Joico Colorful Glow Beyond Anti-Fade Serum – UV Defense + Instant Shine for Color Longevity

Joico Colorful Glow Beyond Anti-Fade Serum delivers an instant, noticeable boost of radiance designed to help prolong color freshness while defending against daily fade triggers like UV exposure and pollution. Formulated with Camellia Oil and Pomegranate Fruit Extract, it helps enhance shine, softness, and vibrancy, while smoothing hair for a more polished finish.

How to Use the Product
Apply 1–2 pumps to damp or dry hair. Style as usual.

Key Features of the Product

• Helps prevent haircolor from fading off-tone when exposed to UV or sunlight

• Instantly increases shine and boosts color vibrancy

• Provides softness and helps reduce frizz for smoother hair in one use

• Guards against the hair-dulling effects of pollution (laboratory tested)

• Powered by SmartRelease Technology with Rosehip Oil, Arginine, and Keratin

• Certified PETA Global Animal Test–Free

Who Should Use This Product & Hair Concerns It Can Address
Best for color-treated hair (any texture) that needs help with color fade, dullness, and frizz, especially when exposed to sunlight, city pollution, or frequent styling. 

Why Should You Use This Product & Benefits
This serum is ideal when you want brighter-looking color + glossy shine without heaviness, while adding a daily layer of protection that helps keep color looking fresher for longer.