{"title":"Weekly \u0026 Targeted Hair Treatments — Tone and gloss treatments","description":"\u003cp\u003eChoose pigment by the tone you want to adjust.\u003c\/p\u003e","products":[{"product_id":"matrix-so-silver-purple-shampoo","title":"Matrix So Silver Purple Shampoo – Neutralizes Brass on Blonde, Grey \u0026 Silver Hair","description":"\u003cp\u003e\u003cstrong\u003eThe purple shampoo colourists actually reach for.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSo Silver is a professional clarifying purple shampoo that cleanses and neutralizes unwanted brassy warmth at the same time, eliminating the dull yellow tones that creep into blonde between appointments. It illuminates highlights on blondes and adds shimmering brightness to hair anywhere from grey to white — colour-treated or natural. The pigment is strong, so leave the second lather on for three to five minutes when you want maximum toning, and wear gloves. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44084554367229,"sku":null,"price":16.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44084554399997,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-SoSilver-Packshot-Shampoo-300ml-2000x2000_1.png?v=1694638576"},{"product_id":"matrix-brass-off-custom-neutralization-mask","title":"Matrix Brass Off Custom Neutralization Mask – Blue-Violet Toning for Brunettes","description":"\u003cp\u003e\u003cstrong\u003eHighly pigmented, and you decide how far it goes.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Custom Neutralization Mask is the strongest step in Brass Off — a colour-depositing treatment loaded with blue-violet pigment that neutralizes and eliminates the brassy orange tones lightened brown hair falls into. The texture is deliberately rich so you can target it exactly where the warmth is rather than coating the whole head, and the timing is yours: five minutes to soften the brass, ten to genuinely shift it. It also helps repair and protect fragile lightened hair, part of a system rated for up to 10x less breakage.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"200ml","offer_id":44084582613245,"sku":"","price":23.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44084582646013,"sku":"","price":47.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/61VaY5vIpFL._SL1500.jpg?v=1694715484"},{"product_id":"matrix-so-silver-triple-power-toning-mask","title":"Matrix So Silver Triple Power Toning Mask – Customizable Toning for Blonde \u0026 Grey","description":"\u003cp\u003e\u003cstrong\u003eThinks like a toner, conditions like a deep treatment.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Triple Power Mask is the strongest step in So Silver, and the one you control. Leave it on briefly to brighten, or longer to genuinely shift the tone — progressive technology means the result builds with the time you give it, so you can banish yellow from blonde, push platinum toward silver, or turn natural grey into something deliberate. Underneath the pigment it conditions like a proper deep treatment, which lightened hair needs. Use one to two times a week, in place of the So Silver Conditioner rather than alongside it. Vegan formula.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"200ml","offer_id":44084563247357,"sku":null,"price":23.25,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":44084563280125,"sku":null,"price":47.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/01-Matrix-2023-So-Silver-Mask-200ml-2000x2000_RGB.png?v=1694712770"},{"product_id":"bain-de-terre-lavender-color-enhancing-shampoo","title":"Bain de Terre Lavender Color Enhancing Shampoo – Brass Neutralizing Purple 400 ml","description":"\u003cp\u003e\u003cstrong\u003eCleanses and neutralizes unwanted yellow and warm tones on blonde, silver and grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eViolet-toned care with argan and monoi oils keeps blonde, highlighted and silver hair cool, bright and beautified. Paraben-free, color-safe and vegan.\u003c\/p\u003e","brand":"Bain de Terre","offers":[{"title":"Default Title","offer_id":42179503554813,"sku":"B0222","price":15.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/85180842_01_BDT_0477.png?v=1638961169"},{"product_id":"bain-de-terre-lavender-color-enhancing-conditioner","title":"Bain de Terre Lavender Color Enhancing Conditioner – Brass Neutralizing Purple 300 ml","description":"\u003cp\u003e\u003cstrong\u003eConditions blonde and silver hair while helping neutralize unwanted yellow tones.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eViolet-toned care with argan and monoi oils detangles and softens blonde, highlighted and silver hair for a cool, bright, silky finish. Paraben-free, color-safe and vegan.\u003c\/p\u003e","brand":"Bain de Terre","offers":[{"title":"Default Title","offer_id":42179613196541,"sku":"B0232","price":15.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/products\/25180842_01_BDT_b89d.png?v=1638961959"},{"product_id":"matrix-brass-off-blue-shampoo","title":"Matrix Brass Off Blue Shampoo – Neutralizes Orange Tones on Brunettes","description":"\u003cp\u003e\u003cstrong\u003eBlue for orange. Purple shampoo was never the answer here.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLightened brown hair turns orange, not yellow, which is exactly why purple shampoo does nothing for it. Brass Off is built on blue-violet pigment — the colour that sits opposite orange on the wheel — so it neutralises the brassy warmth that creeps into balayage and highlighted brunettes between appointments. It cleanses while it corrects, and forms part of Matrix's most neutralizing system, rated for up to 10x less breakage when used with the conditioner and mask.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"300ml","offer_id":44084568359165,"sku":null,"price":16.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44084568391933,"sku":null,"price":30.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/matrix_brass_off_shampoo_1l.jpg?v=1694713476"},{"product_id":"pureology-strength-cure-blonde-conditioner","title":"Pureology Strength Cure Blonde Purple Conditioner – Tones and Repairs Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eTone and repair in the conditioning step, for blonde that has been through bleach.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA creamy purple conditioner that removes unwanted brassy tones from damaged blonde hair while repairing and strengthening fragile strands. It nourishes, smooths, adds shine and makes detangling easier. ZeroSulfate and 100% vegan, with AntiFade colour protection.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":44087031169277,"sku":"502144","price":37.5,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44087031202045,"sku":"502145","price":86.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Pureology-2024-Ecom-ATF-Packshot-Strength-Cure-Blonde-Conditioner-2000x2000.jpg?v=1788473601"},{"product_id":"pureology-strength-cure-blonde-shampoo","title":"Pureology Strength Cure Blonde Purple Shampoo – Tones Brass and Repairs Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eKills brass and repairs the damage bleaching left behind — in the same wash.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn intense purple shampoo that neutralises unwanted warm tones in blonde or bleached hair while Keravis protein repairs and strengthens damaged strands and helps prevent breakage. ZeroSulfate and 100% vegan, with the AntiFade Complex protecting your tone. Aromatherapy blend of pear and rose.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"50ml","offer_id":44087033266429,"sku":"502140","price":13.5,"currency_code":"CAD","in_stock":false},{"title":"266ml","offer_id":44087033299197,"sku":"502141","price":37.5,"currency_code":"CAD","in_stock":false},{"title":"1L","offer_id":44087033331965,"sku":"502142","price":86.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Pureology-2024-Ecom-ATF-Packshot-Strength-Cure-Blonde-Shampoo-2000x2000.jpg?v=1788473687"},{"product_id":"biolage-colorlast-purple-shampoo","title":"Biolage ColorLast Purple Shampoo – Neutralizes Brass on Blonde \u0026 Grey","description":"\u003cp\u003e\u003cstrong\u003eThe ColorLast formula, with violet pigment added.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eColorLast Purple takes the colour-protecting base of the ColorLast line and loads it with violet pigment, so blondes and greys get fade protection and brass correction from the same bottle. It neutralises the yellow tones that creep into lightened and silver hair while the low-pH, paraben-free base keeps the cuticle closed. How much toning you get is up to you — one lather maintains, a longer second lather corrects.\u003c\/p\u003e","brand":"Biolage","offers":[{"title":"400ml","offer_id":44080037921021,"sku":null,"price":23.8,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":44080037953789,"sku":null,"price":39.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/biolage-colorlast-purple-shampoo-color-last-purple-shampoo-for-colo-01.jpg?v=1788454326"},{"product_id":"pureology-color-fanatic-top-coat-200ml","title":"Pureology Color Fanatic Top Coat – Glossing and Toning Treatment 200ml","description":"\u003cp\u003e\u003cstrong\u003eA salon gloss you can do at home, in clear or two toning shades.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA glossing top coat that refreshes shine and corrects unwanted tone between salon appointments. Sheer Clear boosts gloss on any colour; Tone Blue cancels orange in brunettes; Tone Purple cancels yellow in blondes. Aromatherapy blend of rose, floral ginger and cedarwood.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Sheer Clear","offer_id":44088986960125,"sku":"502200","price":33.75,"currency_code":"CAD","in_stock":false},{"title":"Tone Blue","offer_id":44088986992893,"sku":"502205","price":33.75,"currency_code":"CAD","in_stock":false},{"title":"Tone Purple","offer_id":44088987025661,"sku":"502405","price":33.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/PUR_Sephora_Color_Fanatic_Top-Coat-Purple.jpg?v=1788473974"},{"product_id":"l-oreal-professionnel-vitamino-color-spectrum-purple-shampoo-anti-brass-toning-for-blonde-highlighted-hair","title":"L'Oréal Professionnel Vitamino Color Spectrum Purple Shampoo – Anti-Brass Toning 300ml","description":"\u003cp\u003e\u003cstrong\u003eNeutralize brass, keep the blonde bright.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Spectrum Purple Shampoo tones yellow and brassy reflects out of blonde, highlighted and grey hair while protecting colour radiance — cool tones restored in one wash.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":46308268638461,"sku":"551043","price":34.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/61g56fO860L._SL1500.jpg?v=1747961247"},{"product_id":"loreal-professionnel-serie-expert-silver-shampoo","title":"L'Oréal Professionnel Silver Shampoo – Neutralizing Brightness for Grey \u0026 White Hair","description":"\u003cp\u003e\u003cstrong\u003eGrey that gleams, never yellows.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSerie Expert Silver Shampoo neutralizes the yellow cast in grey, white and platinum hair with violet pigments while gypsophila extract softens — luminous, clean silver at every wash.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"300ml","offer_id":46317749797117,"sku":"550932","price":28.5,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":46317749829885,"sku":"550933","price":35.25,"currency_code":"CAD","in_stock":true},{"title":"1.5L","offer_id":46317749862653,"sku":"550931","price":57.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/41HFciGmZhL._SL1000.jpg?v=1748532749"},{"product_id":"pravana-perfect-blonde-neutralizing-mask","title":"Pravana Perfect Blonde Neutralizing Mask – Violet Toning for Blondes 150ml","description":"\u003cp\u003e\u003cstrong\u003ePerfect Blonde Purple Toning Mask does two things at once: purple pigment neutralises yellow and brassy tones, while soy protein and shea butter deal with the condition underneath.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThat combination matters, because a purple mask that only tones tends to leave blonde looking cleaner and feeling worse. Pravana measures this one as significantly more conditioned and manageable hair versus untreated damaged hair, alongside the toning. Used as part of the Perfect Blonde shampoo and conditioner system it protects colour for up to 30 washes. It is built for lightened and damaged hair that needs both toning and shine — the blonde that has gone warm in the mid-lengths and rough at the ends at the same time. Citrus and blueberry in the scent, over a ChromaSilk Color Shine Complex base. 5 oz.\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":46376006779133,"sku":"93197027","price":14.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/93197027_1.png?v=1750448604"},{"product_id":"goldwell-elumen-color-mask-200ml-pigment-boosting-conditioner-for-vibrant-revived-color","title":"Goldwell Elumen Color Mask 200ml – Pigment-boosting Conditioner For Vibrant, Revived Color","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Elumen Color Mask 200ml\u003c\/strong\u003e is made for vivid colour services and the dedicated aftercare needed to keep direct-dye results polished and luminous. A rinse-out conditioner that brings targeted softness and control to the matching Goldwell care routine. Elumen's colour system is oxidant-free and uses HDmax technology for high-intensity direct-dye results; dedicated Elumen care supports colour longevity and shine.\u003c\/p\u003e\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eImproves slip for easier detangling.\u003c\/li\u003e\n\u003cli\u003eSoftens mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eSupports the line's targeted result.\u003c\/li\u003e\n\u003cli\u003eLeaves hair prepared for styling.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, distribute through mid-lengths and ends. Leave on for the time shown on the package, then rinse thoroughly.\u003c\/p\u003e\u003ch3\u003eComplete your Goldwell routine\u003c\/h3\u003e\u003cp\u003eUse it with compatible products from the same line for a more consistent result. \u003ca href=\"\/products\/goldwell-elumen-wash-shampoo\"\u003eShop the matching cleanser\u003c\/a\u003e or \u003ca href=\"\/products\/goldwell-elumen-protection-couleur-color-protection-conditioner\"\u003eshop the matching conditioner\u003c\/a\u003e, and explore the \u003ca href=\"\/collections\/goldwell\"\u003efull Goldwell collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways follow the directions and safety information on the current package. Formula and shade results can vary by hair history.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46930726093053,"sku":null,"price":13.5,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/31Kn7L_zq7L._SL1500_1ce9e27a-b766-4d9f-810d-1799890ca527.jpg?v=1777917783"}],"url":"https:\/\/procareoutlet.com\/collections\/weekly-hair-treatments-routine-tone.oembed","provider":"ProHair","version":"1.0","type":"link"}