Explore Wella Professionals from colour maintenance and targeted care to EIMI styling and professional colour systems. Start with the result you want, then choose the exact range and product format. Salon colour and lighteners are separated from everyday hair care below.
Ultimate Repair: targeted damage care
Compare shampoo, conditioner, mask and leave-in treatments. Miracle Hair Rescue has its own application and waiting instructions; the night serum serves another use. Choose a few compatible steps rather than treating every treatment as the same product.
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Ultimate Smooth: smoothness and control
Choose this family for dry, frizz-prone lengths seeking a smooth finish. Compare the rinse-out mask, Miracle Oil Serum and leave-in milk by their application. These cosmetic smoothing products are separate from professional straightening services.
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Colour care: Ultimate Color and INVIGO
Ultimate Color, ColorMotion+ and INVIGO Brilliance offer different colour-care choices. Brilliance distinguishes fine-to-normal from coarse hair. Select that texture match before choosing shampoo and conditioner; a leave-in mask is not a rinse-out mask.
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- Wella Professionals Ultimate Color
- Wella Professionals Ultimate Color
- Wella Professionals Ultimate Color
- Wella Professionals Ultimate Color
- Wella Professionals ColorMotion+
- Wella Professionals ColorMotion+
- Wella Professionals Invigo Brilliance
- Wella Professionals Invigo Brilliance
- Wella Professionals Invigo Brilliance
- Wella Professionals Invigo Brilliance
Fusion, Nutri-Enrich and Elements
Fusion targets damaged hair; Nutri-Enrich focuses on dry hair; Elements offers Renewing wash care. Start with your main need and read the named conditioner or mask instructions. Similar bottle sizes do not make different ranges interchangeable.
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Oil Reflections and Volume Boost
Oil Reflections is the shine-focused branch; Volume Boost is the body-focused choice for fine hair. Compare Light and regular Oil Reflections by the exact product, and keep oils separate from the rinse-out wash steps.
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NutriCurls: waves and curls
Waves Shampoo and Micellar Shampoo for Curls address different texture needs. Choose conditioner or mask for care, then Curlixir or Waves Cream for definition. Avoid assuming a cleansing conditioner and a regular conditioner perform the same step.
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EIMI: shape, texture and hold
Choose Thermal Image for its heat-protection role, Extra Volume for mousse styling or Stay Firm for finishing hold. Ocean Spritz creates texture. Each product has a different placement in styling; check damp-versus-dry directions.
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Permanent colour: Koleston and Color Charm
Koleston Perfect ME+, Koleston Xpress and Color Charm are distinct professional colour choices. Pick the exact family and shade first, then its approved developer and instructions. A rapid-processing formula does not set the timing for another range.
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Demi colour, glaze and toners
Color Touch, Shinefinity and the named toners are not interchangeable. Color Touch Emulsion and Shinefinity Activator belong to their specified systems. This selection helps you find a product; shade formulation and processing follow the exact technical guide.
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Blondor and BlondorPlex lightening
Separate powders and creams from developers and post-service treatments. Freelights, Soft Blonde and BlondorPlex are distinct products for selected techniques. Confirm the exact system, scalp-use permission and manufacturer instructions; there is no universal mixture for every lightener.
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- Wella Professionals Blondor Soft Blonde Cream Lightener
- Wella Professionals Blondor Freelights
- Wella Professionals Blondor Freelights
- Wella Professionals Blondor Multi Blonde
- Wella Professionals BlondorPlex Dust-Free Powder Lightener
- Wella Professionals BlondorPlex No.2 Bond Stabilizer
- Wella Professionals Blondor
More ranges and salon essentials
INVIGO Blonde Recharge wash care
Salon tools, pumps and accessories
- Wella Professionals Applicator Bottle
- Wella Professionals Salon Apron
- Wella Professionals Shinefinity Base Colouring Brush
- Wella Professionals Colour Mixing Bowl
- Wella Professionals Large Dye Brush
- Wella Professionals & Sebastian Litre Pump Dispenser
- Wella Professionals Litre Pump Dispenser
- Wella Professionals Ultimate
Salon service treatments and preparation
- Wella Professionals Marula Oil Blend Scalp Primer
- Wella Professionals Ultimate Repair
- Wella Professionals Ultimate Color
- Wella Professionals Ultimate Smooth
- Wella Professionals Pro+ Smoothfiller
- Wella Professionals Wellaplex
- Wella Professionals Colour Service
- Wella Professionals Colour Service
- Wella Professionals Colour Service
- Wella Professionals Color Charm
- Wella Professionals Color Charm
- Wella Professionals Wellaplex
- Wella Professionals Color Charm
Questions before you choose
Ultimate Repair or Ultimate Smooth?
Choose by your main goal: damage care for Repair, a smoother finish for Smooth. Specific leave-ins, masks and serums each have their own directions.
Which INVIGO Brilliance version?
Match fine-to-normal or coarse hair as written on the exact product. Similar range names do not mean every bottle has the same formula.
Is Color Touch Emulsion the same as Welloxon?
No. They are different developers for specified systems. Check the exact technical instructions for the colour being used; do not substitute by volume alone.
Can I choose a developer by volume alone?
No. Match the exact manufacturer system, shade and service instructions. This buying guide does not replace technical application directions.
What should I check before buying a set?
Check the exact products, bottle sizes and current availability. A duo or gift set may have different contents from another set in the same family.