Quick answer: choose your primary concern first, keep shampoo and conditioner in the same range, then add one targeted treatment or styler.
Choose Amika by your main hair goal
| Range | Best for | Routine base | What to add |
|---|---|---|---|
| The Kure | Damage, breakage and chemically treated hair | Bond Repair Shampoo + Bond Repair Conditioner | Add the Intense Bond Repair Mask for deeper care or the Multi-Task Repair Treatment as directed. |
| Hydro Rush | Dry, dehydrated hair | Intense Moisture Shampoo + Conditioner | Add the leave-in for continued moisture or the mask when deeper hydration is wanted. |
| Forget Frizz | Frizz and humidity | Anti-Frizz Shampoo + Conditioner | Add Frizz-Me-Not treatment; use The Shield before heat and humidity exposure when it fits your styling routine. |
| Big Hit | Fine, flat hair needing body | Volumizing Shampoo + Conditioner | Finish with Rising Star, Brooklyn Bombshell or Plus Size according to the texture and hold you want. |
| Reset | Buildup and oily-scalp routines | Clarifying Gel Shampoo + Cooling Gel Conditioner | Add Pink Charcoal Scalp Cleansing Oil as the targeted scalp step and follow the product directions. |
| Bust Your Brass | Blonde, grey or silver hair with unwanted warmth | Purple Shampoo | Add the Ultra-Violet Repair Mask for a toning treatment step. |
| Curl Corps | Curls and waves needing definition | Defining Cream + Enhancing Gel | Refresh later with Power Hour Curl Refreshing Spray. |
| Normcore + Soulfood | Balanced everyday care and added nourishment | Normcore Shampoo + Conditioner | Substitute or add Soulfood mask when lengths need deeper nourishment. |
| Perk Up | Oil absorption between wash days | Choose Original, Plus, Ultra Oil Control or Miami Nectar | Select by desired oil control, fragrance variation and current size; these are refresh products, not a replacement for every wash. |
| Shine + finish | Dullness, smoothness and polished finish | Mirrorball Conditioner or Flash Instant Shine Mask | Finish lightly with Superfruit Star oil or Supernova cream according to hair texture. |
How to build your Amika routine
- Name one primary goal. Hydration, repair, frizz, volume, toning, scalp care or curl definition.
- Choose a matched wash pair. Duos offered in more than one size now keep their size choices on one product page.
- Add one targeted care step. Use a mask, leave-in or treatment for a clear secondary need.
- Finish with the right styler. Choose definition, volume, shine, humidity protection or hold level.
- Reassess by season. Dryness, humidity, colour services and heat-styling frequency can change the best choice.
Size and duo guide
Smaller sizes suit trial or travel; standard sizes suit regular use; litre formats suit higher-volume routines. A duo contains the matched shampoo and conditioner in the selected size. When 275 ml and 1 L are offered, choose the size as a variant on the same page and check the selected variant image before adding to cart. Refill pouches and pumps remain separate items when the package or function is different.
Treatments, styling and tools
Soulfood, The Kure, Hydro Rush and Bust Your Brass masks do not serve the same purpose: choose nourishment, repair, hydration or toning. For blow-drying, apply an appropriate primer or protectant before heat. For volume, compare Brooklyn Bombshell, Rising Star, Plus Size and Un.Done. For hold, Fluxus is the more touchable option while Headstrong is intended for stronger hold. For curls, apply cream then gel to damp hair and use Power Hour to refresh.
Frequently asked questions
Which Amika line should I start with?
Start with one primary concern: The Kure for damage, Hydro Rush for dryness, Forget Frizz for smoothing, Big Hit for volume, Reset for buildup, Bust Your Brass for unwanted warm tones, Curl Corps for curls or Normcore for balanced everyday care.
Are the 275 ml and 1 L duos separate products?
No. When both sizes are available, choose 275 ml or 1 L as a variant on the same duo product page.
Can I mix Amika ranges?
Yes. Keep the wash pair matched when possible, then add a treatment or styling product for a secondary concern.
Which option is best for damaged hair?
The Kure is the repair-focused range. Choose the matched shampoo and conditioner, then add the mask or multi-task treatment according to your routine.
What should I choose for blonde, grey or silver hair?
Bust Your Brass provides purple toning shampoo and an ultra-violet repair mask for unwanted warm tones.
How often should I use Reset?
Reset is intended for clarifying and buildup-focused care. Use it according to your hair and scalp needs and follow the product directions.
What is the difference between Perk Up options?
Choose Original for a classic refresh, Plus or Ultra Oil Control for extended oil management, or Miami Nectar when you want the scented limited variation shown on its listing.
How do I choose a size?
Use smaller sizes for trial or travel, standard sizes for regular use and litre formats for higher-volume routines. Check the selected variant image and quantity before adding to cart.