum strength toning.\u003c\/p\u003e\u003cp\u003eKEEP MY COLOUR BLONDE CONDITIONER an everyday conditioner with light toning.\u003c\/p\u003e\u003cp\u003eKEEP MY COLOUR TREATMENT BLONDE a weekly deep conditioning treatment with light toning.\u003c\/p\u003e\u003ch4\u003eHero Ingredients\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEXT. VIOLET 2\u003c\/strong\u003e: BOOSTS BLONDE TONES\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eARGAN OIL\u003c\/strong\u003e: PROTECTS AGAINST STYLING DAMAGE\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGREEN TEA EXTRACT\u003c\/strong\u003e: MAKES HAIR SHINY\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eleven Australia","offers":[{"title":"Default Title","offer_id":46376203813117,"sku":"51166433","price":34.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/KMCB_Toning_Spray-less-reflections_82e8ed67-e880-4d03-97fb-1f1149d4899d.jpg?v=1787272528"},{"product_id":"maria-nila-colour-refresh-mask","title":"Maria Nila Colour Refresh – Semi-Permanent Pigment Mask, 15 Shades","description":"\u003cp\u003e\u003cstrong\u003eA nourishing colour mask with semi-permanent pigments that refreshes tone in a single conditioning step — no developer, no commitment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColour Refresh deposits pigment; it cannot lighten. Maria Nila publishes the limits plainly and so will we: it does not cover grey hair, it works best on colour-treated hair and may not show on virgin hair, and it must not be used before any kind of bleach treatment because it can cause discoloration. Fifteen shades in 100 ml and 300 ml, and the shades can be mixed with each other or diluted with White Mix for a pastel result.\u003c\/p\u003e\n\u003cp\u003eApply to washed, towel-dried hair, comb through and leave for 3 to 10 minutes depending on how much depth you want, then rinse. 100% vegan, climate-compensated packaging. Wear gloves, and strand test first.\u003c\/p\u003e","brand":"Maria Nila","offers":[{"title":"Autumn Red \/ 100ml","offer_id":46995880411389,"sku":"9322246.60","price":39.25,"currency_code":"CAD","in_stock":true},{"title":"Autumn Red \/ 300ml","offer_id":46995880444157,"sku":"9322006.60","price":63.88,"currency_code":"CAD","in_stock":true},{"title":"Beige Blonde \/ 100ml","offer_id":71173694357757,"sku":"9322249.23","price":39.2,"currency_code":"CAD","in_stock":true},{"title":"Beige Blonde \/ 300ml","offer_id":71173694390525,"sku":"9322009.23","price":63.85,"currency_code":"CAD","in_stock":true},{"title":"Beige Brown \/ 100ml","offer_id":71173694488829,"sku":"9322247.23","price":39.2,"currency_code":"CAD","in_stock":true},{"title":"Beige Brown \/ 300ml","offer_id":71173694521597,"sku":"9322007.23","price":63.85,"currency_code":"CAD","in_stock":true},{"title":"Bright Copper \/ 100ml","offer_id":46995905478909,"sku":"9322247.40","price":39.25,"currency_code":"CAD","in_stock":true},{"title":"Bright Copper \/ 300ml","offer_id":46995905511677,"sku":"9322007.40","price":63.88,"currency_code":"CAD","in_stock":true},{"title":"Bright Red \/ 100ml","offer_id":46995922256125,"sku":"9322240.66","price":39.25,"currency_code":"CAD","in_stock":true},{"title":"Bright Red \/ 300ml","offer_id":46995922288893,"sku":"9322000.66","price":63.88,"currency_code":"CAD","in_stock":false},{"title":"Cacao \/ 100ml","offer_id":46995880345853,"sku":"9322246.5","price":39.25,"currency_code":"CAD","in_stock":true},{"title":"Cacao \/ 300ml","offer_id":46995880378621,"sku":null,"price":40.0,"currency_code":"CAD","in_stock":false},{"title":"Cacao Intense \/ 100ml","offer_id":46995896697085,"sku":"9322244.10","price":39.25,"currency_code":"CAD","in_stock":true},{"title":"Cacao Intense \/ 300ml","offer_id":46995896729853,"sku":"9322004.10","price":63.88,"currency_code":"CAD","in_stock":true},{"title":"Caramel Brown \/ 100ml","offer_id":71173694423293,"sku":"9322247.35","price":39.2,"currency_code":"CAD","in_stock":true},{"title":"Caramel Brown \/ 300ml","offer_id":71173694456061,"sku":"9322007.35","price":63.85,"currency_code":"CAD","in_stock":true},{"title":"Cool Cream \/ 100ml","offer_id":71173694554365,"sku":"9322248.1","price":39.2,"currency_code":"CAD","in_stock":true},{"title":"Cool Cream \/ 300ml","offer_id":71173694587133,"sku":"9322008.1","price":63.85,"currency_code":"CAD","in_stock":true},{"title":"Honey Blonde \/ 100ml","offer_id":71173694619901,"sku":"9322248.3","price":39.2,"currency_code":"CAD","in_stock":true},{"title":"Honey Blonde \/ 300ml","offer_id":71173694652669,"sku":"9322008.3","price":63.85,"currency_code":"CAD","in_stock":true},{"title":"Pearl Rose \/ 100ml","offer_id":71173694292221,"sku":"93222410.26","price":39.2,"currency_code":"CAD","in_stock":true},{"title":"Pearl Rose \/ 300ml","offer_id":71173694324989,"sku":"93220010.26","price":63.85,"currency_code":"CAD","in_stock":true},{"title":"Pearl Silver \/ 100ml","offer_id":46995880280317,"sku":"9322240.92","price":39.25,"currency_code":"CAD","in_stock":true},{"title":"Pearl Silver \/ 300ml","offer_id":46995880313085,"sku":"9322000.20","price":63.88,"currency_code":"CAD","in_stock":true},{"title":"Pink Peach \/ 100ml","offer_id":71173694226685,"sku":"9322249.46","price":39.2,"currency_code":"CAD","in_stock":true},{"title":"Pink Peach \/ 300ml","offer_id":71173694259453,"sku":"9322009.46","price":63.85,"currency_code":"CAD","in_stock":true},{"title":"Pink Pop \/ 100ml","offer_id":46995889357053,"sku":"9322240.06","price":39.25,"currency_code":"CAD","in_stock":true},{"title":"Pink Pop \/ 300ml","offer_id":46995889389821,"sku":"9322000.06","price":63.88,"currency_code":"CAD","in_stock":true},{"title":"Vivid Violet \/ 100ml","offer_id":46995939066109,"sku":"9322240.22","price":39.25,"currency_code":"CAD","in_stock":true},{"title":"Vivid Violet \/ 300ml","offer_id":46995939098877,"sku":"9322000.22","price":63.88,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/8760586ac9ea50e6b5bef7b00b5629a8e5373add_9322240.20_1_a425e077-1340-4087-8b1d-72ff400bcd7e.png?v=1754672493"},{"product_id":"olaplex-no-4p-blonde-toning-shampoo","title":"Olaplex No. 4P Blonde Toning Shampoo","description":" \u003ch2\u003eShampoo\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eBenefit:\u003c\/strong\u003e Bond-building cleanse\u003c\/p\u003e \u003cp\u003eOlaplex's patented bond-building technology reconnects broken disulfide bonds in the hair cortex, restoring strength and elasticity. Formulated without sulfates, parabens, and phthalates, Olaplex products work to repair chemical and thermal damage while enhancing shine and smoothness.\u003c\/p\u003e \u003ch3\u003eOlaplex Bond Technology\u003c\/h3\u003e \u003cul\u003e \u003cli\u003ePatented bond-building formula\u003c\/li\u003e \u003cli\u003eRepairs chemical and heat damage\u003c\/li\u003e \u003cli\u003eRestores hair strength and elasticity\u003c\/li\u003e \u003cli\u003eSulfate and paraben-free\u003c\/li\u003e \u003cli\u003eFor all hair types and textures\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eOlaplex No. 4P Blonde Toning Shampoo is a h\u003cspan\u003eighly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eScientifically Proven:\u003c\/strong\u003e\u003cbr\u003e3x Brighter*\u003cbr\u003e*Compared to top purple shampoos\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to wet hair. Lather and let process for 2-5 minutes. Rinse well.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250ML\u003c\/span\u003e\u003c\/p\u003e \u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $120!\u003c\/p\u003e ","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":46922067149053,"sku":null,"price":37.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/OlaplexNo.4PBlondeToningShampoo250ML.png?v=1764362232"},{"product_id":"aluram-purple-hydrate-and-repair-treatment-325ml","title":"Aluram Purple Hydrate and Repair Treatment – Hair Mask 325ml","description":"\u003cp\u003e\u003cstrong\u003eRepair and tone in one mask — brass out, strength in.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis essential treatment fights frizz, heat damage, and breakage while cancelling brassy, golden tones in blonde or white hair. Marigold and Squalane deeply condition, detangle, and revive dry, dull strands from daily damage — so your blonde comes out cooler, brighter, and stronger. Sulfate-, paraben-, and phthalate-free.\u003c\/p\u003e","brand":"Aluram","offers":[{"title":"Default Title","offer_id":47308359008509,"sku":"11781092","price":21.24,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/PURPLE_HYDRATE_REPAIR_IMAGES-01.jpg?v=1786121002"},{"product_id":"aluram-purple-shampoo","title":"Aluram Purple Shampoo – Blonde Toning Cleanse","description":"\u003cp\u003e\u003cstrong\u003eBanish brass. Keep the strength.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis highly pigmented purple shampoo brings out your best blonde — neutralizing brass and boosting brightness in blonde, grey, and white hair while enhancing highlights and colour. Rosehip and Biotin replenish nutrients, adding the shine and strength that toning shampoos usually forget. No sulfates, parabens, or phthalates.\u003c\/p\u003e","brand":"Aluram","offers":[{"title":"355ML","offer_id":47308359139581,"sku":"02781080","price":20.62,"currency_code":"CAD","in_stock":true},{"title":"60ML","offer_id":47309791822077,"sku":"02781084","price":6.24,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":47309791887613,"sku":"02781081","price":33.32,"currency_code":"CAD","in_stock":true},{"title":"2.96L","offer_id":71015007617277,"sku":"02781082","price":62.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Aluram_12ozPurpleShampoo-coloredcap_9cce0161-9747-4673-bd15-b92b2db2b755.jpg?v=1786120970"},{"product_id":"cold-reflections-hair-mask-400ml-insight","title":"Insight Blonde Cold Reflections Hair Mask – Purple Anti-Yellow Toning 400ml","description":"\u003cp\u003e\u003cstrong\u003eA genuine anti-brass violet mask — Acid Violet 43 is in the ingredient list, so it deposits cool pigment rather than just claiming to.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOrganic hydrolysed chestnut extract is the antioxidant that improves hydration and elasticity while the pigment works; oat and chamomile extracts keep the hair soft rather than squeaky. Insight pairs it with the Cold Reflections Brightening Shampoo or any Insight shampoo. Wear gloves — it is pigmented.\u003c\/p\u003e","brand":"Insight","offers":[{"title":"Default Title","offer_id":47309765476605,"sku":"870199","price":37.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/ATSNovember-244.jpg?v=1788121832"},{"product_id":"kerachroma-cleanser-conditioner-deposit-color","title":"Kerachroma Clenditioner – Color-Depositing Cleansing Conditioner","description":"\u003cp\u003e\u003cstrong\u003eKerachroma Clenditioner is a non-foaming conditioning cleanser that deposits colour pigments into hair with every wash. It maintains your hue to prevent fading, keeps vibrancy up and enhances colour between salon appointments. Sulfate, paraben and cruelty free.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Kerachroma","offers":[{"title":"Default","offer_id":47311081505021,"sku":"kerachroma-color-clenditioner-honey-liter-11630279","price":44.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/4353550361990300000_1.jpg?v=1774234819"},{"product_id":"blacklight-violet-neutralizing-spray-225-ml","title":"Oligo Professionnel – Blacklight Violet Neutralizing Spray 225 ml","description":"\u003cp\u003e\u003cstrong\u003eYellow doesn't wait for wash day — and with the Blacklight [NEU:VIO] Violet Neutralizing Spray, neither do you. A misting of violet pigment cools warm reflects the moment they appear.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDesigned for lighter blonde and white hair from Oligo's violet-toning NEU:VIO range, this weightless leave-in spray sharpens tone clarity while hydrating and smoothing the fiber. Icy platinum, pearl and silver shades stay believable longer, with none of the dulling film heavier toning products can leave behind — spray, comb through, and the cool is back.\u003c\/p\u003e","brand":"Oligo Professionnel","offers":[{"title":"Default Title","offer_id":47322355400957,"sku":"93228836","price":20.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Blacklight_Blonde_Science_Violet_Neutralizing_Spray_225ml.jpg?v=1787866678"},{"product_id":"blacklight-blue-neutralizing-spray-225-ml","title":"Oligo Professionnel – Blacklight Blue Neutralizing Spray 225 ml","description":"\u003cp\u003e\u003cstrong\u003eBrassiness creeping back between washes? The Blacklight [NEU:BLU] Blue Neutralizing Spray tones on the fly, cooling unwanted warmth without a trip to the sink.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePart of Oligo's blue-toning NEU:BLU range for blonde and light brown hair, this leave-in mist deposits a fine veil of blue pigment that counteracts orange reflects while squalane, moringa oil, açai extract and argan oil condition the fiber. It layers under styling without stiffness or residue, so lightened hair stays cool-toned, soft and protected from day one after the salon to the next appointment.\u003c\/p\u003e","brand":"Oligo Professionnel","offers":[{"title":"Default Title","offer_id":47322355695869,"sku":"93228736","price":20.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Blacklight_Blonde_Science_Blue_Neutralizing_Spray_225ml.jpg?v=1787866667"},{"product_id":"alcove-violet-conditioner","title":"Alcove Violet Conditioner – Brass Control \u0026 Softness","description":"\u003cp\u003e\u003cstrong\u003eCondition blonde and grey hair while neutralizing unwanted warmth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBring your blonde back to life! The Alcôve Violet Conditioner is a toning purple conditioner designed to neutralize yellow and brassy tones while deeply nourishing and hydrating colour-treated hair. The perfect partner to your Violet Shampoo — tone, condition, and care all in one step. Neutralizes yellow and brassy tones Deeply nourishes and hydrates colour-treated hair Restores cool, ash, and platinum tones Reduces frizz and boosts shine Lightweight formula — no heaviness or residue Safe for blonde, highlighted, platinum, grey, and white hair\u003c\/p\u003e","brand":"Alcove","offers":[{"title":"300 ml","offer_id":47328290406653,"sku":"25227542","price":12.0,"currency_code":"CAD","in_stock":true},{"title":"950 ml","offer_id":47328300794109,"sku":"25227587","price":26.67,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/25227542_1.jpg?v=1774595690"},{"product_id":"oligo-professionnel-blacklight-violet-conditionner-liter-professionnel","title":"Oligo Professionnel – Blacklight Violet Conditionner Liter – Professionnel","description":"\u003cp\u003e\u003cstrong\u003eThe finishing move of the professional violet service: the Blacklight [NEU:VIO] Violet Conditioner in liter format eliminates yellow brassiness while it conditions.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDeveloped with squalane, moringa oil, açai extract and argan oil plus chromophore technology, it revives faded highlights when used with the Violet Shampoo, locks in moisture and smooths the hair's surface. Rich in antioxidants and essential fatty acids, it sends level 8–10 blondes and white hair off the chair silky, luminous and perfectly cool-balanced.\u003c\/p\u003e","brand":"Oligo Professionnel","offers":[{"title":"Default Title","offer_id":71196799795453,"sku":"25229287","price":54.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Blacklight_Blonde_Science_Violet_Conditioner_pro.jpg?v=1787866999"},{"product_id":"oligo-professionnel-blacklight-violet-shampoo-liter-professionnel","title":"Oligo Professionnel – Blacklight Violet Shampoo Liter – Professionnel","description":"\u003cp\u003e\u003cstrong\u003eBackbar violet at full strength: the Blacklight [NEU:VIO] Violet Shampoo Professional liter cleanses while cancelling yellow brass on the palest heads in the salon.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDeveloped with squalane, moringa oil, açai extract, argan oil and chromophore technology, it neutralizes unwanted yellow tones, eliminates brassiness and refreshes faded highlights while locking in moisture and smoothing the hair's surface. Rich in antioxidants and essential fatty acids, it washes highlighted, coloured or natural blondes to a cleaner, brighter, softer cool.\u003c\/p\u003e","brand":"Oligo Professionnel","offers":[{"title":"Default Title","offer_id":71196800418045,"sku":"85229287","price":50.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Blacklight_Blonde_Science_Violet_Shampoo_Pro.jpg?v=1787867158"},{"product_id":"oligo-professionnel-blacklight-violet-shampoo-legacy","title":"Oligo Professionnel – Blacklight Violet Shampoo – Legacy Packaging","description":"\u003cp\u003e\u003cstrong\u003eLegacy packaging — while supplies last.\u003c\/strong\u003e This is the previous Blacklight formula and package shown in the photos. It is sold separately from the current Oligo HYD or NEU:VIO range and will not be replenished after ProHair’s owner-counted stock is sold.\u003c\/p\u003e\u003cp\u003eBlacklight Violet Shampoo is the previous violet-toning formula for highlighted, bleached, white and naturally blonde hair. It helps neutralize yellow warmth while cleansing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Apply to wet hair, lather evenly, leave on for 1–5 minutes as needed, then rinse. Wear gloves if staining is a concern.\u003c\/p\u003e","brand":"Oligo Professionnel","offers":[{"title":"250ml","offer_id":71196954231037,"sku":"1430","price":16.67,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":71196954263805,"sku":"1431","price":46.67,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/oligo-shampoing-violet-anti-jaunissement-blacklight-250ml-386371.png?v=1787877167"},{"product_id":"oligo-anti-yellow-violet-conditioner-blacklight-250ml","title":"Oligo Professionnel – Blacklight Violet Conditioner – Legacy Packaging 250ml","description":"\u003cp\u003e\u003cstrong\u003eLegacy packaging — while supplies last.\u003c\/strong\u003e This is the previous Blacklight formula and package shown in the photos. It is sold separately from the current Oligo HYD or NEU:VIO range and will not be replenished after ProHair’s owner-counted stock is sold.\u003c\/p\u003e\u003cp\u003eBlacklight Violet Conditioner is the previous toning conditioner for highlighted, bleached, white and naturally blonde hair. It helps neutralize yellow warmth while conditioning and improving shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Apply to clean, damp hair after violet shampoo, leave on for 2–5 minutes and rinse. Wear gloves to avoid staining.\u003c\/p\u003e","brand":"Oligo Professionnel","offers":[{"title":"Default Title","offer_id":71196954820861,"sku":"1432","price":18.34,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/oligo-revitalisant-violet-anti-jaunissement-blacklight-250-ml-341643_400x400_0260fb1b-fec5-4ab1-8f32-37aefac89bce.png?v=1787877467"}],"url":"https:\/\/procareoutlet.com\/collections\/paraben-free-colour-selection.oembed","provider":"ProHair","version":"1.0","type":"link"}