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It is not a toner and it is not purple — this protects the colour you paid for rather than changing it.\u003c\/p\u003e","brand":"Insight","offers":[{"title":"Default Title","offer_id":47309767901437,"sku":"870122","price":9.39,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/ET-ICO410-INSIGHT-COLORED-HAIR-SHAMPOO-PROTETTIVO-100ml_f2782e5c-70d4-49f8-bcd0-f5050eea3935.jpg?v=1789674748"}],"url":"https:\/\/procareoutlet.com\/collections\/vegan-cruelty-free-botanical-selection.oembed","provider":"ProHair","version":"1.0","type":"link"}