Professional repair, colour and blonde care — hair science since 1975.
Stylist-built · coordinated step by step
Products selected to work together—without the guesswork or visible image boxes.
Joico
Joico's bond-building system for hair under chemical and heat stress. Every step carries Joico's SmartRelease liposome technology, delivering rosehip oil, arginine and keratin i...
Joico
The K-PAK reconstructive system for hair damaged by bleach, colour and heat. Built on Joico's Quadramine Complex and Bio-Advanced Peptide Complex to rebuild the hair's internal ...
Joico
Colour-protection built on the K-PAK repair platform. The shampoo and conditioner clean and condition without stripping tone, and Luster Lock is the weekly shine-and-repair trea...
Joico
Joico's four-step system for lightened and highlighted hair. Manuka honey, monoi and tamanu oils run through the whole line. Cleanse, condition, treat with the masque, then fini...
Joico
The violet-pigmented half of Blonde Life, for blonde and grey hair that turns brassy between salon visits. The toning shampoo and conditioner neutralise yellow; the Blonde Life ...
Joico
Joico's purple toning pair for blonde, highlighted and grey hair, plus a weekly hydrating treatment. Color Balance is a two-product toning line with no treatment of its own, so ...
Joico
The blue-pigmented Color Balance pair, for brunette and light-brown hair where the unwanted tone is orange rather than yellow. Color Balance has no treatment step of its own, so...
Joico
Colorful is Joico's dedicated colour-longevity line, built around ArgiPlex technology. The shampoo and conditioner are the daily pair; Luster Lock Glossing Oil finishes, because...
Joico
HydraSplash is Joico's lightweight hydration line for fine and dry hair that weighs down easily. Cleanse and condition daily, then leave the Replenishing Leave-In in for continu...
Joico
Joico's four-step system for thick, coarse, dry hair. Cleanse and condition daily, use the Treatment Balm weekly, and keep the 24-Hour Leave-In on between washes.
Joico
Joico's volume system for fine and thinning hair. The Body Luxe shampoo and conditioner build body without residue; the JoiFULL Volumizing Styler is the blow-dry step that holds...
Joico
YouthLock is Joico's collagen-infused line for mature hair — hair that has lost bounce, shine and elasticity. Four steps: the SLS/SLES-free shampoo, the detangling conditioner, ...
Joico
Joico's scalp-first line. The daily shampoo cleanses gently, the Exfoliating Foaming Scrub is the weekly detox step, and the Replenishing Essence is a lightweight leave-in for t...
Joico's original reconstruction line and still the reference point for protein repair. Damage-seeking keratin and amino acids rebuild the inside of the strand; the 5-minute Deep-Penetrating Treatment is the hero, with Intense Hydrator, Cuticle Sealer and a Clarifying Shampoo for buildup. Shampoo and conditioner run 300 ml, 1 L and a Shampoo & Conditioner Duo.
Shop NowK-PAK repair in a colour-safe formula, for hair that is both damaged and coloured. Shampoo in 50 ml, 300 ml and 1 L, a matching conditioner, the Luster Lock instant shine-and-repair treatment, and a Shampoo & Conditioner Duo.
Shop NowPrevention rather than rescue: bond protection before and during heat and chemical work. KBOND20 Power Masque for 5X stronger hair, In a Flash instant reconstructor, Sleepover overnight treatment, Invincible frizz-fighting bond protector, the Protective Shield heat spray, and the ProSeries 1 and 2 salon steps.
Shop NowJoico's heavyweight hydration line for thick, coarse and very dry hair — the conditioner is measured at 55% less breakage. Shampoo in 50 ml, 300 ml and 1 L, conditioner, the 24-Hour Hydration Refill leave-in, the rich Treatment Balm, and a 1 L Shampoo & Conditioner Duo.
Shop NowMoisture for fine-to-medium hair that goes flat under a rich conditioner. Cleanses away residue without stripping natural moisture, with a weightless Replenishing Leave-In and a Shampoo & Conditioner Duo in both retail and 1 L sizes.
Shop NowLightweight body and bounce for fine, flat hair, formerly sold as Body Luxe. Volumizing shampoo and conditioner in retail and 1 L, the JoiFULL Volumizing Styler for lasting lift, and a Shampoo & Conditioner Duo — plus JoiWhip and Power Whip foams on the styling wall.
Shop NowThe blonde system, care and colour room in one family. Brightening Shampoo and Conditioner are free of SLS and SLES sulfates, with a Brightening Masque and Brilliant Glow oil; Violet Shampoo, Conditioner and Duo handle brass. The lightening side carries Lightening Powder, Silverlight, Creme Lightener, Balayage Lightener and the Coconut Oil developers.
Shop NowColour longevity and tone correction. Colorful Anti-Fade is a sulfate-free daily cleanse-and-condition pair that preserves pigment; Color Balance Purple neutralizes yellow on blonde, silver and highlighted hair, and Color Balance Blue neutralizes orange on brunette and balayage — both available as shampoo, conditioner and duo.
Shop NowA collagen range for mature hair, and the only Joico family that spans both shelves. Care: SLS/SLES-free Shampoo, Conditioner, Treatment Masque and Blowout Crème, formulated to reduce hair fall caused by breakage. Colour: YouthLock Permanent Creme Color in 26 shades, plus the 36-shade Age Defy line built on the same YouthLock technology.
Shop Now161 shades in stock. Vero K-PAK Permanent (46 shades, with K-PAK bond protection built in), Age Defy (36), YouthLock Permanent Creme Color (26), Color Intensity direct-dye vivids (31, no developer needed), Blonde Life Demi Gloss (13), Quick Tone Liqui-Creme (4), K-PAK Chrome Demi (2), Hyper High Lift (2) and Base Breaker Cool — with Veroxide, VeroGlaze, Chrome Activator and Coconut Oil developers, five lighteners, and 18 mixing tools, brushes, bowls, capes and scales.
Shop NowBest for: Damaged, over-processed or chemically treated hair
K-PAK keratin reconstruction for damage already done, and Defy Damage bond protection for damage you are about to cause. Deep-Penetrating Treatment, KBOND20 Power Masque, Power Mask, In a Flash and the ProSeries salon steps.
Best for: Colour-treated hair losing vibrancy
Sulfate-free cleansing that preserves pigment: Colorful Anti-Fade shampoo and conditioner, K-PAK Color Therapy for coloured hair that is also damaged, and the Luster Lock glossing oil and Multi-Perfector spray for shine between appointments.
Best for: Blonde, silver, grey, highlighted or balayage hair
Blonde Life Brightening for lift-weary blondes, Blonde Life Violet and Color Balance Purple for yellow tones, Color Balance Blue for orange in brunette and balayage, plus the Tint Shot root concealer for blonde regrowth between visits.
Best for: Dry, coarse, thick or thirsty hair
Moisture Recovery for thick and coarse hair that needs weight, HydraSplash for fine-to-medium hair that does not, and the K-PAK Intense Hydrator where dryness and damage arrive together. Leave-ins, balms and 1 L back-bar sizes throughout.
Best for: Fine or flat hair, curls, and everyday finishing
JoiFULL for lightweight body, Curls Like Us gel, crème styler and foam for definition with thermal protection, and the full styling wall — JoiMist Firm and Medium, JoiWhip, Joigel, Power Spray, Power Whip, Hold Hero, Heat Hero, Humidity Blocker+, Dream Blowout, 72H Frizz Fighter and the Shake texture family.
Best for: Congested scalps and hair that feels thinner with age
Scalp Vitality Shampoo, Exfoliating Foaming Scrub and Replenishing Essence for a calm, balanced scalp, and the collagen YouthLock Shampoo, Conditioner, Treatment Masque and Blowout Crème for mature hair and hair fall caused by breakage.
Best for: Salon professionals mixing colour
161 shades: Vero K-PAK Permanent, Age Defy, YouthLock Permanent Creme Color, Color Intensity vivids, Blonde Life Demi Gloss and Quick Tone toners, K-PAK Chrome Demi, Hyper High Lift and Base Breaker Cool — with Veroxide, VeroGlaze, Chrome Activator and Coconut Oil developers, five lighteners, and the bowls, brushes, bottles, capes, aprons and scales to run the service.
Choose the right line, compare shades and formats, and build a routine that works — with practical guides written for the range we currently stock.
Every Joico line explained end to end — K-PAK, Defy Damage, Moisture Recovery, HydraSplash, JoiFULL, Blonde Life, Color Balance, Curls Like Us, Scalp Vitality and YouthLock — plus an honest section on who should buy elsewhere.
Read the Guide Colour161 shades, five colouring systems and four developers. Which permanent line for which client, when a demi or a direct dye is the right call, and which developer goes with what.
Read the Guide RepairThree ranges all get called repair and they do different jobs. How to tell damaged hair from dry hair, what each line actually does, and three worked routines.
Read the Guide Blonde & toningFive lighteners chosen by technique, three toning systems, and the violet-versus-blue rule for home care — from the foil through to week three.
Read the Guide
