Keep Your Color Vivid. Protect Every Strand.
Stylist-built · coordinated step by step
Products selected to work together—without the guesswork or visible image boxes.
Colour-Treated Hair
Formulated to address color fade. This 3-step routine gives you a complete, professional-grade regimen in one bundle. Expect vibrant colour, extended longevity, and brilliant sh...
Colour-Treated Hair
Formulated to address breakage and color fade. Powered by L'Oréal Professionnel's salon-grade technology. This 5-step routine gives you a complete, professional-grade regimen in...
Colour-Treated Hair
Formulated to address color fade and dullness. Powered by L'Oréal Professionnel's salon-grade technology. This 4-step routine gives you a complete, professional-grade regimen in...
Colour-Treated Hair
Formulated to address color fade and dullness. Powered by L'Oréal Professionnel's salon-grade technology. This 4-step routine gives you a complete, professional-grade regimen in...
Colour-Treated Hair
Formulated to address color fade and damage. Powered by Professional by Fama's colour-enhancing technology. This 4-step routine gives you a complete, professional-grade regimen ...
Wella Professionals
The whole Brilliance line splits by hair diameter, and this is the coarse-hair side of it: richer emulsions that coarse, colour-treated hair can actually absorb. Lime caviar and...
Colour-Treated Hair
Formulated to address dryness, color fade and damage. Powered by Schwarzkopf BC's micro-sealing technology. This 3-step routine gives you a complete, professional-grade regimen ...
Colour-Treated Hair
Formulated to address dryness, color fade and volume. Powered by Biolage's botanically-inspired formulas. This 3-step routine gives you a complete, professional-grade regimen in...
Colour-Treated Hair
Formulated to address brassiness, color fade and curls. Powered by Matrix's professional salon science. This 3-step routine gives you a complete, professional-grade regimen in o...
Understanding what your hair is going through
Watching a colour you love lose depth after only a few washes is frustrating—especially after the time and investment of a salon service. Colour fade is often a combination of pigment loss, porosity and daily exposure, not simply the wrong shampoo.
The technical view
Oxidative colour changes the fibre so new pigment can form inside it. Washing, UV exposure, heat and a more porous cuticle can then allow colour molecules to escape or shift more quickly. Mineral deposits and surface roughness can also make the shade look flatter or warmer.
Ingredient intelligence
These ingredient families explain the strategy. Exact ingredients and concentrations vary by formula and size, so always check the product label.
Lower-pH conditioners can help the cuticle lie flatter after cleansing, improving shine and reducing the rough, swollen feel associated with porous colour-treated hair.
Formula-dependent antioxidants and UV filters help limit some environmental stress on colour. They complement heat control and physical sun protection.
Conditioning agents deposit preferentially on damaged areas, improving slip and helping the fibre feel smoother and less absorbent.
Realistic results
A smoother, better-conditioned surface reflects light more evenly, helping colour look fresher.
Gentle cleansing, lower water temperature and heat protection can help preserve depth longer than cleansing alone.
Managing porous ends helps reduce the sharp contrast between fresh roots and faded lengths.
Expert note: Wash temperature, frequency, UV exposure and hot tools can influence colour longevity as much as the bottle. A colour-safe routine works best alongside those habits.
Professional cosmetic guidance, not a medical diagnosis. Persistent scalp symptoms, sudden shedding or patchy hair loss should be assessed by a qualified health professional.
The colour-care specialist — 100% sulfate-free ZeroSulfate system with AntiFade Complex in every formula. Color Fanatic leave-in is the cult favourite.
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Amino-ion technology that locks pigment in place. Shampoo, conditioner and mega mask for daily colour maintenance.
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Lime caviar and copper-encapsulating molecules keep colour vivid — a salon backbar staple for fine or coarse colour-treated hair.
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Purple-toning line that neutralizes brass in blondes, silvers and highlights. Part of the Total Results family for daily care.
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Blue and purple duos that cancel orange and yellow tones between salon visits, backed by Joico's SmartRelease repair technology.
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Low-pH botanical formulas that extend colour depth and shine for up to 9 weeks — gentle enough for everyday washing.
Shop NowSulfate-free cleansers that wash away buildup without stripping pigment from the cortex.
Daily detanglers that seal the cuticle to lock pigment in and add shine.
Purple for blonde and silver, blue for brunette — neutralize brass between appointments.
Multi-tasking leave-ins that protect colour from heat, UV and breakage.
Weekly deep treatments that replenish the moisture chemically-processed hair loses.
Acidic glosses and top coats that smooth the cuticle and boost vibrancy instantly.
Styling sprays that shield colour from blow-dryers, hot tools and summer sun.
