The World's #1 Professional Color Brand — Over 140 Years of Hair Innovation
Stylist-built · coordinated step by step
Products selected to work together—without the guesswork or visible image boxes.
Wella Professionals
Wella's Oleology blend of camellia and avocado oil runs through all four of these steps, which is why the line is built to be used as a set rather than picked apart. Cleanse wit...
Wella Professionals
Built for hair that drinks up moisture and still feels straw-like by the ends. Goji berry extract and vitamin E carry through the whole line. Wash with the Deep Nourishing Shamp...
Wella Professionals
The whole Brilliance line splits by hair diameter, and this is the coarse-hair side of it: richer emulsions that coarse, colour-treated hair can actually absorb. Lime caviar and...
Wella Professionals
The lighter half of the Brilliance line, formulated so colour protection does not cost you body. Fine and normal hair loses tone fastest and weighs down easiest, so these three ...
Wella Professionals
Fusion is Wella's answer to hair pushed too far by colour, heat or both, and its Silksteel technology — silk amino acids plus a bonding agent — is what makes the three steps com...
Wella Professionals
Fine hair needs body without weight, and every step here is built around that constraint. The Bodifying Shampoo cleans without the conditioning agents that flatten fine hair. Th...
Wella Professionals
Wella's most technical care line, built on the AHA + Omega-9 complex that targets the interior of the fibre rather than coating it. Five steps because repair is cumulative: the ...
Wella Professionals
Frizz is a moisture-balance problem, so this line works on the cuticle rather than sealing hair under silicone. The Anti-Frizz Shampoo and Conditioner set the baseline; the Deep...
Wella Professionals
Colour fades from the outside in, so this routine defends the cuticle at every stage. The Sulfate-Free Shampoo cleanses without stripping tone, the Moisturizing Conditioner rest...
Wella Professionals
ColorMotion+ is the line built around Wella's WellaPlex bonding agent, so it protects colour and rebuilds the bonds that colouring breaks at the same time. Three steps, no fille...
Wella Professionals
Curls break where they bend, so the whole NutriCurls approach is low-lather and high-slip. The Micellar Shampoo lifts product without stripping the curl's natural oils; the Clea...
Wella Professionals
Elements is Wella's sulfate-free, paraben-free and artificial-colourant-free line, which makes it the one to reach for when the scalp reacts to everything else. Its Nutri-Cell t...
Wella Professionals
A styling sequence rather than a care regimen: prep, texture, define, hold. Perfect Me is the lightweight BB lotion that goes on damp hair before drying and does the smoothing g...
Wella Professionals
What to do after the bleach comes off, which is where most blonde jobs are actually won or lost. BlondorPlex No.2 Bond Stabilizer is the salon step that stops the bonding chemis...
Permanent crème colour. Koleston Perfect ME+ in the Pure Naturals /0 series for full grey coverage with reduced allergy risk, and Koleston Xpress for 10-minute high-coverage colour — 22 shades between them.
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Demi-permanent colour and glossing — 99 Color Touch shades including Plus, Relights and Intense Mix, plus Color Touch Emulsion activator and the Shinefinity Base Activator 2% for zero-lift glazing.
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The North American value colour system — 56 permanent liquid shades, 11 cool liquid toners, Activating Lotion, Cream Developer, Powder Lightener and Colour Remover Activator.
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Professional lightening — Multi Blonde powder, Freelights for open-air balayage, Soft Blonde Cream for on-scalp lift, BlondorPlex dust-free powder with bond protection, plus Blondor and BlondorPlex liquid toners.
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Welloxon Perfect, Pure White and Color Perfect crème developers in every volume, with the colour-service line — Pre-Colour Treatment, Preguard, Marula Oil Scalp Primer, Post-Treatment, Base Breaker and Pro+ Smoothfiller.
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Our deepest care range — Brilliance for colour protection in fine/normal and coarse formulas, Nutri-Enrich for dry hair, Volume Boost for fine hair, Blonde Recharge for cool blondes and the Miracle BB 11-in-1 leave-in.
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Wella's modern care platform — Ultimate Repair with the 90-second Miracle Hair Rescue and overnight serum, Ultimate Color with the Miracle Leave-In Mask and UV protection, and Ultimate Smooth with squalane and omega-9.
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Salon care classics — ColorMotion+ anti-fade with Structure+ Mask, Fusion amino-acid intense repair, Oil Reflections camellia oil shine oils and elixir, and Elements renewing shampoo, conditioner and mask.
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Professional styling and curls — EIMI Extra Volume, Sugar Lift, Ocean Spritz, Thermal Image, Stay Firm, Rugged Texture, Flowing Form and Pearl Styler, plus the NutriCurls wash, mask and curl-styling range.
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The back-bar hardware — non-slip colour mixing bowl, large tail-comb dye brush, Shinefinity precision base brush, 240ml applicator bottle, water-repellent colour apron and litre back-bar pumps.
Shop NowKoleston Perfect ME+ for reduced-allergy-risk permanent colour and Koleston Xpress for 10-minute grey coverage — 22 shades in stock.
Color Touch across 99 shades for gloss, grey blending and refresh, with Blondor, BlondorPlex and Color Charm liquid toners for finishing blondes.
Blondor Multi Blonde, Freelights for balayage, Soft Blonde Cream for on-scalp work, BlondorPlex for bond-protected lift and Color Charm Powder Lightener.
Welloxon Perfect, Pure White and Color Perfect developers, plus Pre-Colour Treatment, Preguard, Marula Scalp Primer, Post-Treatment and Base Breaker.
ColorMotion+ anti-fade, INVIGO Brilliance in fine/normal and coarse formulas, and Ultimate Color with the Miracle Leave-In Mask and UV protection.
Ultimate Repair with 90-second Miracle Hair Rescue, Fusion amino-acid repair, Wellaplex No. 3 at-home stabiliser and Ultimate Smooth for frizz control.
EIMI mousses, texture and finishing sprays and heat protection, the NutriCurls curl range, Oil Reflections camellia oil shine and Elements gentle renewal.
Choose the right line, compare shades and formats, and build a routine that works — with practical guides written for the range we currently stock.
Permanent, demi or gloss — choose between Koleston Perfect ME+, Koleston Xpress and Color Touch, pair the right Welloxon Perfect volume, and cover grey properly.
Read the Guide Blonde & lighteningMulti Blonde, Freelights, Soft Blonde Cream or BlondorPlex — which lightener suits which technique, what developer to reach for, and how to tone the result.
Read the Guide Care & treatmentStart from the problem — breakage, fading, dullness, frizz, flatness — and get routed to Ultimate Repair, Fusion, Oil Reflections, Elements, ColorMotion+, INVIGO or NutriCurls, with complete routines.
Read the Guide StylingPrep, build, finish. The live EIMI range by job — volume, texture, curls, smoothing, shine, dry shampoo and hold — plus three complete styling kits.
Read the Guide Complete buying guideA full tour of the Wella lines we carry, who each one is for, and the best products to start with across colour, lightening, care and styling.
Read the Guide Start hereA short orientation to the Wella ranges we actually stock — the Koleston and Color Touch colour systems, INVIGO, Ultimate Repair, Ultimate Color, Ultimate Smooth, Fusion, Oil Reflections, Elements and NutriCurls — with the one product to start with in each.
Read the Guide
