AG Care — the brand a lot of people still call AG Hair — has been making professional, plant-powered haircare in Canada since 1989. It was sulfate-free, vegan and cruelty-free long before those words sold anything, and it is still a brand stylists reach for. This guide walks the whole range as we carry it at ProHair.ca: what each line does, who it suits, and which one to buy first.
The good news is that AG organizes its range by concern, not by chemistry, so once you know your main hair goal the shelf mostly picks itself. Here is how to read it.
The AG Care difference
Every AG Care formula is vegan, cruelty-free, sulfate-free and colour-safe, with no parabens or DEA. What sets AG apart from generic clean brands is that the results are genuinely salon-proven: the formulas are concentrated, the plant actives (apple cider vinegar, argan oil, coconut, avocado, aloe, snow mushroom) are there to work, not just to read well on a label. AG cleans, hydrates, tones and styles at a professional level while staying kind to hair and scalp.
Who AG Care is for
Anyone who reads ingredient labels and still wants professional performance: dry hair that needs real moisture, colour-treated hair that fades too fast, curls that want definition without silicones, fine hair chasing believable volume, and blondes fighting brassiness. Because the lines are concern-based, AG scales from a single hero product to a full wash-day-to-finish routine.
Who might want to look elsewhere
Honest note: AG Care is priced as a professional brand — core shampoos and conditioners start around $23–$30 CAD for retail sizes and climb into the $80–$100+ range for litres. If all you want is a basic wash and your hair has no particular concern, a drugstore product will do the job for less. AG earns its price when you have a specific goal — moisture, colour protection, curl, volume, toning — and want a formula built for it.
The range, line by line
Balance & Boost — Apple Cider Vinegar
Balance is a sulfate-free ACV shampoo that clarifies buildup and rebalances oily roots; Boost is the silicone-free ACV conditioner that follows, adding shine and softness without weight. Retail shampoo from $30.00; also sold as a matched duo.
Best for: oily roots, product buildup, hair that goes flat and dull between washes.
Xtramoist & Ultramoist — Deep Moisture
Xtramoist shampoo and Ultramoist conditioner deliver rich hydration with aloe, jojoba and panthenol for dry, coarse or dehydrated hair. From $25.99, up to litre sizes.
Best for: thirsty, rough or over-processed hair that never feels soft enough.
Colour Savour — Colour Protection
Shampoo and conditioner with UV filters and argan oil that shield colour from fade and keep it vibrant longer. From $23.00.
Best for: colour-treated, highlighted or balayaged hair you want to protect between salon visits.
Curl — Curl Fresh, Curl Revive & Re:Coil
Curl Fresh is the sulfate-free curl-enhancing shampoo with a coconut-avocado, silicone-free conditioner (from $28.99). Curl Revive is a hydrating curl shampoo for thirstier textures. Re:Coil is the styling activator that defines coils and controls frizz on damp hair (from $11.20, with a 1L refill for regulars).
Best for: waves, curls and coils that want moisture and definition without crunch.
Thikk — Volume for Fine Hair
Thikk Wash and Thikk Rinse build weightless body and fullness; add Bigwigg root volumizer foam for extra lift. From $25.99.
Best for: fine or flat hair that needs volume without heaviness.
Smoooth & Sleeek — Smoothing & Frizz Control
Smoooth shampoo and Sleeek conditioner use argan and coconut oils to seal the cuticle for glass-smooth, frizz-free results. From $25.99.
Best for: frizzy, unruly or humidity-sensitive hair.
Sterling Silver — Blonde & Silver Toning
Violet-pigment toning shampoo and conditioner that neutralize yellow and brassy tones in blonde, highlighted, silver and grey hair. From $23.00.
Best for: maintaining cool, clean blonde and grey between toner appointments.
Treatments & leave-ins
Fast Food leave-on conditioner (from $26.19) is the cult detangler — instant slip and softness with no rinsing. Nourish snow mushroom moisture mask ($25.00) and Reconstruct strengthening mask ($33.00) handle weekly deep care, while Vita C strengthening conditioner and Coco Nut Milk and Conditioning Mist sprays round out no-rinse moisture.
Styling, heat protection & finishing
Protect first: Deflect fast-dry heat protection ($23.00) and Firewall argan flat-iron spray ($25.99) shield against hot tools. Then finish and texturize with The Oil argan smoothing oil, Frizzproof and Ultradynamics hairsprays, Sea Spray, Beach Bomb, Dry Lift, Stucco, Molding Cream and more — plus Simply Dry Shampoo for second-day refresh.
Quick decision guide
- Oily roots or buildup → Balance & Boost (ACV)
- Dry, coarse hair → Xtramoist & Ultramoist
- Colour-treated hair → Colour Savour
- Curls and waves → Curl Fresh or Curl Revive + Re:Coil
- Fine or flat hair → Thikk + Bigwigg
- Frizz and humidity → Smoooth & Sleeek
- Brassy blonde or grey → Sterling Silver
- Damage and breakage → Reconstruct mask + Vita C
- Instant softness & detangling → Fast Food
- Heat styling → Deflect or Firewall
If you only buy one thing
Buy Fast Food. It suits nearly every hair type, fixes the most universal complaint (tangles and roughness) in seconds, and shows you in one use why AG has such a loyal following. Runner-up: Balance shampoo, if buildup and oily roots are your everyday battle.
Smart buying tips
Buy the line, not one random bottle — AG's shampoos and conditioners are formulated to work as pairs, and the matched duos make that easy. If you use a product daily, step up to the litre or back-bar size; the per-millilitre cost drops sharply. And layer with intent: one wash-day system, one treatment, one styler covers more ground than three products from the same line.
FAQ
Is AG Care vegan and cruelty-free?
Yes — every product is 100% vegan and cruelty-free, sulfate-free, and free of parabens and DEA, and all formulas are colour-safe.
Is AG Care safe for colour-treated hair?
Yes. All AG formulas are colour-safe, and Colour Savour adds UV filters and argan oil to specifically protect against colour fade.
What is AG best known for?
Fast Food leave-on conditioner — an instant no-rinse detangler that many stylists consider a can't-live-without product — along with the apple cider vinegar Balance & Boost line.
Does ProHair carry AG duos and litre sizes?
Yes. Seven core lines come as matched shampoo-and-conditioner duos, and most core products offer larger salon back-bar and litre sizes alongside the retail bottle.
Bottom line
Oily roots: Balance & Boost. Dry hair: Xtramoist & Ultramoist. Colour: Colour Savour. Curls: Curl Fresh + Re:Coil. Fine hair: Thikk. Frizz: Smoooth & Sleeek. Blonde and grey: Sterling Silver. Everyone: a bottle of Fast Food.
Shop the full AG Care collection at ProHair.ca — 49 products, priced in CAD, shipped from Canada, free shipping over $120.