Colour expertise. Care with a clear purpose.

Wella Professionals

Explore Wella Professionals from colour maintenance and targeted care to EIMI styling and professional colour systems. Start with the result you want, then choose the exact range and product format. Salon colour and lighteners are separated from everyday hair care below.
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Explore the selection by range

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How to choose

Start with your priority

Choose the hair need or salon service first. The range descriptions below explain which products belong to each step.

Match the exact product

Shampoo, rinse-out treatment and leave-in are different roles. Check the full name, size and directions before building a routine.

Keep salon systems together

Professional colour, lightener and developer must be selected from the exact technical instructions. Shade, technique and formula determine compatibility.

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Your questions, answered

Ultimate Repair or Ultimate Smooth?
Choose by your main goal: damage care for Repair, a smoother finish for Smooth. Specific leave-ins, masks and serums each have their own directions.
Which INVIGO Brilliance version?
Match fine-to-normal or coarse hair as written on the exact product. Similar range names do not mean every bottle has the same formula.
Is Color Touch Emulsion the same as Welloxon?
No. They are different developers for specified systems. Check the exact technical instructions for the colour being used; do not substitute by volume alone.
Can I choose a developer by volume alone?
No. Match the exact manufacturer system, shade and service instructions. This buying guide does not replace technical application directions.
What should I check before buying a set?
Check the exact products, bottle sizes and current availability. A duo or gift set may have different contents from another set in the same family.