MY HAIR. MY CANVAS. New Beginnings Exfoliating Cleanser

Product

Alterna My Hair My Canvas New Beginnings Exfoliating Cleanser, formulated with sustainably-sourced natural ingredients to add moisture, remove impurities, absorb excess oil, gently exfoliate and add a refreshing, clean and bright scent. With added Clarifying Beads, you will get refreshed hair without stripping colour. This mild, vegan exfoliating cleanser gently removes impurities and build-up from the hair for healthy-looking hair.

Hair Type

• Dry or Frizzy Hair
  

Worth Noting

• Vegan
• Gently clarifies
  
• Cleanses hair of impurities
• Maintains natural smoothness
• Safe for colour-treated hair
• Protects hair from pollutants*
  * Laboratory tested using pollution particles

Standout Ingredients

• Vegan Botanical Caviar adds moisture, improves moisture retention and overall hair appearance
• Lemon Peel Extract clarifies, detoxifies and removes impurities
• Perlite rejuvenates, detoxifies, gently exfoliates and absorbs excess oils
• Lemon Essential Oils adds a clean, bright scent to calm and refresh

How-To

• Massage shampoo throughout wet hair then rinse thoroughly

Details

We believe that hair care is self-care. My Hair. My Canvas. is the newest expression of Alterna Haircare’s transformational experience. Alterna's high-performing, versatile products turn the everyday act of washing your hair into moments of self-kindness. Featuring transformative textures and the benefits of Vegan Botanical Caviar, our vegan formulas elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks.

Transformation After Just One Use | Since 1997, Alterna has pioneered “Alterna-tive” luxury haircare. They believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, they have always been about purity and innovation inspired by skincare science.

Ingredient List

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM BENZOATE, POTASSIUM SORBATE, COCAMIDE MIPA, PEG-200 HYDROGENATED GLYCERYL PALMATE, PEG-7 GLYCERYL COCOATE, CAULERPA LENTILLIFERA EXTRACT, LILIUM CANDIDUM FLOWER EXTRACT, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, DISODIUM EDTA, BUTYLENE GLYCOL, LACTIC ACID, STEARETH-4, FRAGRANCE (PARFUM), BENZYL BENZOATE, BENZYL SALICYLATE, LINALOOL, CITRAL, GERANIOL, LIMONENE, EUGENOL, HEXYL CINNAMAL, CITRONELLOL.