{"title":"Wella Professionals — EIMI: shape, texture and hold","description":"\u003cp\u003eChoose Thermal Image for its heat-protection role, Extra Volume for mousse styling or Stay Firm for finishing hold. Ocean Spritz creates texture. Each product has a different placement in styling; check damp-versus-dry directions.\u003c\/p\u003e","products":[{"product_id":"wella-eimi-stay-firm","title":"Wella Professionals Eimi Stay Firm – Strong Hold Finishing Spray with Humidity Protection","description":"\u003cp\u003e\u003cstrong\u003eHold level 3 finishing spray, and the octylacrylamide copolymer is why it still brushes out.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStay Firm is EIMI's working hairspray: firm enough to hold a set through a day, soft enough to comb through afterwards without shattering. That balance comes from the polymer choice rather than from a lower concentration. Wella states it helps protect against humidity, UV and heat, and the label carries ethylhexyl methoxycinnamate as the UV filter and panthenol so a strong alcohol-based spray does not leave hair rough. 300 ml.\u003c\/p\u003e\u003cp\u003eHold 25–30 cm away and build in even passes. It brushes out — no need to wash it out.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250293477629,"sku":"540393","price":13.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/61Hi95mhanL._SL1500_7a06588d-59fb-4fa6-8d7a-0affcd29e3a6.jpg?v=1777913890"},{"product_id":"wella-eimi-extra-volume","title":"Wella Professionals Eimi Extra Volume – Strong Hold Volumising Mousse 300ml","description":"\u003cp\u003e\u003cstrong\u003eHold level 3 on Wella's 1–5 scale, and a mousse rather than a spray — which is the whole point.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eExtra Volume is worked into damp hair and dried in, so the body becomes part of the shape instead of being added on top of a finished one. Polyquaternium-11 is the film-former doing the structural work; panthenol and cetrimonium chloride are there to keep a strong-hold aerosol from leaving the hair dehydrated and rough by the end of the blow-dry. 300 ml can.\u003c\/p\u003e\u003cp\u003ePair it with Stay Firm if you need the lift to survive past the afternoon.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250352656637,"sku":"540395","price":15.74,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_VOLUME_Extra-Volume.jpg?v=1788191142"},{"product_id":"wella-eimi-flowing-form","title":"Wella Professionals Eimi Flowing Form – Anti-Frizz Smoothing Balm 100ml","description":"\u003cp\u003e\u003cstrong\u003eHold level 2, and a balm — heavier than a lotion, lighter than an oil.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFlowing Form is EIMI's answer to frizz that a serum cannot hold down and a cream flattens. It carries jojoba seed oil and sweet almond oil over a PVP and polyquaternium film base, so it has enough substance to weigh a frizzing cuticle into line while still leaving the hair with movement. Ethylhexyl methoxycinnamate gives it a UV filter, and the formula is stated to help protect against dehydration during hot-tool styling. 100 ml.\u003c\/p\u003e\u003cp\u003eWorks either on damp hair before the dryer or in a smaller dose on dry hair as a touch-up.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250354360573,"sku":"524341","price":11.47,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_SMOOTH_Flowing-Form.jpg?v=1788191435"},{"product_id":"wella-eimi-nutricurls-curl-shaper","title":"Wella Professionals Eimi NutriCurls Curl Shaper 72H – Curl Defining Cream 150ml","description":"\u003cp\u003e\u003cstrong\u003eHold level 2, and a gel-cream rather than a gel — definition without the shell.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCurl Shaper is the firmer of the two Nutricurls definition products. The structure comes from a VP\/VA copolymer and carbomer system; the softness comes from jojoba seed oil, camellia oleifera seed oil, wheat germ oil and wheat bran extract. That combination is why it defines the pattern for up to 72 hours without setting into the crunchy cast a straight gel produces. 150 ml.\u003c\/p\u003e\u003cp\u003eApply to soaking wet hair, not damp — the water is part of how the clumps form.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250368647421,"sku":"257152","price":15.74,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_NUTRICURLS_Curl-Shaper.jpg?v=1788191440"},{"product_id":"wella-eimi-nutricurls-soft-twirl","title":"Wella Professionals Eimi NutriCurls Soft Twirl 72H – Anti-Frizz Curl Foam 200ml","description":"\u003cp\u003e\u003cstrong\u003eHold level 2 in a foam, which is the lightest way to define a wave.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSoft Twirl is the version of Nutricurls definition made for looser patterns. It runs an AMP-acrylates\/allyl methacrylate copolymer and PVP system rather than the gel-cream base Curl Shaper uses, so it produces softer, more natural separation with the same 72-hour frizz control. The same jojoba, camellia and wheat germ oils are in it. 200 ml.\u003c\/p\u003e\u003cp\u003eIf you want firmer structure, layer Curl Shaper underneath rather than using more of this.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250380738813,"sku":"257151","price":15.74,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_NUTRICURLS_Soft-Twirl.jpg?v=1788191446"},{"product_id":"wella-eimi-ocean-spritz","title":"Wella Professionals Eimi Ocean Spritz – Salt Spray for Undone Beachy Texture 150ml","description":"\u003cp\u003e\u003cstrong\u003eHold level 2, and the texture comes from actual salt.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOcean Spritz uses sodium chloride and magnesium sulfate — the same minerals in seawater — to draw hair into separated, gritty pieces with real grip. Sorbitol and panthenol are in the formula to offset what salt normally does to the lengths, and Wella states it helps protect against dehydration and UV damage. 150 ml.\u003c\/p\u003e\u003cp\u003eDamp hair and scrunch for beachy waves; dry hair and tousle for instant grip. Build in layers.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250382344445,"sku":"524343","price":15.74,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_TEXTURE_Ocean-Spritz.jpg?v=1788191452"},{"product_id":"wella-eimi-perfect-me","title":"Wella Professionals Eimi Perfect Me – Lightweight BB Lotion for Smooth, Polished Hair 100ml","description":"\u003cp\u003e\u003cstrong\u003eHold level 1. The lightest product in EIMI, and the most generally useful.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePerfect Me is a leave-in lotion rather than a styler — an isohexadecane and dimethicone emulsion that smooths the cuticle, tames flyaways and adds shine without committing the hair to a shape. Wella states it also protects against the heat of styling tools. At hold level 1 it will not hold a style, and that is deliberate: it is the finishing polish for people who do not want their hair to feel styled. 100 ml.\u003c\/p\u003e\u003cp\u003eWorks on damp hair before drying or on dry hair afterwards. Start with less than you think.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250399416573,"sku":"524334","price":15.74,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_SMOOTH_Perfect-Me.jpg?v=1788191458"},{"product_id":"wella-eimi-perfect-setting","title":"Wella Professionals Eimi Perfect Setting – Blow-Dry Lotion Spray with Heat Protection 150ml","description":"\u003cp\u003e\u003cstrong\u003eA pre-styling spray, not a finishing one.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePerfect Setting is misted through damp hair before the dryer so the shape sets as the hair dries. That is a different job from hairspray: the hold is built during the blow-dry rather than sprayed over the finished result, which is why the shape survives being brushed. It carries heat protection for the dryer stage and adds body without the weight of a mousse. 150 ml.\u003c\/p\u003e\u003cp\u003eFinish with Stay Firm if you want the set held for longer than a working day.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250403676413,"sku":"524340","price":15.74,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/wella-com_revamp_uk_4084500585218_WellaProfessionals_EIMIPerfectSetting_150ml_PI_1.jpg?v=1788191463"},{"product_id":"wella-eimi-rugged-texture","title":"Wella Professionals Eimi Rugged Texture – Matte Texturising Paste for Strong Definition","description":"\u003cp\u003e\u003cstrong\u003eHold level 3, completely matte, and built on wax rather than polymer.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRugged Texture gets its grip from ceresin, carnauba wax and petrolatum, with an octylacrylamide copolymer for the hold and mica and titanium dioxide to kill the shine. That wax base is why it reworks through the day instead of setting once — you can push a piece back into place at four in the afternoon. Ethylhexyl methoxycinnamate gives it a UV filter. 150 ml.\u003c\/p\u003e\u003cp\u003eRub it thoroughly between the palms until it turns clear before it goes anywhere near the hair.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250409115901,"sku":"250387","price":13.39,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_TEXTURE_Rugged-Texture.jpg?v=1788191470"},{"product_id":"wella-eimi-sugar-lift","title":"Wella Professionals Eimi Sugar Lift – Sugar-Infused Volume Spray with Luminous Shine 150ml","description":"\u003cp\u003e\u003cstrong\u003eHold level 3, and the grip comes from sugar rather than salt.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSugar Lift runs on hydrolysed corn starch and sorbitol with a VP\/VA copolymer and PVP hold system. That matters because the usual way to get grip in a texture spray is salt, and salt dries the lengths and finishes matte. Sugar gives a tacky, flexible grip that keeps the shine. Spray it at the root for lift or through the lengths for separation. 150 ml.\u003c\/p\u003e\u003cp\u003eBuild in layers. It is easier to add a second pass than to wash out a heavy first one.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250412654845,"sku":"524348","price":15.74,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_VOLUME_Sugar-Lift.jpg?v=1788191518"},{"product_id":"wella-eimi-thermal-image","title":"Wella Professionals Eimi Thermal Image – Heat Protection Spray for Hot Tool Styling 150ml","description":"\u003cp\u003e\u003cstrong\u003eA two-phase spray, protecting to a stated 220 °C.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThermal Image separates in the bottle on purpose. Wella describes phase one as nourishing and heat-protecting, phase two as smoothing for a shiny finish — which is why the instruction to shake is not optional. Isododecane and disiloxane give it the fast, dry application that matters on fine hair, glycerin and panthenol handle the moisture, and dimethicone and dimethiconol do the smoothing. 150 ml, hold level 2.\u003c\/p\u003e\u003cp\u003eUse it on damp hair before drying or on dry hair before an iron. Let it dry before applying heat.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250424680701,"sku":"524344","price":11.47,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_SMOOTH_Thermal-Image.jpg?v=1788191523"},{"product_id":"wella-professionals-eimi-pearl-styler-gel-100ml","title":"Wella Professionals Eimi – Pearl Styler Gel 100ml","description":"\u003cp\u003e\u003cstrong\u003eHold level 3 in a gel, with a pearl finish rather than a wet one.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePearl Styler uses a VA\/crotonates copolymer over a sorbitol and carbomer base, with mica and titanium dioxide for the pearl gloss. The result is strong hold that stays teasable — you can rework the texture rather than being locked into the first shape. Wella states it also helps protect against UV. 100 ml.\u003c\/p\u003e\u003cp\u003eOne to two pumps through dry hair, then shape with the fingers.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":71197384704253,"sku":"WELLA-524346","price":11.47,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_TEXTURE_Pearl-Styler.jpg?v=1787892838"}],"url":"https:\/\/procareoutlet.com\/collections\/wella-eimi-styling-selection.oembed","provider":"ProHair","version":"1.0","type":"link"}