Discover LOMA through simple, purposeful routines: Daily for lighter wash care, Moisturizing for richer conditioning and Violet for blonde and grey tone maintenance. Explore finishing oils, flexible stylers, brushes and body care, with clearly marked fragrance-free options where available.
Daily: lighter wash care
Daily shampoo and conditioner are the lighter cleansing pair for fine to normal hair. The Daily travel kit adds Maximum Volumizing Solution to shampoo and conditioner in the listed compact sizes; check the kit contents before choosing.
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Moisturizing and deep conditioning
Pair Moisturizing Shampoo with Moisturizing Treatment, a rich rinse-out conditioner for normal to dry hair. Deep Conditioner offers a separate mask option. The fragrance-free moisturizing duo is its own listing; choose it explicitly if that is your preference.
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Violet: blonde and grey care
Violet shampoo and conditioner maintain blonde, highlighted and grey tones. Compare individual bottles, the regular litre duo, the fragrance-free litre duo, the travel kit and the trio with Calming Crème. These sets differ in contents and scent option, not just bottle size.
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Leave-in conditioning and treatment oils
Leave-In Conditioner supports the detangling step. Nourishing Oil Treatment smooths lengths and ends, while Fortifying Repairative Tonic is a separate treatment format. Start with a small amount of oil through lengths rather than saturating fine roots.
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Crèmes: smooth or define
Compare Calming Crème and Smoothing Crème for smooth styling, and Curvy Crème when defining waves or curls. Choose the finish first, then adjust the amount to your hair’s thickness and length.
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Volume, texture and finishing sprays
Volumizing Foam and Maximum Volumizing Solution are styling options for body. Texture & Finishing Spray adds texture; compare Finishing Hairspray with Firm Hold Hairspray by hold level. Dry Shampoo is the separate refresh step between washes.
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Shape, texture and discovery minis
Explore Crème Pomade, Molding Crème, Forming Paste, Fiber Putty and Firm Hold Gel by texture and finish. The Discovery Sample Set contains five styling minis; use the listed contents to compare formats before selecting a full-size product.
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Brushes, combs and tool sets
Choose the Flexi brush or bamboo comb for detangling, the oval paddle for brushing and the round brush for shaping. The Bamboo Tools Box Set groups a paddle brush, round brush and comb; compare it with the individual tools.
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Body care and home fragrance
Compare Mango and Citrus body duos with the individual Citrus and Vanilla body washes. The Vanilla candle is a home-fragrance item, separate from the hair and skin routine. Check each set’s listed contents and sizes.
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Questions before you choose
Is Moisturizing Treatment rinsed out?
Yes. It is a rich rinse-out conditioner designed to follow Moisturizing Shampoo. Leave-In Conditioner is the separate no-rinse option.
Is every LOMA product fragrance-free?
No. Select the explicitly labelled fragrance-free duo. Regular Violet and Moisturizing products are separate listings.
What is included in the Violet trio?
The listed trio combines Violet shampoo, Violet conditioner and Calming Crème. The litre duos contain the wash-care pair instead.
Where should I apply Nourishing Oil Treatment?
Work a small amount through mid-lengths and ends on damp hair, or add to dry ends for shine. Keep the amount light near fine roots.
Daily or Violet shampoo?
Daily focuses on lighter cleansing for fine to normal hair. Violet adds toning for blonde, highlighted and grey hair. Choose according to your cleansing and tone-maintenance needs.