Pureology Hydrate - Shampoo

How to Use the Product

1. Preparation: Thoroughly wet your hair with warm water to open the cuticles.
2. Application: Apply a dime-sized amount of shampoo to your scalp and roots.
3. Lathering: Gently massage the shampoo into your scalp, working it through the mid-lengths to the ends.
4. Rinsing: Rinse thoroughly with cool water to seal the cuticles and retain moisture.
5. Repeat if Necessary: For oilier hair types or after heavy product use, a second shampoo application may be beneficial.

Key Features of the Product

• Deep Hydration: Formulated to provide intense moisture to medium to thick, dry hair types.
• Color Protection: Contains Pureology's exclusive AntiFade Complex to preserve and protect color vibrancy.
• Sulfate-Free Formula: Gently cleanses without stripping natural oils or color.
• Natural Ingredients: Infused with jojoba for moisture, green tea for scalp health, and sage for its purifying properties.
• Aromatherapy Experience: Features a calming blend of lavender, bergamot, and patchouli scents.
• Vegan and Cruelty-Free: Committed to sustainable and ethical hair care solutions.

Who Should Use This Product & Hair Concerns It Can Address
This shampoo is ideal for individuals with medium to thick, dry, color-treated hair seeking to restore moisture and maintain color longevity. It effectively addresses concerns such as:

• Dryness and dehydration
• Color fading
• Lack of shine
• Frizz and unmanageability

Why Should You Use This Product & Benefits
Incorporating Pureology Hydrate Shampoo into your hair care routine offers multiple benefits:

• Enhanced Moisture: Deeply hydrates to transform dry, brittle hair into soft, supple strands.
• Color Preservation: Protects against color washout, extending the life of your hair color.
• Improved Manageability: Smooths the hair cuticle, reducing frizz and making styling easier.
• Scalp Health: Ingredients like green tea promote a balanced and healthy scalp environment.
• Sensory Indulgence: The luxurious scent elevates your hair-washing experience, providing a spa-like feel at home.

Recommended Complementary Products

• Pureology Hydrate Conditioner: A moisturizing conditioner that works synergistically with the Hydrate Shampoo to enhance softness and shine.
• Pureology Color Fanatic Multi-Tasking Leave-In Spray: Provides 21 essential benefits, including heat protection and detangling, to maintain healthy, vibrant hair.
• Pureology Hydrate Superfood Treatment Mask: A deep conditioning mask that delivers intense hydration and nourishment for dry, color-treated hair.