{"product_id":"wella-eimi-rugged-texture","title":"Wella Professionals Eimi Rugged Texture – Matte Texturising Paste for Strong Definition","description":"\u003cp\u003e\u003cstrong\u003eHold level 3, completely matte, and built on wax rather than polymer.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRugged Texture gets its grip from ceresin, carnauba wax and petrolatum, with an octylacrylamide copolymer for the hold and mica and titanium dioxide to kill the shine. That wax base is why it reworks through the day instead of setting once — you can push a piece back into place at four in the afternoon. Ethylhexyl methoxycinnamate gives it a UV filter. 150 ml.\u003c\/p\u003e\u003cp\u003eRub it thoroughly between the palms until it turns clear before it goes anywhere near the hair.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":42250409115901,"sku":"250387","price":9.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0309\/6539\/9685\/files\/Wella-Professionals_Wella-com_Revamp_FY25-EIMI_TEXTURE_Rugged-Texture.jpg?v=1788191470","url":"https:\/\/procareoutlet.com\/products\/wella-eimi-rugged-texture","provider":"ProHair","version":"1.0","type":"link"}