Pureology Strength Cure Blonde - Shampoo |9 oz|

How to Use the Product

1. Preparation: Wet hair thoroughly with warm water to open the cuticles.
2. Application: Apply a dime-sized amount of shampoo to the scalp and roots.
3. Lathering: Gently massage into the scalp, working the lather through to the ends.
4. Rinsing: Rinse thoroughly with cool water to seal the cuticles and retain moisture.
5. Frequency: Use as needed to maintain desired tone, alternating with regular shampoo to prevent over-toning.

Key Features of the Product

• Toning and Neutralizing: Purple pigments effectively neutralize brassiness and yellow tones in lightened hair.
• Strengthening Formula: Keravis and Astaxanthin work together to fortify and repair damaged hair.
• Color Protection: AntiFade Complex® preserves color vibrancy, extending the life of your hair color.
• Sulfate-Free and Vegan: Gentle cleansing without harsh chemicals, suitable for color-treated hair.
• Aromatherapy Blend: A soothing fragrance of pear, rose, and sandalwood enhances the washing experience.

Who Should Use This Product & Hair Concerns It Can Address
This shampoo is ideal for individuals with lightened, color-treated hair, including blonde, platinum, gray, or silver shades, who are seeking to:

• Neutralize unwanted brassiness or yellow tones
• Strengthen and repair damaged or over-processed hair
• Maintain and protect hair color vibrancy
• Enhance shine and overall hair health

Why Should You Use This Product & Benefits
Incorporating Pureology's Strength Cure Blonde Purple Shampoo into your hair care routine offers multiple benefits:

• Brassiness Reduction: Keeps blonde and lightened hair looking cool-toned and vibrant.
• Improved Hair Strength: Reduces breakage and split ends by fortifying the hair structure.
• Extended Color Life: Protects against color fading, ensuring lasting brilliance.
• Gentle Care: Sulfate-free formula cleanses without stripping natural oils or color.
• Sensory Enjoyment: The pleasant scent makes for an enjoyable hair-washing experience.

Recommended Complementary Products

• Pureology Strength Cure Blonde Purple Conditioner: A toning conditioner that complements the shampoo, providing additional moisture and strength while neutralizing brassiness.
• Pureology Color Fanatic Multi-Tasking Leave-In Spray: Offers 21 essential benefits, including heat protection and detangling, to maintain healthy, vibrant hair.
• Pureology Strength Cure Superfood Treatment Mask: A deep conditioning mask that provides intense nourishment and repair for damaged, color-treated hair.