Purposeful care. Your kind of style.

AG Care

Make room for the products that earn their place in your routine. Explore AG Care by the job: define curls with Re:Coil, choose Balance and Boost for washing and conditioning, compare Sterling Silver for tone, or build body with Thikk. Clear product roles make it easier to combine care and styling.
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Find your range and routine

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How to choose

Curl Fresh, Curl Revive and Re:Coil

Choose Curl Fresh or Curl Revive for the wash step, then compare Re:Coil, Beach Bomb and Curl Trigger for styling.

Balance + Boost, Renew and Simply Dry

Balance shampoo and Boost conditioner form a wash pair.

Moisture, masks and detangling

Xtramoist and Ultramoist build the wash-day moisture routine.

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Your questions, answered

Is Re:Coil a shampoo?
No. Re:Coil is a curl styling product. Compare Curl Fresh or Curl Revive for cleansing and choose Re:Coil for the styling step.
Balance, Renew or Simply Dry?
Balance shampoo and Boost conditioner form a wash pair. Renew is the clarifying choice when buildup is the reason for changing your wash. Simply Dry refreshes between washes without a water rinse. Keep those three roles separate rather than treating every cleansing product as interchangeable.
Colour Savour or Sterling Silver?
Colour Savour is colour-maintenance care. Sterling Silver uses violet toning for unwanted brassiness in blonde and silver hair. Choose the concern before choosing a duo.
Does an oil replace every styling spray?
Smoooth and Sleeek provide the smoothing wash pair. Compare The Oil for finishing with Deflect for blow-dry preparation, Firewall for flat-iron styling and Frizzproof for the final style. Follow each product’s directions rather than assuming an oil and a dedicated heat-styling spray serve the same purpose.