{"product_id":"loreal-professionnel-dia-richesse-tone-on-tone-colour","title":"L'Oréal Professionnel Dia Richesse Ammonia-Free Tone-on-Tone Colour – Nourishing Demi-Permanent Crème","description":"\u003cp\u003e\u003cstrong\u003eDia Richesse is the ammonia-free tone-on-tone crème for the client who wants richness and shine without committing to a permanent.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt deposits without lifting, so there is no regrowth band to manage: colour softens gradually and evenly instead of growing out as a line. Mixed 1:1.5 with DIActivateur Developer at 6 volume and processed for around 20 minutes, it blends white hair, refreshes faded mid-lengths and leaves the fibre noticeably conditioned. A distinct line from Dia Light and Dia Color, in a 50 ml tube.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"6.23 Dark Blonde Iridescent Gold","offer_id":71246724235517,"sku":"5176\/23","price":11.0,"currency_code":"USD","in_stock":true},{"title":"8.3 Light Blonde Golden","offer_id":71246724268285,"sku":"5178\/3","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/DIARICHESSE_2_174.jpg?v=1788532827","url":"https:\/\/procareoutlet.com\/products\/loreal-professionnel-dia-richesse-tone-on-tone-colour","provider":"ProHair","version":"1.0","type":"link"}