Joico is a salon-favorite brand renowned for its science-backed approach to healthy, vibrant hair. With a focus on strengthening, shine, and color longevity, Joico’s formulas are powered by SmartRelease™ Technology and infused with nourishing ingredients like keratin, arginine, and rosehip oil. From color-protecting shampoos to intensive treatments, Joico delivers salon-quality results that restore hair’s vitality from the inside out.