Pureology Pure Volume - Shampoo

How to Use 

This sulfate-free, lightweight volumizing shampoo is formulated for fine, flat, and color-treated hair, helping to boost body and lift while maintaining color vibrancy.

Step 1: Wet Your Hair

• Use lukewarm water to open the cuticle and allow for deep cleansing.

Step 2: Apply Shampoo

• Dispense a dime-sized amount for short hair or a quarter-sized amount for longer hair.
• Apply directly to the scalp and roots where volume is needed the most.

Step 3: Lather & Massage

• Gently massage the scalp with your fingertips in circular motions to remove buildup and excess oils.
• Let the lightweight formula cleanse the hair while boosting volume at the roots.

Step 4: Rinse Thoroughly

• Rinse with cool or lukewarm water to close the cuticle and enhance shine.
• Ensure all shampoo is rinsed out to prevent any residue that might weigh hair down.

Step 5: Repeat if Needed

• If hair is extra oily or has product buildup, shampoo again for a deeper cleanse.

Step 6: Follow with Conditioner

• Use Pureology Pure Volume Conditioner to detangle, protect color, and maintain lightweight hydration without weighing hair down.

Pro Tips for Best Results

For Maximum Volume: Blow-dry hair upside down after washing for added lift.
For Extra Hydration: Apply conditioner only to the mid-lengths and ends to avoid flattening the roots.
For Fine Hair Prone to Oiliness: Use Pureology Style + Protect Instant Levitation Mist for added root lift and volume.

Recommended Use:

• Daily or every other wash for fine hair needing extra volume.
• Pair with volumizing styling products to maintain body throughout the day.