{"title":"Silicone-Free Hair Care — Toning and colour-depositing care","description":"\u003cp\u003eChoose the actual pigment or shade. Purple and blue toning care address different unwanted tones; colour-depositing masks and cleansing conditioners can change the visible colour. Check the shade selector and directions before adding a pigment step to your routine.\u003c\/p\u003e","products":[{"product_id":"new-devacurl-no-poo-blue","title":"DevaCurl No-Poo Blue – Anti-Brass Zero-Lather Cleanser | 355 ml","description":"\u003cp\u003e\u003cspan\u003eIf you have colour-treated curls, this non-lathering, toning cleanser with the Smart Porosity Neutralizing Complex helps equalize porosity for instant uniform toning that helps reduce brassiness. Leaves curls vibrant, nourished, bouncy and shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis cleanser is great for all types of curls that have been lightened or highlighted and need to reduce brassy tones.\u003cbr\u003e\u003cbr\u003eNo-Poo Blue will also help reduce unwanted orange tones and brighten up hair colour overall on brunettes who have:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003elighter Pintura (balayage), ombré, or conventional highlights\u003c\/li\u003e\n\u003cli\u003elightened their hair completely\u003c\/li\u003e\n\u003cli\u003ea combination of lighter hair with highlights.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you look at the colour wheel, each colour can be neutralized by the colour that is opposite it on the wheel. Purple is opposite yellow. Lighter hair colour has underlying yellow tones when lifted, which is why it’s ideal to use purple cleansers to help counteract those yellow tones. If you’re brunette, your hair has underlying orange tones when lifted. Blue is opposite orange on the colour wheel which is why No-Poo Blue is the perfect cleanser to help reduce those brassy orange tones.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSmart Porosity Toning Technology is designed to target the more porous areas of the hair fiber to help fill in gaps in the cuticle caused by the lightening process. This helps No-Poo Blue® provide more uniform toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0074\/3872\/files\/Devacurl_DermIcon_160x160.png?v=1624411167\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003eIngredients: Aqua\/water\/eau, Behentrimonium Chloride, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Isododecane, Isopropyl Palmitate, Ceteareth-20, Cetrimonium Chloride, Disodium Edta, Ethylhexylglycerin, Panthenol, Polyquaternium-39, Stearalkonium Chloride, Tocopherol, Phenoxyethanol, Sodium Benzoate, Parfum\/fragrance, Alcohol, Benzyl Salicylate, Linalool, Ext. Violet 2 (Ci 60730).\n\u003c\/small\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003cbr\u003eFrom time to time we may update certain ingredients because we always seek to use the latest and best for your curls, so you should always check the product’s packaging for the most up to date and accurate ingredient information.\u003cbr\u003e\u003c\/small\u003e\u003c\/p\u003e \u003cp style=\"text-align:center;margin-top:20px\"\u003e\u003cstrong\u003eShop with confidence at \u003ca href=\"https:\/\/prohair.ca\"\u003eProHair.ca\u003c\/a\u003e\u003c\/strong\u003e – Trusted by professionals since 1996. Enjoy free shipping on orders over $120!\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"Default Title","offer_id":43095435018493,"sku":null,"price":17.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/Deva_GS_No-Poo_Blue_12oz.JPG_372a10e8-b056-436e-89e4-e31d94d30f6a.jpg?v=1650402010"},{"product_id":"bonacure-color-freeze-silver-treatment","title":"Bonacure Color Freeze Silver Treatment – Purple Toning Mask for Blonde \u0026 Grey Hair 200ml","description":"\u003cp\u003eNeutralize brassiness and deeply condition color-treated hair with the \u003cstrong\u003eBonacure Color Freeze Silver Treatment\u003c\/strong\u003e, a pigmented hair mask designed to enhance cool tones in \u003cstrong\u003elightened, highlighted, silver, or grey hair\u003c\/strong\u003e. 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