{"product_id":"wella-eimi-flowing-form","title":"Wella Professionals Eimi Flowing Form – Anti-Frizz Smoothing Balm 100ml","description":"\u003cp\u003e\u003cstrong\u003eHold level 2, and a balm — heavier than a lotion, lighter than an oil.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFlowing Form is EIMI's answer to frizz that a serum cannot hold down and a cream flattens. It carries jojoba seed oil and sweet almond oil over a PVP and polyquaternium film base, so it has enough substance to weigh a frizzing cuticle into line while still leaving the hair with movement. Ethylhexyl methoxycinnamate gives it a UV filter, and the formula is stated to help protect against dehydration during hot-tool styling. 100 ml.\u003c\/p\u003e\u003cp\u003eWorks either on damp hair before the dryer or in a smaller dose on dry hair as a touch-up.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250354360573,"sku":"524341","price":8.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_SMOOTH_Flowing-Form.jpg?v=1788191435","url":"https:\/\/procareoutlet.com\/products\/wella-eimi-flowing-form","provider":"ProHair","version":"1.0","type":"link"}