Wella Professionals

128 products

The World's #1 Professional Color Brand — Over 140 Years of Hair Innovation

Wella Professionals is one of the most trusted names in professional hair colour worldwide, with a history stretching back to 1880 in Germany. From a single hair care product developed by Franz Ströher, Wella has grown into a global professional brand whose Koleston Perfect permanent colour and Blondor lightening systems are found in virtually every serious colorist's toolkit.

The range we stock is organised around what a salon actually orders: Koleston Perfect ME+ and Koleston Xpress for permanent colour; Color Touch for demi-permanent toning and gloss; Color Charm for value permanent colour and liquid toners; Blondor, BlondorPlex and Freelights for lightening; Welloxon Perfect, Pure White and Color Perfect developers alongside the pre- and post-colour service products; ColorMotion+, INVIGO and Ultimate Color for colour-treated care; Ultimate Repair, Fusion and Wellaplex No. 3 for repair; Ultimate Smooth, Oil Reflections, Elements and NutriCurls for smoothing, shine, gentle cleansing and curls; and EIMI for styling.

At ProHair.ca we carry Wella across the colour room and the retail shelf — the tubes, developers, lighteners and toners a colorist works with, and the shampoos, masks, leave-ins and styling products a client takes home. Wella is the professional standard that both stylists and colour-savvy clients recognise by name.
140+ Years of Innovation
ME+ Molecule Technology
ColorMotion+ System
Invigo Precision Care
Vegan-Certified Lines
Sulfate-Free Options
Shop All Wella Professionals The Complete Wella Professionals Buying Guide: Koleston Perfect, Blondor & EIMI

Stylist-built · coordinated step by step

Your complete routine, already thought through.

Products selected to work together.

Save 7%

Wella Professionals

Wella Professionals INVIGO Brilliance Routine for Coarse Hair

The whole Brilliance line splits by hair diameter, and this is the coarse-hair side of it: richer emulsions that coarse, colour-treated hair can actually absorb. Lime caviar and...

Wella - INVIGO - Champú Brilliance Color Protection para cabello grueso |33.8 oz| Cleanse $10.49 Wella - INVIGO - Acondicionador de color vibrante para cabello grueso |8.4 oz| Condition $10.49 Wella Professionals Invigo Brilliance – Vibrant Colour Mask for Coarse Hair Treat $11.03 Wella - INVIGO - Spray Miracle BB |5.07 oz| Finish $11.19
Cleanse·Condition·Treat·Finish
$43.20$40.18
Save 5%

Wella Professionals

Wella Professionals INVIGO Brilliance Routine for Fine to Normal Hair

The lighter half of the Brilliance line, formulated so colour protection does not cost you body. Fine and normal hair loses tone fastest and weighs down easiest, so these three ...

Wella Professionals - INVIGO Brilliance - Champú protector del color para cabello normal |10.1 oz| Cleanse $9.98 Wella Professionals Invigo Brilliance – Vibrant Colour Conditioner for Fine to Normal Hair Condition $9.98 Wella Professionals Invigo Brilliance – Vibrant Colour Mask for Fine to Normal Hair Treat $11.03
Cleanse·Condition·Treat
$30.99$29.44
Save 7%

Wella Professionals

Wella Professionals Ultimate Repair Routine

Use these 4 together. Wella's own reason for the order: the shampoo kicks off the bond-rebuilding process and preps the strands for the nourishing steps that follow.

Wella Professionals Ultimate Repair – Repairing Cream Shampoo for Bleached and Heat-Damaged Hair Cleanse — Every washEvery wash $18.38 Wella Professionals Ultimate Repair – Deep Nourishing Conditioner for Damaged Hair Condition — Every washEvery wash $18.38 Wella Professionals Ultimate Repair – Deep Repair Mask for Damaged, Bleached Hair Treat — Weekly, up to 5 minutesWeekly, up to 5 minutes $18.38 Wella Professionals Ultimate Repair – Miracle Hair Rescue 90-Second Leave-In Spray Style — Leave in 90 seconds, at least weeklyLeave in 90 seconds, at least weekly $78.75
Cleanse·Condition·Treat·Style
$133.89$124.52
Save 7%

Wella Professionals

Wella Professionals Ultimate Smooth Routine

Use these 4 together. Frizz is a moisture-gradient problem. Wash, seal, deep-treat when the hair asks for it, and put the milk on damp hair before the dryer rather than after.

Wella Professionals Ultimate Smooth – Anti-Frizz Shampoo with Squalane and Omega-9 Cleanse — Every washEvery wash $18.38 Wella Professionals Ultimate Smooth – Anti-Frizz Conditioner with Squalane and Omega-9 Condition — Every wash, 30 sec - 3 minEvery wash, 30 sec - 3 min $18.38 Wella Professionals Ultimate Smooth – Deep Smoothing Mask for Frizzy, Dry Hair Treat — On days hair needs more, 5 minutesOn days hair needs more, 5 minutes $18.38 Wella Professionals Ultimate Smooth – 24/7 Silky Milk Anti-Frizz Leave-In Style — On damp hair, before dryingOn damp hair, before drying $30.63
Cleanse·Condition·Treat·Style
$85.77$79.77
Save 7%

Wella Professionals

Wella Professionals Ultimate Color Routine

Use these 4 together. Wella's stated logic: water speeds up fading, so the leave-in step is designed not to need rinsing, and the shine spray is explicitly the final step. Wella...

Wella Professionals Ultimate Color – Sulfate-Free Shampoo for Colour-Treated Hair Cleanse — Every washEvery wash $18.38 Wella Professionals Ultimate Color – Moisturizing Conditioner for Colour-Treated Hair Condition — Every wash, 30 sec - 3 minEvery wash, 30 sec - 3 min $18.38 Wella Professionals Ultimate Color – Miracle Leave-In Mask with UV Protection Treat — After shampoo, no rinseAfter shampoo, no rinse $30.63 Wella Professionals Ultimate Color – Shine Spray for Colour-Treated Hair 95ml Style — Final step, on dry hair, as neededFinal step, on dry hair, as needed $18.38
Cleanse·Condition·Treat·Style
$85.77$79.77
Save 7%

Wella Professionals

Wella Professionals EIMI Styling Routine

A styling sequence rather than a care regimen: prep, texture, define, hold. Perfect Me is the lightweight BB lotion that goes on damp hair before drying and does the smoothing g...

Wella - EIMI Perfect Me - Loción para el cabello |3.38 oz| Prep $11.19 Wella - EIMI Ocean Spritz - Spray para el cabello |5.07 oz| Texture $11.19 Wella - EIMI Rugged Texture - Pasta para el cabello |2.53 oz| Define $9.79 Wella - EIMI Stay Firm - Laca para el cabello |9 oz| Finish $9.79
Prep·Texture·Define·Finish
$41.96$39.02

Shop Wella Professionals by Range

Koleston Perfect & Koleston Xpress

Koleston Perfect & Koleston Xpress

Permanent crème colour. Koleston Perfect ME+ in the Pure Naturals /0 series for full grey coverage with reduced allergy risk, and Koleston Xpress for 10-minute high-coverage colour — 22 shades between them.

Shop Now
Color Touch & Shinefinity

Color Touch & Shinefinity

Demi-permanent colour and glossing — 99 Color Touch shades including Plus, Relights and Intense Mix, plus Color Touch Emulsion activator and the Shinefinity Base Activator 2% for zero-lift glazing.

Shop Now
Color Charm

Color Charm

The North American value colour system — 56 permanent liquid shades, 11 cool liquid toners, Activating Lotion, Cream Developer, Powder Lightener and Colour Remover Activator.

Shop Now
Blondor & BlondorPlex

Blondor & BlondorPlex

Professional lightening — Multi Blonde powder, Freelights for open-air balayage, Soft Blonde Cream for on-scalp lift, BlondorPlex dust-free powder with bond protection, plus Blondor and BlondorPlex liquid toners.

Shop Now
Developers & Colour Service

Developers & Colour Service

Welloxon Perfect, Pure White and Color Perfect crème developers in every volume, with the colour-service line — Pre-Colour Treatment, Preguard, Marula Oil Scalp Primer, Post-Treatment, Base Breaker and Pro+ Smoothfiller.

Shop Now
INVIGO

INVIGO

Our deepest care range — Brilliance for colour protection in fine/normal and coarse formulas, Nutri-Enrich for dry hair, Volume Boost for fine hair, Blonde Recharge for cool blondes and the Miracle BB 11-in-1 leave-in.

Shop Now
Ultimate Repair, Ultimate Color & Ultimate Smooth

Ultimate Repair, Ultimate Color & Ultimate Smooth

Wella's modern care platform — Ultimate Repair with the 90-second Miracle Hair Rescue and overnight serum, Ultimate Color with the Miracle Leave-In Mask and UV protection, and Ultimate Smooth with squalane and omega-9.

Shop Now
ColorMotion+, Fusion, Oil Reflections & Elements

ColorMotion+, Fusion, Oil Reflections & Elements

Salon care classics — ColorMotion+ anti-fade with Structure+ Mask, Fusion amino-acid intense repair, Oil Reflections camellia oil shine oils and elixir, and Elements renewing shampoo, conditioner and mask.

Shop Now
EIMI & NutriCurls

EIMI & NutriCurls

Professional styling and curls — EIMI Extra Volume, Sugar Lift, Ocean Spritz, Thermal Image, Stay Firm, Rugged Texture, Flowing Form and Pearl Styler, plus the NutriCurls wash, mask and curl-styling range.

Shop Now
Salon Colour Station

Salon Colour Station

The back-bar hardware — non-slip colour mixing bowl, large tail-comb dye brush, Shinefinity precision base brush, 240ml applicator bottle, water-repellent colour apron and litre back-bar pumps.

Shop Now

Which Wella Professionals Products Are Right for You?

Permanent Colour

Koleston Perfect ME+ for reduced-allergy-risk permanent colour and Koleston Xpress for 10-minute grey coverage — 22 shades in stock.

Demi-Permanent & Toning

Color Touch across 99 shades for gloss, grey blending and refresh, with Blondor, BlondorPlex and Color Charm liquid toners for finishing blondes.

Lightening & Blonde

Blondor Multi Blonde, Freelights for balayage, Soft Blonde Cream for on-scalp work, BlondorPlex for bond-protected lift and Color Charm Powder Lightener.

Developers & Colour Service

Welloxon Perfect, Pure White and Color Perfect developers, plus Pre-Colour Treatment, Preguard, Marula Scalp Primer, Post-Treatment and Base Breaker.

Colour-Treated Care

ColorMotion+ anti-fade, INVIGO Brilliance in fine/normal and coarse formulas, and Ultimate Color with the Miracle Leave-In Mask and UV protection.

Repair & Smoothing

Ultimate Repair with 90-second Miracle Hair Rescue, Fusion amino-acid repair, Wellaplex No. 3 at-home stabiliser and Ultimate Smooth for frizz control.

Styling, Curls & Shine

EIMI mousses, texture and finishing sprays and heat protection, the NutriCurls curl range, Oil Reflections camellia oil shine and Elements gentle renewal.

Wella Professionals Fusion Intense Repair Shampoo — 250 ml bottle, frontWella Professionals Fusion – Intense Repair Shampoo — additional pack view 3
Wella Professionals

Wella - Fusionplex - Champú reparador intenso |8.4 oz|

$5.25
$5.25

Wella Professionals Elements Renewing Mask - white tub with green ELEMENTS wordmarkWella Professionals Elements – Renewing Mask — additional pack view 3
Wella Professionals

Wella - Elements - Mascarilla Renovadora |5.07 oz|

$7.88
$7.88

Wella Professionals Elements Daily Renewing Shampoo – Gentle Cleanse for Soft, Shiny HairWella Professionals Elements – Renewing Shampoo — additional pack view 3
Wella Professionals

Wella - Elements - Champú renovador diario |33.8 oz|

$7.88
$35.21
$7.88

Wella Professionals INVIGO Blonde Recharge Colour Refreshing Conditioner for Cool Blonde — 200 ml bottle, frontWella Professionals Invigo Blonde Recharge – Colour Refreshing Conditioner for Cool Blonde 200ml — additional pack view 3
Wella Professionals

Wella - INVIGO - Acondicionador refrescante de color Blonde Recharge, rubio frío |6.7 oz|

$9.09
$11.19
$9.09

Wella Professionals Invigo Brilliance – Colour Protection Shampoo for Coarse Hair — packshot, front of packWella Professionals Invigo Brilliance – Colour Protection Shampoo for Coarse Hair — additional pack view 3
Wella Professionals

Wella - INVIGO - Champú Brilliance Color Protection para cabello grueso |33.8 oz|

$10.49
$10.49

Wella Professionals Invigo Miracle BB Spray – 11-in-1 Multi-Benefit Leave-In — packshot, front of packWella Professionals Invigo Miracle BB Spray – 11-in-1 Multi-Benefit Leave-In — additional pack view 3
Wella Professionals

Wella - INVIGO - Spray Miracle BB |5.07 oz|

$11.19
$11.19

Wella Professionals Eimi Stay Firm – Strong Hold Finishing Spray with Humidity Protection — packshot, front of packWella EIMI Stay Firm finishing hairspray 300 ml can, strong hold level 3
Wella Professionals

Wella - EIMI Stay Firm - Laca para el cabello |9 oz|

$9.79
$9.79

Wella Professionals Invigo Brilliance – Vibrant Colour Conditioner for Coarse Hair — packshot, front of packWella Professionals Invigo Brilliance – Vibrant Colour Conditioner for Coarse Hair — additional pack view 3
Wella Professionals

Wella - INVIGO - Acondicionador de color vibrante para cabello grueso |8.4 oz|

$10.49
$10.49

Wella Professionals EIMI NutriCurls Soft Twirl 72H — 200 ml anti-frizz curl foam can, frontWella Professionals Eimi NutriCurls Soft Twirl 72H – Anti-Frizz Curl Foam 200ml — additional pack view 3
Wella Professionals

Wella - EIMI Nutricurls Soft Twirl 72h - Espuma antiencrespamiento |6.7 oz|

$11.19
$13.29
$11.19

Wella Professionals EIMI NutriCurls Curl Shaper 72H — 150 ml curl defining cream tube, frontWella Professionals Eimi NutriCurls Curl Shaper 72H – Curl Defining Cream 150ml — additional pack view 3
Wella Professionals

Wella - EIMI Nutricurls Curl Shaper 72h - Gel-crema definidor de rizos |5 oz|

$11.19
$13.29
$11.19
Wella Professionals EIMI Ocean Spritz — 150 ml salt spray bottle, frontWella Professionals Eimi Ocean Spritz – Salt Spray for Undone Beachy Texture 150ml — additional pack view 3
Wella Professionals

Wella - EIMI Ocean Spritz - Spray para el cabello |5.07 oz|

$11.19
$11.19

Wella Professionals EIMI Rugged Texture — matte texturising paste jar, frontWella Professionals Eimi Rugged Texture – Matte Texturising Paste for Strong Definition — product texture close-up (2)
Wella Professionals

Wella - EIMI Rugged Texture - Pasta para el cabello |2.53 oz|

$9.79
$9.79

Wella Professionals EIMI Perfect Me — 100 ml lightweight BB lotion tube, frontWella Professionals Eimi Perfect Me – Lightweight BB Lotion for Smooth, Polished Hair 100ml — additional pack view 3
Wella Professionals

Wella - EIMI Perfect Me - Loción para el cabello |3.38 oz|

$11.19
$11.19

Wella Professionals EIMI Sugar Lift — 150 ml sugar-infused volume spray bottle, frontWella Professionals Eimi Sugar Lift – Sugar-Infused Volume Spray with Luminous Shine 150ml — additional pack view 3
Wella Professionals

Wella Professionals - EIMI Sugar Lift - Spray de volumen |5.07 oz|

$11.19
$11.19

Wella Professionals EIMI Thermal Image — 150 ml heat protection spray bottle, frontWella Professionals Eimi Thermal Image – Heat Protection Spray for Hot Tool Styling 150ml — additional pack view 3
Wella Professionals

Wella - EIMI Thermal Image - Spray de protección contra el calor |5.07 oz|

$8.39
$9.09
$8.39

Wella Professionals ColorMotion+ – Colour Protection Set — packshot, front of packColorMotion+ Colour Protection Shampoo 250 ml — component of the Wella Professionals ColorMotion+ set
Wella Professionals

Wella Professionals ColorMotion+ – Colour Protection Set

$27.92
$27.92
Wella Oil Reflections Light Luminous Reflective Oil 100ml | Wella Professionals | ProHair.caWella Professionals Oil Reflections – Light Luminous Reflective Oil 100ml — additional pack view 3
Wella Professionals

Wella Professionals Oil Reflections – Light Luminous Reflective Oil 100ml

$22.39
$22.39
Wella Professionals Fusion – Intense Repair Discovery Pack — packshot, front of packWella Fusionplex – Intense Repair Discovery Pack
Wella Professionals

Wella Professionals Fusion – Intense Repair Discovery Pack

$9.79
$9.79
Wella Professionals Oil Reflections Trio – Camellia Oil Shine System — packshot, front of packWella Professionals Oil Reflections Trio – Camellia Oil Shine System — additional pack view 3
Wella Professionals

Wella Professionals Oil Reflections Trio – Camellia Oil Shine System

$38.49
$38.49
Wella Oil Reflections Luminous Smoothening Oil 100ml | Wella Professionals | ProHair.caWella Professionals Oil Reflections – Luminous Smoothening Oil 100ml — additional pack view 3
Wella Professionals

Wella Professionals Oil Reflections – Luminous Smoothening Oil 100ml

$22.39
$22.39
Wella Professionals Oil Reflections – Luminous Reboost Mask for Dull Hair — packshot, front of packWella Professionals Oil Reflections – Luminous Reboost Mask for Dull Hair — additional pack view 3
Wella Professionals

Wella Professionals Oil Reflections – Luminous Reboost Mask for Dull Hair

$13.29
$13.29
Wella Oil Reflections Luminous Instant Conditioner 200ml | Wella Professionals | ProHair.caWella Professionals Oil Reflections – Luminous Instant Conditioner — additional pack view 3
Wella Professionals

Wella Professionals Oil Reflections – Luminous Instant Conditioner

$4.60
$4.60
Wella Oil Reflections Luminous Reveal Shampoo 250ml | Wella Professionals | ProHair.caWella Professionals Oil Reflections – Luminous Reveal Shampoo — additional pack view 3
Wella Professionals

Wella Professionals Oil Reflections – Luminous Reveal Shampoo

$13.29
$13.29
Wella Invigo Volume Boost Uplifting Care Spray 150ml | Wella Professionals | ProHair.caWella Professionals Invigo Volume Boost – Uplifting Care Spray Leave-In 150ml — additional pack view 3
Wella Professionals

Wella Professionals Invigo Volume Boost – Uplifting Care Spray Leave-In 150ml

$11.19
$11.19
Professional Advice

Wella Professionals Expert Guides

Choose the right line, compare shades and formats, and build a routine that works — with practical guides written for the range we currently stock.

Colour

The Wella Colour System Explained: Koleston Perfect, Color Touch & Which Developer

Permanent, demi or gloss — choose between Koleston Perfect ME+, Koleston Xpress and Color Touch, pair the right Welloxon Perfect volume, and cover grey properly.

Read the Guide Blonde & lightening

Blondor, Start to Finish: Lightener, Developer, Bond Protection & Toner

Multi Blonde, Freelights, Soft Blonde Cream or BlondorPlex — which lightener suits which technique, what developer to reach for, and how to tone the result.

Read the Guide Care & treatment

Wella Care Ranges Decoded: Which Line Actually Fixes Your Hair Problem

Start from the problem — breakage, fading, dullness, frizz, flatness — and get routed to Ultimate Repair, Fusion, Oil Reflections, Elements, ColorMotion+, INVIGO or NutriCurls, with complete routines.

Read the Guide Styling

The EIMI Styling Guide: Choosing by Finish, Hold & Hair Type

Prep, build, finish. The live EIMI range by job — volume, texture, curls, smoothing, shine, dry shampoo and hold — plus three complete styling kits.

Read the Guide Complete buying guide

The Complete Wella Professionals Buying Guide: Koleston Perfect, Blondor & EIMI

A full tour of the Wella lines we carry, who each one is for, and the best products to start with across colour, lightening, care and styling.

Read the Guide Start here

Which Wella Line Is Right for Your Hair?

A short orientation to the Wella ranges we actually stock — the Koleston and Color Touch colour systems, INVIGO, Ultimate Repair, Ultimate Color, Ultimate Smooth, Fusion, Oil Reflections, Elements and NutriCurls — with the one product to start with in each.

Read the Guide

You Might Also Like

Explore related collections and discover more products for your routine.

Color-Treated Hair

Color-Treated Hair

Lock in vibrancy and make your colour last longer.

Shop Now
Damaged Hair

Damaged Hair

Split ends and breakage? Repair and rebuild strength.

Shop Now
Blonde & Silver Hair

Blonde & Silver Hair

Neutralize brass and keep your blonde bright.

Shop Now
Dry Hair

Dry Hair

Thirsty strands? Quench dryness with deep hydration.

Shop Now

Frequently Asked Questions

What is the ME+ molecule in Koleston Perfect?
The ME+ molecule is Wella's patented innovation — a modified colour molecule that stays larger inside the hair shaft rather than escaping to the scalp. This significantly reduces the risk of developing a new colour allergy and delivers more vibrant, lasting colour inside the hair rather than on the scalp surface.
What is the difference between Blondor Multi Blonde and Blondor Freelights?
Multi Blonde is a traditional powder bleach designed for foil highlighting and on-scalp lightening — consistent, fast lift for standard blonde services. Blondor Freelights is formulated specifically for open-air techniques like balayage and hand-painting — it stays moist during the open-air processing time, allowing the lightener to develop without drying out. If you want bond protection built into the lift, BlondorPlex is the dust-free powder to reach for.
Is ColorMotion+ good for colour-treated hair?
ColorMotion+ is designed specifically for colour-treated hair. The shampoo is sulfate-free, the system uses Color Preserve technology to lock colour in, and the Structure+ Mask is the treatment step colorists most often send home after a service. We stock the shampoo, the conditioner, the Structure+ Mask and a Colour Protection Set. If you want a lighter daily option, INVIGO Brilliance and Ultimate Color cover the same job at different price points.
What is Wellaplex, and which steps do you carry?
Wellaplex is Wella's bond multiplier. The full professional system is three steps — No. 1 added to colour or bleach, No. 2 applied after rinsing, and No. 3 as an at-home maintenance treatment. At ProHair.ca we stock Wellaplex No. 3 Hair Stabilizer 100ml for at-home use. For in-salon bond protection during a lightening service we carry BlondorPlex, the dust-free powder lightener with bond protection built in, and BlondorPlex No.2 Bond Stabilizer for the post-lightening step.
Is Wella Professionals available in Canada?
Yes — ProHair.ca is an authorized Canadian Wella Professionals retailer, shipping across Canada with free shipping on orders over $120. The range we stock covers Koleston Perfect, Koleston Xpress, Color Touch, Color Charm, Blondor and BlondorPlex, Welloxon Perfect and Pure White developers, ColorMotion+, INVIGO, Ultimate Repair, Ultimate Color, Ultimate Smooth, Fusion, Oil Reflections, Elements, NutriCurls, Wellaplex No. 3 and EIMI styling.
How does Wella compare to Schwarzkopf Professional for colour?
Both are German professional colour powerhouses with over 100 years of history, and we carry both. Wella Koleston Perfect is known for vibrant, true-to-tone results and the ME+ allergy-reducing molecule. Schwarzkopf IGORA Royal — a separate brand from Henkel, not a Wella line — is known for its precision, NG Grey technology and strong grey coverage. Both are excellent; the choice usually comes down to stylist training and preference.
What is the EIMI line?
EIMI is Wella's professional styling range — mousses, sprays, creams, pastes, gels and serums for every styling need. The products we currently stock include Extra Volume strong-hold mousse, Sugar Lift volume spray, Ocean Spritz salt spray, Thermal Image heat protection, Perfect Setting blow-dry lotion, Stay Firm finishing spray, Rugged Texture matte paste, Flowing Form anti-frizz balm, Perfect Me BB lotion, Pearl Styler gel and the EIMI NutriCurls Curl Shaper and Soft Twirl for curls.

Why Buy From ProHair?

ProHair.ca has been an authorized Wella Professionals retailer since 1996. We carry Wella across the colour room and the retail shelf — Koleston Perfect and Koleston Xpress permanent colour, Color Touch and Color Charm, Blondor and BlondorPlex lightening, Welloxon Perfect and Pure White developers, plus ColorMotion+, INVIGO, Ultimate Repair, Ultimate Color, Ultimate Smooth, Fusion, Oil Reflections, Elements, NutriCurls and EIMI styling.

Free shipping on orders over $120. 100% authentic Wella Professionals product, always.
Shop All Products