Pureology Strength Cure Best Blonde - Shampoo

How to Use 

Step 1: Wet Your Hair

• Use lukewarm water to open the hair cuticle for better absorption of the purple pigments.

Step 2: Apply Shampoo

• Dispense a dime-sized amount for short hair or a quarter-sized amount for longer hair.
• Apply to the scalp first, then work it through the mid-lengths and ends.

Step 3: Lather & Massage

• Gently massage the scalp using circular motions to cleanse and distribute the toning pigments.
• Ensure the shampoo covers all brassy areas to achieve even toning.

Step 4: Leave It On for 2-5 Minutes

• For subtle toning: Leave for 2 minutes.
• For stronger toning: Leave for up to 5 minutes.
• Avoid overuse to prevent a purple or ashy tint.

Step 5: Rinse Thoroughly

• Rinse with cool or lukewarm water to seal the hair cuticle and enhance shine.

Step 6: Follow Up with Conditioner

• Use Pureology Strength Cure Blonde Purple Conditioner for hydration and to lock in the toning effect.

Pro Tips for Best Results

Use 1-2 times per week to maintain a cool blonde tone without over-toning.
For Dry or Damaged Hair: Follow with Pureology Strength Cure Miracle Filler Treatment to strengthen and repair.
For Even Toning: Apply evenly and comb through with fingers before rinsing.
For Extra Shine: Finish with a cold water rinse to close the cuticle.

Avoid Daily Use – Purple shampoo can be drying if overused. Adjust usage based on your hair's needs!