Salon-exclusive since 1909 — Serie Expert, Metal Detox and Tecni.Art.
Stylist-built · coordinated step by step
Products selected to work together.
L'Oréal Professionnel
Formulated to address breakage and color fade. Powered by L'Oréal Professionnel's salon-grade technology. This 5-step routine gives you a complete, professional-grade regimen in...
L'Oréal Professionnel
This routine is designed for colour-treated hair that needs protection from fading. Using L'Oréal Professionnel's salon-grade technology, you can expect vibrant colour, extended...
L'Oréal Professionnel
This routine is designed for colour-treated hair that needs protection from fading. Using L'Oréal Professionnel's salon-grade technology, you can expect vibrant colour, extended...
L'Oréal Professionnel
Use these 3 together. Length is lost at the ends. Each step in this line carries its own contact time - 3 minutes, 3-5 minutes, 1 minute - because the filler works on the thinne...
Cleanse — Every wash, 3 minutesEvery wash, 3 minutes
$19.95
Condition — Every wash, 3-5 minutesEvery wash, 3-5 minutes
$19.95
Treat — 1-2x weekly1-2x weekly
$24.68
L'Oréal Professionnel
Formulated to address brassiness. Powered by L'Oréal Professionnel's salon-grade technology. This 3-step routine gives you a complete, professional-grade regimen in one bundle. ...
L'Oréal Professionnel
Complete L'Oréal Professionnel Absolut Repair for breakage hair. 3 professional products working together.
L'Oréal Professionnel
The complete L'Oréal Professionnel Blondifier ritual for blonde and lightened hair: the Gloss shampoo, the illuminating conditioner and the intense Blondifier mask, finished wit...
L'Oréal Professionnel
Use these 3 together. Smooth is a cuticle lying flat, which is why the finishing step is not optional. Wash, seal, then leave something on the surface before heat - smoothing do...
Cleanse — Every washEvery wash
$19.95
Treat — 1-2x weekly1-2x weekly
$24.68
Finish — On damp or dry hairOn damp or dry hair
$20.48
L'Oréal Professionnel
Use these 4 together. Metals from hard water are what break coloured hair. The shampoo lifts them out, the mask puts the fibre back together, and the leave-in cream keeps the ne...
Cleanse — Every washEvery wash
$24.15
Condition — Every washEvery wash
$24.98
Treat — 1-2x weekly1-2x weekly
$30.98
Style — Every styleEvery style
$25.20
L'Oréal Professionnel
Use these 3 together. Cleanse, then protect, then resurface: the mask is the step that does the structural work, so it goes last and stays on longest.
Cleanse — Every washEvery wash
$19.95
Condition — Every washEvery wash
$19.95
Treat — 1-2x weekly1-2x weekly
$24.68
L'Oréal Professionnel
Use these 3 together. L'Oreal's own instruction: shampoo and rinse-off serum first, the mask one to two times weekly, and the bi-phase oil daily on lengths. L'Oréal Professionne...
Cleanse — Every washEvery wash
$24.15
Treat — 1-2x weekly1-2x weekly
$25.20
Style — Daily on lengthsDaily on lengths
$31.50
L'Oréal Professionnel
Use these 3 together. Colour fades from the outside in. Cleanse gently, seal with the conditioner, and let the mask re-close the cuticle once or twice a week.
Cleanse — Every washEvery wash
$19.95
Condition — Every washEvery wash
$19.95
Treat — 1-2x weekly1-2x weekly
$24.68
L'Oréal Professionnel
Use these 3 together. The shampoo and conditioner hold the tone week to week; the mask is the deep step that makes the hold last. L'Oréal Professionnel claims “locks in day 1 co...
Cleanse — Every washEvery wash
$24.15
Condition — Every washEvery wash
$24.15
Treat — 1-2x weekly1-2x weekly
$30.98
L'Oréal Professionnel
Use these 3 together. Curls are shaped wet and set as they dry. Cleanse, load moisture with the mask, then put the styler on hair that is still soaking so the curl clumps instea...
Cleanse — Every washEvery wash
$29.93
Treat — 1-2x weekly1-2x weekly
$30.98
Style — Every wash, on soaking-wet hairEvery wash, on soaking-wet hair
$23.63
L'Oréal Professionnel
Use these 3 together. Blonde is porous, so it drinks and loses everything faster. Gloss shampoo, then conditioner, then the mask weekly to put the density back.
Cleanse — Every washEvery wash
$19.95
Condition — Every washEvery wash
$19.95
Treat — 1-2x weekly1-2x weekly
$24.68
The two damage-repair systems, and they are not the same thing. Absolut Repair resurfaces the outside of the fibre with protein and gives instant softness. Absolut Repair Molecular is sulfate-free and works with a peptide bonder that re-links broken bonds inside the fibre — it is the one for bleached and severely compromised hair, and it comes with a leave-in mask and a pre-treatment.
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Built around Glicoamine, a small molecule that targets the metal particles tap water deposits inside hair — the reason colour can go dull and bleach can break hair unexpectedly. The shampoo, mask, leave-in cream, concentrated oil and professional pre-treatment spray all work on the same principle. Use it before a colour service and as everyday maintenance if your water is hard.
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Vitamino Color is the everyday colour-protection system with resveratrol and UV filters. Vitamino Color Spectrum is the newer, higher-shine tier — it adds a Glass Shine serum, a richer mask, and a purple shampoo that neutralises brass on blonde and highlighted colour. Both run from a 300 ml retail bottle up to a 1.5 L litre.
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A full curl system rather than a single cream. Two different cleansers — a Moisturizing Cleansing Cream for dry curls and an Anti-Residue Cleansing Jelly for build-up — then a Moisturizing Mask for waves and looser curls or a Rich Moisturizing Mask for coils, plus the 10-in-1 Cream-in-Mousse, the Curl Activator Jelly and the Curl Reviver water mist for day-two curls.
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Two different blonde jobs. Blondifier is the care line for lightened and highlighted hair — the Gloss shampoo, mask and a 400 ml Rinse Treatment lamination for gloss. Silver is the neutralising purple line for grey, white and silver hair, in shampoo and conditioner. If your goal is toning rather than care, Silver or the Spectrum Purple Shampoo is the one you want.
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Scalp Advanced treats the scalp as skin: an Anti-Oiliness dermo-purifier with a clay masque, an Anti-Discomfort dermo-regulator for sensitivity with an Intense Soother leave-in, and an Anti-Dandruff dermo-clarifier. Serioxyl Advanced is the density range — a thickening shampoo and the Denser Hair Serum, also sold as a 3-month program.
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Three targeted Serie Expert lines. Pro Longer uses amino acids and lemon extract to rebuild thin, worn ends so length looks fuller — with a 400 ml Rinse Treatment lamination and a 15 ml Ends Filler ampoule. Inforcer is the anti-breakage line with biotin for fine hair that snaps. Liss Unlimited is the anti-frizz smoothing system, with a primrose-oil blow-dry oil.
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The professional styling line, 14 products deep here and all at one simple price. Three hairsprays graded by hold — Infinium 3 medium, Infinium 4 strong, Fix Extreme extra strong — plus Full Volume Extra mousse, Super Dust texture powder, Next Day Hair dry texture spray, Web fibre paste, Depolish matte paste, Fix Poker Paste, Liss Control smoothing gel-cream, Pli Shaper thermo-setting spray, Blowdry Fluidifier, Siren Waves and Curl Bounce.
Shop NowAbsolut Repair for everyday damage, Absolut Repair Molecular for bleached and severely compromised hair, Inforcer for breakage on fine hair.
Vitamino Color and Vitamino Color Spectrum to hold tone and shine between appointments; Metal Detox before and after a colour service.
Blondifier for lightened hair, Silver for grey and white, and the Spectrum Purple Shampoo when brass is the problem rather than dryness.
Curl Expression, split by moisture need and by cleansing type — moisturizing cream for dry curls, anti-residue jelly for product build-up.
Scalp Advanced for oily, sensitive or flaky scalps; Serioxyl Advanced for thinning hair and visible loss of density.
Liss Unlimited for frizz and humidity; Pro Longer for long hair whose ends have gone thin and see-through.
Tecni.Art hairsprays, mousses, pastes and texture powders, plus the Steampod 4.0 steam straightener and the AirLight Pro infrared dryer.
Choose the right line, compare shades and formats, and build a routine that works — with practical guides written for the range we currently stock.
Damage, colour fade, frizz, curls, scalp, thinning, brass and hard-water metal — the eight concerns L'Oréal Professionnel actually builds ranges for, and the exact line and products for each.
Read the Guide By hair typeSerie Expert is built around concerns, not hair types — which makes it easy to buy a line that is right for your problem and wrong for your hair. Here is the type-first version.
Read the Guide Line by lineEvery line we carry, what is actually in it, who it is for, and the head-to-head answers — Absolut Repair vs Molecular, Vitamino Color vs Spectrum, Blondifier vs Silver.
Read the Guide Sizes & refillsThe same Serie Expert shampoo is sold in up to five formats. Which one is worth buying, which pump you need for the litre, and when the 1.5 L is a false economy.
Read the Guide StylingTecni.Art is 14 professional styling products at almost one price, so the choice is entirely about hold and finish. Here is the chart, plus which three to start with.
Read the Guide ColourPermanent vs demi-permanent, how much grey each actually covers, which developer goes with which, the mixing ratios and timings, and how to read a L'Oréal shade number.
Read the Guide Blonde & lighteningEvery Blond Studio lightener ProHair carries, what each one is for, which developer partners it, how the mixing ratio changes the consistency, and the volume for balayage, foils and on-scalp work.
Read the Guide
