Bed Head - Back It Up™ Texturising Cream |4.23 oz|

Get long-lasting style and texture with our new Back It Up™ Texturizing Cream. This styling cream delivers definition, body, and hold to easily create natural, texturized hairstyles. With One-Scrunch technology, hair will spring back into shape throughout the day with one simple scrunch. If you loved Bed Head On The Rebound™, you will love Back It Up™.

• Styling Resin provides long-lasting curl hold and definition
• Lightweight Silicones provide thermal protection and frizz control so styled hair lasts longer
• Glycerin helps keep hair moisturized and shiny
• Baobab Fruit Extract is known for its softening, soothing and moisturizing properties

HOW TO USE

• Apply through towel-dried hair, comb through for even distribution. If wanting to create long-lasting curls, wrap hair around your finger to activate textured waves. Dry from below, scrunching as you dry. Perfect for long and mid-long hair.