{"product_id":"pravana-pure-light-power-lightener","title":"Pravana Pure Light Power Lightener – Professional Bleach 680g","description":"\u003cp\u003e\u003cstrong\u003ePure Light Power Lightener is Pravana's blue-based powder — up to seven levels of lift while the hair keeps its natural shine.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe blue pigment in the powder is doing real work: as the lightener strips through the underlying warm tones, the blue sits against the yellow and orange it exposes, so what you uncover is cleaner than a neutral powder would leave. It is a dust-free formulation, which matters for both your lungs and the mess on the station, and it is microencapsulated so the lift keeps working steadily rather than exhausting early. It does not swell in the bowl, so what you mix is what stays workable. Usable on-scalp and off-scalp — up to 20 volume on the scalp, up to 40 off it — for foils, balayage, full head lightening and open-air work.\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":46375930429693,"sku":"32195484","price":38.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/c41c86040cd1d94c2d4b0646ad5e2b3b6ba695b9_32195484_Principale.png?v=1750446656","url":"https:\/\/procareoutlet.com\/es\/products\/pravana-pure-light-power-lightener","provider":"ProHair","version":"1.0","type":"link"}