{"title":"Pravana — Pure Light: professional lightening","description":"\u003cp\u003eCompare the cream, Power and Ultra lighteners by the professional technique and formula you need.\u003c\/p\u003e","products":[{"product_id":"pravana-pure-light-9-level-lightening-cream","title":"Pravana Pure Light 9-Level Lightening Cream – Cream Bleach 240g","description":"\u003cp\u003e\u003cstrong\u003ePure Light Blonding Creme is a powder lightener's lifting power delivered as a cream — up to nine levels, evenly, in forty-five minutes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf you have ever wanted the reliability of a powder without mixing a powder, this is the answer to that. The creamy base spreads evenly and stays where you put it, which is most of why the lift comes up uniform rather than patchy, and it applies quickly enough that a full head does not drift out of sequence. Shea butter, arginine and hydrolysed keratin sit in the formula, and Pravana's own claims for it are about how the hair looks afterwards: healthy, nourished, hydrated. Mixed 1:2 with Pravana Creme Developer — up to 20 volume on-scalp, up to 40 off-scalp.\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":46375921713405,"sku":"32195536","price":34.08,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/e0f56d21a6a535a45dff6a40221e48223a513dd6_32195536_principale_web.png?v=1750446336"},{"product_id":"pravana-pure-light-power-lightener","title":"Pravana Pure Light Power Lightener – Professional Bleach 680g","description":"\u003cp\u003e\u003cstrong\u003ePure Light Power Lightener is Pravana's blue-based powder — up to seven levels of lift while the hair keeps its natural shine.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe blue pigment in the powder is doing real work: as the lightener strips through the underlying warm tones, the blue sits against the yellow and orange it exposes, so what you uncover is cleaner than a neutral powder would leave. It is a dust-free formulation, which matters for both your lungs and the mess on the station, and it is microencapsulated so the lift keeps working steadily rather than exhausting early. It does not swell in the bowl, so what you mix is what stays workable. Usable on-scalp and off-scalp — up to 20 volume on the scalp, up to 40 off it — for foils, balayage, full head lightening and open-air work.\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":46375930429693,"sku":"32195484","price":62.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/c41c86040cd1d94c2d4b0646ad5e2b3b6ba695b9_32195484_Principale.png?v=1750446656"},{"product_id":"pravana-pure-light-ultra-lightener","title":"Pravana Pure Light Ultra Lightener – Professional Bleach 453g","description":"\u003cp\u003e\u003cstrong\u003ePure Light Ultra Lightener is the one that goes to nine levels — a smooth, creamy powder carrying REUNITE MENDING Technology, so the mending happens during the lift rather than after it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNine levels is global-blonding territory: the pastels and platinums that need the hair almost white before any tone goes near it, the platinum touch-up that has to match what is already there, the stubborn head that refuses to lift, and the pre-lightening step before VIVIDS. REUNITE MENDING Technology is Pravana's own system — amino acids for internal strength paired with plant-derived mending ingredients that help reunite the cuticle layer — and Pravana lists improved smoothness and improved manageability among its results. It leaves no sticky or greasy residue behind to weigh the hair down.\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":46375930953981,"sku":"32195360","price":47.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/a996e3fb421db1c9482b447a7f0d91c4861d9d04_32195360_Principale.png?v=1750446660"}],"url":"https:\/\/procareoutlet.com\/collections\/pravana-pure-light.oembed","provider":"ProHair","version":"1.0","type":"link"}