Wella Professionals is one of the most trusted names in professional hair colour worldwide, with a history stretching back to 1880 in Germany. From a single hair care product developed by Franz Ströher, Wella has grown into a global professional brand whose Koleston Perfect permanent colour and Blondor lightening systems are found in virtually every serious colorist's toolkit.
The range we stock is organised around what a salon actually orders: Koleston Perfect ME+ and Koleston Xpress for permanent colour; Color Touch for demi-permanent toning and gloss; Color Charm for value permanent colour and liquid toners; Blondor, BlondorPlex and Freelights for lightening; Welloxon Perfect, Pure White and Color Perfect developers alongside the pre- and post-colour service products; ColorMotion+, INVIGO and Ultimate Color for colour-treated care; Ultimate Repair, Fusion and Wellaplex No. 3 for repair; Ultimate Smooth, Oil Reflections, Elements and NutriCurls for smoothing, shine, gentle cleansing and curls; and EIMI for styling.
At ProHair.ca we carry Wella across the colour room and the retail shelf — the tubes, developers, lighteners and toners a colorist works with, and the shampoos, masks, leave-ins and styling products a client takes home. Wella is the professional standard that both stylists and colour-savvy clients recognise by name.
The Wella Lines We Carry
Every Wella range below is live in our catalogue right now. Nothing on this list is a line we do not stock.
Koleston Perfect & Koleston Xpress
Permanent crème colour. Koleston Perfect ME+ in the Pure Naturals /0 series for full grey coverage with reduced allergy risk, and Koleston Xpress for 10-minute high-coverage colour — 22 shades between them.
Color Touch & Shinefinity
Demi-permanent colour and glossing — 99 Color Touch shades including Plus, Relights and Intense Mix, plus Color Touch Emulsion activator and the Shinefinity Base Activator 2% for zero-lift glazing.
Color Charm
The North American value colour system — 56 permanent liquid shades, 11 cool liquid toners, Activating Lotion, Cream Developer, Powder Lightener and Colour Remover Activator.
Blondor & BlondorPlex
Professional lightening — Multi Blonde powder, Freelights for open-air balayage, Soft Blonde Cream for on-scalp lift, BlondorPlex dust-free powder with bond protection, plus Blondor and BlondorPlex liquid toners.
Developers & Colour Service
Welloxon Perfect, Pure White and Color Perfect crème developers in every volume, with the colour-service line — Pre-Colour Treatment, Preguard, Marula Oil Scalp Primer, Post-Treatment, Base Breaker and Pro+ Smoothfiller.
INVIGO
Our deepest care range — Brilliance for colour protection in fine/normal and coarse formulas, Nutri-Enrich for dry hair, Volume Boost for fine hair, Blonde Recharge for cool blondes and the Miracle BB 11-in-1 leave-in.
Ultimate Repair, Ultimate Color & Ultimate Smooth
Wella's modern care platform — Ultimate Repair with the 90-second Miracle Hair Rescue and overnight serum, Ultimate Color with the Miracle Leave-In Mask and UV protection, and Ultimate Smooth with squalane and omega-9.
ColorMotion+, Fusion, Oil Reflections & Elements
Salon care classics — ColorMotion+ anti-fade with Structure+ Mask, Fusion amino-acid intense repair, Oil Reflections camellia oil shine oils and elixir, and Elements renewing shampoo, conditioner and mask.
EIMI & NutriCurls
Professional styling and curls — EIMI Extra Volume, Sugar Lift, Ocean Spritz, Thermal Image, Stay Firm, Rugged Texture, Flowing Form and Pearl Styler, plus the NutriCurls wash, mask and curl-styling range.
Salon Colour Station
The back-bar hardware — non-slip colour mixing bowl, large tail-comb dye brush, Shinefinity precision base brush, 240ml applicator bottle, water-repellent colour apron and litre back-bar pumps.
Who Is Wella For?
- Professional permanent colour → Koleston Perfect ME+ (Pure Naturals /0, 9 shades) or Koleston Xpress (13 fast grey-coverage shades)
- Demi-permanent toning, gloss and grey blending → Color Touch (99 shades incl. Plus, Relights and Intense Mix) with Color Touch Emulsion
- Value permanent colour and liquid toning → Color Charm (56 permanent shades, 11 cool liquid toners)
- Blonde lightening and lift → Blondor Multi Blonde, Blondor Freelights for balayage, or BlondorPlex for bond-protected lift
- Colour-treated hair care → ColorMotion+, INVIGO Brilliance or Ultimate Color (sulfate-free, anti-fade)
- Damaged or over-processed hair → Ultimate Repair, Fusion (amino acid repair) or Wellaplex No. 3 at-home stabiliser
- Frizz, dryness and smoothing → Ultimate Smooth (squalane and omega-9) or INVIGO Nutri-Enrich
- Curls and waves → NutriCurls cleansing, conditioning and masks, plus EIMI NutriCurls Curl Shaper and Soft Twirl
- Luxury shine and conditioning → Oil Reflections (lightweight camellia oil)
- Professional styling → EIMI (mousse, texture spray, heat protection, gel, finishing spray)
Where to Start in Each Category
Permanent Colour
Koleston Perfect ME+ for reduced-allergy-risk permanent colour and Koleston Xpress for 10-minute grey coverage — 22 shades in stock.
Demi-Permanent & Toning
Color Touch across 99 shades for gloss, grey blending and refresh, with Blondor, BlondorPlex and Color Charm liquid toners for finishing blondes.
Lightening & Blonde
Blondor Multi Blonde, Freelights for balayage, Soft Blonde Cream for on-scalp work, BlondorPlex for bond-protected lift and Color Charm Powder Lightener.
Developers & Colour Service
Welloxon Perfect, Pure White and Color Perfect developers, plus Pre-Colour Treatment, Preguard, Marula Scalp Primer, Post-Treatment and Base Breaker.
Colour-Treated Care
ColorMotion+ anti-fade, INVIGO Brilliance in fine/normal and coarse formulas, and Ultimate Color with the Miracle Leave-In Mask and UV protection.
Repair & Smoothing
Ultimate Repair with 90-second Miracle Hair Rescue, Fusion amino-acid repair, Wellaplex No. 3 at-home stabiliser and Ultimate Smooth for frizz control.
Styling, Curls & Shine
EIMI mousses, texture and finishing sprays and heat protection, the NutriCurls curl range, Oil Reflections camellia oil shine and Elements gentle renewal.
Ten Products Worth Starting With
- Koleston Perfect ME+ Pure Naturals /0 — permanent colour with reduced allergy risk.
- Color Touch Demi-Permanent Colour — 99 shades for gloss, toning and grey blending.
- Color Charm Permanent Liquid Haircolor — 56 shades, the value permanent system.
- BlondorPlex Dust-Free Powder Lightener — lift up to 9 levels with bond protection.
- Welloxon Perfect Cream Developer — the developer that pairs with Koleston and Blondor.
- ColorMotion+ Structure+ Mask — the post-service take-home treatment.
- Ultimate Repair Miracle Hair Rescue — 90 seconds, no rinse.
- INVIGO Miracle BB Spray — an 11-in-1 leave-in that suits almost anyone.
- Oil Reflections Luminous Smoothening Oil — lightweight camellia oil shine.
- EIMI Sugar Lift — volume spray with luminous shine.
Frequently Asked Questions
What is the ME+ molecule in Koleston Perfect?
The ME+ molecule is Wella's patented innovation — a modified colour molecule that stays larger inside the hair shaft rather than escaping to the scalp. This significantly reduces the risk of developing a new colour allergy and delivers more vibrant, lasting colour inside the hair rather than on the scalp surface.
What is the difference between Blondor Multi Blonde and Blondor Freelights?
Multi Blonde is a traditional powder bleach designed for foil highlighting and on-scalp lightening — consistent, fast lift for standard blonde services. Blondor Freelights is formulated specifically for open-air techniques like balayage and hand-painting — it stays moist during the open-air processing time, allowing the lightener to develop without drying out. If you want bond protection built into the lift, BlondorPlex is the dust-free powder to reach for.
Is ColorMotion+ good for colour-treated hair?
ColorMotion+ is designed specifically for colour-treated hair. The shampoo is sulfate-free, the system uses Color Preserve technology to lock colour in, and the Structure+ Mask is the treatment step colorists most often send home after a service. We stock the shampoo, the conditioner, the Structure+ Mask and a Colour Protection Set. If you want a lighter daily option, INVIGO Brilliance and Ultimate Color cover the same job at different price points.
What is Wellaplex, and which steps do you carry?
Wellaplex is Wella's bond multiplier. The full professional system is three steps — No. 1 added to colour or bleach, No. 2 applied after rinsing, and No. 3 as an at-home maintenance treatment. At ProHair.ca we stock Wellaplex No. 3 Hair Stabilizer 100ml for at-home use. For in-salon bond protection during a lightening service we carry BlondorPlex, the dust-free powder lightener with bond protection built in, and BlondorPlex No.2 Bond Stabilizer for the post-lightening step.
Is Wella Professionals available in Canada?
Yes — ProHair.ca is an authorized Canadian Wella Professionals retailer, shipping across Canada with free shipping on orders over $120. The range we stock covers Koleston Perfect, Koleston Xpress, Color Touch, Color Charm, Blondor and BlondorPlex, Welloxon Perfect and Pure White developers, ColorMotion+, INVIGO, Ultimate Repair, Ultimate Color, Ultimate Smooth, Fusion, Oil Reflections, Elements, NutriCurls, Wellaplex No. 3 and EIMI styling.
How does Wella compare to Schwarzkopf Professional for colour?
Both are German professional colour powerhouses with over 100 years of history, and we carry both. Wella Koleston Perfect is known for vibrant, true-to-tone results and the ME+ allergy-reducing molecule. Schwarzkopf IGORA Royal — a separate brand from Henkel, not a Wella line — is known for its precision, NG Grey technology and strong grey coverage. Both are excellent; the choice usually comes down to stylist training and preference.
What is the EIMI line?
EIMI is Wella's professional styling range — mousses, sprays, creams, pastes, gels and serums for every styling need. The products we currently stock include Extra Volume strong-hold mousse, Sugar Lift volume spray, Ocean Spritz salt spray, Thermal Image heat protection, Perfect Setting blow-dry lotion, Stay Firm finishing spray, Rugged Texture matte paste, Flowing Form anti-frizz balm, Perfect Me BB lotion, Pearl Styler gel and the EIMI NutriCurls Curl Shaper and Soft Twirl for curls.
Go Deeper
- The Wella Colour System Explained — permanent, demi or gloss, and which developer.
- Blondor, Start to Finish — lightener, developer, bond protection and toner.
- Wella Care Ranges Decoded — which line actually fixes your hair problem.
- The EIMI Styling Guide — choosing by finish, hold and hair type.
- Which Wella Line Is Right for Your Hair? — the short start-here orientation.
Shop Wella at ProHair.ca
ProHair.ca is an authorized Canadian retailer of Wella Professionals. Browse the full collection with free shipping on orders over $120.