{"title":"Straight Hair — Shape, hold and finish","description":"\u003cp\u003eChoose the finish you want to keep: light movement, defined shape or firmer hold.\u003c\/p\u003e","products":[{"product_id":"reuzel-hair-tonic-350-ml","title":"Reuzel Hair Tonic – Oil-Free Styling Tonic, 350 ml","description":"\u003cp\u003eREUZEL Hair Tonic for men was modeled after an old school, classic barber haircut spray tonic, right down to its fragrance, and is an extremely versatile product. T4 Tonic Blend of Witch Hazel, Nettle Leaf, Rosemary and Horsetail Root is ideal for all hair types and frequent use. This hair tonic spray can restore shine, provide manageability, and moisturize dry hair and scalps, offering an all day lasting look.\u003c\/p\u003e\n\u003ch2\u003eLIGHT HOLD • LOW SHINE • OIL FREE\u003c\/h2\u003e\n\u003ch2\u003eTHE BREAK DOWN:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOil free, greaseless formula won’t weigh your hair down\u003c\/li\u003e\n\u003cli\u003eBreaks down existing product on dry hair prior to a cut\u003c\/li\u003e\n\u003cli\u003eCan be used as a cutting lotion on wet hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTHE GET DOWN:\u003c\/h2\u003e\n\u003cp\u003eApply men's hair tonic directly to dry hair or dilute in water and spray onto hair before cutting. Perfect companion for any REUZEL user as a second day application as well.\u003c\/p\u003e\n\u003ch2\u003eREUZEL Hair Tonic Key Ingredients:\u003c\/h2\u003e\n\u003cp\u003eT-4 Tonic Blend... 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Reuzel rates it at 3\/10 hold and 2\/10 shine, and recommends it for all hair types and frequent use.\u003c\/p\u003e\u003ch2\u003eKey benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePrimes hair before styling and supports volume at the roots\u003c\/li\u003e\n\u003cli\u003eHelps protect hair during thermal styling\u003c\/li\u003e\n\u003cli\u003eProvides light, natural-feeling control without heaviness\u003c\/li\u003e\n\u003cli\u003eWorks especially well for fine hair that needs lift\u003c\/li\u003e\n\u003cli\u003eFresh apple, peppermint and smooth vanilla fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eDispense a small amount into your palm and rub hands together.\u003c\/li\u003e\n\u003cli\u003eApply evenly to towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eBlow-dry while shaping for lift and volume, then finish with your preferred Reuzel styler if more hold is needed.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eKey ingredients\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan oil:\u003c\/strong\u003e helps condition and smooth while supporting heat protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-vitamin B5:\u003c\/strong\u003e binds moisture and helps reduce frizz and static.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e supports healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eT-4 Tonic Blend:\u003c\/strong\u003e witch hazel, nettle leaf, rosemary and horsetail root.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":32119530684549,"sku":"730","price":17.18,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/REU016-GroomingTonic-Front-1200x1200-TikTok-Shopify-Amazon_wShadow.jpg?v=1786402265"},{"product_id":"matrix-high-amplify-wonder-boost-root-lifter","title":"Matrix High Amplify Wonder Boost Root Lifter – Targeted Root Lift Spray 250ml","description":"\u003cp\u003e\u003cstrong\u003eA nozzle that reaches the roots, not the room.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWonder Boost is a root lifter with a targeted applicator, so the product goes exactly where lift is created instead of settling over the whole head. Protein builds lightweight body with a flexible hold that survives blow-drying without going crisp. Silicone-free and vegan, it's designed for fine hair that needs height at the base and nothing weighing down the lengths. Delivers up to 35% boosted volume with the full High Amplify system.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":39481579339927,"sku":null,"price":18.92,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-Matrix-2023-High-Amplify-Wonder-Boost-250ml-2000x2000_RGB_1.png?v=1694632969"},{"product_id":"matrix-high-amplify-foam-volumizer-mousse","title":"Matrix High Amplify Foam Volumizer Mousse – 35% More Volume for Fine Hair 250ml","description":"\u003cp\u003e\u003cstrong\u003eThickness you can touch, not just see.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA full-bodying mousse that gives fine, lifeless hair root lift and body all the way through — the kind of thickness that still feels like hair rather than product. The lightweight foam conditions as it builds, enhancing shine while it boosts body, and it's colour-safe so it fits into a routine that already has enough to negotiate. Silicone-free, protein-powered, and good for up to 35% boosted volume as part of the High Amplify system.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":39481757696151,"sku":null,"price":22.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-Matrix-2023-High-Amplify-Volumizing-Foam-235g-2000x2000_RGB.png?v=1694632121"},{"product_id":"amika-un-done-volume-matte-texture-spray-limited-edition","title":"Amika Un.Done Volume \u0026 Matte Texture Spray – Matte Texture \u0026 Volume","description":"\u003cp\u003eA lightweight, dry finishing spray that creates instant volume + sexy texture.\u003c\/p\u003e\u003cp\u003eFor a sexy bedhead look, no bed needed. this dry finishing spray creates instant volume + texture, resulting in perfectly-imperfect tousled locks.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFor a sexy bedhead look, no bed needed.\u003c\/li\u003e\n\u003cli\u003eThis dry finishing spray creates instant volume + texture, resulting in perfectly-imperfect tousled locks.\u003c\/li\u003e\n\u003cli\u003eEnhances the texture of hair- it's your hair, but better!\u003c\/li\u003e\n\u003cli\u003eGive your strands a spritz for a voluminous, un-done textured look.\u003c\/li\u003e\n\u003cli\u003eFor all hair types - un.done creates buildable texture on all hair types!\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAchieve a sexy bedhead look...minus the bed:\u003c\/li\u003e\n\u003cli\u003eShake well\u003c\/li\u003e\n\u003cli\u003eSpray on dry, styled hair all over or where needed for texture, volume, and undone sexiness.\u003c\/li\u003e\n\u003cli\u003eTousle hair.\u003c\/li\u003e\n\u003cli\u003eSafety information:\u003c\/li\u003e\n\u003cli\u003eFLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C\/120°F, even after use. do not use in presence of open flame or spark. keep away from heat\/sparks\/open flames\/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,06045 kg \/ 0,0083421t CO2 equivalent \/ 138 global warning potential.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"192ml","offer_id":44071645184253,"sku":"51160227","price":36.0,"currency_code":"CAD","in_stock":true},{"title":"43ml","offer_id":44071645217021,"sku":"A0118","price":13.5,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/51160227_01_AMIK.jpg?v=1787770946"},{"product_id":"amika-plus-size-perfect-body-mousse","title":"Amika Plus Size Perfect Body Mousse – Weightless Volume","description":"\u003cp\u003eAn airy, medium-hold mousse that gives hair a fuller look + feel, while providing volume + body. plus, it protects hair against heat up to 450°f.\u003c\/p\u003e\u003cp\u003eAmp up the volume! this oh-so-cushiony mousse results in fuller, healthy-looking hair, giving your 'do the special 'oomph' it needs.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThis oh-so-cushiony mousse results in fuller, healthy-looking hair, giving your 'do the special 'oomph' it needs.\u003c\/li\u003e\n\u003cli\u003eProvides instant fullness + lift - results in touchable body + bounce as soon as you work it through your damp strands.\u003c\/li\u003e\n\u003cli\u003eWeightlessly hydrates - we made sure the airy texture is still hydrating, but never weighs you down.\u003c\/li\u003e\n\u003cli\u003eMedium hold - for a voluminous look that stays-- sans any stiffness.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAmp up the volume:\u003c\/li\u003e\n\u003cli\u003eShake can before use.\u003c\/li\u003e\n\u003cli\u003eWork a golf ball sized amount evenly through damp hair from roots to ends.\u003c\/li\u003e\n\u003cli\u003eStyle as usual.\u003c\/li\u003e\n\u003cli\u003eSafety information:\u003c\/li\u003e\n\u003cli\u003eDANGER - EXTREMELY FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C\/120°F, even after use. do not use in presence of open flame or spark. keep away from heat\/sparks\/open flames\/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"251ml","offer_id":44071538458877,"sku":"66160136","price":39.0,"currency_code":"CAD","in_stock":true},{"title":"44ml","offer_id":44071538491645,"sku":"A0199","price":27.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/66160136_principale_ori_b764.png?v=1638702488"},{"product_id":"amika-the-shield-anti-humidity-spray","title":"Amika The Shield Anti-Humidity Spray – Heat \u0026 Humidity Protection","description":"\u003cp\u003eA lightweight, invisible heat protecting and style extending spray that is clinically proven to protect hair against frizz + humidity for 24+ hours.\u003c\/p\u003e\u003cp\u003eMuggy weather has got nothin’ on us… shield your strands from heat + humidity while keeping your style looking smooth all day long.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProtects hair from heat styling- 450° f\/ 230°c heat* to be exact. the shield also blocks strands from pesky, sticky humidity.\u003c\/li\u003e\n\u003cli\u003eContains uv filters - famous for its protecting benefits that can prevent damage caused by sun exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eShield your strands:\u003c\/li\u003e\n\u003cli\u003eShake well.\u003c\/li\u003e\n\u003cli\u003eSpray on damp or dry hair before heat styling.\u003c\/li\u003e\n\u003cli\u003ePro tip: use on previously styled hair to extend longevity.\u003c\/li\u003e\n\u003cli\u003eSafety information:\u003c\/li\u003e\n\u003cli\u003eFLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C\/120°F, even after use. do not use in presence of open flame or spark. keep away from heat\/sparks\/open flames\/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"218ml","offer_id":44071584989437,"sku":"51160627","price":37.14,"currency_code":"CAD","in_stock":true},{"title":"42ml","offer_id":44071585022205,"sku":"A0205","price":13.5,"currency_code":"CAD","in_stock":false},{"title":"30ml","offer_id":47310454194429,"sku":"51160607","price":10.74,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/51160627_principale_ori_5b76.png?v=1638703079"},{"product_id":"amika-fluxus-touchable-hairspray","title":"Amika Fluxus Touchable Hairspray – Touchable Flexible Hold","description":"\u003cp\u003eA flexible working hairspray for stay-all-day style that you’ll still be able to run your fingers through.\u003c\/p\u003e\u003cp\u003eButyl ester of pvm\/ma copolymer - 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The result is touchable, shiny hair with staying power for curly or straight hair, and the water-based formula washes out easily.\u003c\/p\u003e","brand":"Johnny B","offers":[{"title":"85g","offer_id":43473616666877,"sku":"JOH202721","price":28.99,"currency_code":"CAD","in_stock":true},{"title":"340g","offer_id":43473616896253,"sku":"JOH202722","price":42.44,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/johnny-b-styling-85gr-johnny-b-dope-texture-gel-16399140028512.jpg?v=1665681866"},{"product_id":"amika-brooklyn-bombshell-blowout-volume-spray-0-0-star-rating","title":"Amika Brooklyn Bombshell Blowout Spray – Weightless Volume","description":"\u003cp\u003eA weightless spray and primer for ultimate volume, body, + shine.\u003c\/p\u003e\u003cp\u003eFlat hair? never heard of her. this lightweight, pre-blowout primer lightly moisturizes + adds volume for ultimate body + bounce.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eThis lightweight, pre-blowout primer lightly moisturizes + adds volume for ultimate body + bounce.\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eHow to be a bombshell:\u003c\/li\u003e\n\u003cli\u003eSpray on damp hair section by section, from roots to ends before blow drying.\u003c\/li\u003e\n\u003cli\u003eScrunch into dry, styled hair for more lived-in texture.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"200ml","offer_id":44072207745277,"sku":"51160133","price":37.14,"currency_code":"CAD","in_stock":true},{"title":"60ml","offer_id":44072207778045,"sku":"51160118","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/51160133_01_AMIK.jpg?v=1787771060"},{"product_id":"pureology-style-protect-instant-levitation-mist-150ml","title":"Pureology Style + Protect Instant Levitation Mist – 24-Hour Root Volume 150ml","description":"\u003cp\u003e\u003cstrong\u003eTwenty-four hours of root lift from a mist, not a mousse.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight volumizing mist that delivers up to 24 hours of airy volume to fine, flat, colour-treated hair. 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