Achieve everyday nourishment and softness with Amika Normcore Signature Shampoo. This sulfate-free formula cleanses gently while enriching fine to medium hair with nutrient-packed sea buckthorn and coconut-derived acids. It enhances moisture, shine, and elasticity without weighing hair down. Clinically shown to leave hair up to 7× more conditioned when used with the matching conditioner, it provides a balanced cleanse suitable for all hair types. Vegan, color-safe, and silicone- and paraben-free, Normcore is your go-to signature wash.
How to Use the Product?
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Massage a small amount into wet hair, focusing on the scalp.
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Rinse thoroughly.
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Optionally repeat for a deeper clean.
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Follow with Normcore Conditioner or a nourishing mask.
Key Features of the Product
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Airy hydration that gently softens fine to medium hair
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Fortified with sea buckthorn for antioxidants and lipid restoration
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Coconut acid for rich lather and conditioning without heaviness
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Clinically proven formula when paired with Normcore Conditioner
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Clean formula: vegan, color-safe, and free from sulfates, silicones, parabens, phthalates, and mineral oil
Who Should Use This Product & Hair Concerns It Can Address?
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Best for fine, medium, or naturally oily hair types
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Ideal for hair needing lightweight hydration, softness, and shine
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Perfect for maintaining healthy, balanced strands with gentle cleansing
Why Should You Use This Product & Benefits?
Normcore Signature Shampoo provides a fresh, balanced cleanse while infusing strands with hydration and shine. It promotes elasticity and leaves hair soft and sororal-worthy without overloading fine or medium textures. With its clean and healthy ingredients, it makes a smart every-day choice for gentle hair care.