Tone, softness and the right care

Blonde Hair

Choose blonde care by tone and texture. Violet toning, ordinary conditioning and repair after lightening are separate needs; keep the blonde you like without making every wash a pigment treatment.
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L’Oréal Professionnel Série Expert Absolut Repair Molecular – Molecular Repair Mask for Hair Structure Restoration | L’Oréal Professionnel | ProHair.caL’Oréal Professionnel Série Expert Absolut Repair Molecular – Molecular Repair Mask for Hair Structure Restoration | L’Oréal Professionnel | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Absolut Repair Molecular Mask – Deep Repairing Rinse-Off Masque

$30.98
$30.98
Biolage Strength Recovery Shampoo 400 ml — current-generation bottle, front label, plain white backgroundBiolage Strength Recovery Duo — current-generation pack for the 1L size, front label, plain white background
Biolage

Biolage Strength Recovery Duo – Repair Shampoo & Conditioning Cream Set

$33.59
$33.59

Matrix - Total Results - Color Obsessed So Silver - Shampoing | Matrix | ProHair.caMatrix - Total Results - Color Obsessed So Silver - Shampoing | Matrix | ProHair.ca
Matrix

Matrix So Silver Purple Shampoo – Neutralizes Brass on Blonde, Grey & Silver Hair

$13.29
$13.29

Medavita B-Refibre Reconstructive Shampoo — product imageMedavita B-Refibre Reconstructive Shampoo — product image
Medavita

Medavita B-Refibre Reconstructive Shampoo – Strengthening Cleanser for Damaged Hair

$8.00
$10.00
$8.00

Blonde Life Violet Shampoo + Conditioner Duo - 1L - by Joico |ProCare Outlet|Joico Blonde Life Violet Shampoo + Conditioner Duo
Joico

Joico Blonde Life Violet Shampoo + Conditioner Duo – Brass-Neutralizing Care for Cool, Bright Blondes

$32.68
$32.68

Revlon - Equave - Blonde Detangling Conditioner for Blonde Hair | 200ml | - ProCare Outlet by Revlon
Revlon Professional

Revlon Professional Equave Blonde Detangling Conditioner – Anti-Brassiness Bi-Phase Leave-In Spray

$13.99
$13.99

Joico - Blonde Life Violet - Shampoo - 300ml - by Joico |ProCare Outlet|Joico - Blonde Life Violet - Shampoo - by Joico |ProCare Outlet|
Joico

Joico Blonde Life Violet Shampoo – Tone-Correcting Cleanser for Cool, Bright Blondes

$16.76
$16.76

Matrix Brass Off Blue Shampoo — 1L, shown on its ownMatrix Brass Off Blue Shampoo — benefits panel
Matrix

Matrix Brass Off Blue Shampoo – Neutralizes Orange Tones on Brunettes

$13.29
$13.29

Matrix Keep Me Vivid Shampoo & Conditioner Duo – Sulfate-Free Color Care for Vibrant, Long-Lasting Hair | Matrix | ProHair.caMatrix Keep Me Vivid Shampoo & Conditioner Duo – Sulfate-Free Color Care for Vibrant, Long-Lasting Hair | Matrix | ProHair.ca
Matrix

Matrix Keep Me Vivid Duo – Sulfate-Free Shampoo & Conditioner for Vivid Colour

$27.99
$27.99
Joico - Blonde Life Violet - Conditioner - by Joico |ProCare Outlet|Joico - Blonde Life Violet - Conditioner - 250ml - by Joico |ProCare Outlet|
Joico

Joico Blonde Life Violet Conditioner – Tone-Correcting Hydration for Cool, Bright Blondes

$16.76
$16.76

L’Oréal Professionnel Absolut Repair Molecular Duo – Shampoo & Rinse-Off Serum for Deep Hair Repair | L’Oréal Professionnel | ProHair.caL’Oréal Professionnel Absolut Repair Molecular Rinse-Off Serum – Core Fiber Repair for Severely Damaged Hair (250ml) | L’Oréal Professionnel | ProHair.ca
L'Oréal Professionnel

L'Oréal Professionnel Absolut Repair Molecular Rinse-Off Serum – Core Fiber Repair 250ml

$25.20
$27.29
$25.20
Pureology Strength Cure Shampoo 266ml – front packshot on whitePureology Strength Cure Shampoo 50ml – front packshot on white
Pureology

Pureology Strength Cure Shampoo – Repair for Damaged, Color-Treated Hair

$9.79
$12.60
$9.79

Biolage Bond Therapy Smoothing Leave-In 150ml – Strengthens, Smooths & Protects Damaged Hair | Biolage | ProHair.caBiolage Bond Therapy Smoothing Leave-In 150ml – Strengthens, Smooths & Protects Damaged Hair | Biolage | ProHair.ca
Biolage

Biolage Bond Therapy Smoothing Leave-In 150ml – Strengthens, Smooths, Protects

$11.67
$11.67
Schwarzkopf Bonacure Repair Rescue Set – Complete Damage Repair for Weakened Hair | Bonacure | ProHair.caBonacure Repair Rescue Set — included Shampoo 250 ml component, 2021 Clean Performance livery, official brand tile
Bonacure

Bonacure Repair Rescue Set – 250ml Shampoo, 200ml Conditioner & 200ml Treatment

$46.09
$51.80
$46.09
BLONDME All Blondes Rich Shampoo — current white 1000 ml bottle, front label, plain white backgroundBLONDME All Blondes Rich Shampoo 1000ml — texture swatch with Hydrolyzed Keratin and Panthenol callouts, official brand card
BLONDME

BLONDME All Blondes Rich Shampoo – Nourishing Cleanser for Coarse Blonde Hair

$11.55
$37.10
$11.55

Bonacure Repair Rescue Spray Conditioner — official product photo, 2021 Clean Performance packaging
Bonacure

Bonacure Repair Rescue Spray Conditioner – Instant Strength & Detangling for Damaged Hair

$14.00
$14.00

BLONDME All Blondes Rich Conditioner — current white 1000 ml bottle, front label, plain white backgroundBLONDME All Blondes Rich Conditioner — cream texture swatch with Hydrolyzed Keratin callout, official brand card
BLONDME

BLONDME All Blondes Rich Conditioner – Deep Nourishment & Bond Strength

$8.82
$9.56
$8.82

Pureology Strength Cure Blonde Shampoo and Conditioner Duo 1L – front packshot on whitePureology Strength Cure Blonde Shampoo and Conditioner Duo – before and after results
Pureology

Pureology Strength Cure Blonde Shampoo and Conditioner Duo – Purple Toning and Repair for Blonde Hair

$50.39
$50.39

Loma - Moisturizing Treatment - 1L - ProCare Outlet by LomaLoma
Loma

Loma - Moisturizing Treatment

$23.79
$23.79

Loma - Moisturizing Shampoo - 1L - by Loma |ProCare Outlet|Loma
Loma

Loma - Moisturizing Shampoo

$21.69
$21.69

Joico - Blonde Life - Brightening Shampoo - 300ml - by Joico |ProCare Outlet|Joico Blonde Life Brightening Shampoo – Sulfate-Fr
Joico

Joico Blonde Life Brightening Shampoo – Sulfate-Free Illuminating Cleanser for Blondes

$5.24
$5.24

Pravana Perfect Blonde Neutralizing Shampoo 300 ml, the shampoo half of the duoPravana Perfect Blonde duo benefits: purple toning that cancels brass on blonde hair
Pravana

Pravana Perfect Blonde Neutralizing Shampoo & Conditioner Duo – Purple Toning for Blonde Hair 300ml

$20.00
$20.00
PRAVANA - TONER | Pravana | ProHair.caPRAVANA - TONER | Pravana | ProHair.ca
Pravana

Pravana ChromaSilk Toner – Professional Demi-Permanent Toning Shades

$11.82
$11.82
Or Rosé Épice +3
Pravana Perfect Blonde Neutralizing purple toning shampoo bottlePravana Perfect Blonde Neutralizing Shampoo — new-livery perfect blonde cleanse benefits frame showing the current 300 ml bottle
Pravana

Pravana Perfect Blonde Neutralizing Shampoo – Purple Toning for Blonde Hair

$10.00
$10.00

How to choose

Unwanted yellow warmth

Color Last Purple targets brassy warmth in lightened hair with violet pigment. Follow the exact contact time. It changes tone; it does not provide the lift of a lightener.

A lighter violet-pigment option

Silver Shine Light is the milder violet-pigment comparison to original Silver Shine. Choose the named Light formula deliberately and follow its label; it is not a smaller bottle of an identical shampoo.

Condition normal-to-coarse blonde lengths

All Blondes Rich Conditioner is the conditioning comparison for normal-to-coarse blonde hair. Rinse according to its directions; its main role here is detangling and softness, separate from choosing violet pigment.

Explore the guides

Your questions, answered

Purple or blue?
Choose the pigment for the unwanted warmth and the formula’s stated hair colour. Do not choose simply by how dark the shampoo looks.
Is purple shampoo a lightener?
No. Toning pigment helps adjust unwanted warmth; it does not replace professional lightening.
Should every wash be violet?
Follow the selected formula’s frequency and assess your tone. Keep ordinary cleansing and conditioning available for other washes.
Blonde care or bleached-hair care?
Use this page for tone and texture choices. If lightening has left fragile lengths, compare the bleached-hair guide for post-service conditioning and treatment sequencing.