Less frizz, your chosen texture

Frizz Control

Choose frizz care for the finish you want: defined curls, a smoother blow-dry or softer flyaways. Compare conditioning, styling texture and your drying technique before adding another serum.
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How to choose

A smoother finish

SmoothProof Serum is a smoothing and shine option. Compare this concentrated serum format with a rinse-out conditioner; check its application instructions and amount rather than treating it as another wash step.

Keep the curl pattern

Keep My Curl Defining Cream is for shaping natural curls. Apply a small amount to damp hair, then air-dry or diffuse. Choose this path when definition matters more than a straight blowout.

Refresh an existing curl style

Power Hour is a curl-refreshing spray for an existing style. Use it to refresh waves or curls between wash days, following the label; it is a different purchase from a cleansing shampoo or the cream used to set the initial style.

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Your questions, answered

Must I straighten frizz-prone hair?
No. Choose curl definition if you want to keep your texture, or smoothing preparation for a straighter finish. These are different styling goals.
Cream or serum?
Choose by application and finish. A curl cream helps shape the style; a finishing serum adds another texture. Start with a small, label-directed amount.
Is every anti-frizz spray for air-drying?
No. Some formulas require blow-drying or another specific technique. Check the exact instructions before choosing a product for an air-dried routine.
Does a diffuser fit any dryer?
Match the exact attachment to the dryer model shown on its product page. A similar shape does not establish compatibility.